EyeQue
EyeQue Corporation, founded in 2015 and based in Newark, California, develops smartphone-based vision testing hardware and AI-powered refraction software — including its flagship VERAI device — that enables consumers to measure refractive error, pupillary distance, and visual acuity at home, serving individual consumers, optical retailers, telemedicine providers, and healthcare organizations across more than 150 countries.
- Company typePrivate
- Founded2015
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What EyeQue does
EyeQue Corporation is a Newark, California-based digital health company founded in 2015 by MIT-trained physicist John A. Serri (CEO) and technology veteran Noam Sapiens (President and CTO). The company develops smartphone-based vision testing hardware and software that allow consumers to measure refractive error, pupillary distance, color vision, and visual acuity at home without visiting an optometrist. Its flagship product, VERAI (launched spring 2025), combines a proprietary optical attachment with adaptive AI algorithms to deliver refraction measurements and prescription-ready outputs, supported by MIT-licensed core technology and 25 issued patents (35 total with pending applications). The technology stack is anchored by an FDA-registered, HIPAA-compliant, SOC2-certified cloud platform branded EyeQue Connect that exposes an Open API for EHR integration.
EyeQue operates a hybrid go-to-market. Free mobile apps (PDCheck AR, MyReaderNumber, Color Vision Test, Visual Acuity Test) drive top-of-funnel user acquisition through the Apple App Store and Google Play. Paid hardware — VERAI at $129, PDCheck at $15, and the Insight Lite screening kit — converts users via direct e-commerce on eyeque.com, while a $29/year Tracking Service subscription provides recurring revenue and ongoing vision monitoring. On the B2B side, EyeQue monetizes through white-label and licensing arrangements with optical retailers, telemedicine providers, hospitals, and educational institutions, including a strategic partnership with Zenni Optical and an alliance with Access Care. The company reports more than 100,000 customers served across 150+ countries and has been recognized with CES Innovation Awards in 2017, 2019, 2020, and 2021, plus T100 and USA Today Top Companies accolades.
Financially, EyeQue has raised approximately $57 million across three disclosed funding rounds ($5M in 2015, $11.2M in 2018, and $40.8M in 2021), operates with a lean team of 11–50 employees from its Newark headquarters, and ships devices globally while running the EyeQue Connect SaaS platform on AWS. No acquisitions, M&A, or restructuring events have been disclosed, and the company remains private with founder-led ownership.
EyeQue firmographics
Firmographics- Name
- EyeQue
- Legal name
- EyeQue Corporation
- Website
- https://eyeque.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EyeQue Corporation, founded in 2015 and based in Newark, California, develops smartphone-based vision testing hardware and AI-powered refraction software — including its flagship VERAI device — that enables consumers to measure refractive error, pupillary distance, and visual acuity at home, serving individual consumers, optical retailers, telemedicine providers, and healthcare organizations across more than 150 countries.
- Ownership category
- akta.pro rank
EyeQue industry classification
Industry- Product category
- Consumer Digital Health Vision Testing
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)
- akta.pro secondary industry
- Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)
Keywords
Where EyeQue is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EyeQue business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Device Sales: EyeQue sells proprietary vision testing devices including VERAI (refraction tester) and PDCheck (pupillary distance meter) as one-time purchases. Devices range from $15 to $129, enabling consumers to perform professional-grade vision tests at home.
- Subscription Services: Annual subscription service ($29/year) provides ongoing vision tracking and prescription monitoring. Users receive regular updates on vision changes and can obtain updated prescriptions through the platform.
- Telehealth and Prescription Services: EyeQue Connect platform enables telehealth consultations where users can receive valid prescriptions based on their test results, generating revenue from prescription issuance and related services.
- B2B Licensing and White Labeling: Enterprise licensing arrangements with optical retailers, online eyeglass providers, digital health platforms, and telemedicine companies. Partners can white-label EyeQue's technology for their own customer bases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | VERAI - At-home refraction measurement device |
| Unit Pricing | Pay-as-you-go | PDCheck - Pupillary distance measurement device |
| Subscription | Annual | Vision Tracking Service - Annual subscription |
| Freemium | Pay-as-you-go | MyReaderNumber - Free iOS app |
| Freemium | Pay-as-you-go | PDCheck AR - Free iOS app |
| Freemium | Pay-as-you-go | Free Vision Tests - Color and Visual Acuity |
| Freemium | Pay-as-you-go | Try-On Glasses - Virtual try-on feature |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
EyeQue product offering
Product offeringCore offering
EyeQue designs and sells smartphone-powered, AI-based at-home vision testing hardware and software, anchored by the VERAI refraction device. Its portfolio includes the Insight Lite screener, PDCheck and PDCheck AR pupillary distance tools, MyReaderNumber reading vision app, Try-On Glasses, the Tracking Service subscription, and the HIPAA-compliant EyeQue Connect telehealth platform with Open API for EHR integration, enabling consumers and partners to measure, track, and obtain prescriptions remotely.
