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Garmin

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uuid0000zm4

Namestring
Garmin
Legal namestring
Garmin Ltd.
Websiteurl
garmin.com
Company typeenum
Public
Founded yearint
1989
Descriptiontext

Garmin Ltd. (NYSE: GRMN) is a Swiss-incorporated, globally operating designer and manufacturer of GPS-enabled consumer, aviation, marine, and automotive electronics, headquartered operationally in Olathe, Kansas with 10,000+ employees. Its core technology stack combines proprietary multi-band GNSS/GPS positioning with SatIQ automatic satellite selection, Garmin Elevate optical heart-rate sensors, AMOLED and solar-charging displays, NMEA 2000 marine networking, FAA-certified avionics (GFC 600 autopilot, G5000/G600 TXi flight decks, ADS-B transponders), and Iridium-backed inReach satellite communications. The product portfolio spans Forerunner, fēnix, Venu, Instinct, Enduro, epix, Descent, MARQ, tactix, and D2 smartwatches; Edge cycling computers and Tacx indoor trainers; marine chartplotters, LiveScope sonar, Signal VHF radios with integrated AIS, and trolling motors; aviation avionics and the Garmin Pilot flight-planning app; and automotive/RV/motorcycle navigators, with the JL Audio brand extending into car and luxury home audio.

The business is primarily a consumer and OEM hardware franchise, monetized through unit sales ranging from $249 entry-level Forerunner 70 watches to $2,499 Xero L60i rangefinders and a $105,000 JL Audio Primacy home audio system. Recurring revenue is layered on top via inReach satellite subscriptions, Garmin Pilot aviation database subscriptions ($449/yr Africa; Transatlantic OnePak from $999/yr), Garmin Connect+ premium, and Garmin Health B2B data services (Garmin Health API powering partners such as Soaak Technologies). Go-to-market combines direct-to-consumer e-commerce (garmin.com), mass-market retail (Amazon, Best Buy, Walmart, Argos, AliExpress), authorized regional distributors (e.g., AMIT GPS in India), enterprise OEM channels (Garmin Automotive OEM, RV OEM, aviation integrators such as West Star Aviation), and dedicated Garmin Health enterprise sales.

Operationally, Garmin runs as a profitable, cash-generative public company with FY2025 revenue of approximately $5.85B, Q1 2026 revenue of $1.75B (+14% YoY), and FY2026 guidance of approximately $7.9B with pro forma EPS of $9.35. The capital structure supports a $4.20 per share annual dividend (approved June 2026) plus quarterly dividends, funded entirely from operating cash flow that has also sustained a steady tuck-in M&A cadence — AeroData (2021), Vesper Marine (2022), JL Audio (2023), Lumishore (2024), and MyLaps (2025). Garmin self-positions as the world's largest marine electronics manufacturer and holds an estimated ~18% US smartwatch revenue share, ranking third behind Apple and Samsung.

Short descriptiontext

Garmin Ltd. (NYSE: GRMN) designs and manufactures GPS-enabled consumer wearables, FAA-certified avionics, marine electronics, automotive navigators, and JL Audio premium audio products, serving millions of mass-market consumers alongside enterprise aviation, marine, and OEM customers globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersOlathe, United States
HQ citystring
Olathe
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
GPS navigation devices, multisport smartwatches, marine electronics, aviation avionics, fitness wearables
Industry10 codes
1Smartwatches
CodeCRACAIAAPrimaryYes
2Sensors & Modules (IMU, GPS, Camera, RF) Retail
CodeCRACAKACPrimaryNo
3Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.)
CodeCRACAQAHPrimaryNo
4Consumer Drones for Imaging (Camera Drones)
CodeCRACAPADPrimaryNo
5Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices)
CodeCRACAQALPrimaryNo
6Travel, Hospitality & Local Discovery Recommendations
CodeHDAAAGAGPrimaryNo
7Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS)
CodeHDACANAEPrimaryNo
8Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems)
CodeHDAFAEAJPrimaryNo
9Mobile & Wireless Connectivity SoCs (Modem/Wi‑Fi/Bluetooth/GNSS)
CodeHDAHABAAPrimaryNo
10Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks)
CodeCRACAOADPrimaryNo
NAICS code4 codes
  • Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing334511
  • Navigational, Measuring, Electromedical, and Control Instruments Manufacturing3345
  • Electromedical and Electrotherapeutic Apparatus Manufacturing334510
  • Navigational, Measuring, Electromedical, and Control Instruments Manufacturing33451
SIC code4 codes
  • Search, Detection, Navagation, Guidance, Aeronautical Sys3812
  • Household Audio & Video Equipment3651
  • Electromedical & Electrotherapeutic Apparatus3845
  • Sporting & Athletic Goods, Nec3949
Product category
Consumer Electronics
GTM motion5 records

Each record includes

Type, Description, Source

Revenue model7 records
1Consumer Hardware Sales
TypeHardware Sales
Description

Primary revenue driver; one-time sale of finished devices including smartwatches (Forerunner, Fenix, Venu, Vivoactive, Instinct, Enduro, epix, Descent, Lily, MARQ), cycling computers (Edge), handheld GPS, action cameras, dog trackers, inReach satellite communicators, automotive navigators, and accessories across all major product categories.

garmin.com
2Subscription Services (inReach, Garmin Pilot)
TypeSubscription Recurring
Description

Recurring revenue from subscription plans including inReach satellite messaging/safety subscriptions, Garmin Pilot aviation database subscriptions (e.g., Africa database at $449/year, Transatlantic OnePak from $999/year), and feature unlocks via Garmin Connect+ premium service.

techradar.com
3Map and Software Licensing
TypeLicensing Royalties
Description

Sale of map products (TopoActive, City Navigator, marine charts, outdoor maps) as downloads or SD cards, plus subscription-based aviation databases. Maps support activity-specific navigation on Garmin smartwatches, Edge cycling computers, and GPS handhelds.

garmin.com
4Aviation and Marine Avionics/Electronics
TypeHardware Sales
Description

Sale of certified avionics (autopilot systems like GFC 600, integrated flight decks, transponders, ADS-B, audio panels), marine chartplotters, fishfinders, LiveScope sonar, trolling motors, autopilots, radar, and Signal VHF marine radios. Garmin bills itself as the world's largest marine electronics manufacturer.

garmin.com
5Automotive OEM and Aftermarket Solutions
TypeHardware Sales
Description

OEM automotive and RV navigation solutions (Garmin Automotive OEM, RV OEM), JL Audio car audio products (acquired 2023), Stealthbox, motorcycle GPS (zūmo), truck navigation, and OEM sensor/board solutions supplied to other manufacturers.

garmin.com
6Health and Wellness Data Services
TypeData Monetisation
Description

B2B services including the Garmin Health API enabling third-party platforms to integrate biometric data, and the Garmin Health enterprise offering for patient monitoring.

prnewswire.com
7Premium Home Audio (JL Audio Primacy)
TypeHardware Sales
Description

Luxury fully active, DSP-driven speaker systems ($105,000 Primacy) leveraging JL Audio's integration into Garmin's premium consumer electronics portfolio after the 2023 acquisition.

headphonesty.com
Cost components6 values
Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Pricing details13 tiers
1Garmin Forerunner 70 entry-level GPS running smartwatch
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

$249.99 USD list price; 1.2" AMOLED touchscreen, up to 13 days battery life in smartwatch mode, up to 23 hours in GPS mode, 80+ built-in sports apps, Garmin Coach adaptive plans. HSA/FSA eligible.

garmin.com
2Garmin Forerunner 170 / Forerunner 170 Music
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

