Rubicon Organics
Rubicon Organics is a Canadian licensed cannabis producer operating two British Columbia cultivation facilities with 15,500 kg annual capacity under premium brands including Simply Bare Organic, 1964 Supply Co., and Wildflower, selling wholesale to provincial distributors and into UK medical markets.
- Company typePublic
- Founded2016
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rubicon Organics does
Rubicon Organics Inc. is a Canadian licensed cannabis producer founded in 2016 and headquartered in Vancouver, British Columbia. The company is publicly listed on the TSX Venture Exchange (TSXV: ROMJ) and OTCQX (OTCQX: ROMJF), has no parent company, and operates a vertically integrated model focused on the premium and super-premium price tiers of the Canadian cannabis market. It sells primarily B2B wholesale to provincial distributors and retailers and reported record net revenue of $59.5 million in 2025, up 22% year-over-year. Q1 2026 net revenue was $13.7 million, an 11% increase versus Q1 2025.
The company operates two cultivation facilities in British Columbia with a combined annual production capacity of approximately 15,500 kilograms. The flagship is the 125,000-square-foot Pacifica hybrid greenhouse in Delta, BC, which uses full-spectrum natural sunlight supplemented with LED lighting across five climate-controlled compartments and produces approximately 11,000 kg annually. In 2025, Rubicon acquired the 47,500-square-foot Cascadia indoor cultivation facility in Hope, BC, adding roughly 4,500 kg of annual capacity and lifting total capacity approximately 40%. Cultivation relies on a proprietary 100% certified organic living soil mix, integrated pest management without synthetic pesticides or herbicides, and a two-week hang-dry and cold-cure post-harvest process. The company also maintains a proprietary genetic library of stabilized cultivars, augmented by over 30 strains acquired from Just Kush Enterprises Ltd., that supports continuous new product launches.
Rubicon Organics generates revenue through wholesale cannabis product sales under a portfolio of four premium brands: Simply Bare™ Organic (certified organic flower), 1964 Supply Co.™ (premium flower, vapes, extracts), Wildflower™ (topicals), and Homestead Cannabis Supply™. In Canada, products are distributed to provincial cannabis wholesalers and retailers, including the BC Liquor Distribution Branch and National Cannabis Distribution in Saskatchewan, with third-party packaging and distribution support from Agro-Greens Natural Products Ltd. In April 2026 the company launched its 1964 Supply Co. brand in the UK medical cannabis market through a distribution partnership with 4C LABS. International expansion to EU-GMP-certified markets in Europe and Australia was enabled by Good Agricultural and Collection Practices (GACP) certification at the Cascadia facility in May 2026. The company holds Health Canada cultivation and processing licenses, FVOPA organic certification at Pacifica, and is preparing for EU-GMP certification at Pacifica. Pricing is supported by an estimated 40-50% premium for super-premium positioning and an additional 25-50% premium for organic certification.
Rubicon Organics firmographics
Firmographics- Name
- Rubicon Organics
- Legal name
- Rubicon Organics Inc.
- Website
- https://rubiconorganics.com
- Company type
- Public
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rubicon Organics is a Canadian licensed cannabis producer operating two British Columbia cultivation facilities with 15,500 kg annual capacity under premium brands including Simply Bare Organic, 1964 Supply Co., and Wildflower, selling wholesale to provincial distributors and into UK medical markets.
- Ownership category
- akta.pro rank
Rubicon Organics industry classification
Industry- Product category
- Premium Organic Cannabis Cultivation and Manufacturing
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- akta.pro primary industry
- Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF)
- akta.pro secondary industry
- CBD/Hemp Topicals & Beauty Retail (CRANAHAB)
Keywords
Where Rubicon Organics is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Rubicon Organics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cannabis Product Sales: Rubicon Organics generates revenue through the sale of premium and super-premium cannabis products including dried flower, pre-rolls, vapes, and extracts under its portfolio of brands (Simply Bare Organics, 1964 Supply Co., Wildflower, Homestead Cannabis Supply) to provincial distributors and retailers across Canada.
- International Export: Revenue from international medical cannabis markets enabled by GACP certification, including exports to UK, Australia, and EU-GMP facilities in Europe. The company launched its 1964 Supply Co. brand in the UK through distribution partnership with 4C LABS.
