Kuona
Kuona is an AI-powered enterprise SaaS platform that optimizes pricing, trade promotions, and revenue growth management for consumer packaged goods manufacturers and retailers across Latin America and the United States.
- Company typePrivate
- Founded2017
- HeadquartersMonterrey, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kuona does
Kuona is an AI-powered SaaS platform that provides revenue growth management, pricing optimization, and trade promotion tools to consumer packaged goods (CPG) companies and retailers. Founded in 2017 and headquartered in Monterrey, Mexico, the company operates across five countries (Mexico, United States, Brazil, Peru, and Ecuador) and serves enterprise clients including Coca-Cola, OXXO, Heineken, Frito Lay, Kimberly Clark, Empresas Polar, and Cruz Verde. Its product suite consists of a unified Revenue Growth Management platform that bundles Pricing Optimization, Expert AI, Trade Promotion Management, and Trade Promotion Optimization modules, with integrations into SAP, Oracle, AWS, Azure, Google Cloud, and major databases.
The platform trains client-specific machine learning models on historical sales, pricing, and promotional data to generate pricing recommendations with claimed 90% accuracy, automated promotional grids, and ROI forecasts. A conversational Expert AI layer provides natural language explanations and recommendations. The five-step workflow (data structuring, historical analysis, performance post-mortem, model training, and predictive grid generation) is positioned to compress analysis cycles from weeks to seconds, with documented client outcomes including 43% promotional ROI improvement and +33% incremental profit.
Kuona monetizes through annual enterprise SaaS subscriptions priced via custom quotes, distributed through direct field sales targeting large CPG manufacturers and retail chains. The company has raised $6 million in seed funding (December 2022) led by COMETA with participation from Seaya Cathay Latam and FEMSA Ventures. FEMSA's strategic investment creates distribution alignment with OXXO, the largest convenience store chain in Latin America. The company holds enterprise-grade security certifications (SOC 2 Type II, ISO 27001, GDPR, HIPAA, PCI DSS, CCPA) and was selected for the AWS 2024 Generative AI Accelerator.
Kuona firmographics
Firmographics- Name
- Kuona
- Legal name
- Kuona Tecnologías Inteligentes, S.A.P.I. de C.V.
- Website
- https://kuona.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kuona is an AI-powered enterprise SaaS platform that optimizes pricing, trade promotions, and revenue growth management for consumer packaged goods manufacturers and retailers across Latin America and the United States.
- Ownership category
- akta.pro rank
Kuona industry classification
Industry- Product category
- Retail Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Kuona is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Kuona business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Kuona operates as a cloud-based SaaS platform providing AI-driven retail intelligence solutions. The platform is offered through subscription-based pricing with enterprise clients subscribing to access the revenue growth management, pricing optimization, and trade promotion tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS pricing (quote-based) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Kuona product offering
Product offeringCore offering
Kuona provides an AI-driven enterprise SaaS platform that helps consumer packaged goods (CPG) manufacturers and retailers optimize pricing, trade promotions, and revenue growth management. The platform ingests historical sales, pricing, promotional, and inventory data, applies machine learning models trained specifically for CPG and retail environments, and delivers pricing recommendations, promotional grids, and scenario simulations in seconds with reported 90% accuracy. Customers can deploy individual modules (Pricing Optimization, Trade Promotion Management, Trade Promotion Optimization, Expert AI) or the unified Revenue Growth Management Suite.
Product overview
Kuona is an AI-driven SaaS platform for retail intelligence that offers a unified Revenue Growth Management Suite containing five integrated modules: Pricing Optimization, Expert AI, Trade Promotion Management, Trade Promotion Optimization, and supporting analytics tools. The platform leverages machine learning to optimize pricing, promotions, and product strategies by analyzing billions of data points and delivering recommendations in seconds with 90% accuracy. The modular architecture allows clients to deploy individual solutions or the complete RGM Suite for comprehensive retail optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Revenue Growth Management (RGM) Suite Unified AI-powered platform that centralizes pricing, sales promotions, and execution tools to help CPG companies and retailers manage marketing promotions, pricing, and product strategy from a single environment and accelerate revenue growth decisions.
- Pricing Optimization AI-based pricing strategies for real-time market changes that leverage machine learning to predict demand, adapt pricing, and maximize profitability. Includes price performance analysis, forecasting tools, volume and elasticity insights, and an automated pricing generator.