Forerunner 170 priced at $299 USD (standard) and $349.99 USD (Music edition with 4GB storage). Adds Garmin Pay, altimeter, compass, and skin temperature sensors over the Forerunner 70. UK pricing £259.99 / £299.99.

endurance.biz
3Garmin fēnix 8 premium multisport smartwatch
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

43mm AMOLED at $749.99 sale (was $999.99), 47mm AMOLED at $849.99 sale (was $1,099.99), 51mm AMOLED at $849.99 sale (was $1,099.99), Solar variants priced higher; premium multisport with solar charging or AMOLED display.

garmin.com
4Garmin epix Pro (Gen 2) Sapphire Edition smartwatch
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

47mm Sapphire edition on sale at $499.99 (50% off $999.99 list price) at Amazon; 1.4" AMOLED, titanium bezel, sapphire lens, multi-band GPS with SatIQ, up to 16 days battery. 51mm at $549.99 sale.

garmin.com
5Garmin Venu 4 advanced health and fitness smartwatch
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

41mm at $499.99 sale (was $549.99), 45mm available; built-in flashlight, ECG measurements, AMOLED display, advanced health and fitness features.

garmin.com
6Garmin inReach Satellite Subscription
ModelSubscriptionBilling cadenceMonthly
Notes

Annual or monthly satellite subscription plans; inReach devices start at $249.99. New policy allows users who suspend subscriptions to retain free SOS access for up to 12 months.

techradar.com
7Garmin Aviation Database Subscriptions
ModelSubscriptionBilling cadenceAnnual
Notes

Africa database subscription at $449/year annual or $149/monthly access. Transatlantic OnePak covering Africa, Europe, and Americas starting at $999 annually. SmartCharts available with Garmin Pilot Premium subscription.

avweb.com
8Garmin Catalyst R1 Racing Radar
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

Suggested retail price $799.99 USD; launched June 9, 2026, available on garmin.com starting June 12, 2026. IP67 dust/water rating.

it-times.de
9Garmin Xero L60i Laser Rangefinder
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

$2,499.99 USD; optics-grade rangefinder with onboard TopoActive mapping, Applied Ballistics Elite solver, and Laser Locate waypoint projection.

garmin.com
10Garmin TopoActive North America Maps
ModelOne time/ perpetual licenseBilling cadenceOne time/ perpetual license
Notes

$59.99 USD as a download or SD card; multi-region options (Europe, Australia/Oceania, South America, Africa, Middle East/Central Asia, Greenland, Antarctica) at varying prices.

garmin.com
11Garmin Blaze Equine Wellness System
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

$499.99 USD sale price (was $599.99). Tail-wrap with optical heart rate sensor, up to 25 hours battery, Bluetooth connectivity to Blaze app and Connect IQ.

garmin.com
12JL Audio Primacy Luxury Speaker System
ModelUnit PricingBilling cadenceOne time/ perpetual license
Notes

$105,000 fully active, DSP-driven speaker system launched by Garmin/JL Audio for the luxury home audio market.

headphonesty.com
13Garmin Connect+ Premium Subscription
ModelSubscriptionBilling cadenceAnnual
Notes

Premium tier subscription for advanced training, health insights, and feature unlocks across the Garmin ecosystem. Pricing inferred as subscription-based; rumoured to underpin potential Cirqa screenless band features.

aijourn.com
GTM typeB2B and B2C
B2B and B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 4 records shown
1Tacx
Description

Indoor bike trainers and accessories brand

garmin.com
+3 more records
Core offering1 text field

Garmin designs and manufactures GPS-enabled hardware across five verticals — Fitness, Outdoor Recreation, Marine, Aviation, and Automotive — including smartwatches (Forerunner, fēnix, Venu, Instinct, MARQ), Edge cycling computers, marine chartplotters/fishfinders, FAA-certified avionics, automotive/RV navigators, handheld GPS units, and inReach satellite communicators. The company also sells JL Audio car and home audio products, software platforms (Garmin Connect, Connect IQ, Garmin Pilot, Navionics, ActiveCaptain), and the Garmin Health enterprise biometrics API.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Garmin offers a broad, multi-segment product portfolio organized around GPS technology and wearable computing rather than a single unified product. The portfolio spans five core verticals — Fitness/Outdoor, Automotive, Marine, Aviation, and Wearables — each with its own dedicated product lines. The wearable family is the most extensive, anchored by the Forerunner running line, the fēnix 8 flagship multisport/adventure series, the Venu and vivoactive lifestyle lines, the rugged Instinct and Enduro lines, plus specialized editions (MARQ luxury, tactix tactical, D2 Mach aviator, Descent dive, quatix marine, Approach golf). These smartwatches connect via Bluetooth and ANT+ to the Garmin Connect cloud platform and mobile app, which serves as the central data and AI-driven coaching hub powering features like Garmin Coach, Training Readiness, Body Battery, HRV Status, Sleep Coach, and the Connect IQ app marketplace. Garmin Connect interoperates with third-party platforms (Strava, Google Maps, Apple iOS under the EU DMA, Soaak Technologies via the Garmin Health API, Bosch eBike systems on Edge cycling computers). The Edge cycling computer line and Tacx indoor trainers extend the platform into cycling. The marine portfolio includes chartplotters, fishfinders, Live Sonar, autopilot systems, radar, the Signal VHF marine radios, and integrates with the Navionics and ActiveCaptain apps. Aviation spans avionics such as the GFC 600 autopilot, G5000/G600 TXi integrated flight decks, ADS-B transponders, audio panels, plus the Garmin Pilot flight planning app with SmartCharts. The automotive line offers car, motorcycle (zūmo), and truck GPS, dash cams, and — following the 2023 JL Audio acquisition — premium car and home audio (JL Audio car speakers/subwoofers/amplifiers and the new JL Audio Primacy luxury speaker system). Outdoor recreation extends into GPSMAP/eTrex/Montana handhelds, inReach satellite messengers, Alpha/Astro dog trackers, the Xero L60i laser rangefinder, and the Blaze equine wellness system. Aviation database services and Garmin Health (enterprise biometrics API) round out the offering as B2B platforms.

Product and service26 records
1Forerunner Series Running Smartwatches
CategoryRunning smartwatch line
Description

Garmin's running-focused GPS smartwatch family including Forerunner 70, 165, 170, 255, 265, 570, 965, and 970 with AMOLED displays, advanced training metrics, Garmin Coach adaptive plans, multi-band GPS, and health monitoring features such as VO2 Max, recovery time, and running dynamics.

2fēnix 8 Premium Multisport Smartwatch
CategoryPremium multisport adventure smartwatch
Description

Flagship multisport smartwatch with AMOLED and Solar display options, solar charging, advanced navigation, ECG app, and comprehensive health tracking for serious outdoor and multisport athletes.

3Venu Series Lifestyle Smartwatches
CategoryLifestyle health smartwatch
Description

Lifestyle-focused smartwatches with AMOLED displays including Venu 4 (41mm/45mm) and Venu X1, featuring built-in flashlight, ECG measurements, and advanced health and fitness tracking.

4Instinct Rugged Outdoor Smartwatch
CategoryRugged outdoor adventure smartwatch
Description

Rugged outdoor smartwatches available in multiple sizes and editions (AMOLED, Solar, Tactical, Crossover) with extended battery life, military-standard toughness, and built-in sports apps for hiking, trail running, and tactical applications.

5vivoactive Casual Fitness Smartwatch
CategoryCasual fitness smartwatch
Description

Casual fitness smartwatches including vivoactive 5 and vivoactive 6 with AMOLED displays, body battery energy monitoring, sleep tracking, wheelchair mode, and over 30 indoor and GPS sports apps.