- Private Placement Financing: Equity financing through private placement offerings to fund facility development, working capital, and growth initiatives. The company has completed multiple financing rounds including upsized offerings under the Listed Issuer Financing Exemption.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Rubicon Organics product offering
Product offeringCore offering
Rubicon Organics cultivates, processes, and sells premium and super-premium certified organic cannabis products — dried flower, pre-rolls, vapes, extracts, and topicals — under a portfolio of four owned brands (Simply Bare Organic, 1964 Supply Co., Wildflower, Homestead Cannabis Supply). The company operates two BC-based cultivation facilities (the 125,000 sq ft Pacifica hybrid greenhouse in Delta and the 47,500 sq ft Cascadia indoor facility in Hope) with combined annual production capacity of approximately 15,500 kg. Products are sold wholesale to provincial distributors and retailers across Canada, with international expansion to the UK medical market via 4C LABS.
Product overview
Rubicon Organics is a Canadian licensed cannabis producer operating two cultivation facilities in British Columbia (the 125,000 sq ft Pacifica hybrid greenhouse in Delta and the 47,500 sq ft Cascadia indoor facility in Hope) with combined annual production capacity of 15,500 kg. The company operates a house of four premium cannabis brands: Simply Bare™ Organic (certified organic flower), 1964 Supply Co.™ (award-winning premium flower, vapes, and extracts), Wildflower™ (topical products ranked #2 in Canada), and Homestead Cannabis Supply™. Products include organically grown flower, pre-rolls, vapes, extracts, and topicals distributed through provincial retailers and international partners.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Bare Organic: Certified organic premium cannabis brand featuring strains like BC Organic Blue Dream and BC Organic Creek Congo, sold in recyclable glass jars.
- 1964 Supply Co.
- Wildflower
- Homestead Cannabis Supply
Products and services
- Simply Bare™ Organic Premium certified organic cannabis brand featuring strains grown in proprietary living soil. Products include dried flower varieties such as BC Organic Blue Dream, BC Organic Creek Congo, BC Organic Lime Drizzle, and BC Organic Tangerine Sunrise, available in recyclable glass jars and distributed to provincial retailers across Canada.
- 1964 Supply Co.™
Quantifiable outcome
- #1 premium licensed producer in Canada with 7.5% total market share
- +3 more outcomes
Companies that use Rubicon Organics
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Rubicon Organics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rubicon Organics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 4C LABScoreRubicon Organics launched its 1964 Supply Co. medical cannabis brand in the UK through a distribution partnership with 4C LABS, a Canadian medical cannabis company holding import and distribution licenses in the UK. 4C LABS supports UK patient access to premium cannabis products including organically grown flower, vapes, and extracts through its network of cannabis clinics and regulated distributors. This represents Rubicon's first international route-to-market for 1964 brand.
- Patient PanelminorRubicon Organics partnered with Patient Panel, a new medical cannabis market research consultancy, and PatientsCann UK, a British patient advocacy service. The partnership aims to help global companies better understand patient needs and offer products that patients actually require. Patients participating in market research will be compensated.
- PatientsCann UKminorPatient advocacy partnership to help shape the UK's medical cannabis market and better understand patient needs. Part of a broader initiative with Patient Panel and Rubicon Organics to conduct market research with UK patients.
- Agro-Greens Natural Products Ltd.coreDistribution agreement with Agro-Greens Natural Products Ltd., a Health Canada licensed cannabis producer and processor, to distribute Simply Bare branded flower to provincial distributors and retailers in the Canadian recreational market. Rubicon ships bulk flower to Agro-Greens' facility in Saskatchewan for packaging into Simply Bare branded product.
- CookiesminorExclusive licensing partnership to grow Cookies cannabis strains at Rubicon's Washington greenhouse facility. Cookies, a leading lifestyle and cannabis brand founded by Berner, granted exclusive rights to grow their strains in Washington State. The partnership leveraged Rubicon's proprietary organic cultivation methods to produce Cookies genetics.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Rubicon Organics competitors and assessment
Company assessmentDirect peers
- OrganiGram Holdings: Canadian licensed cannabis producer with multiple premium and value brands, including Edison, SHRED, and Trailblazer, serving provincial distributors in the recreational market. Directly comparable to Rubicon Organics in scale, multi-brand strategy, and Canadian LP focus.
- Auxly Cannabis Group: Canadian cannabis producer with a branded product portfolio across flower, pre-rolls, vapes, and oils, selling through provincial distributors. Similar size and multi-brand go-to-market approach to Rubicon Organics' Simply Bare, 1964, Wildflower, and Homestead brands.
