Bene Bono
Bene Bono is a Paris-based DTC grocery subscription service that recovers cosmetically imperfect and surplus organic produce from French farmers and manufacturers, delivering weekly customizable baskets to consumers nationwide at up to 40% below traditional organic-store prices.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bene Bono does
Bene Bono is a Paris-based direct-to-consumer grocery subscription company, founded in April 2020 by Grégoire Carlier, Sven Ripoche, and Claire Laurent, that recovers cosmetically imperfect, surplus, and near-expiry organic produce from a network of more than 350 French organic producers and 150 manufacturers, then redistributes it to consumers at up to 40% below traditional organic-store prices. Customers receive a weekly basket of fruits, vegetables, fresh products, and pantry items that they can personalize, with flexible pause-anytime subscription mechanics, home delivery (now nationwide since January 2026), or pickup at a network of partner retail points; order preparation is handled by professional-integration associations in Lille and Marseille, supporting a social-impact narrative alongside the environmental one.
The platform is a Shopify-based e-commerce storefront with Stripe payments, Cookieyes for GDPR consent, RudderStack for marketing analytics, and AWS-hosted infrastructure in Paris under ISO 27001-compliant operations; product breadth spans more than 850 SKUs. Bene Bono operates an anti-gaspi blog, a seasonal recipe library, and an Instagram-led community funnel to drive acquisition and engagement. The company reported 100,000+ total customers since founding, 30,000+ weekly active subscribers, and 9,000+ tonnes of food rescued from waste. In October 2025, Bene Bono was acquired by Quitoque, the French meal-kit-box market leader, ending its independent venture-backed status; Quitoque's career portal now hosts Bene Bono's hiring.
Bene Bono monetizes through recurring weekly subscription revenue and one-off add-on product sales, with a €30 welcome bonus and €10 discount on the first three orders used as acquisition incentives. The company holds Ecocert organic certification (FR-BIO-01), a registered Bene Bono® trademark, and full GDPR compliance. Customers are segmented primarily by environmentally conscious French consumers and budget-conscious households (with average annual savings of €227), while supply-side counterparts include organic farmers and food manufacturers offloading surplus. Since the Quitoque acquisition, Bene Bono's growth and product roadmap are expected to be tightly coupled with its parent's meal-kit business.
Bene Bono firmographics
Firmographics- Name
- Bene Bono
- Legal name
- Bene Bono
- Website
- https://benebono.fr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bene Bono is a Paris-based DTC grocery subscription service that recovers cosmetically imperfect and surplus organic produce from French farmers and manufacturers, delivering weekly customizable baskets to consumers nationwide at up to 40% below traditional organic-store prices.
- Ownership category
- akta.pro rank
Bene Bono industry classification
Industry- Product category
- Online Grocery Delivery
- NAICS
- Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298), General Line Grocery Merchant Wholesalers (42441)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)
- akta.pro secondary industries
- Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI), Consumables Replenishment Subscriptions (CRAFAIAG), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)
Keywords
Where Bene Bono is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Bene Bono business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Weekly basket subscription: Weekly subscription model where customers receive personalized baskets of anti-waste organic products. Flexible and without commitment - can be paused at any time. Revenue generated from recurring product sales.
- Individual product sales: Customers can add individual products to their basket beyond the pre-composed weekly selection. Products include fruits, vegetables, fresh produce, and grocery items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Up to 40% cheaper than regular bio stores |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Bene Bono product offering
Product offeringCore offering
Bene Bono operates a weekly subscription e-commerce service that delivers baskets of rescued organic produce — fruits, vegetables, fresh products, and pantry items — sourced from 350+ French organic farmers and 150 manufacturers who have surplus, near-expiry, or cosmetically imperfect stock. Customers sign up online, receive a pre-composed weekly basket they can customize, and have it delivered to their home or a nearby pickup point across France.
Product overview
Bene Bono is a single-product anti-food waste grocery subscription service founded in April 2020. The core offering is a weekly basket of rescued organic produce (fruits, vegetables, fresh products, pantry items) that customers can customize. The company works with 350+ organic farmers and 150 manufacturers to source products rejected by traditional retail due to aesthetics, logistics, or surplus. Key features include the recipe section for creative product usage, educational blog content, and a pickup point network for order collection. Since October 2025, Bene Bono has been owned by Quitoque (meal kit leader), and since January 2026 offers nationwide delivery across France.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly Anti-Gaspi Organic Basket Subscription Weekly subscription delivering a personalized basket of rescued organic produce — fruits, vegetables, fresh products, and grocery/pantry items — sourced from organic farmers and manufacturers with surplus or cosmetically rejected stock. Customers sign up online, customize their weekly basket, and receive it via home delivery or pickup points across France.
