Built In
Built In is a Chicago-based two-sided talent and employer branding platform connecting enterprise employers with technology professionals across 100K+ companies, 500K+ jobs, and 14+ US tech hub markets via Premium Employer subscriptions and an AI-powered employer reputation analytics product.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Built In does
Built In, Inc. is a Chicago-based private company founded in 2010 that operates a two-sided talent and employer branding platform connecting enterprise employers with technology professionals across the United States. The company's core asset is an Employer Intelligence Platform that catalogs 100K+ employers and 500K+ jobs, supplemented by 14+ localized tech-hub sites, 500+ technology topics, and a newsletter audience of 1.1M+ subscribers that drives organic candidate traffic and SEO gravity. On the employer side, Built In sells Premium Employer subscriptions and job board advertising through a direct sales channel and a self-serve employer portal, serving enterprise logos including GitLab, ServiceNow, Capital One, Datadog, Pfizer, General Motors, and PNC. On the candidate side, the platform offers job search, company research, salary data, AI-powered job matching, and an AI Assistant that auto-fills job applications, with all content and engagement flowing through a network of regional tech-hub domains.
The company's revenue model is predominantly subscription-based, with Premium Employer memberships providing enhanced visibility, candidate matching, and access to the candidate database, augmented by job board advertising. In October 2025, Built In launched the Employer Brand Reputation (EBR) Score, described as the recruitment industry's first solution enabling companies to measure how AI models (ChatGPT, Gemini, Perplexity) describe their employer brand across seven pillars including workplace perception, career growth, compensation, culture, leadership, work-life balance, and stability, opening a new subscription revenue stream targeted at HR and talent acquisition teams. The company also runs the Best Places to Work awards program in its eighth year (2026), generating employer branding touchpoints and PR surface across major US tech hubs. Most recently, Built In was listed in ADP Marketplace in March 2026, placing the talent-finding solution within the world's largest digital HR storefront and opening a new enterprise distribution channel.
Built In has raised approximately $29.9 million across five disclosed funding rounds, the last being a $22M Series C in July 2019 led by Updata Partners, and has operated without subsequent disclosed capital events. Leadership includes co-founder and CEO Maria Christopoulos Katris, co-founder and VP of Growth Adam Calica, founder and Chairman Matt Moog, CFO Kate O'Neill, and CTO Peter Evans. The company is privately held with no parent company disclosed, and operating geographies extend beyond the United States to include India, Brazil, Germany, Japan, Mexico, and the Philippines.
Built In firmographics
Firmographics- Name
- Built In
- Legal name
- Built In, Inc.
- Website
- https://builtin.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Built In is a Chicago-based two-sided talent and employer branding platform connecting enterprise employers with technology professionals across 100K+ companies, 500K+ jobs, and 14+ US tech hub markets via Premium Employer subscriptions and an AI-powered employer reputation analytics product.
- Ownership category
- akta.pro rank
Built In industry classification
Industry- Product category
- Talent Acquisition Platform
- NAICS
- Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks) (EDAFAMAM)
Keywords
Where Built In is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Built In business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer Subscriptions and Memberships: Built In provides paid employer solutions including job postings, company profiles, employer branding, and recruitment advertising. Employers pay for Premium Employer services to access enhanced candidate visibility and recruitment tools.
- Job Board Advertising: Companies pay to post job listings and access the candidate database of over 100,000 employers and 500,000+ job listings.
- Employer Brand Reputation Services: Revenue generated from the Employer Brand Reputation (EBR) Score platform and associated employer intelligence services launched in October 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Employer subscription for enhanced employer visibility and recruitment tools |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Built In product offering
Product offeringCore offering
Built In operates an AI-powered employer intelligence and talent acquisition platform that connects 100,000+ employers with tech professionals through 500,000+ job listings. The platform combines candidate-facing job search and company research tools with employer-facing subscription services including job postings, company profiles, employer branding, and the recently launched Employer Brand Reputation (EBR) Score.
Product overview
Built In operates as a talent and employer branding platform offering a unified suite of products centered on its Employer Intelligence Platform. The platform combines job search and company research tools for candidates (covering 100K+ employers and 500K+ jobs) with employer branding and recruitment solutions. Key offerings include the AI-powered Employer Brand Reputation (EBR) Score (for measuring employer visibility in AI search), the Best Places to Work Awards program, Easy Apply job submission, AI Assistant for automated applications, and Premium Employer subscriptions. The platform serves both job seekers (job search, company insights, salary data, tech news) and employers (talent acquisition, employer branding, reputation management).