- Decibel Cannabis Company: Canadian cannabis producer operating cultivation facilities and a house of brands including General Admission, Qwest, and Vox+. Comparable brand-house structure with provincial distribution as a comparable mid-tier Canadian LP to Rubicon.
- Village Farms International: Owner of the Pure Sunfarms cannabis joint venture, leveraging large-scale greenhouse expertise to produce premium and value cannabis flower in Canada. Closely comparable to Rubicon Organics in greenhouse-based cultivation model and Canadian LP positioning.
Broad incumbents
- Aurora Cannabis: Large Canadian licensed producer with broad product portfolio across medical and recreational cannabis, including the Whistler Medical Marijuana business (acquired from Jesse McConnell's prior venture). Comparable to Rubicon via shared executive lineage (former CFO Glen Ibbott) and Canadian LP overlap, but operates at far larger scale.
- Tilray Brands: Global Canadian-headquartered cannabis and consumer packaged goods company with a broad portfolio of brands across medical, recreational, and wellness. Comparable to Rubicon in Canadian cultivation base and brand portfolio but operates at substantially larger scale and broader geographic footprint.
- Canopy Growth Corporation: One of Canada's largest cannabis producers with extensive brand portfolio (Tweed, 7ACRES, Spectrum Therapeutics) supplying both recreational and medical markets globally. Significant overlap in Canadian provincial distribution channels with Rubicon's brands, though at far greater scale.
- Cronos Group: Canadian cannabis producer with brands including Spinach, PEACE NATURALS, and Lord Jones, operating across Canadian recreational, international medical, and consumer health segments. Comparable in multi-brand Canadian LP positioning, but operates at meaningfully larger scale than Rubicon.
Emerging players
- 4C LABS: UK-focused medical cannabis company with import and distribution licenses serving UK cannabis clinics and regulated distributors. Directly comparable via partnership: Rubicon Organics' 1964 Supply Co. UK launch leverages 4C LABS' distribution network for entry into the UK medical market.
Others
- Charlotte's Web Holdings: US-based CBD wellness brand focused on hemp-derived topicals, tinctures, and softgels. Thematically comparable to Rubicon's Wildflower topical brand (Canada's #2 topical at 25.7% share) given both target the cannabis wellness/topicals consumer category, though Charlotte's Web operates in the US hemp market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubicon Organics social profiles
Digital presenceRubicon Organics compliance and trust
Trust signalCompliance4 records
Rubicon Organics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubicon Organics leadership team
Management profileNumber of profiles
Profiles5 records
Rubicon Organics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rubicon Organics funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubicon Organics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubicon Organics
What does Rubicon Organics do?
Rubicon Organics cultivates, processes, and sells premium and super-premium certified organic cannabis products — dried flower, pre-rolls, vapes, extracts, and topicals — under a portfolio of four owned brands (Simply Bare Organic, 1964 Supply Co., Wildflower, Homestead Cannabis Supply). The company operates two BC-based cultivation facilities (the 125,000 sq ft Pacifica hybrid greenhouse in Delta and the 47,500 sq ft Cascadia indoor facility in Hope) with combined annual production capacity of approximately 15,500 kg. Products are sold wholesale to provincial distributors and retailers across Canada, with international expansion to the UK medical market via 4C LABS.
Is Rubicon Organics a public or private company?
Rubicon Organics is a public company. It is classified as public and is currently operating.
When was Rubicon Organics founded?
Rubicon Organics was founded in 2016. It employs 101 to 250 people.
Where is Rubicon Organics based?
Rubicon Organics is headquartered in Vancouver, Canada, in the North America region.
How does Rubicon Organics make money?
Three revenue lines are on record. Cannabis Product Sales are the primary driver. The others are international Export and private Placement Financing.
Who are Rubicon Organics's main competitors?
Direct peers on record are OrganiGram Holdings, Auxly Cannabis Group, Decibel Cannabis Company and Village Farms International. Broad incumbents are Aurora Cannabis, Tilray Brands, Canopy Growth Corporation and Cronos Group. 4C LABS is listed as an emerging player. Charlotte's Web Holdings is listed as an others.
Does Rubicon Organics have an API?
No public API is recorded for Rubicon Organics.
What industry is Rubicon Organics in?
Rubicon Organics's product category is Premium Organic Cannabis Cultivation and Manufacturing. Its primary akta.pro industry code is CRAOAIAF, Cannabis Wholesale Distribution (Flower, Extracts, Edibles), with a secondary code of CRANAHAB, CBD/Hemp Topicals & Beauty Retail. Its NAICS code is 325411.