Geidea
Geidea is a SAMA-regulated Saudi payment solutions company offering integrated POS hardware, payment processing, and business management software to over 530,000 merchants across hospitality, retail, events, and services in Saudi Arabia, Egypt, and the UAE.
- Company typePrivate
- Founded2012
- HeadquartersRiyadh, Saudi Arabia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What Geidea does
Geidea is a Saudi Arabia-headquartered payment solutions company founded in 2008 and operating under direct supervision of the Saudi Central Bank (SAMA), with Commercial Registration No. 1010332533. The company provides an integrated platform that combines PCI-compliant POS hardware (smart payment terminals, self-service kiosks, kitchen display systems, Bluetooth card readers, SoftPOS), payment processing infrastructure (payment gateway, payment links), and business management software covering inventory, multi-location reporting, staffing, loyalty programs, branded mobile apps, and a delivery operations hub integrated with Deliveroo, Talabat, and Careem. The platform connects to major payment networks (Visa, Mastercard, American Express, Apple Pay, Samsung Pay, Mada) and serves merchants through a self-service signup flow that delivers hardware within 24 hours, supported by 300+ technical support agents across Saudi Arabia.
Geidea serves over 530,000 merchants across four primary verticals: hospitality (restaurants, cafes, quick-service, cloud kitchens), retail (stores, supermarkets, clothing), events (festivals, conferences, exhibitions), and services (salons, gyms, travel, car rentals), with a structural focus on SMEs via a product-led growth motion complemented by direct enterprise field sales. The company monetizes through three streams: transaction-based processing fees, hardware sales (terminals, readers, kiosks, kitchen displays), and software/subscription services (loyalty, branded app, business management tools). Pricing is quote-based for enterprise and transaction-based for the SMB long tail.
Geidea is expanding beyond Saudi Arabia through two recent partnerships: a Mastercard collaboration (announced 2025-01-25) extending Geidea into UAE SME credit access and business education programs, and a strategic partnership with Mogo (announced 2026-01-26) integrating POS finance solutions into the Egyptian retail market. Earlier growth capital was provided by Gulf Capital in a 2018 funding round.
Geidea firmographics
Firmographics- Name
- Geidea
- Legal name
- Geidea Co for Technology
- Website
- https://geidea.net
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Geidea is a SAMA-regulated Saudi payment solutions company offering integrated POS hardware, payment processing, and business management software to over 530,000 merchants across hospitality, retail, events, and services in Saudi Arabia, Egypt, and the UAE.
- Ownership category
- akta.pro rank
Geidea industry classification
Industry- Product category
- Payment Processing and POS Solutions
- NAICS
- Sales Financing (52222), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199), Personal Credit Institutions (6141), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Card Issuing & Program Management Platforms (BPAMAFAH), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
Keywords
Where Geidea is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Geidea business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations
Revenue model
- Payment Processing Fees: Transaction-based fees charged to merchants for processing card and digital wallet payments through Geidea's POS terminals, payment gateways, and QR payment solutions
- Hardware Sales: Sale of payment terminals, card readers, POS devices, self-service kiosks, and kitchen display systems to merchants
- Software/Subscription Services: Business management tools, branded app builder, loyalty programs, and promotional campaign management offered as integrated solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Geidea product offering
Product offeringCore offering
Geidea provides integrated payment processing and business management solutions for merchants in Saudi Arabia. Its core offering combines PCI-compliant POS hardware (payment terminals, self-service kiosks, kitchen displays, mobile card readers) with software modules including a payment gateway, payment links, SoftPOS, online ordering, a branded mobile app builder, a promotions & loyalty suite, and a business management dashboard. The platform serves SMEs and enterprise merchants across hospitality, retail, events, and services segments, and operates under the supervision of the Saudi Central Bank (SAMA).
Product overview
Geidea is an integrated payments and business management platform providing a comprehensive ecosystem of POS solutions for merchants across Saudi Arabia. The core offering centers on Point of Sale (POS) and Payment Terminal hardware integrated with Payment Gateway and Payment Links for online transactions, while Geidea Mobile POS (SoftPOS) enables smartphone-based payments. The platform extends through modular add-ons including Online Ordering with QR functionality, Self-Service Kiosk for retail environments, Geidea Kitchen (Kitchen Display System) for hospitality operations, a Card Reader for mobile contactless payments, a Branded App for customer engagement, and a Promotions & Loyalty suite. Business Management capabilities cover staffing, inventory, reporting, and delivery operations with third-party platform integrations (Deliveroo, Talabat, Careem). The platform serves hospitality, retail, events, and services segments with SAMA-regulated payment processing.
Differentiator
Problem solved
Functional benefit
Brands
- Geidea Kitchen: Kitchen display system that seamlessly connects front-of-house and kitchen for flawless order processing.
Products and services
- Point of Sale (POS) A fully integrated Point-of-Sale solution that seamlessly connects front-of-house and back-of-house operations, streamlining transactions and delivering a seamless customer experience for retail, hospitality, and service businesses.
- Payment Terminal A smart, PCI-compliant POS terminal for robust on-site and on-the-go payments with quick receipts, supporting multiple payment methods including cards and mobile wallets.
- Payment Gateway A secure payment gateway that enables seamless online checkouts and payment links for e-commerce websites and apps, turning them into 24/7 payment hubs.
- Payment Links Shareable payment links that allow merchants to collect payments remotely via SMS, email, or social media without requiring physical payment hardware.
