HappyVore
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What HappyVore does
HappyVore is a French plant-based food company that develops and manufactures simili-carné (plant-based meat alternatives) using texturized vegetable proteins derived from peas, soy, and wheat, combined with plant-based fats, natural flavors, fibers, and methylcellulose stabilizers to replicate the texture and taste of conventional meat. Founded in 2019 in Paris by Guillaume Dubois and Cédric Meston, the company opened its first French production line in September 2020, secured B Corp certification in 2021, and inaugurated a dedicated 10,000-tonne/year factory in Chevilly, Loiret in May 2022, financed through a €35M growth round led by Invus with support from the France Relance program. The portfolio spans 30+ SKUs across breaded products, sausages, deli slices, steaks, and protein crumbles, all carrying Nutri-Score A or B ratings and validated by an independent Life Cycle Analysis (conducted by Agrosolutions) showing on average 12x lower CO2 emissions than meat equivalents.
HappyVore firmographics
Firmographics- Name
- HappyVore
- Legal name
- HappyVore
- Website
- https://happyvore.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
HappyVore industry classification
Industry- Product category
- Plant-based Meat Alternatives
- NAICS
- Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
- akta.pro secondary industries
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA), Frozen Entrées & Complete Meals (CRADADAA)
Keywords
Where HappyVore is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
HappyVore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-Commerce: HappyVore generates revenue primarily through its Shopify-powered e-commerce store selling plant-based meat products directly to end consumers. Both one-time purchases and subscription plans (1-, 2-, 3-, or 4-month delivery cycles) are available. Subscriptions offer up to 10% savings, providing recurring revenue. Products are delivered frozen to consumers' homes with tiered shipping fees.
- Restaurant & Food Service (Horeca) Distribution: HappyVore supplies its products to restaurants, industrial catering clients, and food wholesalers/distributors through a dedicated commercial team. Products are available through cash & carry outlets and direct restaurant supply relationships, with a map of restaurant partners and food wholesalers maintained on their website.
- Marketplace / Food Delivery Platform Sales: HappyVore products are available through online food delivery platforms including Deliveroo and Uber Eats via brand partnerships such as Banger Burgers in Pantin, generating revenue through these third-party channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual product purchases (one-time) |
| Subscription | Monthly | Subscription / Auto-delivery plans |
| Unit Pricing | Pay-as-you-go | Bulk kit products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
HappyVore product offering
Product offeringCore offering
HappyVore manufactures and sells plant-based meat alternatives (simili-carné) made from texturized vegetable proteins (pea, soy, wheat) combined with plant-based fats, natural flavors, fibers, and spices. The company offers a portfolio of more than 30 SKUs including nuggets, tenders, steaks, sausages (chipos, merguez, knax), cordon bleu, deli slices (jambon végétal, salami, chorizo), breaded cutlets, and meal kits. Products are produced at the company's own 10,000-tonne-capacity factory in Chevilly, Loiret, and sold frozen to French consumers via direct e-commerce, retail stores, and to restaurants/food service operators.
Product overview
HappyVore is a French plant-based food company offering a comprehensive portfolio of meat alternative products under its 'Alternatives végétales & gourmandes' (plant-based & gourmet alternatives) brand. The product lineup includes: (1) Meal Kits (Kit Super Barbeuc', Kit Crispy) for convenient multi-product bundles; (2) Breaded Products (Cordons Bleus, Nuggets, Suprêmes panés, Tenders, Tenders épicés, Croq'Fondant, Bâtonnets panés); (3) Sausages & Cold Cuts (Merguez, Chipos, Knax, Knaxiiis, Salami, Chorizo); (4) Burgers & Grilling (Steak végétal); (5) Deli Slices (Jambon végétal, Jambon fumé, Tranches Pois & Fèves in curry and tomato variants); (6) Protein Products (Égrené, Boulettes, Aiguillettes in original, Espelette, and Thai varieties, Allumettes). Products are sold through e-commerce (direct-to-consumer with frozen delivery), retail stores, and restaurant/foodservice channels. All products carry Nutri-score A or B and emphasize significantly lower CO2 emissions compared to meat equivalents.
Differentiator
Problem solved
Functional benefit
Products and services
- Kit Super Barbeuc' 5KG A barbecue meal kit containing 2kg Merguez Végétales, 2kg Chipos Végétales, and 1kg Steak végétal, designed for grilling season. Retail price €96.76 (reduced from €99.75). Made in France from texturized vegetable proteins.
