Name

Isagenix International

Legal name

Isagenix Worldwide, Inc.

Website

https://isagenix.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Nutritional supplements
• Weight management systems
• Meal replacement shakes
• Direct selling nutrition
• Wellness products

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Direct to Consumer: Revenue from selling nutritional supplements, meal replacements, protein products, beauty products, and wellness systems directly to consumers through e-commerce and Independent Associates. Includes both one-time purchases and subscription/recurring orders.
2. Direct Selling Compensation: Independent Associates earn commissions on product sales through a multi-level marketing compensation plan. Associates can build teams and earn overrides on downline sales volume.
3. Subscription Rewards Program: Preferred Customer subscription program offering 25% savings with automatic recurring product shipments, generating predictable recurring revenue with free shipping benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Isagenix International manufactures and sells nutritional supplements, meal replacement shakes, weight management systems, and beauty/wellness products. The company distributes its products through a multilevel marketing (MLM) network of Independent Associates and through its own e-commerce platform, serving customers in more than 25 countries.

Product overview

Isagenix International is a direct-selling wellness company offering a comprehensive portfolio of nutritional supplements, meal replacement products, and weight management systems. The product line includes protein shakes (IsaLean Protein Shake, Plant-Based IsaLean, IsaLean Performance Protein, Tri-Release Protein, Clear Protein, IsaPro), protein bars (IsaLean Bars), detox/cleanse products (Cleanse for Life, 30-Day Reset, 11-Day Reset), adaptogen and stress support (Ionix Supreme, Adaptogen Elixir), beauty supplements (Collagen Elixir, Hair Revival, BEA Glow), energy products (BEA Sparkling Energy, BEA Biotics, e+ Energy Shot, XM+), nootropic supplements (Nootropic Elixir), superfood products (SuperMix, Greens, Xango), and various targeted health products (FiberPro, Natural Accelerator, IsaFlush, Renewal Sleep Support, Hydrate, Recharge NAD, Harmonia). The company operates primarily through direct sales associates and offers products via subscription. The core flagship offering is the clinically validated 30-Day Reset system, which combines meal replacement shakes with cleanse products and adaptogen support.

Differentiator

Problem solved

Functional benefit

Brands

• IsaLean: Meal replacement protein shake product line
• Cleanse for Life
• Ionix Supreme
• BEA
• Everclean Living
• e+
• Xango

