Incapto Coffee

What Incapto Coffee does

Incapto Coffee is a Barcelona-based, B Corp-certified specialty coffee company founded in June 2020 that sells whole-bean coffee, proprietary automated coffee machines, and a subscription delivery service. The product portfolio includes 10+ single-origin and blended specialty coffees (Brazil, Colombia, Peru, Ethiopia, Guatemala, Rwanda, Burundi, and blends such as Decaf and Strong), a proprietary hardware line of super-automatic and semi-automatic machines (Juno, Aura, Aura Milk, Duo, Sabi) plus an Onyx grinder, curated tasting packs, and a WhatsApp-based subscription management assistant called IWA. The core technology centers on IoT-connected professional machines for business clients that enable remote monitoring, usage tracking, and automated restocking, combined with small-batch daily roasting at the company's Ripollet facility near Barcelona.

The business model blends D2C e-commerce on incapto.com with a B2B professional channel through professional.incapto.com. D2C revenue is generated through flexible coffee subscriptions (monthly, quarterly, semi-annual) that offer 15–30% discounts, one-time coffee purchases (e.g., €23.95–€45.95 per kg bag), and hardware sales (machines from €299 to €799) with optional 3- to 12-month installment plans. B2B revenue comes from managed-services-style deployments in the HORECA sector — offices, hotels, restaurants, catering, and events — on pay-per-consumption terms. The company has scaled to over 100,000 individual customers and more than 2,500 B2B clients, with a reported 70% subscription retention rate after 3 years. To date, Incapto has raised approximately €19.5M across three rounds (€3.5M seed in March 2022 led by JME Ventures, €6M Series A in September 2023 led by P101, and €10M Series B in April 2026 led by McWin Capital Partners), and operates across Spain, France, Italy, and Portugal with planned expansion into Poland, Germany, and the UK.

Name

Incapto Coffee

Legal name

Incapto

Website

https://incapto.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Incapto is a Barcelona-based B Corp that sells specialty whole-bean coffee, proprietary automated coffee machines, and a subscription delivery service to individual consumers across Europe and to HORECA businesses via IoT-connected professional machines.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Coffee Equipment

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee subscription
• Coffee bean retail
• Automatic coffee machines
• B2B coffee solutions
• HORECA coffee service

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coffee Subscription: Recurring subscription revenue from specialty coffee bean deliveries. Customers choose frequency (monthly, quarterly, semi-annually), quantity, and coffee variety. Subscribers receive 15-30% discounts. The subscription is fully flexible with ability to modify coffee type, quantity, delivery timing, and can be cancelled anytime.
2. Coffee Machine Sales: One-time sales of proprietary INCAPTO coffee machines (Juno, Aura, Aura Milk, Duo, Sabi) and third-party machines (Sage). Machines can be purchased outright or bundled with subscription commitments. Installment payment options available (3-12 months).
3. B2B Professional Coffee Solutions: Enterprise revenue from providing automated coffee machines and specialty coffee to businesses including offices, hotels, restaurants, and catering. Machines operate on pay-per-consumption model with detailed sustainability reporting for corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Incapto roasts and delivers specialty whole-bean coffee through a flexible subscription model, sold directly to consumers via its incapto.com storefront and to businesses through professional.incapto.com. The company complements its coffee offering with its own line of INCAPTO-branded super-automatic and semi-automatic coffee machines (Juno, Aura, Aura Milk, Duo, Sabi) and accessories. For B2B clients in the HORECA sector, Incapto provides IoT-connected machines on pay-per-consumption models with sustainability reporting.