6Edge Cycling Computers
CategoryGPS bike computer
Description

Cycling computer lineup including Edge 130, 540, 550, 830, 840, 850, 1030/1030 Plus, 1040, 1040 Solar, 1050, and Explore 2 with multi-band GNSS, advanced cycling metrics, climb tracking, and Bosch eBike integration.

7Tacx Indoor Bike Trainers
CategoryIndoor cycling trainer
Description

Garmin's indoor smart bike trainers including the Tacx NEO 2T Smart Trainer, a premium direct-drive trainer with +/- 1% accuracy and performance metrics.

8Garmin Catalyst R1 Racing Radar
CategoryMotorsports racing radar
Description

Purpose-built radar system for high-performance drivers featuring heads-up indicator lights in the cockpit and a rear-facing sensor with IP67 dust/water rating.

9Garmin Signal VHF Marine Radios
CategoryMarine VHF radio
Description

Marine radios with 3.5-inch color touchscreen, integrated AIS transponders, advanced noise cancellation, NMEA 2000 and Garmin Marine Network integration, and Wi-Fi over-the-air software updates via the ActiveCaptain app. Includes VHF 400, VHF 220, and RM 100 remote station.

10Marine Chartplotters, Sonar and Autopilots
CategoryMarine electronics
Description

Marine electronics lineup including chartplotters, fishfinders, LiveScope sonar, transducers, trolling motors, radar, autopilots, lighting, VHF and AIS, sonar black boxes, antennas, sensors, cameras, sailing instruments, and digital switching.

11Aviation Avionics and Flight Decks
CategoryAviation electronics
Description

Aviation electronics including navigation and radios, autopilots (e.g., GFC 600 digital autopilot), flight displays and instruments, integrated flight decks (e.g., G5000, G600 TXi), engine indication systems, audio panels, weather, traffic, ADS-B and transponders, and datalinks.

12Automotive GPS Navigation
CategoryCar/RV/truck GPS navigation
Description

Car, RV, motorcycle (zūmo series), and semi-truck GPS navigation products, including dash cams, backup cameras, and OEM automotive navigation solutions.

13JL Audio Car and Home Audio
CategoryAudio solutions
Description

JL Audio car speakers, subwoofers, amplifiers, Stealthbox, and the JL Audio Primacy luxury fully active DSP-driven home speaker system, integrated into Garmin's automotive and home audio portfolio following the 2023 acquisition.

14inReach Satellite Communicators
CategorySatellite communicator
Description

Two-way satellite messengers with SOS and messaging beyond cell service, including inReach Mini 3, Mini 3 Plus, and the Garmin Messenger app; supports Iridium satellite network for global coverage.

15Handheld GPS Devices
CategoryOutdoor handheld GPS
Description

Rugged handheld GPS devices for hiking including GPSMAP 65/65s/66i/66s/66sr/66st/67i/79 Series, eTrex 22x/32x/SE/Solar/Touch, Montana 700/700i/710/710i/750i/760i, Rino 750/750t/755t, and Overlander.

16Dog Tracking and Training Devices
CategorySporting dog GPS
Description

GPS dog collars and tracking/training devices including Alpha 100, 200, 200 Plus, 200i, 300, 300i and Astro 430/900 series.

17Xero L60i Laser Rangefinder
CategoryOptical rangefinder
Description

Laser rangefinder with 7x magnification, 32mm objective lens, full-color DLP augmented reality overlay (960x540) for distance, mapping, navigation, and Applied Ballistics Elite solver; ranges trees to 2,000 yards and animals to 1,500 yards with IPX7 water resistance. Priced at $2,499.99 USD.

18Blaze Equine Wellness System
CategoryEquine health sensor
Description

Equine tail-mounted health sensor with Bluetooth connectivity providing heart rate, strides, gait, distance, skin temperature, and heat score data via the Blaze mobile app or compatible Garmin smartwatch; up to 25 hours battery life. Priced at $499.99.

19Garmin Off-Road and Motorsports Products
CategoryOff-road motorsports electronics
Description

Off-road GPS devices, powersport navigation, and the Garmin Catalyst R1 racing radar system for motorsports applications.

20Garmin Connect Platform
CategoryPlatform/Cloud service
Description

Garmin's central cloud platform and mobile app for syncing, analyzing, and sharing health, fitness, and activity data; powers insights, Garmin Coach, daily suggested workouts, Connect IQ Store, and third-party partner integrations.

21Garmin Connect IQ Developer Platform
CategoryDeveloper platform/marketplace
Description

Developer platform and app store for Garmin smartwatches allowing third-party developers to build watch faces, data fields, widgets, and apps that extend device functionality.

22Garmin Health Enterprise API
CategoryEnterprise health platform
Description

Enterprise health data platform offering the Garmin Health API that enables healthcare and wellness providers (e.g., Soaak Technologies) to access biometric data (heart rate, HRV, sleep, activity) for patient monitoring and remote health programs.

23Garmin Pilot Aviation App
CategoryAviation flight planning app
Description

Aviation flight planning and navigation application for pilots with Premium subscription providing SmartCharts dynamic charting, navigation database coverage (Africa, Europe, Americas), and Garmin Pilot Web for computer-based flight planning.

24Navionics Boating App
CategoryMarine charts/navigation
Description

Marine navigation app with detailed charts, sonar data, and routing for boating; integrates with Garmin chartplotters and is available via the Navionics Chart Installer.

25TopoActive Outdoor Maps
CategoryDigital maps
Description

Multiuse outdoor map product compiled from the OpenStreetMap database, covering roads, trails, natural features, parks, and points of interest; available in multiple regional downloads (North America, Europe, Australia/Oceania, South America, Africa, Middle East and Central Asia, Greenland, Antarctica). Priced at $59.99 USD per region.

26Garmin Pay Contactless Payment
CategoryContactless payment service
Description

Contactless payment solution available on supported Garmin smartwatches (e.g., Forerunner 170) for tap-to-pay transactions via participating payment networks.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership16 partners
1Garmin Pros (Athletes and Outdoor Ambassadors)
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-06-20
Description

Garmin Pros is a formal athlete and outdoor ambassador program recruiting sponsored professionals across running, cycling, golf, marine, and aviation to endorse Garmin products and represent the brand at events including the Garmin Marathon Series (Durham, Toledo, Tucson).

techradar.com
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-06-17
Description

Researchers at Bielefeld University in Germany launched the World Cup Fever Study inviting football fans to share smartwatch/fitness tracker data to measure physiological response during 2026 FIFA World Cup matches. Originally launched with Garmin support, the study now works with 13 brands including Apple Watch, Samsung Health, Fitbit, and Oura.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-09
Description

Rescue Diver Ready launched as a new diver preparedness initiative with Garmin, PADI (Professional Association of Diving Instructors), and DAN (Divers Alert Network) as founding collaborators. The initiative creates an ecosystem around training, research, safety, technology, and ongoing preparedness, with a Rescue Ready Assessment benchmarking tool and Rescue Ready Weekend on September 19-20, 2026 in Fort Lauderdale.

Strategic tierCoreTypeImplementation/ SI/ Consulting PartnerAnnounced on2026-06-08
Description

West Star Aviation, a business aviation services provider, promotes avionics upgrade services for legacy Citation aircraft using Garmin's G5000 flight deck (Excel/XLS series) and G600 TXi (CJ series). West Star positions itself as a Citation-specialized provider with in-house engineering, installation, and certification capabilities.