Differentiator
Problem solved
Functional benefit
Products and services
- Employer Intelligence Platform
Quantifiable outcome
- The EBR Score analyzes employer brand across seven pillars: workplace perception, career growth, compensation, culture, leadership, work-life balance, and stability
Companies that use Built In
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Built In technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Built In partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ADP MarketplacecoreBuilt In is listed as a partner solution within ADP Marketplace, described as the world's largest digital HR storefront. Built In's solution focuses on helping organizations with finding talent. Partner solutions must comply with ADP Marketplace's responsible AI principles emphasizing human oversight, privacy, and bias mitigation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Built In competitors and assessment
Company assessmentBroad incumbents
- LinkedIn: LinkedIn is the dominant professional networking and recruiting platform with deep employer branding, job listings, and candidate intelligence products. It competes with Built In for both enterprise employer spend and tech-job-seeker attention, but operates as a broad incumbent across all industries and roles rather than Built In's tech-focused, hub-localized niche.
- Indeed: Indeed is the world's largest job board with pay-per-click and subscription employer models. It competes directly with Built In for tech job postings and candidate search, but lacks Built In's localized editorial content, employer brand reputation analytics, and curated tech community positioning.
- ZipRecruiter: ZipRecruiter is a large-scale AI-powered job matching and recruitment marketplace serving SMB through enterprise. It overlaps with Built In on subscription employer offerings and AI matching, but targets broader occupation categories rather than Built In's tech-focused editorial and community model.
Direct peers
- Glassdoor: Glassdoor is the leading employer review and company research platform, providing salary data, workplace insights, and job listings. It directly overlaps with Built In's company-research and employer brand intelligence value proposition, and now offers its own AI-driven employer brand and reputation features to enterprise customers.
- Wellfound (AngelList Talent): Wellfound is a startup and tech-focused job platform with employer branding and candidate matching for venture-backed companies. It is a direct competitor to Built In for startup and tech employer recruitment, with overlapping audience of tech professionals and remote-friendly companies.
- Comparably: Comparably is an employer brand and workplace culture platform offering company reviews, salary data, and Best Places to Work awards. It is directly comparable to Built In's company-insights, employer brand reputation, and awards programs, particularly for mid-market and enterprise tech employers.
- The Muse: The Muse is a career guidance and job discovery platform with editorial content, company profiles, and coaching services. It overlaps with Built In's content-driven job seeker experience and company research tools, though The Muse skews more toward early- and mid-career professionals across industries.
- Dice: Dice is a long-standing tech-focused job board and career platform serving technology professionals and employers. It directly competes with Built In for tech job listings and recruiter spend, though Built In differentiates through localized editorial content and broader employer brand services.
Emerging players
- Greenhouse: Greenhouse is a leading applicant tracking system (ATS) and talent acquisition suite used by enterprise employers. It is comparable to Built In's employer solutions layer (particularly the Premium Employer subscription), but operates upstream in the hiring funnel as workflow software rather than a candidate-facing marketplace.
- Handshake: Handshake is the largest early-career and university talent network, connecting students, recent graduates, and employers. It is thematically comparable to Built In's job placement platform mission and serves a complementary segment of the tech talent funnel (entry-level candidates), though its core market is early talent rather than experienced tech professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Built In social profiles
Digital presenceBuilt In financial estimates
Financial estimateRevenue estimate
Valuation estimate
Built In leadership team
Management profileNumber of profiles
Profiles7 records
Built In funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Built In M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Built In
What does Built In do?
Built In operates an AI-powered employer intelligence and talent acquisition platform that connects 100,000+ employers with tech professionals through 500,000+ job listings. The platform combines candidate-facing job search and company research tools with employer-facing subscription services including job postings, company profiles, employer branding, and the recently launched Employer Brand Reputation (EBR) Score.
Is Built In a public or private company?
Built In is a private company. It is classified as venture growth investor backed and is currently operating.
When was Built In founded?
Built In was founded in 2010. It employs 101 to 250 people.
Where is Built In based?
Built In is headquartered in Chicago, United States, in the North America region.
How does Built In make money?
Three revenue lines are on record. Employer Subscriptions and Memberships are the primary driver. The others are job Board Advertising and employer Brand Reputation Services.
Who are Built In's main competitors?
Broad incumbents on record are LinkedIn, Indeed and ZipRecruiter. Direct peers are Glassdoor, Wellfound (AngelList Talent), Comparably, The Muse and Dice. Emerging players are Greenhouse and Handshake.
Does Built In have an API?
No public API is recorded for Built In.
What industry is Built In in?
Built In's product category is Talent Acquisition Platform. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of EDAFAMAM, Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks). Its NAICS code is 561311 and its SIC code is 7361.