bookingkit
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
bookingkit firmographics
Firmographics- Name
- bookingkit
- Legal name
- bookingkit GmbH
- Website
- https://bookingkit.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
bookingkit industry classification
Industry- Product category
- Online Booking & Ticketing Software for Attractions
- NAICS
- Tour Operators (561520), Amusement and Theme Parks (71311), Scenic and Sightseeing Transportation, Other (4879), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
Keywords
Where bookingkit is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
bookingkit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: bookingkit operates as a cloud-based SaaS platform providing booking, marketing, and management software for attractions on a subscription basis with personalized quotes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on venue size and needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
bookingkit product offering
Product offeringCore offering
bookingkit provides a cloud-based SaaS booking and ticketing platform that unifies an AI-powered webshop, on-site point-of-sale (POS), and entry management for tours, activities, and attractions. The platform enables attractions to generate bookings, manage channel distribution across 50+ OTAs and Google, automate guest correspondence with AI, and synchronize inventory with European POS systems and turnstile hardware. It serves more than a dozen attraction verticals including amusement parks, museums, zoos, escape rooms, waterparks, and destination marketing organizations (DMOs).
Product overview
bookingkit is a unified SaaS platform for attractions, tours, and activities that provides online booking software. The platform consists of four core solution modules: Booking Generation (AI-Powered Webshop), Centralized Administration (ticketing and operations), Channel Management (distribution), and Seamless Integrations (POS/turnstile sync). These are complemented by AI & Automation for guest support and process automation. Additional features include Analysis & Optimization, Email Automation, Distribution Channels, Resource Management, Security and Service, Booking Calendar, bookingkit Reach (B2B Reseller Platform), Checkout Widget (Ticket Shop), NEXT Webshop Widget, and Vouchers & Coupons. Enterprise tier and Reseller programs are available as add-ons. The platform serves attractions across 13+ industries including amusement parks, museums, zoos, escape rooms, and waterparks.
Differentiator
Problem solved
Functional benefit
Brands
- bookingkit Reach: B2B Reseller Platform for distribution and reselling of tickets
- bookingkit Calendar
- NEXT Webshop Widget
- Checkout Widget (Ticket Shop)
Products and services
- bookingkit Platform Unified SaaS platform for tours, activities, and attractions that brings together webshop, on-site POS, and entry management into one frictionless booking flow, serving amusement parks, museums, zoos, escape rooms, and other leisure venues.
- Booking Generation Solution that turns visitors into buyers with a conversion-optimized AI-powered webshop featuring fast one-click payments (Apple Pay, Google Pay), AI-powered guest support, and reduced OTA fees for attractions.
- Centralized Administration Solution for centralized ticketing and operations that reduces manual effort, handles peak times with ease, simplifies complex ticket logic, and scales attraction operations without additional headcount.
- Channel Management Solution that maximizes venue occupancy and operating margins through intelligent capacity management and deep connectivity to Google and 50+ OTA partner networks for multi-channel ticket distribution.
- Seamless Integrations (POS & Entry Management) Solution providing direct POS and turnstile synchronization with unified multi-site management and automated accounting flow across attractions using European POS systems such as Becker Billett, ToucanTix, and AXESS TTS.
- AI & Automation AI-driven automation that handles repetitive guest inquiries 24/7 and automates customer correspondence including confirmations and reminder emails, enabling ticket sales to run on autopilot.
- bookingkit Reach (B2B Reseller Platform) B2B reseller program providing a dedicated portal that allows channel partners and resellers to distribute bookingkit-powered tickets and experiences to their own attraction customers, serving as a partnership-distribution channel.
- Enterprise Solution Enterprise tier of the bookingkit platform for large attractions requiring advanced features, multi-site management, and dedicated support, with custom quote-based enterprise pricing.
Quantifiable outcome
- 17% increase in online ticket sales in first quarter (European Hansemuseum)
- +2 more outcomes
Companies that use bookingkit
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles3 records
bookingkit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
bookingkit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Europa-ParkflagshipEuropa-Park, Germany's largest theme park with over seven million guests annually, relies on bookingkit as its technology partner for digital multichannel ticket distribution. This is described as a partnership of special significance for bookingkit, representing a flagship customer win demonstrating enterprise-scale capability.
- Becker BillettcorePOS integration partner providing point-of-sale connectivity for attractions using Becker Billett systems to unify webshop, POS, and entry management.
- ToucanTixcorePOS integration partner enabling direct connectivity between ToucanTix systems and bookingkit platform for seamless ticketing operations.
