Mugafi
Mugafi is a Gurugram-based AI entertainment IP platform whose Ved tool generates and predicts success of scripts, primarily for regional mythological franchises and Bollywood. It pairs this with onchain film financing vaults (Avalanche, Camp Network) and sports IP via the Glasgow Mugafians ETPL franchise.
- Company typePrivate
- Founded2020
- HeadquartersGurugram, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Mugafi does
Mugafi is a Gurugram, India-based, privately held AI-driven entertainment IP platform founded in 2020 with 51-100 employees. Its core product is Ved, a proprietary AI platform that performs generative script writing and predictive success-rate analytics to help creators develop original content, with a stated focus on mythological franchises across Indian, Southeast Asian, and MENA markets. The company pairs this AI tooling with an onchain film finance offering executed through partnerships with Avalanche and Camp Network, using yield-bearing RWA vaults to tokenize and fund film, anime, and music projects. Named deployments include a fully-subscribed $200,000 vault for the Bollywood film Swari Agra and planned vault financing for Parashuram: The Anime and Don 3. Beyond content and financing, Mugafi has expanded into sports IP by becoming the founding commercial partner of the Glasgow Mugafians franchise in the European T20 Premier League (ETPL), alongside celebrity co-owners Chris Gayle and Matthew Hayden and the Abhishek Bachchan-backed Rules Global consortium.
Mugafi's revenue mechanics are project-based and diversified across streams: AI platform services (potentially subscription-based), onchain IP tokenization (transaction fees), direct film co-investment (licensing/royalties), and sports franchise ownership (franchise fees and broadcasting rights). The company raised $3 million in seed funding in April 2025 led by serial entrepreneur Vipul Agarwal, with stated use of funds to develop AI tools, expand into new markets, and hire talent. Go-to-market relies on strategic partnerships with entertainment studios, blockchain networks, and sports franchise operators, supplemented by celebrity endorsements and coverage in entertainment and crypto media (Variety, Cointelegraph, TechBullion). The company does not operate consumer-facing distribution channels and targets enterprise counterparties rather than individual creators at scale.
Mugafi firmographics
Firmographics- Name
- Mugafi
- Legal name
- Mugafi
- Website
- https://mugafi.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mugafi is a Gurugram-based AI entertainment IP platform whose Ved tool generates and predicts success of scripts, primarily for regional mythological franchises and Bollywood. It pairs this with onchain film financing vaults (Avalanche, Camp Network) and sports IP via the Glasgow Mugafians ETPL franchise.
- Ownership category
- akta.pro rank
Mugafi industry classification
Industry- Product category
- AI Entertainment IP Platform
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Other Investment Pools and Funds (5259)
- SIC
- Finance Services (6199), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG), DAO Treasury, Governance & On-Chain Finance Tools (FSADAMAL), Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)
Keywords
Where Mugafi is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Mugafi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- IP Tokenization and Financing: Mugafi partners with Avalanche to tokenize and finance entertainment media projects, enabling film and media financing through blockchain-based vaults with plans to exceed $1 billion annual IP financing
- AI Platform Services: AI-powered storytelling tools for script writing and success prediction, supporting creation of original mythological franchises across regional markets
- Film Production Investment: Direct investment and co-financing of film projects including Swari Agra, with returns generated through film releases and IP ownership stakes
- Sports Franchise Ownership: Mugafi serves as founding partner in Glasgow Mugafians franchise of ETPL, generating revenue through franchise ownership, broadcasting rights, and sports IP development
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Mugafi product offering
Product offeringCore offering
Mugafi operates an AI-driven entertainment IP platform combining AI-powered script writing and predictive analytics with blockchain-based film financing. The proprietary Ved AI platform streamlines script writing and predicts content success rates, enabling the development of original mythological franchises across Indian, Southeast Asian, and MENA markets. Through onchain RWA (real-world asset) vaults, the company tokenizes and finances media projects including films, anime, and music.
