What Coin Out does

CoinOut is a US consumer-facing mobile rewards platform that lets users earn coins by scanning paper receipts and connecting email or online accounts for automated e-commerce receipt capture. Operated by Coin Out Inc., a wholly owned subsidiary of Circana, LLC, the service is distributed exclusively through iOS and Android apps and targets US residents aged 18+, with US territories explicitly excluded from eligibility. Users progress through a five-tier gamified loyalty system (Bronze, Silver, Gold, Platinum, Diamond) and redeem coins for PayPal payments or digital gift cards.

The platform's core technology combines mobile receipt scanning, which uses computer vision and OCR to extract retailer name, date, items, prices, and totals, with an optional Account Connect Program that ingests e-commerce receipts from linked email accounts. Supplementary modules include CoinPlay games and tasks powered by third-party adjoe GmbH, plus a referral program. CoinOut applies predictive analytics to the aggregated purchase dataset to construct consumer profiles reflecting preferences, behavior, and household composition; this data asset is the company's primary commercial differentiator and is shared with data partners and business customers under the Circana umbrella.

CoinOut does not charge consumers. Revenue is generated through three streams: (1) data monetization via consumer insights sold to data partners and business customers, (2) advertising and promotional services including campaign management, and (3) Rewards Partner integration fees from select retailers whose receipts are eligible for rewards. The go-to-market motion is product-led growth with self-serve app downloads, in-app promotions, a referral program, and retailer partnerships providing distribution.

Name

Coin Out

Legal name

Coin Out Inc.

Website

https://coinout.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CoinOut is a US mobile cashback app that lets consumers earn coins by scanning paper receipts or linking email accounts for automatic e-commerce receipt capture, monetizing the resulting purchase data through advertising and data partnerships under Circana.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Purchase Data: CoinOut collects consumer purchase data through receipt submissions and account connections. This data is analyzed with predictive analytics to uncover consumer insights and is shared with data partners and business customers.
2. Partner Integration Fees: Revenue from partnerships with Rewards Partners (select retailers) and data partners who pay for access to consumer purchase behavior data and analytics.
3. Advertising & Promotions: Marketing, analytics, and advertising services provided to third parties, including campaign management and making personal information available to third parties for promotional purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CoinOut provides a free mobile application (iOS and Android) that rewards US consumers for submitting paper and e-commerce purchase receipts. Users scan receipts or connect online accounts to earn coins through a gamified tier system (Bronze through Diamond), redeemable for PayPal payments and digital gift cards. The platform's underlying value to the business is the aggregated consumer purchase data, which is monetized through advertising and partnerships with retailers and data partners.

Product overview

CoinOut is a consumer-facing mobile rewards platform operated by Coin Out Inc. (wholly owned by Circana, LLC) that allows users in the United States to earn reward coins by submitting everyday purchase receipts and engaging with the app. The core product is the CoinOut Mobile App (iOS and Android), which centers on the CoinOut Rewards Program — a multi-tiered loyalty system (Bronze through Diamond) where users earn coins by scanning receipts, connecting online accounts, completing surveys, and participating in promotions. The app integrates several supplementary modules: CoinPlay Games and Tasks (powered by adjoe GmbH) for gamified reward experiences; the Account Connect Program for automated eCommerce receipt collection; and a Referral Program for user-driven acquisition. Rewards are redeemable for digital gift cards and PayPal payments. The platform's primary differentiator is its receipt-scanning image processing and a predictive analytics engine that generates consumer insights from purchase data.

Differentiator

Problem solved

Functional benefit

Products and services

• CoinOut Mobile App A free consumer mobile application available on iOS and Android that rewards US users aged 18+ for submitting paper and e-commerce purchase receipts. Users earn coins redeemable for digital gift cards or PayPal payments through a tiered loyalty system.

Quantifiable outcome

• Users can earn 10-50 coins per valid receipt depending on their reward tier level
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Circana, LLCcoreOthersCoin Out Inc. is a wholly owned company of Circana, LLC. Circana is a market research and analytics firm, providing data infrastructure and business intelligence capabilities to the CoinOut platform.
• Rewards Partners (Select Retailers)coreChannel Partner/ Reseller/ DistributorCoinOut partners with select retailers whose receipts are eligible for reward points. These Rewards Partners provide the network of stores where users can earn rewards by submitting purchase receipts.
• Apple Inc.minorChannel Partner/ Reseller/ DistributorApple provides the iOS App Store distribution platform for the CoinOut iOS application. Subject to Apple's App Store Terms of Service.
• Google LLCminorChannel Partner/ Reseller/ DistributorGoogle provides the Google Play Store distribution platform for the CoinOut Android application. Subject to Google's Play Store Terms of Service.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Shopkick: Shopkick is a location- and receipt-based rewards app owned by Trax that rewards users for in-store visits and purchases. It is a direct peer in the receipt-driven cashback category and shares the same advertiser-funded monetization model.
• Fetch Rewards: Fetch Rewards is a mobile receipt-scanning rewards app that lets users earn points on any grocery or restaurant receipt. It is a direct peer to CoinOut in product, target user, and monetization via packaged consumer goods data partnerships.
• Rakuten: Rakuten (formerly Ebates) is a major cashback platform offering both online cashback portals and in-store receipt rewards in the US. It overlaps with CoinOut on receipt-based cashback and is a benchmark for the category's data-driven monetization model.
• Ibotta: Ibotta is the leading US cashback rewards app, offering receipt-based offers across thousands of retailers. It is the most direct competitor to CoinOut, with a similar freemium model, tiered rewards, and reliance on consumer purchase data as a primary revenue stream.
• Dosh: Dosh is a cashback app that automatically rewards users via linked cards and receipt submissions. It targets the same US consumer rewards segment as CoinOut and monetizes through anonymized transaction data partnerships.
• Upside: Upside is a digital cashback platform focused on gas stations, restaurants, and grocery, rewarding consumers via personalized offers. It competes with CoinOut for in-store receipt submission activity and retailer-sponsored rewards budgets.

Broad incumbents

• Swagbucks: Swagbucks, operated by Prodege, is a broad rewards platform offering cashback, surveys, and shopping rewards. It is comparable to CoinOut as a multi-channel consumer rewards monetization engine, though with a much wider product set.

Others

• The Trade Desk: The Trade Desk is a leading demand-side advertising platform that buys audience-targeted ad inventory using first- and third-party purchase data. It is comparable as a buyer-side participant in the same data-monetization ecosystem that CoinOut's purchase data feeds into.
• Circana: Circana is the parent company of CoinOut and a leading provider of retail measurement and consumer insights. As the acquirer of CoinOut's data pipeline, Circana is the closest ecosystem partner and a key distribution channel for the data monetization layer.

Emerging players

• Receipt Hog: Receipt Hog is a smaller receipt-scanning rewards app paying users small cash rewards for grocery and retail receipts. It targets a similar user persona as CoinOut and competes for the same casual receipt-submission audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/coinoutny
• Facebookfacebook.com/coinout1
• LinkedInlinkedin.com/company/coin-out-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coin Out