Visibly
Visibly is a Chicago-based healthcare technology company that operates an FDA-cleared digital vision care platform enabling remote visual acuity testing, prescription renewal, contact lens verification, and telehealth eye care for eyewear retailers, contact lens sellers, managed vision networks, and direct consumers.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Visibly does
Visibly is a Chicago-based healthcare technology company founded in 2012 that builds a cloud-based digital vision care platform enabling remote visual acuity testing, prescription renewal, contact lens prescription verification, video consultations with licensed eye care providers, and fulfillment automation for eyewear and contact lens orders. Its core product is the Visibly Digital Acuity Product (VDAP), an FDA 510(k)-cleared online visual acuity test that allows patients to self-administer a refraction or acuity test using a smartphone paired with a web-enabled computer, with results reviewed and prescriptions issued by licensed eye care providers within 24 hours. The company has expanded its portfolio through acquisitions of EyecareLive (video consultations, January 2024), Lensabl (optical e-commerce and Shop-in-Shop white-label platform, May 2024), Lensio technology (verification automation, June 2024), and Easee ASA (Amsterdam-based digital eye care, September 2025), and it secured CE Mark approval under EU MDR plus EN ISO 13485 certification in September 2024 to enter the European market.
Visibly monetizes through multiple streams: API-based and Lite Site integration fees from eyewear and contact lens retailers (per-transaction and per-API-call pricing for partners such as EZContacts, LensDirect, NextDayContacts, and Roka), subscription-style recurring revenue from contact lens prescription verification services that automate FTC Contact Lens Rule compliance, transaction-based revenue from the acquired Lensabl e-commerce platform including the Lensabl+ vision plan, and one-time license or pay-as-you-go fees for direct consumer vision tests sold through govisibly.com. Its go-to-market combines an API-first integration model with enterprise field sales into managed vision care networks, channel partnerships with EU optical organizations post-CE Mark, and partner-led marketing through developer documentation and earned media coverage.
The technology is proprietary and patent-protected, with six granted US patents and additional granted and pending applications across more than 14 international jurisdictions covering computerized refraction, astigmatism determination, pupillary distance measurement, sphere calculation, and visual field testing. Distribution is global in scope following the CE Mark and Easee acquisition, with operational availability across 35+ US states for ECP services and a new Amsterdam office supporting EU expansion. Visibly has raised approximately $46M in cumulative disclosed equity funding across rounds from 2014 through 2023, with the largest single raise being the $24.6M Form D in April 2023 led by InFocus Capital Partners, and it employs between 51 and 100 people led by CEO Brent Rasmussen.
Visibly firmographics
Firmographics- Name
- Visibly
- Legal name
- Visibly, Inc.
- Website
- https://govisibly.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visibly is a Chicago-based healthcare technology company that operates an FDA-cleared digital vision care platform enabling remote visual acuity testing, prescription renewal, contact lens verification, and telehealth eye care for eyewear retailers, contact lens sellers, managed vision networks, and direct consumers.
- Ownership category
- akta.pro rank
Visibly industry classification
Industry- Product category
- Digital Vision Care Platform
- NAICS
- Offices of Optometrists (62132), Ophthalmic Goods Manufacturing (339115)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Ophthalmology & Vision Telemedicine Platforms (HLALAGAL)
- akta.pro secondary industries
- Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers) (HLAHACAL), Visual Field & Functional Vision Testing (Perimetry, ERG/VEP, Contrast Sensitivity) (HLAHAJAC)
Keywords
Where Visibly is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Visibly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Vision Test Services: Revenue generated from online vision testing services offered to consumers through partner platforms or directly. Patients pay for prescription renewal tests that are reviewed by licensed eye care professionals.
- Prescription Verification Services: API-based verification services for contact lens retailers to automate FTC-compliant prescription verification processes.
- E-commerce Platform Services: Revenue from Lensabl's online optical retail platform including lens replacement, prescription glasses, and contacts sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Vision Test - At-home prescription renewal |
| Other | Pay-as-you-go | API Integration (Pro) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels3 records
Visibly product offering
Product offeringCore offering
Visibly operates a cloud-based telehealth platform that enables remote vision testing, prescription verification, video consultations, and eyewear fulfillment automation. Its flagship offering is the Visibly Vision Test — the world's first FDA 510(k)-cleared online visual acuity test — which lets patients self-administer a refraction or acuity test on a smartphone paired with a web-enabled computer or tablet, with results reviewed and prescriptions issued by licensed eye care providers within 24 hours. The platform is delivered to enterprise partners via a GraphQL API or white-labeled Lite Site, and to direct consumers via govisibly.com, with complementary Video Visits (post-EyecareLive merger), Verification Services for FTC Contact Lens Rule compliance, and Fulfillment Automation integrations with distributors, labs, and manufacturers.