Product overview
Mugafi operates as an AI-driven entertainment IP platform consisting of its core product—an AI-assisted writing and screenplay writing software—augmented by the proprietary AI platform Ved. Ved streamlines script writing workflows and predicts content success rates, enabling the creation of original mythological franchises across Indian, Southeast Asian, and MENA mythology. The platform has also expanded into blockchain-based entertainment financing through partnerships with Avalanche and Camp Network.
Differentiator
Problem solved
Functional benefit
Products and services
- Ved AI Platform Proprietary AI platform that streamlines script writing workflows and predicts success rates for entertainment content. Used to create regional mythological franchises and enhance storytelling capabilities. Targets entertainment studios, production houses, and independent filmmakers.
- Mugafi Writing Tool AI-assisted writing tool and screenplay writing software platform that helps writers and creators transform ideas into intellectual property. Positions itself as a platform where 'Ideas Become IP and Mindshare Becomes Ownership.'
- Onchain Film Finance Vault Blockchain-based financing mechanism using yield-bearing real world asset (RWA) vaults to tokenize and finance media projects including films, anime, and music. Enables global distribution and trading of tokenized entertainment assets. The first vault reached its $200,000 target for the Swari Agra film.
Quantifiable outcome
- $200,000 vault target achieved for Swari Agra
Companies that use Mugafi
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Mugafi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Mugafi partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- Matthew HaydencoreAustralian cricket legend Matthew Hayden joined Glasgow Cosmic as co-owner and Head Coach for ETPL, citing the long-term vision of Mugafi Group CEO Dr. Rashid Khan and the leadership team as key factors in his decision to join the project.
- Royal Dutch Cricket Association (KNCB)coreRoyal Dutch Cricket Association partnered in ETPL development, supporting Rotterdam franchise and Netherlands representation in the six-city European T20 league.
- Rules GlobalcoreMugafi Group serves as founding partner for the Glasgow Mugafians franchise in the European T20 Premier League (ETPL), a joint venture between Cricket Ireland and Rules Global. ETPL is Europe's first ICC-sanctioned T20 franchise league featuring six franchises across Glasgow, Amsterdam, Edinburgh, Dublin, Belfast, and Rotterdam.
- Abhishek BachchanflagshipBollywood actor Abhishek Bachchan serves as co-founder and co-owner of ETPL through Rules Sport Tech, with Mugafi Group serving as founding commercial partner for the Glasgow Mugafians franchise under this umbrella.
- Chris GayleflagshipWest Indies cricket legend Chris Gayle joined as co-owner and Global Brand Ambassador of Glasgow Mugafians franchise, bringing celebrity endorsement and brand visibility to the franchise and Mugafi Group's sports IP portfolio.
- Cricket IrelandcoreCricket Ireland is a joint venture partner in ETPL, providing official cricket board backing and ICC sanctioning for the European T20 Premier League franchise cricket competition.
- Cricket ScotlandcoreCricket Scotland partnered in ETPL development, enabling the Glasgow franchise and Scotland representation in Europe's first ICC-sanctioned T20 franchise league.
- Camp NetworkcoreCamp Network and Mugafi closed the first fully-subscribed onchain film finance vault for Swari Agra, a Bollywood historical drama. The $200,000 vault funded post-production and prints & advertising costs, representing the first time a Bollywood theatrical release was financed via a yield-bearing RWA vault on blockchain infrastructure.
- AvalanchecoreMugafi partnered with Avalanche to tokenize and finance over 1,000 media projects including films, anime, and music, leveraging Avalanche's infrastructure for funding, tracking, and distributing entertainment assets globally. The partnership aims to exceed $1 billion annual IP financing.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Mugafi competitors and assessment
Company assessmentDirect peers
- ScriptBook: ScriptBook is an AI-driven screenplay analysis platform that predicts a film's commercial viability and audience demographics. It is the most direct competitor to Mugafi's Ved platform on the AI-for-screenplay use case, addressing the same Hollywood/Bollywood studio buyers.
