GoCoffeeGo
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
GoCoffeeGo firmographics
Firmographics- Name
- GoCoffeeGo
- Legal name
- GoCoffeeGo LLC
- Website
- https://gocoffeego.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GoCoffeeGo industry classification
Industry- Product category
- Specialty Coffee Marketplace
- NAICS
- Specialty Food Retailers (4452)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
Keywords
Where GoCoffeeGo is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
GoCoffeeGo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Coffee Product Sales: Direct sales of freshly roasted coffee beans from multiple roasters. Customers purchase individual bags or bulk quantities with per-bag pricing ranging from $15-$30 typically. Revenue generated from product transactions.
- Subscription Services: Recurring revenue from coffee subscription programs including pay-as-you-go and pre-paid gift subscriptions (3, 6, or 12 months). Coffee delivered on regular schedules tailored to customer preferences.
- Gift Cards: Digital gift cards sold in denominations from $25 to $1000. One-time purchase revenue that customers redeem for products.
- Corporate Gifting: Volume corporate gift card sales with personalized assistance and volume discounts available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard bag shipping (6-12 oz): $6.95 for 1 bag, $7.95 for 2-3 bags, $9.95 for 4 bags, FREE for 5+ bags |
| Unit Pricing | Pay-as-you-go | Bulk coffee shipping: $7.55 for one 2 LB bag, $9.95 for 2-4 bags, $9.95 for one 5 LB bag |
| Unit Pricing | Pay-as-you-go | International shipping to Canada: $20.95 USD for up to 3 bags, $42.95 for up to 9 bags, $56.75 for up to 12 bags |
| Unit Pricing | Pay-as-you-go | International shipping to other countries: $25.25 for up to 3 bags, $62.95 for up to 9 bags, $81.95 for up to 12 bags |
| One time/ perpetual license | Pay-as-you-go | Digital gift cards available in preset denominations: $25, $35, $50, $75, $100, $125, $150, $175, $200, $225, $250, $275, $300, $400, $500, $1000 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
GoCoffeeGo product offering
Product offeringCore offering
GoCoffeeGo is an online specialty coffee marketplace that aggregates freshly roasted-to-order coffees from 32+ independent roasters into a single storefront with 1,000+ SKUs. It sells coffee and tea through one-off purchases, recurring subscriptions, digital gift cards, and a corporate gifting program, and ships to roughly 50 countries.
Product overview
GoCoffeeGo is a specialty coffee subscription marketplace offering over 1,000 coveted coffees from 32+ roasters. The core product is a subscription service featuring both pay-as-you-go and pre-paid gift subscription options, including named coffee tours (Jet Set, Espresso a Go Go, Cyclone, French Italian, Tastemaker Coffee Tour). Supporting products include Digital Gift Cards in denominations from $25-$1000, Corporate Gifts with volume discounts, and a curated Tea Collection. The platform aggregates coffees from partner roasters across categories including Top 25 best sellers, Award Winners, Limited Offerings, and Bulk Coffees. Additional services include a Coffee Quiz for personalization and Gift Card Balance Check.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Subscription Service A pay-as-you-go recurring coffee program (and an option to convert to pre-paid terms) that delivers freshly roasted coffee from curated specialty roasters to individual subscribers on a chosen cadence.
- Pre-Paid Gift Coffee Subscriptions Pre-paid multi-shipment gift subscriptions packaged as themed collections (Jet Set, Espresso a Go-Go, Cyclone, French Italian, Tastemaker) for gifting.
- Digital Gift Cards Email-delivered GoCoffeeGo gift cards that can be redeemed on any product in the marketplace catalog.
- Corporate Gifts A dedicated business program for shipping curated specialty coffee gifts from the platform's roaster network to offices, employees, clients, and events at scale.
- Specialty Coffee Retail (Single-Bag Purchases) Direct one-off retail purchasing of freshly roasted specialty coffees from 32+ independent roasters across 1,000+ SKUs, browseable by curated collections.
- Tea Collection Specialty tea retail line offered as a distinct category alongside the coffee catalog on the GoCoffeeGo marketplace.
- Bulk Coffees Lower-priced bulk coffee SKUs aimed at offices and corporate buyers purchasing larger volumes.
Companies that use GoCoffeeGo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
GoCoffeeGo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GoCoffeeGo partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- 1000Faces CoffeecoreAward-winning roaster and 2019 Multiple Golden Bean Award Winner, contributing specialty single-origin and blended coffees to the GoCoffeeGo marketplace.
- Tony's Coffeecore2021 Roaster of the Year Winner by Roast Magazine, contributing award-winning espresso blends and single origins to the platform.
- Thanksgiving CoffeecoreRoast Magazine's 2017 Roaster of the Year Award Winner. Founded in 1972, oldest specialty roaster in Mendocino County. Good Food Award winner and Golden Bean winner.
- Onyx Coffee LabcoreChampion Arkansas roaster contributing specialty coffees and unique blends to the marketplace.
- Chocolate Fish Coffee RoasterscoreRoast Magazine's 2023 Roaster of the Year finalist, bringing specialty blends to the platform.
- JBC Coffee RoasterscoreTop Rated Coffee Beans by Coffee Review with multiple 92+ scores, contributing premium single origins.
- Kuma CoffeecoreGood Food Awards Winner. Seattle-based roaster known for direct trade practices and exceptional single origins.
- Torque CoffeecoreEthical roaster that pre-pays coffee farmers 20% of the retail price, contributing specialty coffees with transparent sourcing.
- Flatlands Coffeeminor2022 Food & Wine Magazine Best Roaster in Ohio, contributing award-winning regional specialties.
