Natural Cycles
- Company typePrivate
- Founded2013
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
Natural Cycles firmographics
Firmographics- Name
- Natural Cycles
- Legal name
- NaturalCycles Nordic AB
- Website
- https://naturalcycles.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Natural Cycles industry classification
Industry- Product category
- Women's Health Software
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- akta.pro primary industry
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
- akta.pro secondary industry
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
Keywords
Where Natural Cycles is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Natural Cycles business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- NC° Subscription: Recurring annual or monthly subscription to the NC° app, including all five modes (Birth Control, Plan Pregnancy, Follow Pregnancy, Postpartum, Perimenopause). Revenue is recognized over the subscription period; the Annual Plan is the only plan eligible for US insurance reimbursement, supporting a healthcare reimbursement revenue stream.
- NC° Band hardware sales: Sale of the proprietary NC° Band overnight temperature wearable through the NC° Shop; bundled free with the Annual Plan as a promotional acquisition tool and sold separately to existing subscribers.
- Affiliate / referral commissions: Affiliate program run via Impact, paying commission to bloggers and content creators on every subscription sale referred from their pages.
- Pharmacy / prescription channel: 12-month NC° Birth Control subscription (including an NC° Band) dispensed through Alto Pharmacy when prescribed by a healthcare provider via eRx, enabling US insurance reimbursement of the Annual Plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | NC° Annual Plan - app subscription with all 5 modes, free NC° Band during promotional periods, FSA/HSA eligible, insurance reimbursable |
| Subscription | Monthly | NC° Monthly Plan - monthly subscription, FSA/HSA eligible, not insurance reimbursable |
| Other | Annual | Promo code HORMONEFREE15 - 15% off for new users |
| Other | Annual | Special discount - 20% off for teachers, healthcare, military and first responders |
Go-to-market motion1 record
Distribution channels7 records
Natural Cycles product offering
Product offeringCore offering
Natural Cycles sells a regulated Class IIb medical-device app (NC°) that uses an AI-enhanced basal-body-temperature algorithm to assign each user's daily fertility status (Green Day / Red Day) for non-hormonal contraception, with FDA-cleared 93% typical-use / 98% perfect-use effectiveness. The same subscription includes four additional modes — NC° Plan Pregnancy, NC° Follow Pregnancy, NC° Postpartum, and NC° Perimenopause (powered by the NC° Menopause Algorithm) — and accepts temperature input from an oral thermometer, the proprietary NC° Band wearable, or passive sync from Oura Ring, Apple Watch (Series 8+), Garmin, and Samsung Galaxy Watch5.
Product overview
Natural Cycles is a unified women's health platform anchored by a single FDA-cleared, CE-marked medical-device app (Natural Cycles / NC°) plus a portfolio of specialized modes and a first-party wearable. The core offering — NC° Birth Control — is the first and only FDA-cleared digital contraceptive, using an AI-enhanced algorithm on temperature data to assign daily Green (not fertile) or Red (fertile) days. Surrounding the core are four additional modes that share the same temperature-based engine: NC° Plan Pregnancy (conception), NC° Follow Pregnancy (prenatal tracking), NC° Postpartum (post-birth recovery, launched 2024), and NC° Perimenopause (perimenopause support powered by the NC° Menopause Algorithm, launched October 2025). A dedicated wearable, NC° Band, plus integrations with Oura Ring, Apple Watch (Series 8+), Garmin smartwatches, and Samsung Galaxy Watch5 provide passive overnight temperature input. New cross-cutting features include NC° Sleep Insights (June 2026), which fuses sleep biometrics with cycle data, and NC° Partner View for sharing fertility status with a partner. Privacy is delivered through NC° Secure, a subscription-bundled program offering encryption, pseudonymization, GDPR compliance, FDA cybersecurity compliance, and an optional "Go Anonymous" mode.
Differentiator
Problem solved
Functional benefit
Brands
- NC° Band: Natural Cycles' dedicated wearable band for effortless overnight temperature tracking, launched in 2025 and free with the Natural Cycles Annual Plan subscription.
Products and services
- NC° Birth Control The first and only FDA-cleared and CE-marked digital method of birth control (Class IIb medical device). Uses an AI-enhanced algorithm to confirm each user's daily fertility status (Green Day / Red Day) by analyzing temperature, menstrual, and optional LH data; 93% effective with typical use and 98% with perfect use. Non-hormonal and non-invasive. Available as contraception in 35+ countries.