Strategic tierMinorTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-06-04
Description

AliExpress ran promotional Marque+ and Summer Sales campaigns (June 2026) offering Garmin Forerunner 165, 255, 265, and Edge 540 at significant discounts (up to 60% off), with French warehouse shipping, free delivery, and two-year manufacturer warranty.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-05-27
Description

Soaak Technologies announced a collaboration with Garmin to integrate the Garmin Health API into its AI-enabled human performance platform, creating a closed-loop system that uses biometric data from Garmin devices (heart rate, HRV, sleep) to generate personalized sound-based readiness, recovery, stress, and sleep protocols. Feature available to Soaak members, expanding beyond OURA and WHOOP integrations.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-05-27
Description

Garmin is one of 14 launch partners in Strava's major strength training update, including Amazfit, COROS, WHOOP, Fitbod, Hevy, Runna, JEFIT, Caliber, Liftoff, Motra, REMAKER, iFIT Personal Trainer, and 24 Hour Fitness. Update includes new Workout Log, auto-populated muscle maps, and shareables, rolling out globally summer 2026.

Strategic tierFlagshipTypeTechnology or IntegrationAnnounced on2026-05-22
Description

Strava announced enhanced partnerships with Garmin (alongside Coros, Amazfit, Whoop, and others) to improve how workouts from these devices populate Strava's muscle heat map diagrams and strength workout tracking features. The update introduces a workout log, auto-populated muscle maps, and new shareables, rolling out across Strava's global user base in 2026 with Garmin as a launch partner.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-22
Description

Garmin has partnered with CBF to provide GPS-enabled Garmin watches to referees during the second PRO Refereeing Training session in Rio de Janeiro (May 18-22, 2026), with 72 referees participating. Garmin's technology helps monitor referee performance remotely during on-pitch activities, with FIFA instructor alignment.

10AMIT GPS & Navigation LLP
Strategic tierFlagshipTypeChannel Partner/ Reseller/ DistributorAnnounced on2026-05-18
Description

AMIT GPS & Navigation LLP is Garmin's authorized distributor in India since 2015, handling distribution of Garmin products including the Forerunner 70 and Forerunner 170 launches in India (scheduled June 2026).

passionateinmarketing.com
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-05-14
Description

Bosch announced a free Performance Upgrade 2.0 software update for eBikes with Bosch motors including a new interface for Garmin Edge GPS devices displaying real-time riding data without additional sensors. The integration covers Bosch Performance Line CX and CX-R motors.

Strategic tierCoreTypeTechnology or IntegrationAnnounced on2026-05-14
Description

Apple released iOS 26.5 bringing AirPods and Apple Watch-exclusive features like notification responses and proximity pairing to third-party wearables including Garmin, Amazfit, and Huawei in the EU under the Digital Markets Act. Users outside the EU unlikely to receive similar updates.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2023-09-21
Description

Garmin completed its acquisition of JL Audio, a U.S.-based manufacturer of audio solutions including speakers and amplifiers, on September 21, 2023. JL Audio continues to operate under its own name and at its current Florida facilities. The acquisition enhances Garmin's marine segment with JL Audio's premium audio products and has since expanded into home audio (JL Audio Primacy, $105,000) and JL Audio car audio sold on garmin.com.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2022-01-03
Description

Garmin acquired Vesper Marine on January 3, 2022, a New Zealand-based (Auckland) provider of marine communication equipment and services including AIS, VHF, and vessel monitoring systems. The acquisition strengthens Garmin's marine product portfolio and is part of Garmin's strategy to bolster marine industry offerings.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2021-05-27
Description

Garmin International acquired AeroData, Inc. in May 2021, a provider of aircraft performance software and airside performance solutions serving over 135 airlines worldwide. The acquisition expanded Garmin's commercial aviation presence. AeroData now operates as part of Garmin's aviation segment under garmin.com/en-US/aviation/aerodata/.

Strategic tierMinorTypeChannel Partner/ Reseller/ DistributorAnnounced on2014-12-01
Description

Garmin's Forerunner 15 was featured on Currys & PC World's Top Ten Christmas 2014 Tech Gifts list alongside Samsung Gear Fit and Fitbit Force, demonstrating Garmin's longstanding presence in UK retail channels.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Apple is the dominant consumer smartwatch vendor with Apple Watch and the broader iPhone-anchored health ecosystem; directly competes with Garmin in fitness/wellness wearables and holds 45-50% US smartwatch revenue share versus Garmin's ~18%.

TypeBroad incumbent
Description

Samsung's Galaxy Watch line is the #2 US smartwatch by revenue share and competes across fitness, health, and lifestyle wearables, overlapping with Garmin's Venu, vivoactive, and Forerunner lines on features and mid-tier pricing.

TypeDirect peer
Description

Polar is a direct competitor in sports/fitness watches and heart rate monitoring (chest straps and optical), with similar athlete-focused positioning to Garmin's Forerunner and fenix lines.

TypeDirect peer
Description

Coros is a direct competitor in premium multisport and outdoor GPS watches (Apex, Vertix), competing head-to-head with Garmin's fenix and Enduro lines on battery life and endurance features.

TypeEmerging player
Description

Whoop is a subscription-only fitness band focused on recovery, strain, and sleep, capturing share in the wellness/biometric segment where Garmin's Body Battery and HRV Status features compete.

TypeDirect peer
Description

Fitbit (acquired by Google) competes across fitness trackers and mid-tier smartwatches, with overlapping health/fitness tracking features; competes with Garmin's entry-level Forerunner and vivoactive lines.

TypeDirect peer
Description

Raymarine is a direct marine electronics competitor offering chartplotters, sonar, radar, and AIS — overlapping with Garmin's marine product portfolio in chartplotters, fishfinders, and VHF marine radios.

TypeDirect peer
Description

Suunto competes in sports, dive, and outdoor GPS watches (Suunto 9, Vertical, D5), directly overlapping with Garmin's Forerunner, fenix, and Descent dive computer lines.

TypeBroad incumbent
Description

Honeywell is a broad incumbent in avionics, flight management systems, and certified cockpit equipment for commercial and business aviation, competing with Garmin's avionics, flight decks, and autopilot portfolio.

TypeDirect peer
Description

TomTom competes with Garmin's automotive GPS navigation portfolio across aftermarket and OEM automotive mapping and location services, both as standalone devices and embedded software.

Market position
Strengths5 records

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Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat6 records

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Type, Details

Key risks6 records

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Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI capability14 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature10 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A38 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment3 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Garmin

Consumer Electronicsgarmin.com

Garmin Ltd. (NYSE: GRMN) designs and manufactures GPS-enabled consumer wearables, FAA-certified avionics, marine electronics, automotive navigators, and JL Audio premium audio products, serving millions of mass-market consumers alongside enterprise aviation, marine, and OEM customers globally.

What Garmin does

Garmin Ltd. (NYSE: GRMN) is a Swiss-incorporated, globally operating designer and manufacturer of GPS-enabled consumer, aviation, marine, and automotive electronics, headquartered operationally in Olathe, Kansas with 10,000+ employees. Its core technology stack combines proprietary multi-band GNSS/GPS positioning with SatIQ automatic satellite selection, Garmin Elevate optical heart-rate sensors, AMOLED and solar-charging displays, NMEA 2000 marine networking, FAA-certified avionics (GFC 600 autopilot, G5000/G600 TXi flight decks, ADS-B transponders), and Iridium-backed inReach satellite communications. The product portfolio spans Forerunner, fēnix, Venu, Instinct, Enduro, epix, Descent, MARQ, tactix, and D2 smartwatches; Edge cycling computers and Tacx indoor trainers; marine chartplotters, LiveScope sonar, Signal VHF radios with integrated AIS, and trolling motors; aviation avionics and the Garmin Pilot flight-planning app; and automotive/RV/motorcycle navigators, with the JL Audio brand extending into car and luxury home audio.