- Geidea Mobile POS (SoftPOS) Turns a smartphone into a POS device, enabling merchants to accept contactless payments on the go, for events, delivery, or quick checkouts.
- Self-Service Kiosk An intuitive, state-of-the-art self-ordering kiosk that reduces wait times and labor costs, allowing customers to scan, pay, and go independently with support for multi-vendor mode.
- Geidea Kitchen (Kitchen Display System) Kitchen Display System that centralizes all incoming orders from every sales channel, connects front-of-house and kitchen, and provides color-coded timers for efficient order tracking and processing.
- Geidea Card Reader A compact, mobile card reader with Bluetooth connectivity that integrates with iPhone or iPad, supporting contactless payments via major local and international cards and mobile wallets.
- Promotions & Loyalty A comprehensive loyalty and promotions solution featuring discounts, gift cards, customer loyalty programs with points/tiers, promo campaigns, and targeted coupons for customer retention and engagement.
- Branded App A ready-made, customizable iOS or Android mobile app that keeps the merchant brand in customers' pockets, enabling ordering, loyalty programs, push notifications, and integrated payments.
Quantifiable outcome
- 530,000+ merchants served across Saudi Arabia
- +2 more outcomes
Companies that use Geidea
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Geidea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Geidea partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MogocoreStrategic partnership between Geidea and Mogo (Egyptian consumer finance company) to integrate POS finance solutions for merchants in Egypt's retail market. Combines Geidea's payment infrastructure with Mogo's consumer finance, installment, and fintech services to provide seamless payment experiences. Aligned with Egypt's national digital transformation objectives.
- MastercardcoreMastercard partners with Geidea as part of its SME support ecosystem, expanding credit access and business education programs for small merchants in the UAE and Saudi Arabia. Geidea is featured in Mastercard's SME Confidence Index reports as a fintech collaborator for digital payment adoption.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Geidea competitors and assessment
Company assessmentDirect peers
- PayTabs: MENA-founded payment solutions provider offering payment gateway, POS, and merchant acquiring services. Competes directly with Geidea for SME and enterprise merchants across the Gulf region.
- Moyasar: Saudi Arabia-based online payment gateway and POS solutions provider. Directly competes with Geidea in the Saudi merchant payments market, offering similar payment gateway, payment links, and POS hardware services to SMEs and enterprises.
- HyperPay: Leading MENA payment service provider offering payment gateways, POS solutions, and merchant acquiring. Direct competitor to Geidea across Saudi Arabia and the broader region, now part of the Visa ecosystem.
- Tap Payments: MENA-headquartered payment processor and payment gateway provider serving merchants across the Gulf and wider region. Direct competitor to Geidea in payment gateway, payment links, and developer-first payments infrastructure.
Broad incumbents
- Stripe: Global payment infrastructure provider offering payment gateway, POS solutions, and developer-friendly APIs. Increasingly competing with Geidea in MENA as Stripe expands into the Saudi and UAE markets.
- Checkout.com: Global payment processor with strong MENA presence serving enterprise and digital-first merchants. Competes with Geidea for mid-market and enterprise merchants requiring cross-border payment capabilities.
- Adyen: Global payments platform offering unified online, mobile, and POS payment processing. Increasingly competing with Geidea for enterprise and multi-location merchants in MENA seeking global payment acceptance.
- Block (Square): Global SMB-focused POS and payments provider offering Square hardware, software, and payment processing for small merchants. Comparable to Geidea's product-led, SMB-focused go-to-market motion.
- Network International (now Network): Established MENA payment processor and merchant acquirer with broad payment processing, POS, and financial services offerings. Competes with Geidea across enterprise merchants in Saudi Arabia and the UAE.
Others
- VeriFone: Global POS hardware manufacturer and payment solutions provider. Geidea is the official VeriFone distributor in Saudi Arabia, making VeriFone both a key partner (for hardware) and a potential competitive force in payment-enabled devices.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Geidea social profiles
Digital presenceGeidea compliance and trust
Trust signalCompliance1 record
Geidea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geidea leadership team
Management profileNumber of profiles
Profiles5 records
Geidea funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geidea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geidea
What does Geidea do?
Geidea provides integrated payment processing and business management solutions for merchants in Saudi Arabia. Its core offering combines PCI-compliant POS hardware (payment terminals, self-service kiosks, kitchen displays, mobile card readers) with software modules including a payment gateway, payment links, SoftPOS, online ordering, a branded mobile app builder, a promotions & loyalty suite, and a business management dashboard. The platform serves SMEs and enterprise merchants across hospitality, retail, events, and services segments, and operates under the supervision of the Saudi Central Bank (SAMA).
Is Geidea a public or private company?
Geidea is a private company. It is classified as venture growth investor backed and is currently operating.
When was Geidea founded?
Geidea was founded in 2012. It employs 1,001 to 5,000 people.
Where is Geidea based?
Geidea is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Geidea make money?
Three revenue lines are on record. Payment Processing Fees are the primary driver. The others are hardware Sales and software/Subscription Services.
Who are Geidea's main competitors?
Direct peers on record are PayTabs, Moyasar, HyperPay and Tap Payments. Broad incumbents are Stripe, Checkout.com, Adyen, Block (Square) and Network International (now Network). VeriFone is listed as an others.
Does Geidea have an API?
No public API is recorded for Geidea.
What industry is Geidea in?
Geidea's product category is Payment Processing and POS Solutions. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 52222 and its SIC code is 6199.