Every Media
Every Media runs a daily AI newsletter read by 130K+ subscribers and a portfolio of AI-native products (Spiral, Cora, Sparkle, Monologue, Plus One, Proof), serving builders and enterprises with subscriptions, software, courses, and AI consulting.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Every Media does
Every Media, Inc. operates an AI-focused media and software platform built around a daily practitioner newsletter, a podcast, and a portfolio of AI-native products. Its editorial core is a daily AI newsletter (with a Sunday digest) read by 130K+ subscribers, produced by a 25-person team that includes staff from Stripe Press, the Wall Street Journal, Sifted, Substack, and Axios HQ. Coverage has appeared in The New York Times, The Atlantic, The New Yorker, TechCrunch, and Axios.
The software portfolio includes Spiral (AI writing assistant with a custom style engine and agent-native version 4.0), Cora (AI email assistant at $15/month, being rebuilt as a standalone email client with an iPhone app), Sparkle (AI file organization for Mac), Monologue (voice dictation with Apple Shortcuts integration), Plus One (a personal AI agent in Slack that connects to the other apps), and Proof (a collaborative editor for humans and AI). Engineering is powered by frontier models including Anthropic Claude and Fable plus OpenAI GPT and Codex, and the team has open-sourced the compound-engineering plugin, which has 7,000+ to 16,000+ GitHub stars and was endorsed by the creator of Claude Code. Every Studio has also shipped smaller experiments such as Freeform, Kairos, TLDR, and MindTune.
The business combines five revenue streams: newsletter subscriptions ($288/year or $30/month), standalone software pricing (Cora at $15/month), enterprise AI consulting and training (project sizes from under $10K to over $1M, with clients including Replit, Ripple, Ogilvy, Lionsgate, the FAA, Cover Genius, and Thumbtack), paid camps and courses (Compound Engineering Camp, Claude Code Camp, Codex Power User Camp, plus courses such as Claude Code for Beginners and Build a Production-ready App), and podcast sponsorships for AI & I. Distribution is hybrid: a product-led motion via self-serve subscriptions and freemium, a community-led motion via the subscriber-only Discord and events, and a sales-led motion for enterprise consulting. The company raised a $2 million seed round in May 2025, co-led by Reid Hoffman and StartingLine VC with participation from Walleye Capital, and is backed by Bedrock.
Every Media firmographics
Firmographics- Name
- Every Media
- Legal name
- Every Media, Inc.
- Website
- https://every.to/
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Every Media runs a daily AI newsletter read by 130K+ subscribers and a portfolio of AI-native products (Spiral, Cora, Sparkle, Monologue, Plus One, Proof), serving builders and enterprises with subscriptions, software, courses, and AI consulting.
- Ownership category
- akta.pro rank
Every Media industry classification
Industry- Product category
- AI Productivity Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industries
- AI & Machine Learning (Foundations & Applied) (EDAMACAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Every Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Every Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Newsletter Subscriptions: Paid subscriptions to the daily newsletter providing access to in-depth AI content, software products, Discord community, and subscriber-only events. Annual plan billed at $288 after 30-day free trial; monthly at $30.
- Software Products: Cora priced at $15/month for AI email assistant. Other products (Spiral, Sparkle, Monologue, Proof, Plus One) available through Every subscription or as standalone products.
- AI Consulting and Training: Executive training, team training, and AI transformation services for enterprise clients. Project sizes range from under $10K to over $1M. Services include AI adoption, innovation, and development.
- Courses and Camps: Paid educational programs including camps (Compound Engineering Camp, Claude Code Camp, Fable 5 Power User Camp, Codex Power User Camp), courses (Claude Code for Beginners, Claude Code for Finance, Build a Production-ready App), and workshops. Delivered virtually and in-person.
- Podcast Sponsorships: Sponsorship packages for the 'AI & I' podcast, available for both newsletter and podcast formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited access |
| Subscription | Annual | Annual paid subscription |
| Subscription | Monthly | Monthly paid subscription |
| Subscription | Monthly | Cora standalone |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Every Media product offering
Product offeringCore offering
Every Media operates a daily AI-focused newsletter reaching 130,000+ subscribers and runs an AI product studio (Every Studio) that develops and sells a suite of AI-native software products including Spiral (AI writing assistant), Cora (AI email assistant), Sparkle (AI file organizer for Mac), Monologue (voice dictation), Plus One (AI agent for Slack), and Proof (collaborative AI editor). The company also delivers paid AI learning programs (camps, courses, workshops) and enterprise AI consulting services.
Product overview
Every is a media and software company that operates a platform-plus-products architecture. The core platform is a subscription-based daily AI newsletter trusted by 100,000+ builders, supplemented by a podcast (AI & I), columns, and guides. Built on top of this editorial foundation is Every Studio, which has produced a portfolio of AI-native software products: Spiral (AI writing assistant), Cora (AI email client), Sparkle (AI file organizer for Mac), Monologue (voice dictation), and Plus One (personal AI agent for Slack). The product lineup also includes experiments (Proof, Freeform, Kairos, TLDR, Extendable Media, MindTune, Machcast) tested through Every's early adopter program. Learning programs (camps, courses, workshops) and AI consulting services complement the software offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Every Studio: Product studio that builds AI-powered software products and partners with entrepreneurs in residence to incubate new ideas.
