Tost Beverages
TÖST Beverages is a US e-commerce and wholesale CPG brand that sells premium non-alcoholic sparkling beverages — Original, Rosé, and Sangria — crafted on a white tea base by Michelin-starred chefs for health-conscious consumers seeking sophisticated wine alternatives.
- Company typePrivate
- Founded2015
- HeadquartersDorset, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tost Beverages does
TÖST Beverages, Inc. is a privately held US consumer packaged goods company that designs, markets, and distributes premium non-alcoholic sparkling beverages positioned as sophisticated alternatives to wine and champagne. Founded in 2014/2015 and based in Dorset, Vermont, the company sells three core flavors — TÖST Original (white tea, white cranberry, ginger), TÖST Rosé (white tea, elderberry), and TÖST Sangria (white tea, blood orange, red grape) — each with 40–45 calories and 10–11 grams of sugar per 8oz serving and only 3.5mg of caffeine. The beverages are formulated on a white tea base developed in collaboration with Michelin-starred chefs and James Beard Award winners after more than 100 recipe iterations, and are certified kosher, gluten-free, vegan, and sulfite-free.
The company sells across three product formats — 750ml shared bottles, 250ml single-serve glass bottles, and 250ml portable cans — and offers bundled party packs for events such as weddings, corporate gatherings, and holiday celebrations. Distribution is hybrid: direct-to-consumer through tostbeverages.com (including a Subscribe & Save option with 10% discount and free shipping over $85) and wholesale through major US retailers including Whole Foods, Sprouts Farmers Market, Trader Joe's, Albertsons, Kroger, Walmart, and Total Wine & More, with international shipping into Canada and other markets.
The business is operated by a small team of 1–10 employees led by CEO Brooks Addington and CMO Mark Hyatt, and has raised more than $7.5 million in cumulative exempt securities offerings, including a $5.84M raise in May 2023 and a further $1.04M raise in August 2025. Revenue is generated through unit pricing on DTC bundles and packs (ranging from approximately $27 for a 3-bottle 750ml pack up to $112 for a 32-bottle singles pack), wholesale margins through retail channels, a 10%-off subscription recurring stream, and a 10% affiliate referral program. The company has accumulated over 10,000 five-star reviews and earned media in Cosmopolitan, Forbes, Vogue, Glamour, Business Insider, the Today Show, and Food & Wine, positioning TÖST as a recognized brand in the emerging non-alcoholic adult beverage category.
Tost Beverages firmographics
Firmographics- Name
- Tost Beverages
- Legal name
- TÖST Beverages, Inc.
- Website
- https://tostbeverages.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TÖST Beverages is a US e-commerce and wholesale CPG brand that sells premium non-alcoholic sparkling beverages — Original, Rosé, and Sangria — crafted on a white tea base by Michelin-starred chefs for health-conscious consumers seeking sophisticated wine alternatives.
- Ownership category
- akta.pro rank
Tost Beverages industry classification
Industry- Product category
- Non-alcoholic sparkling beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
Keywords
Where Tost Beverages is headquartered
LocationHeadquarters
- HQ city
- Dorset
- HQ country
- United States
- HQ region
- North America
Markets served
Tost Beverages business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Others, Personnel
Revenue model
- Direct E-commerce Sales: Online sales through tostbeverages.com. Customers can purchase individual products or bundled party packs. Subscription model available with 10% discount. Free shipping on orders over $85.
- Wholesale/Retail Distribution: Products sold through major US retail chains including Whole Foods, Sprouts Farmers Market, Trader Joe's, Albertsons, Kroger, Walmart, and Total Wine & More.
- Affiliate Program: Referral program offering 10% commission on friend purchases, paid in cash or gift cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TÖST & TÖST Rosé 750ml Combo Pack (6 bottles) |
| Unit Pricing | Pay-as-you-go | TÖST 750ml Single Bottles |
| Unit Pricing | Pay-as-you-go | TÖST, Rosé, Sangria 750ML Party Pack |
| Unit Pricing | Pay-as-you-go | TÖST & TÖST Rosé Singles Combo Pack (250ml) |
| Unit Pricing | Pay-as-you-go | TÖST Singles 250ml Bottles |
| Unit Pricing | Pay-as-you-go | TÖST Variety Pack Cans 250ml |
| Unit Pricing | Pay-as-you-go | TÖST, Rosé, Sangria 250ml Cans Party Pack |
| Subscription | Monthly | Subscription Discount |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Tost Beverages product offering
Product offeringCore offering
Tost Beverages manufactures and sells premium non-alcoholic sparkling beverages crafted from a white tea base with natural fruit concentrates and botanicals, in three flavors: TÖST Original (white tea, cranberry, ginger), TÖST Rosé (white tea, elderberry, ginger), and TÖST Sangria (white tea, blood orange, red grape). Products are sold in 750ml bottles, 250ml single-serve bottles, and 250ml cans directly to consumers via tostbeverages.com (with subscription) and through wholesale at major US grocery and beverage retailers.