Product overview
Visibly is a Chicago-based healthcare technology company (founded 2012) offering a cloud-based digital vision care platform that enables remote vision testing, prescription management, video consultations, and fulfillment automation. The core platform centers on the Visibly Vision Test — the world's first FDA-cleared online visual acuity test — which patients self-administer using a smartphone paired with a web-enabled computer or tablet, with results reviewed by licensed eye care providers via Optimized Eye Care, P.C. The platform operates through two integration tiers: Lite Site (Visibly-hosted, partner-branded landing page) and Pro/API (partner-managed via GraphQL API with webhook support). Complementary products include Video Visits (real-time eye care video consultations from the EyecareLive merger), Verification Services (automated contact lens prescription verification), and Fulfillment Automation (integrations with distributors, labs, and manufacturers). Visibly has expanded its portfolio through acquisitions of Lensabl (optical e-commerce), Easee ASA (European digital eye care), and technology from Lensio (prescription verification). The platform holds FDA 510(k) clearance (K220090), CE Mark approval under EU MDR, and EN ISO 13485 certification, with a comprehensive international patent portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Visibly Vision Test FDA-cleared online visual acuity test enabling patients to self-administer a refraction or acuity test at home or onsite using a smartphone paired with a web-enabled computer or tablet; results are reviewed by a licensed eye care provider who issues or renews a vision prescription within 24 hours. Available directly to consumers at govisibly.com and to enterprise retailers via Lite Site or Pro API integration.
- Video Visits Real-time video consultations with licensed eye care providers for non-emergency eye care concerns such as dry eyes, pink eye, and allergies; includes appointment scheduling and provider coordination. Targeted at retail partners looking to offer at-home consultations for procedure follow-up, contact lens compliance, and other non-emergency eye care needs.
- Verification Services Contact lens prescription verification platform that automates the FTC Contact Lens Rule compliance process through email, fax, and phone-based verification methods, with automatic record-keeping and FTC-compliant logging. Delivered via the OAuth 2.0-secured Visibly Verification API with webhook notifications on verification status.
- Lensabl Optical e-commerce platform offering direct-to-consumer lens replacement, prescription glasses, and contacts; includes a Shop-in-Shop B2B white-label platform for eyewear brands and the Lensabl+ vision plan as a modern alternative to traditional vision insurance.
- Easee Digital Eye Care Amsterdam-based digital eye care specialist offering remote vision screening solutions with European regulatory approvals; now operated as a wholly owned subsidiary of Visibly to extend the platform into the EU market.
Quantifiable outcome
- Over 90% of prescriptions issued within 24 hours
- +1 more outcomes
Companies that use Visibly
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Visibly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Visibly partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Easee ASAcoreVisibly acquired Amsterdam-based Easee, a digital eye care specialist, to expand remote vision care services. The combined entity leverages Easee's European regulatory approvals and Visibly's US presence to enhance digital vision care solutions globally. This acquisition bolsters Visibly's digital eye care portfolio and expands global remote vision screening accessibility.
- LensablcoreVisibly acquired Lensabl, a one-stop-shop for optical e-commerce, to expand platform retail offerings. Lensabl brings proprietary e-commerce technology, Shop-in-Shop platform for eyewear brands, and Lensabl+ vision plan platform. The acquisition provides B2B white-label opportunities and modernized vision insurance alternatives.
- John RyanminorJohn Ryan appointed as Strategic Advisor focused on growth into managed care and insurance space. With 30+ years experience in managed care and former CEO of UnitedHealth Group Vision Plans, Ryan brings expertise in driving growth through managed vision care networks.
- EyecareLivecoreVisibly merged with EyecareLive to launch real-time video consultations and integrate HIPAA-compliant messaging into its service offerings. This merger expanded Visibly's telehealth capabilities for eye care services including dry eyes, pink eye, allergies, and other non-emergency conditions.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Visibly competitors and assessment
Company assessmentDirect peers
- EyeQue: Direct competitor in at-home vision testing. EyeQue sells smartphone-based refraction devices and tests for consumers, overlapping directly with Visibly's at-home visual acuity and refraction offering.