- Kit Crispy 5KG A crispy breaded-products meal kit containing 2kg Tenders Végétaux, 1kg Suprêmes végétaux, 1kg Nuggets Végétaux, and 1kg Cordons Bleus végétaux. Priced at €99.99/kg (reduced from €107.01).
- Tenders végétaux et gourmands Crispy cornflake-breaded plant-based tenders with a tender center. Made in France from texturized wheat proteins, source of protein and fiber, Nutri-Score A. 1kg contains approximately 33 tenders.
- Tenders épicés végétaux et gourmands Spicy version of plant-based crispy tenders with a chili kick. Made with textured wheat proteins, corn flakes, and 0.6% Cayenne pepper.
- Cordons bleus végétaux et gourmands Breaded plant-based cutlets with a filling of suprême, plant-based ham, and melted cheese. Extra crispy golden breading, Nutri-Score A, source of protein and fiber. 1kg contains approximately 11 cordons bleus.
- Nuggets végétaux et gourmands Classic breaded plant-based nuggets made with wheat proteins. Source of protein and fiber. 1kg contains approximately 52 nuggets.
- Suprêmes panés végétaux & gourmands Large breaded plant-based cutlets made with textured wheat proteins. Rich in fiber, source of protein, with 2.5x less CO2 equivalent compared to meat. 1kg contains approximately 10 breaded suprêmes.
- Chipos végétales aux herbes de Provence Plant-based sausages flavored with herbs de Provence. Rich in protein, source of omega-3, with 6.3x less CO2 equivalent vs meat. 1kg contains approximately 20 sausages.
- Merguez végétales et piquantes Spicy plant-based sausages seasoned with paprika and cumin. Rich in protein and source of fiber. 1kg contains approximately 40 sausages.
- Knax végétales & gourmandes Plant-based frankfurters/sausages. Rich in protein, source of fiber and omega-3. 1kg contains approximately 20 knax.
- Steak végétal & gourmand Plant-based burger patties with a smoky flavor, available in 10-piece (1kg) and 30-piece (3kg) formats. Features 31x less CO2 equivalent compared to beef.
- Égrené végétal & gourmand Textured pea protein crumble/mince for incorporation into cooked dishes. Rich in protein (17g per 100g), source of fiber and iron.
- Boulettes tomate et herbes de Provence végétales & gourmandes Plant-based meatballs with tomato and herbs de Provence. Rich in protein (15g per 100g). 1kg contains approximately 56 meatballs.
- Allumettes végétales & gourmandes - Goût fumé Smoked plant-based matchstick/stick-shaped products made with 88% rehydrated soy protein concentrate. Rich in protein (19g per 100g), with 4.2x less CO2 equivalent vs meat.
- Aiguillettes végétales & Gourmandes Plant-based strips/fillets made with 21% soy protein. Rich in protein and fiber, with European soy and non-GMO. 3.5x less CO2 equivalent vs meat.
- Aiguillettes végétales au Piment d'Espelette Plant-based strips with Espelette pepper A.O.P. (0.5%). Made with 21% soy protein.
- Aiguillettes végétales à la Thaïlandaise Thai-style plant-based strips seasoned with ginger, chili, pepper, basil, and mandarin. Made with 20% soy protein.
- Bâtonnets panés végétaux saveurs de la mer Breaded plant-based sticks with seafood flavor. Made with 23.9% textured wheat proteins. Source of fiber and protein. 0.9kg contains approximately 30 sticks.
- Croq'Fondant épinards & fromage Breaded plant-based product with spinach and melting cheese filling. Crispy breading, Nutri-Score A, source of protein and fiber. 1kg contains approximately 11 units.
- Jambon végétal & gourmand Plant-based ham made with pea and fava bean proteins. Free from soy and common allergens. Winner of Saveur de l'Année 2025. Rich in protein (20g per 100g), source of fiber, Nutri-Score A, 4x less CO2 than meat equivalent. Available in-store only.
- Jambon fumé végétal & gourmand Smoked plant-based ham made with textured pea protein (39%) and fava bean protein concentrate (23%).