Product overview
EyeQue is a digital health company offering a comprehensive at-home vision testing ecosystem built around its AI-powered VERAI device. The product portfolio includes hardware devices (VERAI, Insight Lite, PDCheck), mobile apps (PDCheck AR, MyReaderNumber), and the EyeQue Connect telehealth platform for doctor-reviewed prescriptions. Complementary services include Try-On Glasses for prescription testing, Tracking Service for ongoing vision monitoring, and free online vision screening tools (Color Vision Test, Visual Acuity Test). All products integrate with the HIPAA-compliant EyeQue Connect platform, enabling patients to track vision health over time and connect with eye care providers remotely.
Differentiator
Problem solved
Functional benefit
Brands
- VERAI: Virtual Evaluation of Refraction with AI - AI-powered at-home vision testing device with doctor-reviewed prescriptions and Try-On glasses
- EyeQue Insight Lite
- EyeQue PDCheck
- EyeQue PDCheck AR
- EyeQue MyReaderNumber
- EyeQue Try-On Glasses
- EyeQue Tracking Service
- EyeQue Connect
- EyeQue Vision Marker Screening
Products and services
- EyeQue VERAI AI-powered at-home refraction measurement device that attaches to a smartphone and delivers clinically accurate DIY vision tests, producing doctor-reviewed prescriptions and Try-On glasses. Uses MIT-licensed adaptive AI technology with 24 granted patents.
- EyeQue Insight Lite Pocket-sized vision screening device for at-home eye testing, measuring visual acuity, color vision, and contrast sensitivity with a portable form factor designed for frequent vision monitoring.
- EyeQue PDCheck Physical pupillary distance measurement device consisting of a frame and app that uses a smartphone camera and selfie analysis to measure PD within 1mm accuracy for eyeglass fitting.
- EyeQue PDCheck AR Free iOS app using Augmented Reality to instantly measure near and far pupillary distance, including right and left PD, using only an iPhone.
- EyeQue MyReaderNumber iOS app that provides instant personalized near and mid-distance vision measurements for reading glasses using patented technology to measure reading and computer power for each eye individually.
- EyeQue Try-On Glasses Single vision test glasses that allow users to try their refraction numbers before purchasing expensive prescription glasses, shipped with the EyeQue Insight Lite for visual acuity confirmation.
- EyeQue Tracking Service Annual subscription service ($29/year) that tracks all vision measurements over time including refraction results (Sphere, Cylinder, Axis), PD measurements, and vision screening data (Visual Acuity, Contrast Sensitivity, Color Testing); HIPAA compliant.
- EyeQue Connect FDA-registered, SOC2 and HIPAA-compliant telehealth SaaS platform that connects doctors and patients for remote vision care, with features including vision monitoring and tracking, virtual consultations, prescription management, automated reporting, and Open API EHR integration.
- EyeQue Prescription Renewal Telehealth service enabling users to renew their prescription from home through a virtual consultation with a board-certified doctor based on EyeQue test results.
- EyeQue Color Vision Test Free online color vision screening test that checks for red-green deficiencies (deuteranopia and protanopia) in 60 seconds, accessible without account login.
- EyeQue Visual Acuity Test Free online visual acuity test using Snellen Chart methodology, accessible on desktop/laptop in under 5 minutes without requiring an account.
Quantifiable outcome
- 95% of users achieve 20/20 visual acuity or better
- +2 more outcomes
Companies that use EyeQue
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
EyeQue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature4 records
EyeQue partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Zenni OpticalcoreEyeQue founder Tibor Laczay discussed collaboration opportunities with Zenni Optical, a major online eyeglass retailer, for integrating vision testing capabilities with prescription eyeglass services. This partnership would enable Zenni customers to obtain updated prescriptions using EyeQue technology.
- Access CarecoreGroundbreaking alliance announced for providing vision care services. Access Care partnership enables expanded reach into specific market segments requiring vision care solutions.
- Bath & Body WorksminorMentioned in alliance context with Access Care. Nature of partnership appears to involve distribution or retail presence for EyeQue products.
- Optical Retail StorescorePartnerships with optical retail stores for distribution, white labeling, and integration of EyeQue vision testing technology. Stores can offer EyeQue devices and telehealth services to their customers.
