What Goldman Sachs does

Goldman Sachs (NYSE: GS) is a multinational financial services firm founded in 1869 and headquartered in New York, operating across four reportable segments: Global Banking & Markets, Asset & Wealth Management, Platform Solutions, and a research franchise. The firm serves large corporations, financial institutions, governments, and ultra-high-net-worth individuals with a comprehensive product suite including investment banking advisory and underwriting, FICC and equities trading, asset management across public and private markets with over $3 trillion in assets under supervision, private wealth management, and corporate treasury services. Technology infrastructure is anchored by three proprietary platforms: Marquee (institutional analytics and trading), Transaction Banking/TxB (API-first, cloud-native payments and liquidity), and Enterprise Partnerships (embedded finance including credit cards and savings), alongside the consumer-facing Marcus digital banking app.

Revenue is generated through a hybrid model combining transaction-fee income (investment banking advisory, capital markets underwriting, FICC and equities trading), recurring asset and wealth management fees, and subscription-like fees from transaction banking and enterprise partnerships. Distribution operates primarily through direct enterprise sales via dedicated relationship managers and coverage teams, supplemented by self-serve digital platforms for institutional clients and a direct-to-consumer channel through Marcus and Ayco for mass-affluent and high-net-worth individuals. The firm maintains a global footprint with regional headquarters in London and Hong Kong and additional offices across Tokyo, Singapore, São Paulo, and Frankfurt, supported by 46,000+ employees worldwide.

Recent strategic activity reflects a portfolio reshape: large acquisitions in alternative assets and ETFs (Innovator Capital Management for $2B in 2026; Industry Ventures for up to $965M; NN Investment Partners for $1.98B in 2021), a strategic partnership with T. Rowe Price for public-private investment solutions, and a planned exit from consumer credit cards via the Apple Card transition to Chase. The firm also participates in tokenization pilots with DTCC and major peers, signaling infrastructure-level positioning in digital assets.

Name

Goldman Sachs

Legal name

The Goldman Sachs Group, Inc.

Website

https://goldmansachs.com

Company type

Public

Founded year

1869

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Goldman Sachs is a global investment bank and financial services firm serving corporations, financial institutions, governments, and high-net-worth individuals across investment banking, trading, asset management ($3T+ AUM), wealth management, and transaction banking, operating from New York with regional headquarters in London and Hong Kong.

Ownership category

akta.pro rank

Product category

Investment Banking & Global Financial Services

NAICS

Offices of Bank Holding Companies (551111), Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Corporate Finance & Capital Advisory (BPAHADAB)

akta.pro secondary industries

Financial Services / Fintech Growth Equity (FSANACAE), Stock Borrow/Loan (Equities Securities Lending) (FSACAFAD)

Keywords

• Investment banking
• Asset management
• Wealth management
• Securities trading
• Transaction banking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Banking: Fees from advisory services, underwriting, and capital markets activities including debt and equity offerings, M&A advisory, and restructuring
2. FICC and Equities Trading: Trading revenues from fixed income, currencies, commodities, and equities markets making markets for institutional clients
3. Asset Management: Management fees and performance fees from managing assets across public and private markets, including ETFs, mutual funds, and alternative investments
4. Wealth Management: Advisory and portfolio management services for high-net-worth individuals and family offices, including private wealth management through Ayco
5. Transaction Banking: Banking-as-a-service fees from corporate treasury services including cash management, payments, and liquidity solutions

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Goldman Sachs is a global financial institution providing Investment Banking advisory and capital markets underwriting, FICC and Equities market-making and trading, Asset Management, Private Wealth Management, Ayco corporate-sponsored wealth services, Marcus consumer banking, and Transaction Banking (TxB). It delivers these capabilities through proprietary digital platforms (Marquee, TxB, Marcus) and serves corporations, governments, financial institutions, ultra-high-net-worth individuals, and mass-affluent consumers worldwide.

Product overview

Goldman Sachs offers a comprehensive suite of financial products and services through a platform-plus-modules architecture. The core offerings include Investment Banking (financing, advisory, M&A), FICC and Equities (fixed income, currencies, commodities, equities trading), and Asset Management ($3 trillion+ AUM across public and private markets). These are supported by digital platforms including Marquee (institutional analytics and trading), Transaction Banking/TxB (API-first payments and treasury), and Enterprise Partnerships (embedded finance). Wealth management is served through Private Wealth Management and Ayco (executive financial planning), while consumer access is provided via Marcus digital banking. The firm also produces proprietary research and thought leadership through Global Investment Research, the Goldman Sachs Global Institute, and content series like Goldman Sachs Exchanges, The Markets, and Top of Mind podcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Banking Strategic advisory on mergers, acquisitions, divestitures, restructurings, and equity/debt underwriting for corporations, financial institutions, governments, and sovereigns globally.
• FICC and Equities Market-making, execution, clearing, financing, and securities services across fixed income, currencies, commodities, and equities for institutional clients.
• Marquee Digital platform for institutional clients providing market data, analytics, research, securities services, and execution across Global Banking & Markets products.
• Transaction Banking (TxB) API-first, cloud-native platform providing payments, deposit, and foreign exchange services to corporate and institutional clients.
• Asset Management Public-market and alternatives investment management across equities, fixed income, private credit, real estate, infrastructure, and multi-asset solutions for institutional and wholesale clients.
• Private Wealth Management Bespoke discretionary and advisory wealth management, lending, and planning services for ultra-high-net-worth individuals, families, and family offices worldwide.
• Ayco Corporate-sponsored financial planning, wealth advisory, and benefits services for executives and employees delivered through employer partnerships.
• Marcus Digital consumer banking platform providing no-fee personal loans and high-yield savings products directly to US retail consumers.
• Enterprise Partnerships Channel partnering with fintech and platform companies to embed Goldman Sachs products and capabilities into third-party customer experiences.
• Private Banking and Lending Bespoke lending, securities-based financing, and structured credit solutions for ultra-high-net-worth clients and corporate counterparties.
• Goldman Sachs Global Institute Advisory platform providing insight on geopolitics, technology, and long-term global trends to corporate and sovereign clients.
• Global Investment Research Independent research, analytics, and insights covering economics, equities, credit, commodities, and strategy for institutional investor clients.

