55ip

What 55ip does

55ip is a Boston-based fintech founded in 2016 and acquired by J.P. Morgan Asset Management in 2020, operating as a wholly-owned subsidiary with 252 employees across offices in Boston and Mumbai. The company provides a cloud-based tax-smart investment technology platform — branded ActiveTax Technology — that automates tax-loss harvesting, tax-smart portfolio transitions, and tax-efficient withdrawals at the security and tax-lot level for wealth management advisors. The platform supports four primary investment vehicles (Model Portfolios, Active SMAs, Direct Indexing, and UMAs) and is embedded via deep integrations with leading custodians (Pershing, Schwab, Fidelity, Raymond James, Goldman Sachs), technology platforms (InvestCloud, GeoWealth), and tier-1 asset managers (BlackRock, J.P. Morgan, T. Rowe Price, Fidelity, Franklin Templeton, and others).

As of December 2025, 55ip powered $130.4B in assets under supervision across 130,983 client accounts and $1.47T in client discretionary assets, representing 120%, 38%, and 35% year-over-year growth respectively. In 2025 the platform executed 13.6 million trade orders and harvested $1.9B in tax losses (217% above 2024), with 606 advisory firm partners including 16 of the Forbes Top 100 RIAs. Revenue is generated through a B2B subscription and enterprise licensing model: 55ip charges an additional advisory fee on managed accounts and licenses its technology platform to enterprise wealth management partners such as Raymond James, Baird, and InvestCloud, with quote-based pricing negotiated at the firm level. The company's go-to-motion is enterprise field sales combined with white-label/embedded distribution through custodian and wealth platform integrations.

55ip is registered as an SEC investment adviser through its 55I, LLC entity and operates under J.P. Morgan Asset Management ownership, giving it structural distribution advantages via the parent's asset management arm and wealth platform. The technology uses proprietary factor risk models for continuous portfolio monitoring and tax optimization, distinguishing it from manual or year-end-only tax-loss harvesting approaches. Recent strategic priorities have included expanding into private market tax optimization within UMAs (InvestCloud partnership), broadening asset manager distribution (T. Rowe Price collaboration), and deepening custodial reach (Goldman Sachs integration).

Name

55ip

Legal name

55 Institutional Partners, LLC

Website

https://55-ip.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

55ip is a J.P. Morgan-owned fintech providing cloud-based tax-smart investment technology (ActiveTax) that automates tax-loss harvesting, direct indexing, and UMAs for RIAs and wealth management firms via deep custodian and platform integrations.

Ownership category

akta.pro rank

Product category

Wealth Management Technology

NAICS

Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Investment Advice (6282), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Automated Rebalancing, Tax-Loss Harvesting & Tax-Optimized Investing Tools (FSAGAEAE)

akta.pro secondary industries

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

Keywords

• Tax-smart investing
• Automated tax-loss harvesting
• Direct indexing platform
• Unified managed accounts
• Wealth management technology

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Fees on Managed Accounts: 55ip provides tax-smart technology and portfolio management services to advisors for an additional advisory fee on top of their existing fee structures. The platform enables advisors to deliver enhanced tax-managed investment solutions to clients, with 55ip's services billed as part of the overall advisory fee.
2. Platform Licensing to Enterprise Partners: 55ip's technology is licensed and integrated into enterprise wealth management platforms including Raymond James managed accounts platform and InvestCloud, with services delivered through deep integrations with custodial and technology partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

55ip provides a cloud-based tax-smart investment technology platform that enables financial advisors to automate tax-loss harvesting, execute tax-smart portfolio transitions, and manage tax-efficient portfolios at scale. The platform supports Direct Indexing, Separately Managed Accounts (SMAs), Unified Managed Accounts (UMAs), and Model Portfolios, with deep integrations to leading custodians and wealth management technology platforms.