The business is primarily a consumer and OEM hardware franchise, monetized through unit sales ranging from $249 entry-level Forerunner 70 watches to $2,499 Xero L60i rangefinders and a $105,000 JL Audio Primacy home audio system. Recurring revenue is layered on top via inReach satellite subscriptions, Garmin Pilot aviation database subscriptions ($449/yr Africa; Transatlantic OnePak from $999/yr), Garmin Connect+ premium, and Garmin Health B2B data services (Garmin Health API powering partners such as Soaak Technologies). Go-to-market combines direct-to-consumer e-commerce (garmin.com), mass-market retail (Amazon, Best Buy, Walmart, Argos, AliExpress), authorized regional distributors (e.g., AMIT GPS in India), enterprise OEM channels (Garmin Automotive OEM, RV OEM, aviation integrators such as West Star Aviation), and dedicated Garmin Health enterprise sales.

Operationally, Garmin runs as a profitable, cash-generative public company with FY2025 revenue of approximately $5.85B, Q1 2026 revenue of $1.75B (+14% YoY), and FY2026 guidance of approximately $7.9B with pro forma EPS of $9.35. The capital structure supports a $4.20 per share annual dividend (approved June 2026) plus quarterly dividends, funded entirely from operating cash flow that has also sustained a steady tuck-in M&A cadence — AeroData (2021), Vesper Marine (2022), JL Audio (2023), Lumishore (2024), and MyLaps (2025). Garmin self-positions as the world's largest marine electronics manufacturer and holds an estimated ~18% US smartwatch revenue share, ranking third behind Apple and Samsung.

Garmin firmographics

Firmographics
Name
Garmin
Legal name
Garmin Ltd.
Website
https://garmin.com
Company type
Public
Founded year
1989
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
Garmin Ltd. (NYSE: GRMN) designs and manufactures GPS-enabled consumer wearables, FAA-certified avionics, marine electronics, automotive navigators, and JL Audio premium audio products, serving millions of mass-market consumers alongside enterprise aviation, marine, and OEM customers globally.
Ownership category
akta.pro rank

Garmin industry classification

Industry
Product category
Consumer Electronics
NAICS
Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
SIC
Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Household Audio & Video Equipment (3651), Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)
akta.pro primary industry
Smartwatches (CRACAIAA)
akta.pro secondary industries
Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Consumer Drones for Imaging (Camera Drones) (CRACAPAD), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG), Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE), Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ), Mobile & Wireless Connectivity SoCs (Modem/Wi‑Fi/Bluetooth/GNSS) (HDAHABAA), Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)

Keywords

  • GPS navigation devices
  • Multisport smartwatches
  • Marine electronics
  • Aviation avionics
  • Fitness wearables

Where Garmin is headquartered

Location

Headquarters

HQ city
Olathe
HQ country
United States
HQ region
North America

Offices6 records

Markets served

Garmin business model

Business model
GTM type
B2B and B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Consumer Hardware Sales: Primary revenue driver; one-time sale of finished devices including smartwatches (Forerunner, Fenix, Venu, Vivoactive, Instinct, Enduro, epix, Descent, Lily, MARQ), cycling computers (Edge), handheld GPS, action cameras, dog trackers, inReach satellite communicators, automotive navigators, and accessories across all major product categories.
  2. Subscription Services (inReach, Garmin Pilot): Recurring revenue from subscription plans including inReach satellite messaging/safety subscriptions, Garmin Pilot aviation database subscriptions (e.g., Africa database at $449/year, Transatlantic OnePak from $999/year), and feature unlocks via Garmin Connect+ premium service.
  3. Map and Software Licensing: Sale of map products (TopoActive, City Navigator, marine charts, outdoor maps) as downloads or SD cards, plus subscription-based aviation databases. Maps support activity-specific navigation on Garmin smartwatches, Edge cycling computers, and GPS handhelds.
  4. Aviation and Marine Avionics/Electronics: Sale of certified avionics (autopilot systems like GFC 600, integrated flight decks, transponders, ADS-B, audio panels), marine chartplotters, fishfinders, LiveScope sonar, trolling motors, autopilots, radar, and Signal VHF marine radios. Garmin bills itself as the world's largest marine electronics manufacturer.
  5. Automotive OEM and Aftermarket Solutions: OEM automotive and RV navigation solutions (Garmin Automotive OEM, RV OEM), JL Audio car audio products (acquired 2023), Stealthbox, motorcycle GPS (zūmo), truck navigation, and OEM sensor/board solutions supplied to other manufacturers.
  6. Health and Wellness Data Services: B2B services including the Garmin Health API enabling third-party platforms to integrate biometric data, and the Garmin Health enterprise offering for patient monitoring.
  7. Premium Home Audio (JL Audio Primacy): Luxury fully active, DSP-driven speaker systems ($105,000 Primacy) leveraging JL Audio's integration into Garmin's premium consumer electronics portfolio after the 2023 acquisition.

Pricing tiers

ModelBillingPrice
Unit PricingOne time/ perpetual licenseGarmin Forerunner 70 entry-level GPS running smartwatch
Unit PricingOne time/ perpetual licenseGarmin Forerunner 170 / Forerunner 170 Music
Unit PricingOne time/ perpetual licenseGarmin fēnix 8 premium multisport smartwatch
Unit PricingOne time/ perpetual licenseGarmin epix Pro (Gen 2) Sapphire Edition smartwatch
Unit PricingOne time/ perpetual licenseGarmin Venu 4 advanced health and fitness smartwatch
SubscriptionMonthlyGarmin inReach Satellite Subscription
SubscriptionAnnualGarmin Aviation Database Subscriptions
Unit PricingOne time/ perpetual licenseGarmin Catalyst R1 Racing Radar
Unit PricingOne time/ perpetual licenseGarmin Xero L60i Laser Rangefinder
One time/ perpetual licenseOne time/ perpetual licenseGarmin TopoActive North America Maps
Unit PricingOne time/ perpetual licenseGarmin Blaze Equine Wellness System
Unit PricingOne time/ perpetual licenseJL Audio Primacy Luxury Speaker System
SubscriptionAnnualGarmin Connect+ Premium Subscription

Go-to-market motion5 records

Garmin product offering

Product offering

Core offering

Garmin designs and manufactures GPS-enabled hardware across five verticals — Fitness, Outdoor Recreation, Marine, Aviation, and Automotive — including smartwatches (Forerunner, fēnix, Venu, Instinct, MARQ), Edge cycling computers, marine chartplotters/fishfinders, FAA-certified avionics, automotive/RV navigators, handheld GPS units, and inReach satellite communicators. The company also sells JL Audio car and home audio products, software platforms (Garmin Connect, Connect IQ, Garmin Pilot, Navionics, ActiveCaptain), and the Garmin Health enterprise biometrics API.