- Expert AI AI-powered decision support system that delivers expert-level recommendations for CPG and retail pricing and promotion decisions, including smart promotion recommendations, promotion analytics, and promotional grid simulation through a conversational interface.
- Trade Promotion Management Full-cycle promotion management tool for planning, executing, and tracking sales promotions for CPG and retail teams. Includes automation, commercial drumbeat integration, tracking and measurement, and a centralized approval workflow.
- Trade Promotion Optimization AI-powered trade promotion planning and optimization product with advanced simulations and ROI forecasting. Includes an automated grid generator that produces optimal promotional grids in seconds and maximizes campaign ROI.
Quantifiable outcome
- 43% promotional ROI increase
- +8 more outcomes
Companies that use Kuona
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Kuona technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature5 records
Kuona partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWS (Amazon Web Services)coreCloud infrastructure provider. Kuona's software and customer data are stored on AWS servers within a private network, with robust access controls, data encryption, and constant activity monitoring.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
Kuona competitors and assessment
Company assessmentDirect peers
- o9 Solutions: AI-powered integrated planning platform for CPG and retail covering demand sensing, pricing, promotion, and supply chain. Direct competitor in AI-driven revenue growth management for the same enterprise customer base.
- UpClear: Trade Promotion Management and Trade Promotion Optimization software purpose-built for CPG manufacturers. Direct competitor in TPM/TPO workflows with similar enterprise customers.
- AFS Technologies: Trade promotion management, retail execution, and revenue management solutions for CPG and retail. Overlaps with Kuona's TPM, TPO, and RGM modules.
- RELEX Solutions: Unified supply chain and retail planning platform with pricing, promotion, and inventory optimization. Competes for the same CPG/retail wallet share, particularly in LATAM and Europe.
- Blacksmith Applications: Trade promotion management and optimization software focused on consumer goods manufacturers. Closest direct peer in TPM/TPO workflows for CPG.
- ToolsGroup: AI-driven supply chain planning, demand sensing, and inventory optimization for retail and CPG. Adjacent peer in pricing/forecasting workflows for the same customer segment.
Broad incumbents
- SAP (TPM / Revenue Cloud): ERP giant with embedded trade promotion management and revenue management solutions sitting inside the finance/commercial stacks of large CPG customers; broad incumbent with overlapping capabilities.
- Oracle (RPAS / Retail): Retail planning, assortment, and pricing solutions that compete in the same enterprise accounts as Kuona, typically as part of a larger Oracle cloud/ERP footprint.
- Circana (formerly IRI + NielsenIQ): Global retail measurement and CPG analytics powerhouse offering pricing, promotion, and shopper insights. Competes at the analytics layer for the same enterprise customers.
- Salesforce (Consumer Goods Cloud / Trade Promotion Management): CRM giant with consumer goods and trade promotion management capabilities embedded in its broader enterprise cloud, often the system of record Kuona integrates with or competes against.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kuona social profiles
Digital presenceKuona compliance and trust
Trust signalCompliance6 records
Kuona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kuona leadership team
Management profileNumber of profiles
Profiles2 records
Kuona funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kuona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kuona
What does Kuona do?
Kuona provides an AI-driven enterprise SaaS platform that helps consumer packaged goods (CPG) manufacturers and retailers optimize pricing, trade promotions, and revenue growth management. The platform ingests historical sales, pricing, promotional, and inventory data, applies machine learning models trained specifically for CPG and retail environments, and delivers pricing recommendations, promotional grids, and scenario simulations in seconds with reported 90% accuracy. Customers can deploy individual modules (Pricing Optimization, Trade Promotion Management, Trade Promotion Optimization, Expert AI) or the unified Revenue Growth Management Suite.
Is Kuona a public or private company?
Kuona is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kuona founded?
Kuona was founded in 2017. It employs 11 to 50 people.
Where is Kuona based?
Kuona is headquartered in Monterrey, Mexico, in the Latin America region.
How does Kuona make money?
One revenue line is on record: saaS Subscription.
Who are Kuona's main competitors?
Direct peers on record are o9 Solutions, UpClear, AFS Technologies, RELEX Solutions, Blacksmith Applications and ToolsGroup. Broad incumbents are SAP (TPM / Revenue Cloud), Oracle (RPAS / Retail), Circana (formerly IRI + NielsenIQ) and Salesforce (Consumer Goods Cloud / Trade Promotion Management).
Does Kuona have an API?
No public API is recorded for Kuona.
What industry is Kuona in?
Kuona's product category is Retail Intelligence Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 5045.