FloorFound
FloorFound is an Austin-based B2B recommerce platform that uses its AI-powered RecoverAI system to recover revenue from oversized returns and closeout inventory, primarily serving U.S. furniture retailers and a network of direct-to-consumer resellers.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FloorFound does
FloorFound is an Austin, Texas-based B2B recommerce technology company founded in 2020 that builds software and a managed network to recover revenue from oversized product returns and closeout inventory, with an initial focus on the furniture retail vertical. Its core platform, RecoverAI, uses AI to predict revenue recovery potential on returned items, schedule same-day pickup logistics, and intelligently route items to direct-to-consumer resellers within FloorFound's local resale network. The platform addresses the structural problem that large-format returns — sofas, mattresses, appliances — are costly to ship back, frequently landfilled, and rarely converted into recovered revenue through conventional reverse logistics.
The company operates a two-sided marketplace model. On the supply side, furniture retailers (including Castlery, Burrow, Floyd, Joybird, Living Spaces, EQ3, Feather, and others) integrate with FloorFound to process returns, trade-ins, buy-backs, and unsold closeout inventory. On the demand side, a network of resellers, flippers, designers, and hospitality/multifamily buyers acquires inventory through the platform, including via a self-serve Closeout Buyer Program and a consumer-facing FloorFound.store. FloorFound monetizes primarily through a transaction-based take-rate on recovered revenue and commissions on closeout inventory marketplace transactions.
FloorFound employs between 11 and 50 people, is led by co-founder and CEO Chris Richter with a small senior team covering technology, finance, and network operations, and has raised approximately $15.65 million in venture funding across a 2020 seed round led by Schematic Ventures, a 2021 Series A1 led by LiveOak Ventures, a $10.5 million Series A in May 2022 co-led by Next Coast Ventures and LiveOak Venture Partners, and a 2024 bridge round from Flybridge. The Series A capital was earmarked for U.S. expansion and entry into adjacent verticals such as appliances, signaling an intent to extend the recommerce model beyond furniture into other large-format retail categories facing similar oversized-return challenges.
FloorFound firmographics
Firmographics- Name
- FloorFound
- Legal name
- FloorFound
- Website
- https://floorfound.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FloorFound is an Austin-based B2B recommerce platform that uses its AI-powered RecoverAI system to recover revenue from oversized returns and closeout inventory, primarily serving U.S. furniture retailers and a network of direct-to-consumer resellers.
- Ownership category
- akta.pro rank
FloorFound industry classification
Industry- Product category
- Returns Management and Recommerce Software
- akta.pro primary industry
- Specialty Materials Recovery (Carpet, Mattresses, Bulky Items) (EUAIADAL)
- akta.pro secondary industries
- Asset Recovery, Liquidation & Secondary Market Logistics (TLAIAHAF), Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)
Keywords
Where FloorFound is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FloorFound business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Revenue Recovery Commission: FloorFound takes a percentage of the recovered revenue from oversized returns, enabling retailers to realize up to 25% revenue recovery on their returns. The platform facilitates the entire transaction from pickup to final sale and payout.
- Closeout Inventory Marketplace: Platform connects closeout buyers with retailers' unsold/closeout inventory, facilitating transactions for bulk furniture purchases from box trucks to full trailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom enterprise pricing based on return volume and recovery needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
FloorFound product offering
Product offeringCore offering
FloorFound operates RecoverAI, an AI-powered recommerce platform that helps large-format furniture retailers recover revenue from oversized returns, trade-ins, buy-backs, and closeout inventory. The platform predicts revenue recovery potential, schedules same-day pickup, and intelligently routes returned items to its network of direct-to-consumer resellers, enabling up to 25% revenue recovery on returns. FloorFound also operates a closeout buyer marketplace and a consumer-facing resale storefront.
Product overview
FloorFound operates a platform-plus-network model centered on RecoverAI, its AI-powered recommerce technology for oversized returns and closeout inventory. RecoverAI serves as the core platform that predicts revenue recovery, orchestrates logistics, and routes items to FloorFound's network of direct-to-consumer resellers. The Closeout Buyer Program extends this capability to enable bulk buyers to source personalized inventory lots. The FloorFound Store provides the consumer-facing marketplace for resale transactions.
Differentiator
Problem solved
Functional benefit
Brands
- RecoverAI: AI-powered recommerce platform that optimizes oversized returns recovery using AI and local resale to connect retailers' returns with direct-to-consumer resellers.
Products and services
- RecoverAI AI-powered recommerce platform for furniture retailers that predicts revenue recovery on returned oversized items, schedules same-day pickup, and intelligently routes items to FloorFound's reseller network for resale.
- Reseller Network FloorFound's network of direct-to-consumer resellers that purchase returned and closeout furniture items, enabling secondary market sales for retailers.
- Closeout Buyer Program AI-powered platform connecting closeout buyers with personalized lots of new closeout furniture inventory from retailers, ranging from box trucks to full trailers.
