Part & Parcel

What Part & Parcel does

Part & Parcel operates a web-based applicant tracking and talent acquisition platform that connects land professionals with companies seeking to hire for land-related positions. The platform supports four primary role categories: Land Agent, Title Agent, Project Manager, and Document Specialist. Job seekers register through a multi-step web form where they provide personal details, select a US state, specify desired positions, and indicate how they discovered the platform (colleague referral, podcast, email, or other). The company's core product, the Part & Parcel Applicant Portal, is also deployed as a white-label solution for enterprise clients, most notably as 'Vanguard's Applicant Portal powered by Part & Parcel.'

The underlying technology is a web-based application built on legacy PHP/MySQL infrastructure, as evidenced by PHP deprecation warnings surfaced on the live site. The platform does not expose public APIs, SDKs, or third-party integrations, and operates as a single unified applicant portal rather than a modular product suite. Distribution occurs through two channels: a self-serve web registration flow for individual job seekers, and a white-label enterprise portal model for employer clients. Marketing to candidates is driven by word-of-mouth, podcast mentions, and email, with no paid acquisition or enterprise sales infrastructure described.

The business model is B2B subscription-based, with revenue derived from enterprise licensing of the applicant portal to companies seeking land-industry talent. Only one enterprise customer (Vanguard) is publicly named, and the company has 1-10 employees. Part & Parcel raised a single $4,000,000 funding round in May 2019, led by Lightspeed Venture Partners with participation from Centre Street Partners, Peterson Ventures, and Village Global. The company was founded in 2016 and is headquartered in San Francisco, California, operating exclusively within the United States.

Name

Part & Parcel

Legal name

Part & Parcel

Website

https://partandparcel.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Part & Parcel operates a web-based applicant portal connecting US-based land professionals (Land Agents, Title Agents, Project Managers, Document Specialists) with land-industry employers, including a white-label deployment powering Vanguard's Applicant Portal.

Ownership category

akta.pro rank

Product category

Recruitment Technology

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Construction & Real Estate Direct Hire (BPACAFAN)

akta.pro secondary industries

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD), Remote & Global/Multilingual Direct Hire (BPACAFAO)

Keywords

• Talent acquisition platform
• Applicant tracking system
• Recruitment platform
• Land industry jobs
• Professional recruiting

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. B2B Talent Platform Services: Part & Parcel provides companies with an applicant portal to source and manage land professionals. Revenue appears to come from enterprise licensing of the platform to companies seeking land industry talent, similar to a recruitment technology or ATS model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Part & Parcel operates a web-based applicant tracking and talent acquisition platform built specifically for the land industry. The platform connects land professionals — Land Agents, Title Agents, Project Managers, and Document Specialists — with companies seeking to hire for these roles, enabling candidates to register, build profiles, and submit applications while employers receive branded applicant portals (such as Vanguard's Applicant Portal) to manage recruitment.

Product overview

Part & Parcel is a single, unified applicant portal platform designed specifically for the land professional industry. The core offering is the Part & Parcel Applicant Portal, which enables companies like Vanguard to manage their recruitment of land professionals through a branded candidate registration and application system. Candidates can create profiles, specify their positions of interest, provide contact information and location preferences, and submit applications through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Part & Parcel Applicant Portal A web-based applicant tracking and talent acquisition platform that connects land professionals (Land Agents, Title Agents, Project Managers, Document Specialists) with companies seeking to hire for land-related positions. Candidates register, build profiles, select target positions, and submit applications through a multi-step self-serve flow, while employers receive a branded applicant portal (e.g., Vanguard's Applicant Portal) to manage recruitment.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VanguardcoreTechnology or IntegrationVanguard uses Part & Parcel's applicant portal technology to power their recruitment process for land professionals. The partnership involves Part & Parcel providing a white-labeled applicant tracking and management platform branded as Vanguard's Applicant Portal.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Greenhouse: Greenhouse is a leading applicant tracking and recruitment platform serving employers across industries. It is a direct peer because Part & Parcel's applicant portal operates in the same ATS/recruitment technology category, albeit in a much narrower vertical.
• Lever: Lever provides ATS and talent relationship management software to employers. Comparable to Part & Parcel as a direct ATS competitor offering candidate management and applicant portal functionality to hiring teams.
• Workable: Workable is a recruiting and applicant tracking platform used by SMB and mid-market employers worldwide. It competes with Part & Parcel in the ATS / applicant portal layer serving companies that hire for specialized roles.
• SmartRecruiters: SmartRecruiters offers an enterprise talent acquisition suite with branded career portals. It is comparable as a full-stack ATS / careers platform that, like Part & Parcel, can be deployed as a branded applicant experience for employers.

Broad incumbents

• iCIMS: iCIMS is an established enterprise talent acquisition platform used by large employers across industries. It is a broad incumbent in the same ATS category as Part & Parcel, but serving a much wider customer base.
• LinkedIn (Talent Solutions): LinkedIn's Talent Solutions division provides recruiting, job postings, and applicant tools used across industries including real estate and land. It is a broad incumbent alternative that competes for both candidate attention and employer hiring budgets.
• Indeed: Indeed is the largest generalist job board and ATS-adjacent hiring platform globally. It is a broad incumbent alternative for both job seekers searching for land-related roles and employers posting those openings.
• ZipRecruiter: ZipRecruiter is a major online employment marketplace with AI-driven matching between employers and job seekers. It is a broad incumbent comparable to Part & Parcel's marketplace model, though it serves all occupations rather than land-specific roles.

Emerging players

• LandWatch: LandWatch is a leading land listing marketplace that connects buyers, sellers, and agents of rural and recreational land. It is comparable as a vertical platform serving the land industry, with potential crossover into land professional recruitment audiences.
• Built In: Built In operates vertical job boards and employer branding sites focused on tech and startup hiring. It is an emerging player showing how vertical-specialized job platforms can scale, relevant as a structural comparable for Part & Parcel's land-industry niche strategy.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Part & Parcel