55ip
55ip is a J.P. Morgan-owned fintech providing cloud-based tax-smart investment technology (ActiveTax) that automates tax-loss harvesting, direct indexing, and UMAs for RIAs and wealth management firms via deep custodian and platform integrations.
- Company typePrivate
- Founded2016
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 55ip does
55ip is a Boston-based fintech founded in 2016 and acquired by J.P. Morgan Asset Management in 2020, operating as a wholly-owned subsidiary with 252 employees across offices in Boston and Mumbai. The company provides a cloud-based tax-smart investment technology platform — branded ActiveTax Technology — that automates tax-loss harvesting, tax-smart portfolio transitions, and tax-efficient withdrawals at the security and tax-lot level for wealth management advisors. The platform supports four primary investment vehicles (Model Portfolios, Active SMAs, Direct Indexing, and UMAs) and is embedded via deep integrations with leading custodians (Pershing, Schwab, Fidelity, Raymond James, Goldman Sachs), technology platforms (InvestCloud, GeoWealth), and tier-1 asset managers (BlackRock, J.P. Morgan, T. Rowe Price, Fidelity, Franklin Templeton, and others).
As of December 2025, 55ip powered $130.4B in assets under supervision across 130,983 client accounts and $1.47T in client discretionary assets, representing 120%, 38%, and 35% year-over-year growth respectively. In 2025 the platform executed 13.6 million trade orders and harvested $1.9B in tax losses (217% above 2024), with 606 advisory firm partners including 16 of the Forbes Top 100 RIAs. Revenue is generated through a B2B subscription and enterprise licensing model: 55ip charges an additional advisory fee on managed accounts and licenses its technology platform to enterprise wealth management partners such as Raymond James, Baird, and InvestCloud, with quote-based pricing negotiated at the firm level. The company's go-to-motion is enterprise field sales combined with white-label/embedded distribution through custodian and wealth platform integrations.
55ip is registered as an SEC investment adviser through its 55I, LLC entity and operates under J.P. Morgan Asset Management ownership, giving it structural distribution advantages via the parent's asset management arm and wealth platform. The technology uses proprietary factor risk models for continuous portfolio monitoring and tax optimization, distinguishing it from manual or year-end-only tax-loss harvesting approaches. Recent strategic priorities have included expanding into private market tax optimization within UMAs (InvestCloud partnership), broadening asset manager distribution (T. Rowe Price collaboration), and deepening custodial reach (Goldman Sachs integration).
55ip firmographics
Firmographics- Name
- 55ip
- Legal name
- 55 Institutional Partners, LLC
- Website
- https://55-ip.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 55ip is a J.P. Morgan-owned fintech providing cloud-based tax-smart investment technology (ActiveTax) that automates tax-loss harvesting, direct indexing, and UMAs for RIAs and wealth management firms via deep custodian and platform integrations.
- Ownership category
- akta.pro rank
55ip industry classification
Industry- Product category
- Wealth Management Technology
- NAICS
- Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Investment Advice (6282), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools (FSAGAEAE)
- akta.pro secondary industries
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)
Keywords
Where 55ip is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
55ip business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advisory Fees on Managed Accounts: 55ip provides tax-smart technology and portfolio management services to advisors for an additional advisory fee on top of their existing fee structures. The platform enables advisors to deliver enhanced tax-managed investment solutions to clients, with 55ip's services billed as part of the overall advisory fee.
- Platform Licensing to Enterprise Partners: 55ip's technology is licensed and integrated into enterprise wealth management platforms including Raymond James managed accounts platform and InvestCloud, with services delivered through deep integrations with custodial and technology partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B platform pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
55ip product offering
Product offeringCore offering
55ip provides a cloud-based tax-smart investment technology platform that enables financial advisors to automate tax-loss harvesting, execute tax-smart portfolio transitions, and manage tax-efficient portfolios at scale. The platform supports Direct Indexing, Separately Managed Accounts (SMAs), Unified Managed Accounts (UMAs), and Model Portfolios, with deep integrations to leading custodians and wealth management technology platforms.
Product overview
55ip is a fintech platform built to be the new standard for automated and personalized tax-smart investing. The core technology is ActiveTax Technology, which powers automated tax-loss harvesting, tax-smart transitions, and tax-efficient withdrawals at the security and tax-lot level. This technology layer sits above an intuitive Advisor Portal that provides account management, dashboards, cash management, and trading visibility. The platform supports four primary investment vehicles: Model Portfolios (off-the-shelf and custom models from asset manager partners), Active SMAs (separately managed accounts with tax intelligence), Direct Indexing (individual security ownership for granular tax-loss harvesting), and UMAs (Unified Managed Accounts integrating multiple strategies under one governance framework). The offering is complemented by Transition Services that help advisors manage practice acquisitions and client onboarding while preserving tax budgets. The company operates as a wholly owned subsidiary of J.P. Morgan Asset Management.