- FloorFound Store Consumer-facing storefront for purchasing resale and open-box furniture items recovered through the RecoverAI platform.
Quantifiable outcome
- Up to 25% revenue recovery on returns
- +1 more outcomes
Companies that use FloorFound
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
FloorFound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
FloorFound partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
FloorFound competitors and assessment
Company assessmentDirect peers
- Optoro: Optoro is a returns management and reverse-logistics platform that helps retailers process, route, and resell returned and excess inventory through multiple disposition channels. It is the closest direct competitor to FloorFound in the returns-recovery space, though Optoro is broader across categories and includes general merchandise rather than specializing in oversized goods.
- B-Stock Solutions: B-Stock operates B2B liquidation marketplaces where retailers and manufacturers sell returned, overstock, and end-of-life inventory to a network of approved buyers. It is highly comparable to FloorFound's closeout marketplace functionality, though B-Stock spans many categories beyond furniture and serves larger enterprise buyers.
- ReturnGO: ReturnGO is an AI-powered returns management and exchange platform for e-commerce retailers, offering smart routing, automated exchanges, and analytics to minimize returns-related losses. It targets similar DTC and omnichannel retailers as FloorFound but focuses on the broader returns workflow rather than specifically oversized recommerce.
- Returnly (Affirm): Returnly, now part of Affirm, provides returns and exchange management software for DTC and omnichannel retailers, with an emphasis on instant exchanges and "returnless" refund flows. It overlaps with FloorFound on the returns-management side for retailers but does not specialize in oversized goods or local recommerce.
- ReverseLogistics Group: ReverseLogistics Group provides outsourced reverse-logistics, returns processing, repair, refurbishment, and recommerce services across Europe and North America. It is comparable to FloorFound on the operational side of returns handling, with deeper infrastructure but a less software-centric model.
- Chairish: Chairish is an online marketplace for pre-owned and vintage furniture, decor, and art, connecting sellers with buyers and offering direct-to-consumer resale. It is directly comparable on the furniture-recommerce side of FloorFound's business (FloorFound Store), though it focuses on higher-end pre-owned goods rather than returns/closeouts.
- AptDeco: AptDeco is a resale marketplace and pickup/delivery service for used furniture in major U.S. metros. It is comparable to FloorFound's local-resale network model and consumer-facing FloorFound Store, though AptDeco focuses on peer-to-peer consumer resale rather than retailer returns.
- ReverseLogix: ReverseLogix is a returns management system (RMS) platform providing workflow automation, vendor management, and analytics for enterprise returns operations. It targets similar enterprise retailers as FloorFound but is more focused on the returns-operations workflow than on recommerce monetization.
Broad incumbents
- Liquidity Services: Liquidity Services operates large-scale B2B marketplaces and reverse-logistics programs for government, commercial, and retail clients to disposition surplus, returned, and excess inventory. It is a broad incumbent in the asset-recovery and secondary-market space, comparable to FloorFound on the closeout/liquidation side but operating at much larger scale across many verticals.
Emerging players
- Archive (formerly Genie): Archive is a recommerce operations platform that helps brands launch and run their own resale channels, handling authentication, pricing, and fulfillment. It is comparable to FloorFound in enabling circular-economy outcomes for retailers but operates in apparel and consumer goods rather than oversized furniture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FloorFound social profiles
Digital presenceFloorFound financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloorFound leadership team
Management profileNumber of profiles
Profiles5 records
FloorFound funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloorFound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloorFound
What does FloorFound do?
FloorFound operates RecoverAI, an AI-powered recommerce platform that helps large-format furniture retailers recover revenue from oversized returns, trade-ins, buy-backs, and closeout inventory. The platform predicts revenue recovery potential, schedules same-day pickup, and intelligently routes returned items to its network of direct-to-consumer resellers, enabling up to 25% revenue recovery on returns. FloorFound also operates a closeout buyer marketplace and a consumer-facing resale storefront.
Is FloorFound a public or private company?
FloorFound is a private company. It is classified as venture growth investor backed and is currently operating.
When was FloorFound founded?
FloorFound was founded in 2020. It employs 11 to 50 people.
Where is FloorFound based?
FloorFound is headquartered in Austin, United States, in the North America region.
How does FloorFound make money?
Two revenue lines are on record. Revenue Recovery Commission is the primary driver. The others are closeout Inventory Marketplace.
Who are FloorFound's main competitors?
Direct peers on record are Optoro, B-Stock Solutions, ReturnGO, Returnly (Affirm), ReverseLogistics Group, Chairish, AptDeco and ReverseLogix. Liquidity Services is listed as a broad incumbent. Archive (formerly Genie) is listed as an emerging player.
Does FloorFound have an API?
No public API is recorded for FloorFound.
What industry is FloorFound in?
FloorFound's product category is Returns Management and Recommerce Software. Its primary akta.pro industry code is EUAIADAL, Specialty Materials Recovery (Carpet, Mattresses, Bulky Items), with a secondary code of TLAIAHAF, Asset Recovery, Liquidation & Secondary Market Logistics.