Product overview

55ip is a fintech platform built to be the new standard for automated and personalized tax-smart investing. The core technology is ActiveTax Technology, which powers automated tax-loss harvesting, tax-smart transitions, and tax-efficient withdrawals at the security and tax-lot level. This technology layer sits above an intuitive Advisor Portal that provides account management, dashboards, cash management, and trading visibility. The platform supports four primary investment vehicles: Model Portfolios (off-the-shelf and custom models from asset manager partners), Active SMAs (separately managed accounts with tax intelligence), Direct Indexing (individual security ownership for granular tax-loss harvesting), and UMAs (Unified Managed Accounts integrating multiple strategies under one governance framework). The offering is complemented by Transition Services that help advisors manage practice acquisitions and client onboarding while preserving tax budgets. The company operates as a wholly owned subsidiary of J.P. Morgan Asset Management.

Differentiator

Problem solved

Functional benefit

Brands

• ActiveTax Technology: Proprietary tax-smart investment technology platform enabling automated tax-loss harvesting, tax-smart transitions, and portfolio optimization.

Products and services

• ActiveTax Technology Proprietary tax-smart investment technology platform that delivers automated, personalized tax optimization across portfolio transitions, ongoing tax-loss harvesting, and tax-efficient withdrawals by processing security-level and tax-lot data to identify and execute tax management opportunities at scale.
• Advisor Portal Web-based interface providing advisors with account dashboards, portfolio management tools, cash management features, trade activity monitoring, and service request capabilities.
• Automated Portfolio Implementation Technology layer that automates trade execution, rebalancing, and portfolio implementation across custodial platforms following model portfolio specifications, supporting qualified and non-qualified accounts.
• Model Portfolios Pre-built and custom model portfolio strategies available through 55ip's platform from asset manager partners including BlackRock, J.P. Morgan Asset Management, Fidelity, Franklin Templeton, Frontier, RiverFront, T. Rowe Price, and Westend.
• Separately Managed Accounts (SMAs) Direct ownership investment accounts offering customization and tax intelligence at scale, supporting SMA strategies ranging from passive index tracking to actively managed and thematic investments, with ongoing tax-loss harvesting potential beyond monthly reviews.
• Direct Indexing Individual security ownership strategy enabling tax-loss harvesting at the stock level with portfolio customization reflecting client values, legacy holdings, or sector preferences. Covers U.S. and non-U.S. Large Cap, Mid-Cap, Small Cap, Value and Growth exposures.
• Unified Managed Accounts (UMAs) Single account structure integrating multiple investment strategies (SMAs, model-delivered strategies, mutual funds, ETFs, and alternatives) under centralized oversight, delivering end-to-end tax coordination across strategies, managers, and asset classes.