- 1-800 Contacts: Online contact lens retailer that has built its own online vision test for prescription renewal, directly competing with Visibly's vision test API for the same consumer use case (contact lens prescription renewal).
- Simple Contacts: Online contact lens retailer offering prescription renewal through a telemedicine-style online vision test, directly overlapping with Visibly's core vision test and contact lens prescription renewal use case.
- Hubble Contacts: D2C contact lens subscription brand that operates its own online prescription renewal process, competing for the same online contact lens Rx renewal consumer flow that Visibly powers for partners.
- Lens.com: Online contact lens retailer with prescription verification services that competes with Visibly Verification in the contact lens Rx verification and CLR compliance space.
Broad incumbents
- Warby Parker: Larger vertically integrated eyewear retailer that offers Prescription Check, an online vision test for glasses/contacts renewal. Operates a much broader D2C optical business but has overlapping online vision testing functionality.
- Zocdoc: Broader telehealth appointment-booking platform serving many specialties including optometry. Not a direct vision-testing competitor but an adjacent digital healthcare scheduling/telehealth platform that intersects with Visibly's Video Visits offering.
- Ro (Roman): Direct-to-consumer telehealth platform that has expanded into multiple specialty verticals including men's health, women's health, and skin. A potential adjacent competitor or partner for Visibly's vision care telehealth services as Ro extends into specialty care.
- Hims & Hers Health: Large D2C telehealth company expanding into multiple specialties. Could either build or partner for online vision care, representing a comparable broad telehealth business model that may eventually enter the vision vertical.
- Carl Zeiss Meditec: Large incumbent in ophthalmic devices, refraction, and visual field testing equipment. Represents the traditional hardware-based vision diagnostics industry that Visibly's software platform increasingly disrupts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Visibly social profiles
Digital presenceVisibly compliance and trust
Trust signalCompliance6 records
Visibly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visibly leadership team
Management profileNumber of profiles
Profiles4 records
Visibly subsidiaries and ownership
Company hierarchySubsidiaries3 records
Visibly funding detail
Funding detailFunding overview
Funding rounds9 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visibly M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visibly
What does Visibly do?
Visibly operates a cloud-based telehealth platform that enables remote vision testing, prescription verification, video consultations, and eyewear fulfillment automation. Its flagship offering is the Visibly Vision Test — the world's first FDA 510(k)-cleared online visual acuity test — which lets patients self-administer a refraction or acuity test on a smartphone paired with a web-enabled computer or tablet, with results reviewed and prescriptions issued by licensed eye care providers within 24 hours. The platform is delivered to enterprise partners via a GraphQL API or white-labeled Lite Site, and to direct consumers via govisibly.com, with complementary Video Visits (post-EyecareLive merger), Verification Services for FTC Contact Lens Rule compliance, and Fulfillment Automation integrations with distributors, labs, and manufacturers.
Is Visibly a public or private company?
Visibly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Visibly founded?
Visibly was founded in 2012. It employs 1 to 10 people.
Where is Visibly based?
Visibly is headquartered in Chicago, United States, in the North America region.
How does Visibly make money?
Three revenue lines are on record. Vision Test Services are the primary driver. The others are prescription Verification Services and E-commerce Platform Services.
Who are Visibly's main competitors?
Direct peers on record are EyeQue, 1-800 Contacts, Simple Contacts, Hubble Contacts and Lens.com. Broad incumbents are Warby Parker, Zocdoc, Ro (Roman), Hims & Hers Health and Carl Zeiss Meditec.
Does Visibly have an API?
Yes. Visibly offers a public GraphQL API (v2 at docs.govisibly.com and v3 at developer.govisibly.com) enabling partners to integrate vision test services into their platforms. API supports session creation, user authentication, prescription retrieval via API, webhooks (Session Completed event), and dynamic URL redirects during authentication. Two integration tiers: Lite Site (managed end-to-end, revival emails handled by Visibly) and Pro/API (partner manages user experience, payment, order management, and prescription management). Contact lens prescription verification automation is available via dedicated API (OAuth 2.0 authentication) at developer.govisibly.com, handling FTC-compliant verification via email, fax, and phone. Developer documentation is at docs.govisibly.com.
What industry is Visibly in?
Visibly's product category is Digital Vision Care Platform. Its primary akta.pro industry code is HLALAGAL, Ophthalmology & Vision Telemedicine Platforms, with a secondary code of HLAHACAL, Remote Diagnostics & Home Testing Devices (Connected POC/At-Home Diagnostic Readers). Its NAICS code is 62132 and its SIC code is 3845.