Veri

What Veri does

Veri (legal entity Human Engineering Health Oy) was a Finland-headquartered, venture-backed health technology company founded in 2020 that built a personalized metabolic health platform centered on continuous glucose monitoring. The company paired Abbott Freestyle Libre 1, 2, and 3 CGM sensors with a mobile app that streamed real-time glucose data via Bluetooth, applied AI-powered photo recognition to log meals in a single tap, and translated the combined glucose, food, sleep, and activity inputs into a proprietary Metabolic Health Score and daily behavioral recommendations built around a "Four Pillars" framework. Veri served a primary segment of health-conscious consumers across the US, UK, and 23+ European countries, with secondary motions targeting pre-diabetic/at-risk individuals (facilitated through telemedicine partner prescriptions in the US), health and wellness coaches (via a B2B2C "Veri for Coaches" dashboard), and corporate wellness buyers. Revenue was generated through a D2C subscription membership bundled with CGM sensor shipments, supplemented by per-client sensor sales to coaching practices and a commission-based affiliate program. In September 2024, Veri was acquired by Oura Health Ltd. to integrate meal-tracking and metabolic health capabilities into the Oura Ring platform; the standalone Veri app was sunset by the end of 2024.

Name

Veri

Legal name

Human Engineering Health Oy

Website

https://veri.co

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Veri was a Finland-founded D2C metabolic health platform that paired Abbott Freestyle Libre CGM sensors with an AI-powered mobile app to deliver personalized nutrition and glucose insights to health-conscious consumers across 25+ countries, acquired by Oura in September 2024.

Ownership category

akta.pro rank

Product category

Metabolic Health Platform

akta.pro primary industry

Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)

Keywords

• Continuous glucose monitoring
• Metabolic health platform
• AI meal tracking
• CGM sensor subscription
• Personalized nutrition app

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Membership: Veri operates on a subscription model providing access to the Veri Program and App with options to purchase sensor packs. The membership includes access to the Veri Program, 1-click food tracking with AI, in-app chat support and community, and free shipping on sensor deliveries. Users can choose between free and paid membership tiers.
2. CGM Sensor Sales: Sales of Abbott Freestyle Libre CGM sensors as part of membership or standalone purchases. Ships directly to customers in US, UK, and Europe.
3. Coach Platform Licensing: Veri for Coaches program provides health professionals with access to CGM devices, comprehensive dashboards, and client management tools for integrating metabolic health monitoring into their practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Veri offers a personalized metabolic health program that pairs Abbott Freestyle Libre continuous glucose monitor (CGM) sensors with an AI-powered mobile app. The platform provides real-time glucose tracking via Bluetooth, AI-based photo meal logging, and science-backed behavioral guidance across the Four Pillars of metabolic health (food, exercise, sleep, stress) to help health-conscious individuals understand how food affects their bodies.

Product overview

Veri offered a personalized metabolic health platform centered on continuous glucose monitoring (CGM). The core product combined Abbott Freestyle Libre CGM sensors with a mobile app that provided real-time glucose tracking, AI-powered automated meal logging via photo recognition, and personalized behavioral guidance based on the Four Pillars of metabolic health (food, exercise, sleep, and stress). The product ecosystem included Veri for Coaches (a professional dashboard for health practitioners), the Veri Affiliate Program (commission-based referral program), and Veri Partnership Programs for media and health professionals. Veri discontinued its standalone CGM operations and app in late 2024 following its acquisition by Oura.

Differentiator

Problem solved

Functional benefit

Products and services

• Veri Metabolic Health Program (Veri App) A mobile app (iOS and Android) paired with continuous glucose monitors that provides personalized metabolic health insights. The app tracks glucose levels in real-time, logs meals via AI photo recognition, and delivers tailored recommendations to help users find the right foods and habits for their body. Targeted at health-conscious individual consumers.
• Veri for Coaches A professional dashboard and client app for health and wellness practitioners to add CGM-based metabolic health monitoring to their practice. Includes remote real-time glucose dashboards, wearable integrations, and the Veri Client App for coaches to track client progress. Targeted at health coaches, dietitians, and nutritionists.
• Veri CGM Sensors (Abbott Freestyle Libre) Abbott Freestyle Libre continuous glucose monitor sensors shipped directly to members. Supports Libre 1, 2, and 3 sensors, with Veri shipping Libre 2 sensors. Sensors provide 14 days of continuous glucose readings transmitted via Bluetooth.