- Telemedicine ProviderscoreIntegration partnerships with telemedicine platforms to offer remote vision testing and prescription services. EyeQue Connect platform enables telehealth consultations.
- Hospitals and Healthcare OrganizationscorePartnerships with hospitals and healthcare systems to provide scalable vision screening solutions. HIPAA-compliant infrastructure enables secure healthcare data handling.
- Schools and Educational InstitutionsminorPartnerships with schools for vision testing programs, providing accessible eye care screening for students.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
EyeQue competitors and assessment
Company assessmentDirect peers
- Visibly (formerly Opternative): Visibly offers online refraction and prescription renewal services directly to consumers, the closest direct competitor to EyeQue's at-home vision testing model with doctor-reviewed prescriptions.
- 20/20 Now: 20/20 Now provides online eye exams and refraction services partnering with optical retailers, directly overlapping EyeQue's telehealth vision testing and B2B white-label offerings.
Broad incumbents
- Warby Parker: Warby Parker is an established direct-to-consumer eyewear retailer that has expanded into virtual try-on, prescription apps, and telehealth, competing with EyeQue on the consumer vision testing journey.
- Zenni Optical: Zenni Optical is a major online eyeglass retailer; EyeQue has discussed partnership with them, and both companies target the prescription-eyewear self-service consumer segment.
- 1-800 Contacts: 1-800 Contacts is the largest online contact lens retailer and has expanded into online vision testing and prescription renewal, overlapping with EyeQue's telehealth vision services.
- eyeBuyDirect: eyeBuyDirect is a major online eyewear retailer offering prescription glasses; they have explored virtual try-on and prescription tools, overlapping with EyeQue's consumer vision testing value chain.
- LensCrafters: LensCrafters is a large traditional optical retail chain owned by EssilorLuxottica, increasingly integrating digital refraction and telehealth into in-store and online experiences that compete with EyeQue's model.
- SmartBuyGlasses: SmartBuyGlasses is an online eyewear retailer with a global presence offering prescription glasses; their digital try-on and prescription tools place them in the same consumer vision care space as EyeQue.
Emerging players
- Hims & Hers Health: Hims & Hers has expanded into vision and eye care telehealth through online prescription eyewear, representing an emerging competitor in the broader digital vision care category.
- RxDefine: RxDefine provides online vision testing and telehealth refraction services integrated with optical retail partners, an emerging player operating in a similar niche as EyeQue's telehealth vision testing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
EyeQue social profiles
Digital presenceEyeQue compliance and trust
Trust signalCompliance8 records
EyeQue financial estimates
Financial estimateRevenue estimate
Valuation estimate
EyeQue leadership team
Management profileNumber of profiles
Profiles3 records
EyeQue funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EyeQue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EyeQue
What does EyeQue do?
EyeQue designs and sells smartphone-powered, AI-based at-home vision testing hardware and software, anchored by the VERAI refraction device. Its portfolio includes the Insight Lite screener, PDCheck and PDCheck AR pupillary distance tools, MyReaderNumber reading vision app, Try-On Glasses, the Tracking Service subscription, and the HIPAA-compliant EyeQue Connect telehealth platform with Open API for EHR integration, enabling consumers and partners to measure, track, and obtain prescriptions remotely.
Is EyeQue a public or private company?
EyeQue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EyeQue founded?
EyeQue was founded in 2015. It employs 11 to 50 people.
Where is EyeQue based?
EyeQue is headquartered in Newark, United States, in the North America region.
How does EyeQue make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are subscription Services, telehealth and Prescription Services and B2B Licensing and White Labeling.
Who are EyeQue's main competitors?
Direct peers on record are Visibly (formerly Opternative) and 20/20 Now. Broad incumbents are Warby Parker, Zenni Optical, 1-800 Contacts, eyeBuyDirect, LensCrafters and SmartBuyGlasses. Emerging players are Hims & Hers Health and RxDefine.
Does EyeQue have an API?
Yes. EyeQue offers an Open API for seamless EHR integration that allows access to patient data. The API enables healthcare providers to connect their systems with EyeQue's telehealth platform for vision data retrieval and management. Developer documentation is at www.eyeque.com/telehealth-services.
What industry is EyeQue in?
EyeQue's product category is Consumer Digital Health Vision Testing. Its primary akta.pro industry code is HLAHAJAC, Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity), with a secondary code of HLALAGAL, Ophthalmology & Vision Telemedicine Platforms. Its NAICS code is 334510 and its SIC code is 3851.