- Tranches Pois & Fèves - curry Plant-based deli slices made with 40% rehydrated pea protein and 23% fava bean protein concentrate. Seasoned with curry spices and cumin.
- Tranches Pois & Fèves - tomate & herbes de Provence Plant-based deli slices with tomato and herbs de Provence. Made with 38% pea protein and 23% fava bean protein, with dehydrated onions and tomatoes.
- Salami végétal et gourmand Plant-based salami with subtly peppered slices. Made with wheat gluten (25%) and tofu (9% soy). Rich in protein (27g per 100g), source of fiber. Nutri-Score C.
- Chorizo végétal et gourmand Plant-based chorizo with a delicately spiced flavor. Made with wheat gluten (30%) and tofu (8% soy). Nutri-Score A, rich in protein (28g per 100g), source of fiber.
- Knaxiiis végétales & gourmandes Smoked plant-based frankfurters with beechwood smoke flavor, authentic taste, and firm yet melting texture. Made in France, Nutri-Score A, rich in protein. 200g package.
Quantifiable outcome
- 12x less CO2 equivalent emissions on average compared to conventional meat products
- +9 more outcomes
Companies that use HappyVore
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
HappyVore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
HappyVore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- B Lab (B Corporation)coreHappyVore obtained B Corp certification in 2021, meeting comprehensive criteria for social, environmental, and societal impact. B Lab is the non-profit organization behind the B Corp certification. The certification covers five impact areas: environment (environmental management, water, land, and life), workers (compensation, health & well-being, development & training, engagement & satisfaction), community (diversity & inclusion, economic impact, civic engagement, supplier policy), customers (customer management), and governance (mission & engagement, ethics & transparency, governance & finances).
- AgrosolutionsminorAgrosolutions is an independent consulting firm that conducted the Life Cycle Analysis (LCA) of HappyVore's five flagship products. The LCA measured environmental impacts across all stages from ingredient sourcing to packaging and distribution, using data from Ecoinvent, Agribalyse, and Agrifootprint databases.
- Banger Burgers (Pantin)minorBanger Burgers in Pantin, France is a restaurant partner that serves HappyVore products, available for order through Deliveroo and Uber Eats food delivery platforms. This partnership enables HappyVore to reach consumers through the food delivery channel.
- DeliveroominorHappyVore products are available for order through the Deliveroo food delivery platform via brand partnerships with restaurants like Banger Burgers, enabling direct-to-consumer delivery of HappyVore products in the Pantin area.
- Uber EatsminorHappyVore products are available for order through the Uber Eats food delivery platform via brand partnerships with restaurants like Banger Burgers, enabling direct-to-consumer delivery of HappyVore products in the Pantin area.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
HappyVore competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HappyVore social profiles
Digital presenceHappyVore compliance and trust
Trust signalCompliance1 record
HappyVore financial estimates
Financial estimateRevenue estimate
Valuation estimate
HappyVore leadership team
Management profileNumber of profiles
Profiles2 records
HappyVore funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HappyVore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HappyVore
What does HappyVore do?
HappyVore manufactures and sells plant-based meat alternatives (simili-carné) made from texturized vegetable proteins (pea, soy, wheat) combined with plant-based fats, natural flavors, fibers, and spices. The company offers a portfolio of more than 30 SKUs including nuggets, tenders, steaks, sausages (chipos, merguez, knax), cordon bleu, deli slices (jambon végétal, salami, chorizo), breaded cutlets, and meal kits. Products are produced at the company's own 10,000-tonne-capacity factory in Chevilly, Loiret, and sold frozen to French consumers via direct e-commerce, retail stores, and to restaurants/food service operators.
Is HappyVore a public or private company?
HappyVore is a private company. It is classified as venture growth investor backed and is currently operating.
When was HappyVore founded?
HappyVore was founded in 2019. It employs 51 to 100 people.
Where is HappyVore based?
HappyVore is headquartered in Paris, France, in the Europe region.
How does HappyVore make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce is the primary driver. The others are restaurant & Food Service (Horeca) Distribution and marketplace / Food Delivery Platform Sales.
Does HappyVore have an API?
No public API is recorded for HappyVore.
What industry is HappyVore in?
HappyVore's product category is Plant-based Meat Alternatives. Its primary akta.pro industry code is AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals), with a secondary code of AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands). Its NAICS code is 311 and its SIC code is 2000.