- AXESS TTScorePOS and access control integration partner connecting AXESS turnstile and entry management systems with bookingkit's unified platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
bookingkit competitors and assessment
Company assessmentBroad incumbents
- Viator (Tripadvisor): Viator is the world's largest tours, activities, and attractions booking marketplace, owned by Tripadvisor. It is directly comparable to bookingkit as both sell and distribute attraction experiences, though Viator is consumer-facing marketplace scale while bookingkit is the B2B SaaS layer that attractions use to manage their own inventory across channels including Viator.
- GetYourGuide: GetYourGuide is a global tours, activities, and attractions marketplace headquartered in Europe. Comparable to bookingkit in targeting the same attractions customers, but operates primarily as a B2C marketplace with its own supplier SaaS tooling—making it both a potential channel partner and a competitor for bookingkit's attraction operator customers.
- Tiqets: Tiqets is a European-based online ticketing platform for museums, attractions, and cultural experiences. Comparable to bookingkit in serving the same attraction verticals and operating in the European market, though Tiqets is more marketplace-led and is also a potential OTA distribution partner for bookingkit customers.
Direct peers
- Rezdy: Rezdy is a B2B booking and distribution platform for tours, activities, and attractions, with a similar product surface to bookingkit (webshop, channel manager, POS integration, reseller API). Both target the same operator customer base, with Rezdy having stronger APAC presence and bookingkit being Europe-led.
- FareHarbor (Booking.com): FareHarbor is a leading B2B booking and reservation software for tours, activities, and attractions, now part of Booking.com. It is the closest direct peer to bookingkit—same customer verticals, same core feature set (webshop, channel management, POS integration)—with the strategic advantage of Booking.com's global distribution.
- Bokun (Tripadvisor): Bokun is a B2B booking software and channel manager for tours, activity, and attraction operators, owned by Tripadvisor. Functionally near-identical to bookingkit's core platform, Bokun competes for the same mid-market and enterprise attraction customers and is tightly integrated with the Viator marketplace.
- Peek Pro: Peek (Peek Pro) provides booking software and a marketplace for tours, activities, and attractions. It is comparable to bookingkit on the B2B SaaS side (operator booking management) and competes for the same attraction verticals, with a stronger US market position.
- TrekkSoft (Booking.com): TrekkSoft is a European-based B2B booking and channel management software for tours, activities, and attractions, now part of Booking.com. Highly comparable to bookingkit in customer base (DACH/EU attractions), product scope, and vertical positioning.
- Checkfront (Tripadvisor): Checkfront is a booking management platform for tours, activities, and attractions, now part of Tripadvisor. Direct peer to bookingkit on the operator software side, with similar webshop, channel manager, and POS integration capabilities targeting small and mid-sized attractions.
- Regiondo: Regiondo is a European B2B booking software and marketplace for tours, activities, and attractions. Comparable to bookingkit in geographic focus (DACH and broader Europe) and customer verticals, with similar channel distribution and POS integration offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
bookingkit social profiles
Digital presencebookingkit financial estimates
Financial estimateRevenue estimate
Valuation estimate
bookingkit leadership team
Management profileNumber of profiles
Profiles2 records
bookingkit funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bookingkit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bookingkit
What does bookingkit do?
bookingkit provides a cloud-based SaaS booking and ticketing platform that unifies an AI-powered webshop, on-site point-of-sale (POS), and entry management for tours, activities, and attractions. The platform enables attractions to generate bookings, manage channel distribution across 50+ OTAs and Google, automate guest correspondence with AI, and synchronize inventory with European POS systems and turnstile hardware. It serves more than a dozen attraction verticals including amusement parks, museums, zoos, escape rooms, waterparks, and destination marketing organizations (DMOs).
Is bookingkit a public or private company?
bookingkit is a private company. It is classified as venture growth investor backed and is currently operating.
When was bookingkit founded?
bookingkit was founded in 2014. It employs 51 to 100 people.
Where is bookingkit based?
bookingkit is headquartered in Berlin, Germany, in the Europe region.
How does bookingkit make money?
One revenue line is on record: saaS Platform Subscription.
Who are bookingkit's main competitors?
Broad incumbents on record are Viator (Tripadvisor), GetYourGuide and Tiqets. Direct peers are Rezdy, FareHarbor (Booking.com), Bokun (Tripadvisor), Peek Pro, TrekkSoft (Booking.com), Checkfront (Tripadvisor) and Regiondo.
Does bookingkit have an API?
Yes. bookingkit offers an API that allows partners and customers to connect to the platform. The API enables integration with marketing platforms and online sales channels. One customer testimonial mentions not having to connect to each marketing platform separately via API, but instead needing just one API to connect to bookingkit. Developer documentation is at developers.bookingkit.de.
What industry is bookingkit in?
bookingkit's product category is Online Booking & Ticketing Software for Attractions. Its primary akta.pro industry code is THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 561520 and its SIC code is 7900.