Quantifiable outcome

• $1.9 billion in gross value of losses harvested in 2025 (217% higher than 2024)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• T. Rowe PricecoreStrategic or Co-development Partner · 22 April 2026Collaboration to deliver custom model portfolios for financial advisors using T. Rowe Price investment strategies powered by 55ip's ActiveTax Technology. Enables tax-smart transitions, tax-loss harvesting, and tax-smart withdrawals. Both firms jointly support distribution and servicing of these models.
• InvestCloudcoreTechnology or Integration · 5 December 2025Expanded strategic partnership to integrate 55ip's tax optimization technology into InvestCloud's unified managed account platform, enabling automated tax strategies across both public and private market assets.
• Raymond JamescoreTechnology or Integration · 16 October 2023Industry-first partnership where Raymond James integrated 55ip's tax management technology across its managed account platform including UMA, SMA, and model portfolio offerings. Enhances tax-smart transition, rebalancing and ongoing tax-loss harvesting for Raymond James advisors and clients. Platform covers over $144B in assets including $71B in taxable assets.
• BlackRockcoreGTM or Marketing PartnerAsset manager partner providing investment strategies accessible through 55ip's platform. BlackRock strategies are available via dedicated 55ip portal login for financial advisors.
• J.P. Morgan Asset ManagementcoreGTM or Marketing PartnerParent company and key asset manager partner. 55ip is a wholly-owned subsidiary of J.P. Morgan Asset Management. J.P. Morgan strategies are available via dedicated 55ip portal.
• FidelitycoreGTM or Marketing PartnerAsset manager partner providing investment strategies and custodian services accessible through 55ip's platform with dedicated portal login.
• Franklin Templeton InvestmentssecondaryGTM or Marketing PartnerAsset manager partner providing investment strategies accessible through 55ip's platform.
• RiverFrontsecondaryGTM or Marketing PartnerAsset manager partner providing investment strategies with dedicated 55ip portal access for advisors.
• WestendsecondaryGTM or Marketing PartnerAsset manager partner providing investment strategies accessible through 55ip's platform.
• Frontier Asset ManagementsecondaryGTM or Marketing PartnerAsset manager partner providing investment strategies accessible through 55ip's platform.
• PershingcoreTechnology or IntegrationCustodian partner providing custody services for accounts managed through 55ip's platform.
• Charles SchwabcoreTechnology or IntegrationCustodian partner providing custody services for accounts managed through 55ip's platform with dedicated portal login.
• Raymond James (Custodian)coreTechnology or IntegrationCustodian partner supporting accounts managed through 55ip's platform.
• GeoWealthsecondaryTechnology or IntegrationTechnology platform partner providing wealth management technology accessible through 55ip's integration ecosystem.
• Goldman SachscoreTechnology or IntegrationNew custodial integration partnership extending 55ip's reach within the wealth management ecosystem.
• Cerulli AssociatessecondaryStrategic or Co-development PartnerResearch partnership producing industry studies on advisor transitions, wealth management trends, and managed account market dynamics. Co-sponsored 'Advisors in Transition: Challenges and Best Practices' research.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Parametric Portfolio Associates: Direct competitor in customized direct indexing, tax-loss harvesting, and unified managed accounts for advisors. Operates as a subsidiary of Morgan Stanley, providing tax-smart investment strategies at scale and serving as the most direct functional comparison to 55ip.
• Aperio Group: Owned by BlackRock, Aperio is a leading provider of direct indexing and tax-managed portfolios for advisors and institutions. Competes with 55ip on personalization, tax-loss harvesting, and customization at scale within UMA frameworks.
• GeoWealth: Turnkey asset management platform for RIAs including model portfolios, UMAs, and tax-loss harvesting capabilities. Partner and partial competitor to 55ip, providing integrated wealth management technology that competes for the same RIA and broker-dealer segment.
• InvestCloud: Wealth management technology platform serving global financial institutions with unified managed account, digital advice, and portfolio management capabilities. Functions as both a deep technology partner to 55ip (via UMA integration) and a competitive platform for enterprise wealth management deployments.
• Orion Advisor Technology: Provides wealth management technology including tax-loss harvesting, rebalancing, and portfolio management tools to RIAs and broker-dealers. Competes with 55ip on the technology infrastructure layer that powers tax-smart investing for advisory firms.

Broad incumbents

• Morningstar Wealth Platform: Morningstar's wealth platform provides managed portfolios, tax-efficient strategies, and advisor-facing technology. Competes with 55ip on tax-loss harvesting, model portfolios, and UMA capabilities for enterprise wealth management firms.
• Vanguard Personalized Advisor Services: Vanguard's advisor-sold advisory service offers tax-managed portfolios powered by its scale and proprietary fund ecosystem. Overlaps with 55ip on tax-loss harvesting and customized portfolio management, but built into Vanguard's broader investment platform rather than a standalone technology layer.
• Fidelity Institutional Managed Account Solutions: Fidelity provides tax-managed portfolios, model marketplace, and direct indexing capabilities to advisors. Functions as both a custodian partner to 55ip and a competitor offering native tax-smart solutions within its wealth platform.
• BlackRock (Direct Indexing): Through Aperio and its own iShares Direct Indexing capability, BlackRock offers tax-managed index strategies to advisors. Functions as both a partner (distributing strategies via 55ip) and a competitor (offering similar tax-loss harvesting capabilities natively).

Emerging players

• Addepar: Wealth management technology platform providing portfolio analytics, reporting, and rebalancing for RIAs and family offices. Overlaps with 55ip on advisor-facing technology for portfolio management and tax-aware decisioning, though 55ip is more specialized in tax-loss harvesting execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/55ip

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 55ip