Named customers6 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• T. Rowe PriceflagshipStrategic or Co-development Partner · 4 September 2025Strategic collaboration to deliver innovative public-private investment solutions combining Goldman Sachs' institutional distribution and capital markets expertise with T. Rowe Price's investment management capabilities for institutional and wealth management clients
• Apollo Global ManagementcoreChannel Partner/ Reseller/ DistributorTransaction Banking client case study demonstrating Apollo's use of Goldman Sachs' TxB platform for corporate treasury operations
• Alegeus TechnologiescoreChannel Partner/ Reseller/ DistributorTransaction Banking client case study demonstrating Alegeus Technologies' use of Goldman Sachs' TxB platform for payment processing and cash management
• DTCCcoreStrategic or Co-development PartnerTokenization pilot program alongside BlackRock and JPMorgan exploring distributed ledger technology for securities settlement and post-trade processing
• OpenAIflagshipStrategic or Co-development PartnerGoldman Sachs serving as lead advisor to OpenAI on potential IPO, leveraging investment banking expertise for landmark technology listing
• FINOS/OSERAminorStrategic or Co-development PartnerOpen source financial software alliance with Goldman Sachs as participant contributing to open source software standards and interoperability in financial services

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Morgan Stanley: Closest direct peer to Goldman Sachs: a New York-headquartered bulge-bracket investment bank with similarly strong Investment Banking, Global Capital Markets, and Wealth & Investment Management franchises. Competes head-to-head in M&A advisory, ECM, and ultra-high-net-worth wealth management.
• Barclays: London-headquartered global bank with a large Investment Banking and Markets division that competes with GS in FICC, ECM, and M&A advisory. Closest European bulge-bracket peer, particularly relevant given GS's EMEA franchise in London.
• Deutsche Bank: Frankfurt-headquartered global bank with a leading Investment Bank franchise in FICC and a growing advisory and capital markets business. Direct competitor to GS in European and global IB and trading, with a parallel Frankfurt presence.

Broad incumbents

• JPMorgan Chase: Largest US bank and a bulge-bracket investment bank with a top-tier Global Banking, Markets, and Asset & Wealth Management franchise. Directly competes with GS in IB advisory, FICC and Equities trading, and prime brokerage, with the scale advantage of the largest US deposit base.
• Bank of America: US bulge-bracket bank with Global Banking and Global Markets divisions, competing with GS in M&A advisory, debt and equity underwriting, and institutional trading. Differentiated by a much larger consumer banking and deposits franchise.
• Citigroup: Global bulge-bracket bank with a large Investment Banking and Markets business and a footprint that closely mirrors GS in international markets. Competes directly in ECM, DCM, and M&A advisory, particularly across emerging markets and cross-border transactions.
• UBS Group: Global wealth management and investment banking franchise that now houses the former Credit Suisse. Direct competitor to GS in ultra-high-net-worth wealth management, advisory, and capital markets, with stronger wealth and weaker trading presence than GS.
• BlackRock: World's largest asset manager with over $10T AUM. Competes with Goldman Sachs Asset Management in institutional and ETF asset management, and is a frequent partner/competitor in tokenization initiatives such as the DTCC pilot GS is participating in.

Emerging players

• T. Rowe Price: Global asset manager with strong active investment capabilities. Recently entered a flagship strategic partnership with Goldman Sachs to deliver public-private investment solutions, making it both a partner and a peer in institutional and intermediary asset management.

Others

• Apollo Global Management: Large alternative asset manager and a Goldman Sachs Transaction Banking (TxB) client. Competitor in private credit, private equity, and structured financing — areas where Apollo's balance sheet increasingly competes with bulge-bracket capital markets activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goldmansachs
• YouTubeyoutube.com/c/goldmansachs
• Facebookfacebook.com/goldmansachs
• LinkedInlinkedin.com/company/goldman-sachs
• Instagraminstagram.com/goldmansachs

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries13 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A38 records

Investments1258 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldman Sachs