Product overview

Incapto Coffee is a specialty coffee company offering a comprehensive portfolio centered on freshly roasted coffee beans and automated coffee machines, organized around a subscription model. The core offering includes INCAPTO-branded super-automatic and semi-automatic coffee machines (Juno, Aura, Aura Milk, Duo, Sabi) and electric grinders (Onyx, Zync), complemented by over 10 origins of single-origin and blended specialty coffee beans sold individually or in curated tasting packs (Best Sellers, Worldwide, Africa, South America, Starter, Milk Coffee, Strong). The company also serves businesses through Incapto Professional with IoT-connected machines for offices, hotels, restaurants, and events. A WhatsApp-based subscription management assistant (IWA) enables flexible plan customization. All products share a sustainability focus with capsule-free coffee, B Corp certification, and direct-trade sourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Subscription Service Flexible, 100% customizable subscription plan for specialty whole-bean coffee delivered on a chosen cadence (monthly, quarterly, semi-annual), with no commitment, 15–30% subscriber discount, and management via the IWA WhatsApp assistant.
• INCAPTO Juno Coffee Machine INCAPTO super-automatic coffee machine positioned as the user's first barista experience, designed for beginners entering specialty coffee.
• INCAPTO Aura Coffee Machine Compact super-automatic coffee maker for freshly ground coffee prepared in one click.
• INCAPTO Aura Milk Coffee Machine Super-automatic coffee machine with integrated milk frother for preparing lattes and milk-based coffees in one click.
• INCAPTO Duo Coffee Machine Super-automatic coffee machine that prepares two varieties of coffee from a single unit.
• INCAPTO Sabi Coffee Machine Semi-automatic INCAPTO coffee machine bringing a barista ritual experience with ease of use, available in metal finish.
• INCAPTO Onyx Electric Coffee Grinder Electric coffee grinder for fresh grinding, allowing users to grind whole-bean coffee without a super-automatic machine.
• Brazilian Coffee Beans 100% Arabica specialty coffee from the Minas Gerais region, with notes of cocoa, caramel, and dried fruits; ideal with milk.
• Decaf Blend Coffee Beans (Swiss Water) Water-decaffeinated coffee using the Swiss Water method with no chemical solvents, sourced from Brazil and Peru with notes of cocoa, nuts, and cane sugar.
• Strong Blend Coffee Beans Blend of 80% Arabica (Brazil and Peru) with 20% Robusta Fino from Laos, designed for lovers of strong and bitter espresso.
• Cold Brew Coffee Beans Specialty coffee selected and roasted for cold brew preparation, for iced coffee drinkers.
• Best Sellers Pack Tasting pack of three best-selling specialty coffees (Colombia, Brazil, Ethiopia) for discovering favorite origins.
• Worldwide 10-Coffee Tasting Pack Tasting pack containing 10 different coffees from various origins for sampling Incapto's full range.
• Africa Tasting Pack Tasting pack of African-origin coffees including Burundi, Ethiopia, and Rwanda, supplied as 300g divided into three 100g bags.
• Incapto Professional B2B coffee solution for offices, hotels, restaurants, catering, and event businesses, including IoT-connected automatic coffee machines, specialty coffee supply, pay-per-consumption billing, and sustainability reporting.

Quantifiable outcome

• 70+ million coffee capsules saved from landfills through whole-bean alternative
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered innovation and core.

• Rovira i Virgili University (URV)innovationStrategic or Co-development Partner · 9 July 2024Research collaboration with URV's Chemical Engineering Department to transform coffee grounds into bioplastics and composite materials for coffee machine components. Project funded by Generalitat's AGAUR agency, representing circular economy approach.
• SanCoffee CooperativecoreStrategic or Co-development Partner · 1 January 2024Brazilian coffee cooperative from Minas Gerais providing specialty coffee beans. SanCoffee won the SCA Sustainability Award 2024 and supplies high-quality coffee with full traceability from farm to cup. Farms include Pantano I, Vitoria, and Cogonha with Rainforest Alliance certification.
• Origin Coffee LabcoreStrategic or Co-development PartnerPeruvian coffee organization in Jaén paying average 37% above market price to small farmers and providing agricultural training. Partner in Incapto's Peruvian coffee sourcing.
• Valle IncacoreStrategic or Co-development PartnerPeruvian cooperative in Cusco started with 100 producers in 2014 and now has 385+ certified organic farmers. Reinvests quality awards in infrastructure including drying rooms and fermentation tanks.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Stumptown Coffee Roasters: US-based specialty roaster offering direct-trade beans and coffee subscriptions; comparable on specialty single-origin portfolio and subscription-led DTC model.
• La Colombe Coffee Roasters: Specialty roaster with national D2C subscription, draft latte and HORECA distribution; comparable on coffee subscription, HORECA channel and proprietary equipment experiences.
• JDE Peet's (L'OR / Marcilla): Global coffee/tea group operating capsule and bean brands (L'OR, Douwe Egberts, Marcilla) across Europe; competes head-to-head with Incapto's HORECA and D2C propositions in continental markets.
• Lavazza: Italian coffee giant with machines (A Modo Mio, Tiny), beans and ground coffee for retail and HORECA; competes with Incapto across D2C and B2B professional channels.
• Nespresso: Nestlé-owned capsule/pod coffee incumbent that bundles proprietary machines with consumables; Incapto is positioned as a capsule-free, specialty-bean alternative targeting the same convenience-driven buyer.
• Blue Bottle Coffee: Nestlé-owned premium specialty roaster with subscription and D2C e-commerce; comparable on specialty positioning and DTC subscription mechanics.

Direct peers

• Counter Culture Coffee: US specialty coffee roaster with strong sustainability/coffee education positioning, direct-trade sourcing and subscription service — closely matches Incapto's values-based specialty play.
• Pact Coffee: UK-based specialty coffee subscription service with branded coffee machines, B2B office segment, and direct-trade sourcing — the closest direct competitor in business model and target audience to Incapto.
• Gocoffeego: Polish coffee subscription brand with own-brand machines, multi-country European footprint and automated equipment — directly mirrors Incapto's machine-plus-subscription model.

Emerging players

• Coffee Friend: Polish specialty roaster with subscription and European D2C shipments — emerging competitor with similar digital-first, capsule-alternative positioning in adjacent CEE geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgq7ClRG8WnY3wCAxjEpK5w
• Xx.com/incaptocoffee
• Facebookfacebook.com/IncaptoCoffee
• LinkedInlinkedin.com/company/incaptocoffee

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incapto Coffee