Quantifiable outcome
- 9,000 tonnes of food rescued from waste since 2020
- +4 more outcomes
Companies that use Bene Bono
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Bene Bono technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bene Bono partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Bene Bono competitors and assessment
Company assessmentDirect peers
- Too Good To Go: Danish-founded anti-food waste marketplace operating in France that sells surplus meals and grocery items from local businesses at discounted prices via a mobile app. Both companies target French consumers seeking affordable, sustainable food rescue solutions, though Too Good To Go focuses on end-of-day surplus while Bene Bono operates upstream with planned weekly baskets.
- Phenix: French anti-food waste company connecting businesses with surplus inventory to consumers and associations. Operates in the same French food waste rescue market as Bene Bono with overlapping B2C subscription and B2B inventory redistribution offerings, serving comparable eco-conscious consumer segments.
- Quitoque: French market leader in meal kit subscriptions, now Bene Bono's parent company following the October 2025 acquisition. Targets the same French household demographic seeking convenient, quality food delivery and shares overlapping logistics and customer acquisition infrastructure with Bene Bono.
- La Belle Vie: Paris-based premium online grocery delivery service offering organic and artisanal products with same-day or next-day delivery. Competes for the same urban, eco-conscious, time-poor French consumer seeking quality grocery home delivery, though at premium price points rather than discount.
- La Ruche Qui Dit Oui: French online marketplace connecting local producers directly with consumers via pickup hubs ("ruches"). Operates a comparable short supply chain model supporting local farmers and offers comparable transparency and sustainability positioning, with subscription-style recurring ordering.
- Season (formerly Les Paniers de Sophie): French seasonal organic produce box subscription service delivering curated weekly baskets of local organic fruits and vegetables. Closely comparable subscription business model targeting French consumers seeking organic produce delivery, differentiating on seasonal local sourcing versus Bene Bono's anti-waste rescue angle.
Broad incumbents
- Biocoop: France's largest network of organic and fair-trade food retail cooperatives with hundreds of physical stores nationwide. Represents the traditional organic retail channel that Bene Bono differentiates against by offering lower prices through its anti-waste sourcing model and home delivery convenience.
- Carrefour Bio: Organic product line and dedicated store format from France's largest grocery retailer, offering organic produce at scale through thousands of locations. Competes for organic grocery spend but lacks Bene Bono's surplus rescue positioning and D2C subscription model.
- HelloFresh: Global leader in meal kit subscription services operating in multiple European markets including France. Sister-category peer through parent company Quitoque, sharing subscription D2C food delivery mechanics and targeting similar French household demographics.
Emerging players
- Le Petit Ballon: French D2C wine subscription service with a similar curated subscription model and direct-to-consumer e-commerce approach targeting French households. Comparable in subscription mechanics, customer engagement strategy, and French market focus, though operating in a different product category (wine vs groceries).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bene Bono social profiles
Digital presenceBene Bono compliance and trust
Trust signalCompliance2 records
Bene Bono financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bene Bono leadership team
Management profileNumber of profiles
Profiles4 records
Bene Bono funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bene Bono M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bene Bono
What does Bene Bono do?
Bene Bono operates a weekly subscription e-commerce service that delivers baskets of rescued organic produce — fruits, vegetables, fresh products, and pantry items — sourced from 350+ French organic farmers and 150 manufacturers who have surplus, near-expiry, or cosmetically imperfect stock. Customers sign up online, receive a pre-composed weekly basket they can customize, and have it delivered to their home or a nearby pickup point across France.
Is Bene Bono a public or private company?
Bene Bono is a private company. It is classified as corporate owned and is currently operating.
When was Bene Bono founded?
Bene Bono was founded in 2020. It employs 101 to 250 people.
Where is Bene Bono based?
Bene Bono is headquartered in Paris, France, in the Europe region.
How does Bene Bono make money?
Two revenue lines are on record. Weekly basket subscription is the primary driver. The others are individual product sales.
Who are Bene Bono's main competitors?
Direct peers on record are Too Good To Go, Phenix, Quitoque, La Belle Vie, La Ruche Qui Dit Oui and Season (formerly Les Paniers de Sophie). Broad incumbents are Biocoop, Carrefour Bio and HelloFresh. Le Petit Ballon is listed as an emerging player.
Does Bene Bono have an API?
No public API is recorded for Bene Bono.
What industry is Bene Bono in?
Bene Bono's product category is Online Grocery Delivery. Its primary akta.pro industry code is CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail, with a secondary code of CRAHAEAI, Natural/Organic Grocery E-commerce & Delivery-Only Retail. Its NAICS code is 445 and its SIC code is 5140.