Product overview

Garmin offers a broad, multi-segment product portfolio organized around GPS technology and wearable computing rather than a single unified product. The portfolio spans five core verticals — Fitness/Outdoor, Automotive, Marine, Aviation, and Wearables — each with its own dedicated product lines. The wearable family is the most extensive, anchored by the Forerunner running line, the fēnix 8 flagship multisport/adventure series, the Venu and vivoactive lifestyle lines, the rugged Instinct and Enduro lines, plus specialized editions (MARQ luxury, tactix tactical, D2 Mach aviator, Descent dive, quatix marine, Approach golf). These smartwatches connect via Bluetooth and ANT+ to the Garmin Connect cloud platform and mobile app, which serves as the central data and AI-driven coaching hub powering features like Garmin Coach, Training Readiness, Body Battery, HRV Status, Sleep Coach, and the Connect IQ app marketplace. Garmin Connect interoperates with third-party platforms (Strava, Google Maps, Apple iOS under the EU DMA, Soaak Technologies via the Garmin Health API, Bosch eBike systems on Edge cycling computers). The Edge cycling computer line and Tacx indoor trainers extend the platform into cycling. The marine portfolio includes chartplotters, fishfinders, Live Sonar, autopilot systems, radar, the Signal VHF marine radios, and integrates with the Navionics and ActiveCaptain apps. Aviation spans avionics such as the GFC 600 autopilot, G5000/G600 TXi integrated flight decks, ADS-B transponders, audio panels, plus the Garmin Pilot flight planning app with SmartCharts. The automotive line offers car, motorcycle (zūmo), and truck GPS, dash cams, and — following the 2023 JL Audio acquisition — premium car and home audio (JL Audio car speakers/subwoofers/amplifiers and the new JL Audio Primacy luxury speaker system). Outdoor recreation extends into GPSMAP/eTrex/Montana handhelds, inReach satellite messengers, Alpha/Astro dog trackers, the Xero L60i laser rangefinder, and the Blaze equine wellness system. Aviation database services and Garmin Health (enterprise biometrics API) round out the offering as B2B platforms.

Differentiator

Problem solved

Functional benefit

Brands

  • Tacx: Indoor bike trainers and accessories brand
  • JL Audio
  • Navionics
  • DeLorme

Products and services

  • Forerunner Series Running Smartwatches Garmin's running-focused GPS smartwatch family including Forerunner 70, 165, 170, 255, 265, 570, 965, and 970 with AMOLED displays, advanced training metrics, Garmin Coach adaptive plans, multi-band GPS, and health monitoring features such as VO2 Max, recovery time, and running dynamics.
  • fēnix 8 Premium Multisport Smartwatch Flagship multisport smartwatch with AMOLED and Solar display options, solar charging, advanced navigation, ECG app, and comprehensive health tracking for serious outdoor and multisport athletes.
  • Venu Series Lifestyle Smartwatches Lifestyle-focused smartwatches with AMOLED displays including Venu 4 (41mm/45mm) and Venu X1, featuring built-in flashlight, ECG measurements, and advanced health and fitness tracking.
  • Instinct Rugged Outdoor Smartwatch Rugged outdoor smartwatches available in multiple sizes and editions (AMOLED, Solar, Tactical, Crossover) with extended battery life, military-standard toughness, and built-in sports apps for hiking, trail running, and tactical applications.
  • vivoactive Casual Fitness Smartwatch Casual fitness smartwatches including vivoactive 5 and vivoactive 6 with AMOLED displays, body battery energy monitoring, sleep tracking, wheelchair mode, and over 30 indoor and GPS sports apps.
  • Edge Cycling Computers Cycling computer lineup including Edge 130, 540, 550, 830, 840, 850, 1030/1030 Plus, 1040, 1040 Solar, 1050, and Explore 2 with multi-band GNSS, advanced cycling metrics, climb tracking, and Bosch eBike integration.
  • Tacx Indoor Bike Trainers Garmin's indoor smart bike trainers including the Tacx NEO 2T Smart Trainer, a premium direct-drive trainer with +/- 1% accuracy and performance metrics.
  • Garmin Catalyst R1 Racing Radar Purpose-built radar system for high-performance drivers featuring heads-up indicator lights in the cockpit and a rear-facing sensor with IP67 dust/water rating.
  • Garmin Signal VHF Marine Radios Marine radios with 3.5-inch color touchscreen, integrated AIS transponders, advanced noise cancellation, NMEA 2000 and Garmin Marine Network integration, and Wi-Fi over-the-air software updates via the ActiveCaptain app. Includes VHF 400, VHF 220, and RM 100 remote station.
  • Marine Chartplotters, Sonar and Autopilots Marine electronics lineup including chartplotters, fishfinders, LiveScope sonar, transducers, trolling motors, radar, autopilots, lighting, VHF and AIS, sonar black boxes, antennas, sensors, cameras, sailing instruments, and digital switching.
  • Aviation Avionics and Flight Decks Aviation electronics including navigation and radios, autopilots (e.g., GFC 600 digital autopilot), flight displays and instruments, integrated flight decks (e.g., G5000, G600 TXi), engine indication systems, audio panels, weather, traffic, ADS-B and transponders, and datalinks.
  • Automotive GPS Navigation Car, RV, motorcycle (zūmo series), and semi-truck GPS navigation products, including dash cams, backup cameras, and OEM automotive navigation solutions.
  • JL Audio Car and Home Audio JL Audio car speakers, subwoofers, amplifiers, Stealthbox, and the JL Audio Primacy luxury fully active DSP-driven home speaker system, integrated into Garmin's automotive and home audio portfolio following the 2023 acquisition.
  • inReach Satellite Communicators Two-way satellite messengers with SOS and messaging beyond cell service, including inReach Mini 3, Mini 3 Plus, and the Garmin Messenger app; supports Iridium satellite network for global coverage.
  • Handheld GPS Devices Rugged handheld GPS devices for hiking including GPSMAP 65/65s/66i/66s/66sr/66st/67i/79 Series, eTrex 22x/32x/SE/Solar/Touch, Montana 700/700i/710/710i/750i/760i, Rino 750/750t/755t, and Overlander.
  • Dog Tracking and Training Devices GPS dog collars and tracking/training devices including Alpha 100, 200, 200 Plus, 200i, 300, 300i and Astro 430/900 series.
  • Xero L60i Laser Rangefinder Laser rangefinder with 7x magnification, 32mm objective lens, full-color DLP augmented reality overlay (960x540) for distance, mapping, navigation, and Applied Ballistics Elite solver; ranges trees to 2,000 yards and animals to 1,500 yards with IPX7 water resistance. Priced at $2,499.99 USD.
  • Blaze Equine Wellness System Equine tail-mounted health sensor with Bluetooth connectivity providing heart rate, strides, gait, distance, skin temperature, and heat score data via the Blaze mobile app or compatible Garmin smartwatch; up to 25 hours battery life. Priced at $499.99.
  • Garmin Off-Road and Motorsports Products Off-road GPS devices, powersport navigation, and the Garmin Catalyst R1 racing radar system for motorsports applications.
  • Garmin Connect Platform Garmin's central cloud platform and mobile app for syncing, analyzing, and sharing health, fitness, and activity data; powers insights, Garmin Coach, daily suggested workouts, Connect IQ Store, and third-party partner integrations.
  • Garmin Connect IQ Developer Platform Developer platform and app store for Garmin smartwatches allowing third-party developers to build watch faces, data fields, widgets, and apps that extend device functionality.
  • Garmin Health Enterprise API Enterprise health data platform offering the Garmin Health API that enables healthcare and wellness providers (e.g., Soaak Technologies) to access biometric data (heart rate, HRV, sleep, activity) for patient monitoring and remote health programs.
  • Garmin Pilot Aviation App Aviation flight planning and navigation application for pilots with Premium subscription providing SmartCharts dynamic charting, navigation database coverage (Africa, Europe, Americas), and Garmin Pilot Web for computer-based flight planning.
  • Navionics Boating App Marine navigation app with detailed charts, sonar data, and routing for boating; integrates with Garmin chartplotters and is available via the Navionics Chart Installer.
  • TopoActive Outdoor Maps Multiuse outdoor map product compiled from the OpenStreetMap database, covering roads, trails, natural features, parks, and points of interest; available in multiple regional downloads (North America, Europe, Australia/Oceania, South America, Africa, Middle East and Central Asia, Greenland, Antarctica). Priced at $59.99 USD per region.
  • Garmin Pay Contactless Payment Contactless payment solution available on supported Garmin smartwatches (e.g., Forerunner 170) for tap-to-pay transactions via participating payment networks.