- NC° Plan Pregnancy Conception planning mode of the NC° app that uses temperature and cycle data to pinpoint peak fertility and maximize chances of pregnancy. Research shows couples using NC° conceive in 3 cycles on average. Includes NC° Partner View for shared timing with a partner.
- NC° Follow Pregnancy Pregnancy-tracking mode of the NC° app offering personalized prenatal guidance, week-by-week baby development, and comprehensive trackers for symptoms, baby movements, morning sickness, and emotions. Auto-activates when a positive pregnancy test is logged.
- NC° Postpartum Postpartum recovery mode of the NC° app, launched in 2024, that supports physical and mental recovery after childbirth. Offers tailored tracking, expert emotional-support content, and uses temperature data to detect the return of ovulation — only Red Days are shown until first ovulation is confirmed.
- NC° Perimenopause Perimenopause mode of the NC° app, launched October 2025 and powered by the first-of-its-kind NC° Menopause Algorithm. Provides perimenopause-stage assessment, actionable daily insights, and advanced cycle and symptom analysis; the first NC° mode accessible to users on hormonal birth control.
- NC° Band Natural Cycles' first-party wearable, worn on the inner wrist overnight to passively measure temperature with ~14-day battery life and automatic sync to the NC° app. A cost-friendly alternative to oral thermometers; free with the Annual Plan during promotions and supports NC° Sleep Insights.
Quantifiable outcome
- 98% effective with perfect use and 93% with typical use (FDA-cleared Pearl Index 7)
- +5 more outcomes
Companies that use Natural Cycles
Customer profileNamed customers1 record
Ideal customer profiles2 records
Natural Cycles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature5 records
Natural Cycles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic distribution partner, flagship wearable integration, flagship pharmacy partner and core research collaborator.
- Hims & Hersstrategic distribution partnerHims & Hers added Natural Cycles (alongside Flo Health, MyFitnessPal, Ladder, PVOLVE, HelloFresh, Factor, Dexcom Stelo, iFIT) to its Hims & Hers Benefits program, offering 28 days of complimentary NC° access to active subscribers. The partnership deepens Hims & Hers' women's-health positioning and integrates wellness tools into its core platform.
- Garminflagship wearable integrationGarmin integrated its compatible smartwatches (Fenix, Forerunner, Venu) with the FDA-cleared Natural Cycles app, allowing users to track skin temperature overnight for fertility insights. Available in multiple countries including the US, UK, and Australia; Natural Cycles also offers an exclusive Garmin discount to its subscribers.
- Alto Pharmacyflagship pharmacy partnerAlto Pharmacy is Natural Cycles' exclusive US pharmacy partner for the e-prescription channel. When an OB-GYN prescribes NC° Birth Control via eRx, Alto dispenses a 12-month subscription code (with an NC° Band included) directly to the patient, enabling US health-insurance reimbursement of the Annual Plan.
- Apple (Apple Watch)flagship wearable integrationNatural Cycles integrates with Apple Watch models that have a temperature sensor (Series 8 and higher), allowing passive overnight temperature measurement that powers the NC° algorithm. Apple Watch is one of the four official measuring devices supported.
- Ouraflagship wearable integrationOura has integrated Natural Cycles among its women's-health partner platforms (alongside Clue, Flo, Migraine Buddy, Stardust, Peanut, Mira, Maven, Carrot), allowing Oura Ring users to sync temperature, sleep, activity and heart-rate data with the NC° app. Natural Cycles also offers an exclusive Oura Ring discount to subscribers.
- Samsungflagship wearable integrationSamsung partnered with Natural Cycles to bring temperature-based period tracking features to the Galaxy Watch5, leveraging the smartwatch's sensors to enhance fertility predictions. Available across 32 countries (North America, Europe, Asia) from Q2 2023.
- Karolinska Institutetcore research collaboratorNatural Cycles lists Karolinska Institutet among its research collaborators on the Science page, and Karolinska Professor Kristina Gemzell-Danielsson is profiled as a notable collaborator on the Publications page.
- National Institutes of Health (NIH)core research collaboratorNIH is listed among the leading institutions Natural Cycles works with on women's health research.
- University College London (UCL)core research collaboratorUCL is listed as one of the leading institutions Natural Cycles collaborates with on women's health research.
- Herbert Wertheim College of Medicine, Florida International Universitycore research collaboratorHerbert Wertheim College of Medicine at FIU is listed as one of the leading institutions Natural Cycles works with on women's health research.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
Natural Cycles competitors and assessment
Company assessmentDirect peers
- Flo Health: Flo Health operates the leading AI-driven period and ovulation tracker with 80M+ MAUs. It is the most direct competitor to Natural Cycles' cycle tracking and pregnancy planning modes, although it is not FDA-cleared as a contraceptive.