- AI & I
- Spiral
- Cora
- Sparkle
- Monologue
- Proof
- Plus One
Products and services
- Spiral AI writing assistant with taste that helps users publish with confidence. Generates, edits, and repurposes written content.
- Cora AI email assistant for inbox management, offered as a standalone email client with iPhone app. Priced at $15/month.
- Sparkle
- Monologue Voice dictation app for Mac enabling 3x faster writing through speech input, now integrated with Apple Shortcuts for hands-free capture.
- Plus One Personal AI agent that provisions in Slack with one click, connected to Every apps and loaded with custom skills. Works autonomously, collaborates with humans and other agents, and self-improves with memory.
- Proof Collaborative document editor for humans and AI, enabling creation of docs that can be shared with both agents and humans.
- Every Newsletter Subscription Daily paid newsletter providing in-depth AI content, software product access, Discord community, and subscriber-only events. Annual plan $288; monthly $30; 30-day free trial.
- Every Consulting AI strategy and implementation consulting for businesses, including executive alignment training, AI strategy development, team training, and AI transformation support. Project sizes from under $10K to over $1M.
- Every Events (Camps, Courses, Workshops) Paid learning programs including hands-on camps (Compound Engineering Camp, Claude Code Camp, Codex Power User Camp), courses (Claude Code for Beginners, How to Write With AI), webinars, and demo days.
Quantifiable outcome
- 130K+ newsletter subscribers
- +4 more outcomes
Companies that use Every Media
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Every Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability11 records
Feature7 records
Every Media partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights7 records
Every Media competitors and assessment
Company assessmentDirect peers
- The Information: The Information is a subscription-based tech news publication targeting professionals and insiders, comparable in positioning to Every's premium newsletter targeting tech founders, operators, and builders who want practitioner-level AI analysis.
- Jasper: Jasper is an AI writing assistant platform for marketing and content teams. It is the most direct competitor to Every's Spiral product, offering AI-assisted writing and content repurposing for businesses and individual creators.
- Stratechery: Stratechery is a subscription tech analysis newsletter by Ben Thompson. It pioneered the premium subscription tech analysis model Every now operates, with overlapping audience of operators, founders, and investors seeking deep tech industry commentary.
- Copy.ai: Copy.ai is an AI writing and content automation platform. Like Spiral, it offers AI-assisted writing with templates and content repurposing capabilities, targeting similar knowledge-worker personas.
- Lenny's Newsletter: Lenny's Newsletter is a premium subscription newsletter covering product management and growth. It targets a substantially overlapping persona (product builders, operators) as Every and is frequently cited alongside Every as a top subscription for product and tech professionals.
Broad incumbents
- Substack: Substack is the leading independent newsletter publishing platform. While Every publishes independently rather than on Substack, Substack represents the dominant infrastructure and business model benchmark in the same subscription newsletter category Every competes in.
- Notion: Notion is a broad productivity suite with increasingly bundled AI features (Q&A, AI agents, writing assistance). It competes with multiple Every products (Spiral for writing, Proof for collaborative docs, Plus One as a workspace agent) and represents a major incumbency threat.
- Replit: Replit is an AI-augmented coding and agent platform. It is both a consulting client of Every and an adjacent product in the AI-for-builders category, competing for the same builder persona with AI-native dev tools.
Emerging players
- Linear: Linear is a modern issue tracking and project management tool with growing AI features. It targets a heavily overlapping persona (product builders, engineering teams) and competes in the AI-augmented productivity workspace category where Every's Plus One and Proof are positioned.
Others
- Anthropic: Anthropic is a frontier AI model provider whose Claude models underpin Every's product suite and whose Claude Code inspired the Compound Engineering Plugin. Every is a downstream ecosystem participant and enterprise training partner for Anthropic-adjacent tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
Every Media social profiles
Digital presenceEvery Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Every Media leadership team
Management profileNumber of profiles
Profiles10 records
Every Media funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Every Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Every Media
What does Every Media do?
Every Media operates a daily AI-focused newsletter reaching 130,000+ subscribers and runs an AI product studio (Every Studio) that develops and sells a suite of AI-native software products including Spiral (AI writing assistant), Cora (AI email assistant), Sparkle (AI file organizer for Mac), Monologue (voice dictation), Plus One (AI agent for Slack), and Proof (collaborative AI editor). The company also delivers paid AI learning programs (camps, courses, workshops) and enterprise AI consulting services.
Is Every Media a public or private company?
Every Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was Every Media founded?
Every Media was founded in 2020. It employs 1 to 10 people.
Where is Every Media based?
Every Media is headquartered in New York, United States, in the North America region.
How does Every Media make money?
Five revenue lines are on record. Newsletter Subscriptions are the primary driver. The others are software Products, AI Consulting and Training, courses and Camps and podcast Sponsorships.
Who are Every Media's main competitors?
Direct peers on record are The Information, Jasper, Stratechery, Copy.ai and Lenny's Newsletter. Broad incumbents are Substack, Notion and Replit. Linear is listed as an emerging player. Anthropic is listed as an others.
Does Every Media have an API?
No public API is recorded for Every Media.
What industry is Every Media in?
Every Media's product category is AI Productivity Software. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of EDAMACAG, AI & Machine Learning (Foundations & Applied). Its NAICS code is 51321 and its SIC code is 7372.