Companies that use Garmin

Customer profile

Named customers8 records

Ideal customer profiles5 records

Garmin technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability14 records

Feature10 records

Garmin partnerships and signals

Strategic signal

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

  • Garmin Pros (Athletes and Outdoor Ambassadors)coreGTM or Marketing Partner · 20 June 2026Garmin Pros is a formal athlete and outdoor ambassador program recruiting sponsored professionals across running, cycling, golf, marine, and aviation to endorse Garmin products and represent the brand at events including the Garmin Marathon Series (Durham, Toledo, Tucson).
  • Bielefeld University (World Cup Fever Study)minorGTM or Marketing Partner · 17 June 2026Researchers at Bielefeld University in Germany launched the World Cup Fever Study inviting football fans to share smartwatch/fitness tracker data to measure physiological response during 2026 FIFA World Cup matches. Originally launched with Garmin support, the study now works with 13 brands including Apple Watch, Samsung Health, Fitbit, and Oura.
  • PADI and DAN (Rescue Diver Ready founding collaborators)coreStrategic or Co-development Partner · 9 June 2026Rescue Diver Ready launched as a new diver preparedness initiative with Garmin, PADI (Professional Association of Diving Instructors), and DAN (Divers Alert Network) as founding collaborators. The initiative creates an ecosystem around training, research, safety, technology, and ongoing preparedness, with a Rescue Ready Assessment benchmarking tool and Rescue Ready Weekend on September 19-20, 2026 in Fort Lauderdale.
  • West Star Aviation (Citation avionics installation)coreImplementation/ SI/ Consulting Partner · 8 June 2026West Star Aviation, a business aviation services provider, promotes avionics upgrade services for legacy Citation aircraft using Garmin's G5000 flight deck (Excel/XLS series) and G600 TXi (CJ series). West Star positions itself as a Citation-specialized provider with in-house engineering, installation, and certification capabilities.
  • AliExpress (Garmin Forerunner promotional partner)minorChannel Partner/ Reseller/ Distributor · 4 June 2026AliExpress ran promotional Marque+ and Summer Sales campaigns (June 2026) offering Garmin Forerunner 165, 255, 265, and Edge 540 at significant discounts (up to 60% off), with French warehouse shipping, free delivery, and two-year manufacturer warranty.
  • Soaak TechnologiescoreTechnology or Integration · 27 May 2026Soaak Technologies announced a collaboration with Garmin to integrate the Garmin Health API into its AI-enabled human performance platform, creating a closed-loop system that uses biometric data from Garmin devices (heart rate, HRV, sleep) to generate personalized sound-based readiness, recovery, stress, and sleep protocols. Feature available to Soaak members, expanding beyond OURA and WHOOP integrations.
  • Strava strength training launch partners (Garmin among 14 brands)coreTechnology or Integration · 27 May 2026Garmin is one of 14 launch partners in Strava's major strength training update, including Amazfit, COROS, WHOOP, Fitbod, Hevy, Runna, JEFIT, Caliber, Liftoff, Motra, REMAKER, iFIT Personal Trainer, and 24 Hour Fitness. Update includes new Workout Log, auto-populated muscle maps, and shareables, rolling out globally summer 2026.
  • StravaflagshipTechnology or Integration · 22 May 2026Strava announced enhanced partnerships with Garmin (alongside Coros, Amazfit, Whoop, and others) to improve how workouts from these devices populate Strava's muscle heat map diagrams and strength workout tracking features. The update introduces a workout log, auto-populated muscle maps, and new shareables, rolling out across Strava's global user base in 2026 with Garmin as a launch partner.
  • Brazilian Football Confederation (CBF)coreStrategic or Co-development Partner · 22 May 2026Garmin has partnered with CBF to provide GPS-enabled Garmin watches to referees during the second PRO Refereeing Training session in Rio de Janeiro (May 18-22, 2026), with 72 referees participating. Garmin's technology helps monitor referee performance remotely during on-pitch activities, with FIFA instructor alignment.
  • AMIT GPS & Navigation LLPflagshipChannel Partner/ Reseller/ Distributor · 18 May 2026AMIT GPS & Navigation LLP is Garmin's authorized distributor in India since 2015, handling distribution of Garmin products including the Forerunner 70 and Forerunner 170 launches in India (scheduled June 2026).
  • Bosch eBike SystemscoreTechnology or Integration · 14 May 2026Bosch announced a free Performance Upgrade 2.0 software update for eBikes with Bosch motors including a new interface for Garmin Edge GPS devices displaying real-time riding data without additional sensors. The integration covers Bosch Performance Line CX and CX-R motors.
  • Apple (EU DMA interoperability)coreTechnology or Integration · 14 May 2026Apple released iOS 26.5 bringing AirPods and Apple Watch-exclusive features like notification responses and proximity pairing to third-party wearables including Garmin, Amazfit, and Huawei in the EU under the Digital Markets Act. Users outside the EU unlikely to receive similar updates.
  • JL AudioflagshipStrategic or Co-development Partner · 21 September 2023Garmin completed its acquisition of JL Audio, a U.S.-based manufacturer of audio solutions including speakers and amplifiers, on September 21, 2023. JL Audio continues to operate under its own name and at its current Florida facilities. The acquisition enhances Garmin's marine segment with JL Audio's premium audio products and has since expanded into home audio (JL Audio Primacy, $105,000) and JL Audio car audio sold on garmin.com.
  • Vesper MarineflagshipStrategic or Co-development Partner · 3 January 2022Garmin acquired Vesper Marine on January 3, 2022, a New Zealand-based (Auckland) provider of marine communication equipment and services including AIS, VHF, and vessel monitoring systems. The acquisition strengthens Garmin's marine product portfolio and is part of Garmin's strategy to bolster marine industry offerings.
  • AeroData, Inc.flagshipStrategic or Co-development Partner · 27 May 2021Garmin International acquired AeroData, Inc. in May 2021, a provider of aircraft performance software and airside performance solutions serving over 135 airlines worldwide. The acquisition expanded Garmin's commercial aviation presence. AeroData now operates as part of Garmin's aviation segment under garmin.com/en-US/aviation/aerodata/.
  • Currys & PC World (Top Ten Christmas 2014 Tech Gifts)minorChannel Partner/ Reseller/ Distributor · 1 December 2014Garmin's Forerunner 15 was featured on Currys & PC World's Top Ten Christmas 2014 Tech Gifts list alongside Samsung Gear Fit and Fitbit Force, demonstrating Garmin's longstanding presence in UK retail channels.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Garmin competitors and assessment

Company assessment

Broad incumbents

  • Apple: Apple is the dominant consumer smartwatch vendor with Apple Watch and the broader iPhone-anchored health ecosystem; directly competes with Garmin in fitness/wellness wearables and holds 45-50% US smartwatch revenue share versus Garmin's ~18%.
  • Samsung Electronics: Samsung's Galaxy Watch line is the #2 US smartwatch by revenue share and competes across fitness, health, and lifestyle wearables, overlapping with Garmin's Venu, vivoactive, and Forerunner lines on features and mid-tier pricing.
  • Honeywell Aerospace: Honeywell is a broad incumbent in avionics, flight management systems, and certified cockpit equipment for commercial and business aviation, competing with Garmin's avionics, flight decks, and autopilot portfolio.