Quantifiable outcome

• 74% of members lost weight on the program (members with BMI >25)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• ŌURA (Oura Ring)coreStrategic or Co-development Partner · 1 September 2024Oura Ring acquired Veri in September 2024 to expand its health monitoring capabilities with meal-tracking features and metabolic health expertise. The acquisition marks a major step forward in combining Oura's sleep, activity, and stress monitoring with Veri's nutrition and metabolic health capabilities. Veri team joined Oura and Veri app was sunsetted by end of 2024 to make way for integrated metabolic health features within Oura's platform. 97% of Oura members expressed interest in understanding how food choices affect their well-being.
• DexcomsecondaryTechnology or Integration · 1 January 2024Oura invested in Dexcom and formed partnership for metabolic health integration. Dexcom CGM may be supported in Veri's platform post-acquisition, expanding sensor options beyond Abbott Libre.
• Abbott (Freestyle Libre)coreTechnology or IntegrationVeri uses Abbott Freestyle Libre 1, 2, and 3 CGM sensors as the core hardware for its metabolic health platform. Sensors are CE-marked and shipped directly to customers. Veri integrates glucose data from sensors via the manufacturer's software for real-time tracking.
• Foundation Health / OpenLoop Health (US Telemedicine)coreImplementation/ SI/ Consulting PartnerUS telemedicine partner for CGM prescriptions. Foundation Health (F Health Ltd.) and its partner OpenLoop Health provide physician consultations to determine medical appropriateness of CGM products for US customers. HealthWarehouse.com handles prescription fulfillment and delivery.
• Oura Ring (Pre-acquisition Integration)secondaryTechnology or IntegrationPrior to acquisition, Veri integrated with Oura Ring allowing members to see how Oura daily scores and biometrics impacted glucose levels, training, and daily life. This partnership was noted as aligning both companies' mission-driven approaches to health.
• FitbitsecondaryTechnology or IntegrationFitbit integration allows coaches and clients to view sleep and activity data alongside glucose data for a holistic health picture.
• Apple Health / Google FitsecondaryTechnology or IntegrationUsers can import health data from Apple Health and Google Fit platforms, allowing integration of broader health metrics with Veri's metabolic health insights.
• Natural CyclessecondaryTechnology or IntegrationOura partnership mentioned Natural Cycles as a partner; potential future integration may extend to Veri's metabolic health platform post-acquisition.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Levels Health: Direct-to-consumer metabolic health platform pairing Abbott Libre CGM sensors with a software app that scores foods by glucose response. Closest one-to-one competitor to Veri in consumer CGM subscription model and AI meal insights.
• Nutrisense: CGM-based nutrition coaching service selling continuous glucose monitoring subscriptions to consumers and pairing readings with dietitian support. Competes head-to-head with Veri on subscription CGM + coaching in the US.
• Zoe (ZOE): Personalized nutrition company combining blood testing, CGM, and gut microbiome analysis with a meal-scoring app for consumers. Comparable D2C metabolic health positioning with deeper nutritional phenotyping and published PREDICT study data.
• January.ai: AI-driven metabolic health platform that pairs CGM sensors with machine-learning meal logging and glucose prediction. Closely matches Veri's AI meal logging + CGM scoring approach.
• Signos: Subscription CGM platform marketed specifically for weight loss and metabolic improvement in non-diabetic adults, using AI to suggest foods based on glucose response. Direct competitor in the consumer weight-loss CGM niche.

Broad incumbents

• Dexcom: Leading CGM hardware manufacturer whose Stelo over-the-counter CGM targets exactly the non-diabetic consumer market Veri served. Represents a vertically integrating incumbent that could bypass or compete with software-layer players.
• Abbott (Lingo): Manufacturer of the Freestyle Libre CGM hardware that Veri depended on, now launching the Lingo consumer metabolic health biosensor. Critical upstream supplier and increasingly a direct competitor as Abbott builds its own consumer subscription.

Emerging players

• Lumen: Consumer metabolism tracker using breath-based metabolic analysis to score foods and habits, positioned as a non-CGM alternative for metabolic health. Competes on overlapping value prop of personalized nutrition feedback.
• Ultrahuman: Metabolic fitness wearable and app platform with CGM integration and AI-driven coaching for glucose, sleep, and recovery. Overlaps with Veri's glucose + sleep + activity positioning.

Others

• MyFitnessPal: Mass-market food and calorie tracking platform that competes for the same 'track what you eat' use case Veri's AI meal logging addresses, without CGM. Functions as a substitute entry point for nutrition behavior change.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/veristable
• YouTubeyoutube.com/channel/UCne7JDZU3VqSLfK1T9tonLw
• LinkedInlinkedin.com/company/human-engineering-io
• Instagraminstagram.com/veri
• Facebookfacebook.com/getveristable

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veri