- Camber CoffeeminorBest Coffee in Washington State by Food & Wine Magazine in 2018.
- Olympia Coffeecore2019 Best Coffee in Washington State by Food & Wine Magazine.
- Klatch Coffeecore2023 Golden Bean Winner of 7 medals, contributing specialty espresso blends.
- GoodBoyBob Coffee RoastersminorGood Food Award Winner and Golden Bean Award Winners.
- PT's Coffeeminor2020 Good Food Award Finalist, contributing specialty blends.
- DemitassecoreFounded in 2011 in Los Angeles by Boback (Bobby) Roshan. Fantastic Santa Monica, California roaster.
- Dallis Bros. CoffeecoreCelebrating 107 years of excellence, contributing classic blends and espresso roasts.
- Barefoot CoffeeminorTop Rated by Food and Wine Magazine for Best Gourmet Coffees.
- Bird Rock CoffeeminorFantastic San Diego roaster.
- Atomic Coffee RoasterscoreTop Rated beans with multiple popular offerings on the platform.
- Doma Coffee Roasting CompanycoreTop Rated by Food & Wine for Artisan Coffee.
- Evans Brothers Coffee RoastersminorSandpoint, Idaho Award Winning Roaster.
- Ghost Town Coffee RoastersminorGolden Bean Finalist.
- Novo CoffeeminorOff The Charts Denver Colorado Roaster.
- Roseline CoffeeminorPortland Oregon Top Roaster.
- Temple CoffeecoreSacramento California Superstar Roaster.
- Victrola Coffee RoasterscoreTop Seattle Roaster For 23 Years.
- Drink Coffee Do StuffminorSpecialty coffee company built with the belief that extraordinary coffee leads to an extraordinary life.
- Ryan Castelaz (Tastemaker)minorAuthor of The New Art Of Coffee, curates exclusive tastemaker coffee tours with book and video recipes included with deliveries.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GoCoffeeGo competitors and assessment
Company assessmentDirect peers
- Trade Coffee: Trade Coffee is a specialty coffee subscription marketplace that matches consumers with independent roasters based on a taste quiz — virtually identical business model and customer base to GoCoffeeGo, making it the closest comparable peer.
- MistoBox: MistoBox operates a curated coffee subscription service delivering freshly roasted beans from partner roasters, with personalization via taste profile — direct overlap in marketplace + subscription model and target customer.
- Driftaway Coffee: Driftaway Coffee runs a personalized coffee subscription program where customers rate cups and receive tailored single-origin selections — comparable subscription/curation mechanics with overlapping enthusiast customer base.
- Craft Coffee: Craft Coffee is a specialty coffee subscription retailer that curates beans from multiple roasters, comparable to GoCoffeeGo in offering discovery, subscriptions, and gift options to coffee enthusiasts.
- Atlas Coffee Club: Atlas Coffee Club offers a single-origin coffee subscription shipped worldwide with a discovery/education angle — overlapping D2C subscription mechanics and global reach similar to GoCoffeeGo.
Broad incumbents
- Blue Bottle Coffee: Blue Bottle is a large specialty coffee company with its own roastery and retail/cafe footprint, also selling beans and subscription online — competes with GoCoffeeGo in online specialty retail and subscription, though with owned product rather than marketplace aggregation.
- Counter Culture Coffee: Counter Culture is an established specialty coffee roaster and educator with direct online sales and subscription — broad incumbent in the specialty coffee space competing for the same enthusiast buyer.
- Peet's Coffee: Peet's Coffee is a large established specialty coffee roaster and retailer with subscription/coffee club offerings — broad incumbent that overlaps with GoCoffeeGo in online retail and subscription of specialty beans.
Emerging players
- YES PLZ Coffee: YES PLZ is a smaller specialty coffee subscription brand focused on approachable blends and discovery — emerging player with overlapping subscription and enthusiast-customer mechanics.
- Angel's Cup: Angel's Cup is a curated coffee subscription with blind tasting/educational angle aimed at enthusiasts — overlapping D2C specialty coffee subscription and discovery positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GoCoffeeGo social profiles
Digital presenceGoCoffeeGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoCoffeeGo leadership team
Management profileNumber of profiles
Profiles2 records
GoCoffeeGo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoCoffeeGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoCoffeeGo
What does GoCoffeeGo do?
GoCoffeeGo is an online specialty coffee marketplace that aggregates freshly roasted-to-order coffees from 32+ independent roasters into a single storefront with 1,000+ SKUs. It sells coffee and tea through one-off purchases, recurring subscriptions, digital gift cards, and a corporate gifting program, and ships to roughly 50 countries.
Is GoCoffeeGo a public or private company?
GoCoffeeGo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoCoffeeGo founded?
GoCoffeeGo was founded in 2008. It employs 11 to 50 people.
Where is GoCoffeeGo based?
GoCoffeeGo is headquartered in San Francisco, United States, in the North America region.
How does GoCoffeeGo make money?
Four revenue lines are on record. Coffee Product Sales are the primary driver. The others are subscription Services, gift Cards and corporate Gifting.
Who are GoCoffeeGo's main competitors?
Direct peers on record are Trade Coffee, MistoBox, Driftaway Coffee, Craft Coffee and Atlas Coffee Club. Broad incumbents are Blue Bottle Coffee, Counter Culture Coffee and Peet's Coffee. Emerging players are YES PLZ Coffee and Angel's Cup.
Does GoCoffeeGo have an API?
No public API is recorded for GoCoffeeGo.
What industry is GoCoffeeGo in?
GoCoffeeGo's product category is Specialty Coffee Marketplace. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of CRAHAGAG, Gourmet & Fine Food Stores. Its NAICS code is 4452 and its SIC code is 2080.