Product overview
TÖST is a premium non-alcoholic sparkling beverage brand offering three core flavored sparkling drinks: TÖST Original (white tea, cranberry, ginger), TÖST Rosé (white tea, elderberry), and TÖST Sangria (white tea, blood orange, red grape). Products are available in three formats: 750ml bottles designed for sharing at gatherings, 250ml single-serve bottles for personal consumption or mixers, and 250ml cans for portable occasions. The brand was created by Michelin-starred chefs and James Beard Award winners after over 100 iterations. TÖST positions itself as a sophisticated alternative to wine and champagne, with products crafted to pair with food and elevate celebrations without alcohol. All products are all-natural, low calorie, gluten-free, vegan, and kosher certified.
Differentiator
Problem solved
Functional benefit
Products and services
- TÖST Original
- TÖST Rosé
- TÖST Sangria
- TÖST Cans (250ml cans)
- TÖST Bottles (750ml)
- TÖST Singles (250ml single-serve bottles)
- TÖST Party Packs
Quantifiable outcome
- 40-45 calories per 8oz serving (compared to ~120-150 for traditional wine)
- +3 more outcomes
Companies that use Tost Beverages
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Tost Beverages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tost Beverages partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tost Beverages competitors and assessment
Company assessmentDirect peers
- Ghia: Ghia produces premium non-alcoholic aperitifs with botanicals, directly competing with TÖST in the sophisticated adult beverage alternative category. Both target design-conscious, wellness-oriented consumers seeking complex, food-pairing drinks without alcohol.
- De Soi: De Soi makes non-alcoholic sparkling wine alternatives and aperitifs with adaptogens, positioning similarly to TÖST in the premium non-alcoholic celebration beverage space. Both brands target sober-curious consumers with sophisticated palates.
- Kin Euphorics: Kin Euphorics produces non-alcoholic functional beverages with adaptogens and nootropics, overlapping with TÖST in the premium mood-enhancing, wellness-driven adult beverage category. Both target consumers seeking alternatives to alcohol.
- Aecorn: Aecorn is a premium non-alcoholic aperitif brand with sophisticated flavor profiles, directly competing with TÖST in the food-pairing, celebratory non-alcoholic adult beverage space.
- Fre Wines: Fre Wines is one of the leading non-alcoholic wine brands in the US, competing with TÖST for sober-curious consumers seeking wine and champagne alternatives. Both brands target the same occasions and consumer occasions despite differing production methods.
- Pentire: Pentire makes non-alcoholic botanical spirits from plants native to the Cornish coast, directly overlapping with TÖST in the sophisticated, mixology-driven non-alcoholic adult beverage category targeting premium occasions.
- Surely: Surely produces premium non-alcoholic wines including sparkling varieties, directly competing with TÖST for consumers seeking sophisticated, celebratory alcohol alternatives that pair with food.
Emerging players
- Proxies: Proxies is an emerging non-alcoholic wine brand positioning around sophisticated taste and food pairing, partially overlapping with TÖST's premium positioning in the sober-curious adult beverage category.
- Recess: Recess produces sparkling adaptogenic mocktails with hemp and botanicals, competing in the adjacent functional beverage category that overlaps with TÖST's wellness-credentialed, non-alcoholic positioning.
Broad incumbents
- Athletic Brewing: Athletic Brewing is the largest non-alcoholic beer brand in the US and a broader incumbent in the non-alcoholic adult beverage category. While focused on beer rather than wine alternatives, it competes for the same sober-curious consumer dollar that TÖST targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tost Beverages social profiles
Digital presenceTost Beverages compliance and trust
Trust signalCompliance4 records
Tost Beverages financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tost Beverages leadership team
Management profileNumber of profiles
Profiles2 records
Tost Beverages funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tost Beverages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tost Beverages
What does Tost Beverages do?
Tost Beverages manufactures and sells premium non-alcoholic sparkling beverages crafted from a white tea base with natural fruit concentrates and botanicals, in three flavors: TÖST Original (white tea, cranberry, ginger), TÖST Rosé (white tea, elderberry, ginger), and TÖST Sangria (white tea, blood orange, red grape). Products are sold in 750ml bottles, 250ml single-serve bottles, and 250ml cans directly to consumers via tostbeverages.com (with subscription) and through wholesale at major US grocery and beverage retailers.
Is Tost Beverages a public or private company?
Tost Beverages is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tost Beverages founded?
Tost Beverages was founded in 2015. It employs 1 to 10 people.
Where is Tost Beverages based?
Tost Beverages is headquartered in Dorset, United States, in the North America region.
How does Tost Beverages make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution and affiliate Program.
Who are Tost Beverages's main competitors?
Direct peers on record are Ghia, De Soi, Kin Euphorics, Aecorn, Fre Wines, Pentire and Surely. Emerging players are Proxies and Recess. Athletic Brewing is listed as a broad incumbent.
Does Tost Beverages have an API?
No public API is recorded for Tost Beverages.
What industry is Tost Beverages in?
Tost Beverages's product category is Non-alcoholic sparkling beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its NAICS code is 312111 and its SIC code is 2086.