- Clue: Clue is a Berlin-based period and fertility tracking app with millions of users. It competes directly with NC° Plan Pregnancy and NC° Follow Pregnancy modes and similarly emphasizes science-backed cycle prediction, but lacks FDA contraceptive clearance.
- Glow: Glow is a US-based fertility tracking and conception app, directly overlapping with Natural Cycles' Plan Pregnancy mode. Both monetize via subscription and target women trying to conceive, though Glow's model extends to egg freezing and fertility benefits.
- Tempdrop: Tempdrop makes an overnight temperature wearable for fertility tracking. It is the closest temperature-based competitor to Natural Cycles' NC° Band and core algorithm, though it is not FDA-cleared as a contraceptive method.
- Daysy (Valley Electronics): Daysy is a temperature-based fertility monitor and app from Valley Electronics that targets the same natural contraception niche as Natural Cycles. It is one of the few competitors using basal body temperature as the primary signal, but lacks FDA-cleared contraceptive claim.
Broad incumbents
- Apple Health: Apple integrates cycle tracking, ovulation estimation, and wrist temperature tracking into Apple Watch and the Health app. It is a broad incumbent whose installed base and OEM control make it the single largest potential competitive threat to Natural Cycles' wearable integrations.
- Hims & Hers Health: Hims & Hers is a US telehealth platform offering birth control, menopause care, and partner benefits including complimentary Natural Cycles access. Comparable as a direct-to-consumer women's health subscription brand and distribution channel.
Emerging players
- Oura: Oura Ring is a premium wearable that partners with Natural Cycles for fertility but is also expanding its own women's-health features (cycle insights, pregnancy tracking). It is comparable as a hardware/data platform layered on top of cycle prediction.
- Maven Clinic: Maven Clinic is a virtual women's and family health clinic that overlaps with Natural Cycles' pregnancy, postpartum, and perimenopause journeys through telehealth and care navigation. Comparable in serving the same end-user across the reproductive life cycle.
- Elvie: Elvie is a UK-based femtech hardware company (pelvic floor trainer, breast pump) targeting the same premium, science-led women's health consumer. Comparable as a femtech brand with subscription/hardware model and direct-to-consumer motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Natural Cycles social profiles
Digital presenceNatural Cycles compliance and trust
Trust signalCompliance6 records
Natural Cycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natural Cycles leadership team
Management profileNumber of profiles
Profiles5 records
Natural Cycles subsidiaries and ownership
Company hierarchySubsidiaries1 record
Natural Cycles funding detail
Funding detailFunding overview
Funding rounds8 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natural Cycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natural Cycles
What does Natural Cycles do?
Natural Cycles sells a regulated Class IIb medical-device app (NC°) that uses an AI-enhanced basal-body-temperature algorithm to assign each user's daily fertility status (Green Day / Red Day) for non-hormonal contraception, with FDA-cleared 93% typical-use / 98% perfect-use effectiveness. The same subscription includes four additional modes — NC° Plan Pregnancy, NC° Follow Pregnancy, NC° Postpartum, and NC° Perimenopause (powered by the NC° Menopause Algorithm) — and accepts temperature input from an oral thermometer, the proprietary NC° Band wearable, or passive sync from Oura Ring, Apple Watch (Series 8+), Garmin, and Samsung Galaxy Watch5.
Is Natural Cycles a public or private company?
Natural Cycles is a private company. It is classified as venture growth investor backed and is currently operating.
When was Natural Cycles founded?
Natural Cycles was founded in 2013. It employs 101 to 250 people.
Where is Natural Cycles based?
Natural Cycles is headquartered in Stockholm, Sweden, in the Europe region.
How does Natural Cycles make money?
Four revenue lines are on record. NC° Subscription is the primary driver. The others are NC° Band hardware sales, affiliate / referral commissions and pharmacy / prescription channel.
Who are Natural Cycles's main competitors?
Direct peers on record are Flo Health, Clue, Glow, Tempdrop and Daysy (Valley Electronics). Broad incumbents are Apple Health and Hims & Hers Health. Emerging players are Oura, Maven Clinic and Elvie.
Does Natural Cycles have an API?
No public API is recorded for Natural Cycles.
What industry is Natural Cycles in?
Natural Cycles's product category is Women's Health Software. Its primary akta.pro industry code is HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up), with a secondary code of HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring). Its NAICS code is 334510.