- Cinelytic: Cinelytic is an AI-powered film content evaluation and financial forecasting platform used by major studios to greenlight projects. It overlaps directly with Mugafi's success-prediction and IP-development positioning, though Cinelytic serves Western studios rather than regional mythology content.
- StoryFit: StoryFit applies AI to predict audience engagement and provide script analytics for publishers, studios, and production companies. It is a direct parallel to Mugafi's AI-driven entertainment IP use case, with comparable predictive analytics capabilities.
- Largo.ai: Largo.ai is an AI platform for film and series pre-production that predicts audience response, financial outcomes, and content fit. It is a direct competitor to Mugafi's Ved in applying AI to de-risk entertainment investments for studios and producers.
- Vault.ai: Vault.ai offers audience intelligence and AI-powered content testing for entertainment companies, predicting how audiences will respond to films and series. It competes with Mugafi's success-prediction offering and targets similar studio customers.
Emerging players
- Realio: Realio is a blockchain-based platform for tokenizing and trading real-world assets including film, real estate, and private equity. It is comparable to Mugafi's onchain RWA vault model for entertainment IP financing, though Realio focuses on multi-asset class tokenization.
- Decentralized Pictures: Decentralized Pictures is a Web3 film financing and distribution platform that uses blockchain to fund and distribute independent films. It directly overlaps with Mugafi's onchain film finance vault model and tokenized IP approach, though it is U.S.-centric and uses different chain infrastructure.
Broad incumbents
- Polygon Labs: Polygon is a major L1/L2 blockchain ecosystem that, through Polygon Studios, has invested heavily in Web3 entertainment, gaming, and NFT-based IP. It is a broader incumbent comparable to Mugafi's Avalanche partnership and serves the same tokenized-IP-and-entertainment market.
Regional players
- Kuku FM: Kuku FM is an India-based audio storytelling and IP platform that has built proprietary regional content franchises. It is a regional comparable to Mugafi's IP-franchise strategy in India, with similar focus on underserved regional language storytelling, though delivered via audio rather than screenplays.
- Pocket Aces: Pocket Aces is an India-based digital entertainment company operating FilterCopy, Dice Media, and Unacademy, focusing on original regional content and IP development. It is a regional competitor comparable to Mugafi's AI-driven regional IP creation thesis, though Pocket Aces focuses on short-form video rather than mythology franchises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mugafi social profiles
Digital presenceMugafi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mugafi leadership team
Management profileNumber of profiles
Profiles2 records
Mugafi funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mugafi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mugafi
What does Mugafi do?
Mugafi operates an AI-driven entertainment IP platform combining AI-powered script writing and predictive analytics with blockchain-based film financing. The proprietary Ved AI platform streamlines script writing and predicts content success rates, enabling the development of original mythological franchises across Indian, Southeast Asian, and MENA markets. Through onchain RWA (real-world asset) vaults, the company tokenizes and finances media projects including films, anime, and music.
Is Mugafi a public or private company?
Mugafi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mugafi founded?
Mugafi was founded in 2020. It employs 51 to 100 people.
Where is Mugafi based?
Mugafi is headquartered in Gurugram, India, in the Asia region.
How does Mugafi make money?
Four revenue lines are on record. IP Tokenization and Financing is the primary driver. The others are AI Platform Services, film Production Investment and sports Franchise Ownership.
Who are Mugafi's main competitors?
Direct peers on record are ScriptBook, Cinelytic, StoryFit, Largo.ai and Vault.ai. Emerging players are Realio and Decentralized Pictures. Polygon Labs is listed as a broad incumbent. Regional players are Kuku FM and Pocket Aces.
Does Mugafi have an API?
No public API is recorded for Mugafi.
What industry is Mugafi in?
Mugafi's product category is AI Entertainment IP Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 513210 and its SIC code is 6199.