Differentiator
Problem solved
Functional benefit
Brands
- ActiveTax Technology: Proprietary tax-smart investment technology platform enabling automated tax-loss harvesting, tax-smart transitions, and portfolio optimization.
Products and services
- ActiveTax Technology Proprietary tax-smart investment technology platform that delivers automated, personalized tax optimization across portfolio transitions, ongoing tax-loss harvesting, and tax-efficient withdrawals by processing security-level and tax-lot data to identify and execute tax management opportunities at scale.
- Advisor Portal Web-based interface providing advisors with account dashboards, portfolio management tools, cash management features, trade activity monitoring, and service request capabilities.
- Automated Portfolio Implementation Technology layer that automates trade execution, rebalancing, and portfolio implementation across custodial platforms following model portfolio specifications, supporting qualified and non-qualified accounts.
- Model Portfolios Pre-built and custom model portfolio strategies available through 55ip's platform from asset manager partners including BlackRock, J.P. Morgan Asset Management, Fidelity, Franklin Templeton, Frontier, RiverFront, T. Rowe Price, and Westend.
- Separately Managed Accounts (SMAs) Direct ownership investment accounts offering customization and tax intelligence at scale, supporting SMA strategies ranging from passive index tracking to actively managed and thematic investments, with ongoing tax-loss harvesting potential beyond monthly reviews.
- Direct Indexing Individual security ownership strategy enabling tax-loss harvesting at the stock level with portfolio customization reflecting client values, legacy holdings, or sector preferences. Covers U.S. and non-U.S. Large Cap, Mid-Cap, Small Cap, Value and Growth exposures.
- Unified Managed Accounts (UMAs) Single account structure integrating multiple investment strategies (SMAs, model-delivered strategies, mutual funds, ETFs, and alternatives) under centralized oversight, delivering end-to-end tax coordination across strategies, managers, and asset classes.
Quantifiable outcome
- $1.9 billion in gross value of losses harvested in 2025 (217% higher than 2024)
- +4 more outcomes
Companies that use 55ip
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
55ip technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature6 records
55ip partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and secondary.
- T. Rowe PricecoreCollaboration to deliver custom model portfolios for financial advisors using T. Rowe Price investment strategies powered by 55ip's ActiveTax Technology. Enables tax-smart transitions, tax-loss harvesting, and tax-smart withdrawals. Both firms jointly support distribution and servicing of these models.
- InvestCloudcoreExpanded strategic partnership to integrate 55ip's tax optimization technology into InvestCloud's unified managed account platform, enabling automated tax strategies across both public and private market assets.
- Raymond JamescoreIndustry-first partnership where Raymond James integrated 55ip's tax management technology across its managed account platform including UMA, SMA, and model portfolio offerings. Enhances tax-smart transition, rebalancing and ongoing tax-loss harvesting for Raymond James advisors and clients. Platform covers over $144B in assets including $71B in taxable assets.
- BlackRockcoreAsset manager partner providing investment strategies accessible through 55ip's platform. BlackRock strategies are available via dedicated 55ip portal login for financial advisors.
- J.P. Morgan Asset ManagementcoreParent company and key asset manager partner. 55ip is a wholly-owned subsidiary of J.P. Morgan Asset Management. J.P. Morgan strategies are available via dedicated 55ip portal.
- FidelitycoreAsset manager partner providing investment strategies and custodian services accessible through 55ip's platform with dedicated portal login.
- Franklin Templeton InvestmentssecondaryAsset manager partner providing investment strategies accessible through 55ip's platform.
- RiverFrontsecondaryAsset manager partner providing investment strategies with dedicated 55ip portal access for advisors.
- WestendsecondaryAsset manager partner providing investment strategies accessible through 55ip's platform.
- Frontier Asset ManagementsecondaryAsset manager partner providing investment strategies accessible through 55ip's platform.
- PershingcoreCustodian partner providing custody services for accounts managed through 55ip's platform.
- Charles SchwabcoreCustodian partner providing custody services for accounts managed through 55ip's platform with dedicated portal login.
- Raymond James (Custodian)coreCustodian partner supporting accounts managed through 55ip's platform.
- GeoWealthsecondaryTechnology platform partner providing wealth management technology accessible through 55ip's integration ecosystem.
- Goldman SachscoreNew custodial integration partnership extending 55ip's reach within the wealth management ecosystem.