Direct peers

  • Polar Electro: Polar is a direct competitor in sports/fitness watches and heart rate monitoring (chest straps and optical), with similar athlete-focused positioning to Garmin's Forerunner and fenix lines.
  • Coros Wearables: Coros is a direct competitor in premium multisport and outdoor GPS watches (Apex, Vertix), competing head-to-head with Garmin's fenix and Enduro lines on battery life and endurance features.
  • Fitbit (Google): Fitbit (acquired by Google) competes across fitness trackers and mid-tier smartwatches, with overlapping health/fitness tracking features; competes with Garmin's entry-level Forerunner and vivoactive lines.
  • Raymarine (FLIR Systems): Raymarine is a direct marine electronics competitor offering chartplotters, sonar, radar, and AIS — overlapping with Garmin's marine product portfolio in chartplotters, fishfinders, and VHF marine radios.
  • Suunto: Suunto competes in sports, dive, and outdoor GPS watches (Suunto 9, Vertical, D5), directly overlapping with Garmin's Forerunner, fenix, and Descent dive computer lines.
  • TomTom: TomTom competes with Garmin's automotive GPS navigation portfolio across aftermarket and OEM automotive mapping and location services, both as standalone devices and embedded software.

Emerging players

  • Whoop: Whoop is a subscription-only fitness band focused on recovery, strain, and sleep, capturing share in the wellness/biometric segment where Garmin's Body Battery and HRV Status features compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Garmin social profiles

Digital presence

Garmin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Garmin leadership team

Management profile

Number of profiles

Profiles9 records

Garmin subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Garmin funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Garmin M&A and investment

M&A and investment

M&A38 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garmin

What does Garmin do?

Garmin designs and manufactures GPS-enabled hardware across five verticals — Fitness, Outdoor Recreation, Marine, Aviation, and Automotive — including smartwatches (Forerunner, fēnix, Venu, Instinct, MARQ), Edge cycling computers, marine chartplotters/fishfinders, FAA-certified avionics, automotive/RV navigators, handheld GPS units, and inReach satellite communicators. The company also sells JL Audio car and home audio products, software platforms (Garmin Connect, Connect IQ, Garmin Pilot, Navionics, ActiveCaptain), and the Garmin Health enterprise biometrics API.

Is Garmin a public or private company?

Garmin is a public company. It is classified as public and is currently operating.

When was Garmin founded?

Garmin was founded in 1989. It employs 5,001 to 10,000 people.

Where is Garmin based?

Garmin is headquartered in Olathe, United States, in the North America region.

How does Garmin make money?

Seven revenue lines are on record. Consumer Hardware Sales are the primary driver. The others are subscription Services (inReach, Garmin Pilot), map and Software Licensing, aviation and Marine Avionics/Electronics, automotive OEM and Aftermarket Solutions, health and Wellness Data Services and premium Home Audio (JL Audio Primacy).

Who are Garmin's main competitors?

Broad incumbents on record are Apple, Samsung Electronics and Honeywell Aerospace. Direct peers are Polar Electro, Coros Wearables, Fitbit (Google), Raymarine (FLIR Systems), Suunto and TomTom. Whoop is listed as an emerging player.

Does Garmin have an API?

Yes. Garmin offers a developer platform (developer.garmin.com) that includes the Connect IQ SDK for building watch faces, data fields, widgets, and apps for Garmin smartwatches. Garmin also offers the Garmin Health API, a partner-facing API that enables third-party platforms to access biometric data (heart rate, HRV, sleep, stress, activity) from Garmin devices. The Health API was confirmed in use by Soaak Technologies for integrating biometric data into an AI-enabled human performance platform. The Garmin Connect Mobile app and Garmin Express desktop application serve as the consumer-facing companion software for device management and data sync. Developer documentation is at developer.garmin.com.

What industry is Garmin in?

Garmin's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAIAA, Smartwatches, with a secondary code of CRACAKAC, Sensors & Modules (IMU, GPS, Camera, RF) Retail. Its NAICS code is 334511 and its SIC code is 3812.

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MashableBest October Prime Day fitness tracker deals 2026: Shop Fitbit, Garmin, and moreAmazon's October Prime Day offers discounted fitness trackers from Fitbit, Garmin, Oura, and others. Deals include the Fitbit Charge 6, Inspire 3, Samsung Galaxy Watch 8, Apple Watch Series 12, and CMF Nothing Watch 3 Pro, with prices ranging from $59 to $349.99.Business TodayGarmin CIRQA launched in India at ₹25,990: This screen free smart band can track 80+ activities - BusinessTodayGarmin launched the CIRQA fitness band in India at ₹25,990, a screen-free device that tracks over 80 activities and health metrics like heart rate and sleep. It offers up to 10 days of battery life and includes women's health and training features, with Garmin Connect+ as an optional subscription.American Banking and Market NewsGarmin Ltd. $GRMN Stock Sold by Congress Asset Management Co.Garmin reported Q3 EPS of $2.81, beating estimates, with revenue of $2.02 billion, up 11.4% year-over-year. Insiders sold 16,108 shares in the quarter, and Congress Asset Management reduced its stake by 3.3%. Analysts have a consensus price target of $310.17.WebProNewsGarmin Enduro 4 Arrives With Familiar Battery Life but Sharper Training ToolsGarmin launched the Enduro 4 GPS smartwatch at $899.99, with a 51mm case, titanium bezel, and 64GB storage. It adds grade-adjusted pace, stamina zones, and Garmin Epic, while keeping battery life unchanged. The device hits shelves October 9, with Fenix 8 discounts making the older model attractive.Tom's GuideGarmin’s best running for beginners in 2026 just crashed to its lowest price everGarmin's Forerunner 170 Music is discounted to $314 from $349 on Amazon during Prime Day, while the Forerunner 165 is $199. The 2026 model offers training features, NFC payments, and music storage, with a 30-day Prime trial available.MarketWatchGarmin Ltd. stock underperforms Tuesday when compared to competitorsGarmin Ltd. closed 11.16% short of its 52-week high of $314.28, which it reached on August 10th. The stock underperformed competitors on Tuesday, with Apple, Alphabet, and Alphabet Cl Arose rising. Trading volume was 242,479 below its 50-day average.PRESSBEEThese Are the Best October Prime Day Deals on Smartwatches ...Middle EastAmazon's October Prime Day sale offers discounts on smartwatches, including the Apple Watch Series 12 at $349.99, SE 3 at $199, and Ultra 3 at $699.97. Other deals include Samsung Galaxy Watch 8 Classic at $389.99, Pixel Watch 5 at $334.99, and Garmin Vivoactive 5 at $198.00.GizmodoGarmin’s New Smartwatch Has Battery Life That Laps the Apple Watch Ultra 4Garmin announced the Enduro 4 smartwatch with up to 320 hours of battery life, exceeding the Apple Watch Ultra 4's two days. The watch features a memory-in-pixel display, 64GB storage, and 50% more RAM, priced at $900.The DriveEDC Pocket Knives and Lights on Sale for October Prime Day: Leatherman, Garmin, Fenix and MoreAmazon Prime Day in October features discounted EDC knives, flashlights, and watches from brands like Leatherman, Garmin, and Fenix. Deals include up to 61% off, such as the Smith & Wesson Extreme Ops at $10.52 and the Leatherman Charge Plus TTI at $99.98.Android HeadlinesGarmin's New Enduro 4 Smartwatch Might Never Need a Wall ChargerGarmin launched the Enduro 4 and Approach S72 smartwatches on October 9, 2026. The Enduro 4 features Power Sapphire solar charging with up to 90 days of battery life, while the Approach S72 offers a vibrant AMOLED display and 64 GB storage. Both are available globally starting at $799.