- Cerulli AssociatessecondaryResearch partnership producing industry studies on advisor transitions, wealth management trends, and managed account market dynamics. Co-sponsored 'Advisors in Transition: Challenges and Best Practices' research.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
55ip competitors and assessment
Company assessmentDirect peers
- Parametric Portfolio Associates: Direct competitor in customized direct indexing, tax-loss harvesting, and unified managed accounts for advisors. Operates as a subsidiary of Morgan Stanley, providing tax-smart investment strategies at scale and serving as the most direct functional comparison to 55ip.
- Aperio Group: Owned by BlackRock, Aperio is a leading provider of direct indexing and tax-managed portfolios for advisors and institutions. Competes with 55ip on personalization, tax-loss harvesting, and customization at scale within UMA frameworks.
- GeoWealth: Turnkey asset management platform for RIAs including model portfolios, UMAs, and tax-loss harvesting capabilities. Partner and partial competitor to 55ip, providing integrated wealth management technology that competes for the same RIA and broker-dealer segment.
- InvestCloud: Wealth management technology platform serving global financial institutions with unified managed account, digital advice, and portfolio management capabilities. Functions as both a deep technology partner to 55ip (via UMA integration) and a competitive platform for enterprise wealth management deployments.
- Orion Advisor Technology: Provides wealth management technology including tax-loss harvesting, rebalancing, and portfolio management tools to RIAs and broker-dealers. Competes with 55ip on the technology infrastructure layer that powers tax-smart investing for advisory firms.
Broad incumbents
- Morningstar Wealth Platform: Morningstar's wealth platform provides managed portfolios, tax-efficient strategies, and advisor-facing technology. Competes with 55ip on tax-loss harvesting, model portfolios, and UMA capabilities for enterprise wealth management firms.
- Vanguard Personalized Advisor Services: Vanguard's advisor-sold advisory service offers tax-managed portfolios powered by its scale and proprietary fund ecosystem. Overlaps with 55ip on tax-loss harvesting and customized portfolio management, but built into Vanguard's broader investment platform rather than a standalone technology layer.
- Fidelity Institutional Managed Account Solutions: Fidelity provides tax-managed portfolios, model marketplace, and direct indexing capabilities to advisors. Functions as both a custodian partner to 55ip and a competitor offering native tax-smart solutions within its wealth platform.
- BlackRock (Direct Indexing): Through Aperio and its own iShares Direct Indexing capability, BlackRock offers tax-managed index strategies to advisors. Functions as both a partner (distributing strategies via 55ip) and a competitor (offering similar tax-loss harvesting capabilities natively).
Emerging players
- Addepar: Wealth management technology platform providing portfolio analytics, reporting, and rebalancing for RIAs and family offices. Overlaps with 55ip on advisor-facing technology for portfolio management and tax-aware decisioning, though 55ip is more specialized in tax-loss harvesting execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
55ip social profiles
Digital presence55ip compliance and trust
Trust signalCompliance1 record
55ip financial estimates
Financial estimateRevenue estimate
Valuation estimate
55ip leadership team
Management profileNumber of profiles
Profiles8 records
55ip funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
55ip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 55ip
What does 55ip do?
55ip provides a cloud-based tax-smart investment technology platform that enables financial advisors to automate tax-loss harvesting, execute tax-smart portfolio transitions, and manage tax-efficient portfolios at scale. The platform supports Direct Indexing, Separately Managed Accounts (SMAs), Unified Managed Accounts (UMAs), and Model Portfolios, with deep integrations to leading custodians and wealth management technology platforms.
Is 55ip a public or private company?
55ip is a private company. It is classified as corporate owned and is currently operating.
When was 55ip founded?
55ip was founded in 2016. It employs 11 to 50 people.
Where is 55ip based?
55ip is headquartered in Boston, United States, in the North America region.
How does 55ip make money?
Two revenue lines are on record. Advisory Fees on Managed Accounts are the primary driver. The others are platform Licensing to Enterprise Partners.
Who are 55ip's main competitors?
Direct peers on record are Parametric Portfolio Associates, Aperio Group, GeoWealth, InvestCloud and Orion Advisor Technology. Broad incumbents are Morningstar Wealth Platform, Vanguard Personalized Advisor Services, Fidelity Institutional Managed Account Solutions and BlackRock (Direct Indexing). Addepar is listed as an emerging player.
Does 55ip have an API?
No public API is recorded for 55ip.
What industry is 55ip in?
55ip's product category is Wealth Management Technology. Its primary akta.pro industry code is FSAGAEAE, Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools, with a secondary code of FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs). Its NAICS code is 523940 and its SIC code is 6282.