Products and services

• IsaLean Protein Shake A meal replacement protein shake formulated for weight management, providing balanced nutrition as a core offering for individual consumers.
• Plant-Based IsaLean Protein Shake A plant-based meal replacement shake for consumers seeking dairy-free or vegan nutrition and weight management options.
• IsaLean Performance Protein Higher-protein shake formulation designed for athletes and active individuals needing enhanced protein intake.
• Tri-Release Protein Proprietary three-phase protein delivery system used in IsaLean shakes, providing fast, medium, and slow release protein.
• IsaLean Bars Convenient meal replacement bars formulated to complement weight management programs.
• Cleanse for Life Herbal and botanical cleansing drink formulated to support the body's natural detoxification processes.
• Ionix Supreme Daily wellness tonic combining adaptogens and botanicals to support energy, focus, and stress management.
• 30-Day Reset A 30-day weight management and wellness system combining shakes, cleanses, and supplements.
• 11-Day Reset Pack Short-duration cleansing and weight management system designed for jump-starting healthier habits.
• Healthy Lifestyle Pack Comprehensive daily nutrition pack combining multiple supplements to support general health and wellness.
• Lean Muscle Essentials Pack Bundle of supplements and protein products designed to support lean muscle development and fitness goals.
• Shred Pack Weight management system combining supplements, shakes, and supporting products to promote fat loss.
• GLP-1 Support Pack Targeted supplement bundle formulated to complement GLP-1 weight loss medication users.
• Bedtime Belly Buster Bundle Nighttime wellness bundle combining supplements and snacks to support overnight weight management.
• Collagen Elixir Beauty supplement formulated to support skin elasticity, hydration, and overall appearance.
• BEA Glow Beauty and skincare supplement from the BEA line, designed to support radiant skin from within.
• BEA Sparkling Energy Sparkling energy drink from the BEA line that combines caffeine with beauty-supporting ingredients.
• BEA Biotics Probiotic and prebiotic beauty supplement designed to support gut health and skin wellness.
• Bioactive Bundle Premium supplement bundle combining multiple bioactive ingredients for advanced nutritional support.
• Beauty Afterglow Bundle Beauty-focused supplement bundle designed to support skin, hair, and nails.
• Hair & Skin Collection Collection of beauty supplements targeting hair and skin health.
• Race to Maintenance Pack Weight management pack designed for the maintenance phase after initial weight loss.
• CytoActives Cellular health supplement formulated to support mitochondrial function and healthy aging.
• Complete Essentials Daily Pack Daily multivitamin and mineral supplement pack to support general nutritional needs.
• IsaPro Whey Protein Pure whey protein supplement for muscle building, recovery, and general protein supplementation.
• Creatine Creatine supplement supporting muscle strength, power, and exercise performance.
• AMPED Nitro Pre-workout supplement formulated to enhance training intensity, focus, and performance.
• AMPED BCAA Plus Branched-chain amino acid supplement supporting muscle recovery and reducing exercise fatigue.
• AMPED Repair Post-workout recovery supplement supporting muscle repair and glycogen replenishment.
• Clear Protein Clear, ready-to-drink protein beverage offering a lighter alternative to traditional milkshake-style shakes.
• Greens Green superfood supplement providing phytonutrients, vitamins, and minerals from fruits and vegetables.
• FiberPro Soluble fiber supplement to support digestive health and satiety as part of weight management.
• Natural Accelerator Herbal thermogenic supplement to support metabolism and energy as part of weight loss programs.
• IsaFlush Digestive support supplement formulated to promote regularity and gut health.
• Renewal Sleep Support Sleep aid supplement designed to support restful sleep and overnight recovery.
• Hydrate Electrolyte hydration drink mix supporting fluid balance and performance.
• Recharge NAD NAD+ precursor supplement supporting cellular energy and healthy aging.
• Harmonia Stress and mood support supplement using adaptogenic botanicals.
• Hair Revival Hair health supplement with biotin and supporting nutrients for stronger hair.
• IsaOmega Omega-3 fatty acid supplement supporting cardiovascular and cognitive health.
• C-Lyte Vitamin C effervescent supplement to support immune health.
• Collagen Bone Broth Collagen-enriched bone broth powder supporting joint, skin, and gut health.
• Energy Bites Snack bites formulated as a convenient, portion-controlled high-protein snack.
• Snack Bites Portion-controlled snack products designed to fit within weight management programs.
• Protein Crackers High-protein cracker snack providing a savory option for weight management plans.
• PuraPlant 21 Plant-based 21-day nutrition program for cleansing, energy, and overall health support.
• e+ Natural Balanced Energy Shot Natural energy shot providing balanced energy without artificial stimulants.
• XM+ Energy Mix Energy drink mix delivering sustained energy and mental focus.
• Nootropic Elixir Cognitive support drink formulated with nootropic ingredients for focus and mental clarity.
• Adaptogen Elixir Adaptogen-based drink formulated to support stress response and energy balance.
• SuperMix Meal replacement mix designed to be combined with the IsaLean shake for added nutritional variety.
• Isagenix Snacks Branded snack products designed to support calorie-controlled and weight management plans.
• Isagenix Organic Coffee Organic whole bean and ground coffee products sold as part of the Isagenix nutrition lifestyle lineup.
• Joint Support Joint health supplement formulated to support mobility and connective tissue health.
• Everclean Living Home Care Products Home care cleaning product line, extending the Isagenix brand into non-food household categories.
• Xango Juice Premium mangosteen-based functional juice positioned for antioxidant and wellness support.
• Xango Reserve Premium reserve version of the Xango mangosteen juice, targeting high-end wellness consumers.
• Isagenix Subscription Rewards Program Recurring auto-ship subscription program offering convenience pricing and loyalty rewards to Preferred Customers.
• Isagenix Independent Associate Business Opportunity Multilevel marketing (MLM) business opportunity enabling individuals to become Independent Associates and earn commissions by selling Isagenix products and recruiting others.

Quantifiable outcome

• 56% more weight loss compared to heart-healthy diet control group after 8 weeks
• +5 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herbalife Nutrition: Global MLM nutrition company selling meal replacement shakes (Formula 1), weight management programs, and supplements through independent distributors — the closest direct comparable to Isagenix's model and product mix.
• USANA Health Sciences: MLM-based manufacturer of vitamins, supplements, and meal replacement products distributed through independent associates — closely aligned with Isagenix's supplements and weight management focus.
• Nu Skin Enterprises: Direct selling company with nutrition and personal care product lines, including meal replacement shakes (TR90) and anti-aging supplements — comparable business model and customer base to Isagenix.
• Shaklee Corporation: Direct selling wellness company offering meal replacement shakes (Shaklee 180), supplements, and cleaning products via independent distributors — overlapping product portfolio and distribution model.
• Nature's Sunshine Products: Direct selling nutritional and herbal supplement manufacturer with global distributor network — comparable in supplements, weight management, and MLM-style distribution.

Emerging players

• LifeVantage: Smaller direct selling supplements company focused on Protandim NAD+ activation and TrueScience skincare — overlapping with Isagenix's Recharge NAD and beauty supplement lines but with narrower product scope.
• Jeunesse Global: MLM wellness company with anti-aging supplements (Reserve), nutrition, and skincare — comparable in product categories and direct sales distribution, but smaller global footprint than Isagenix.

Broad incumbents

• Amway (Nutrilite): Largest global MLM with Nutrilite vitamin, supplement, and meal replacement lines plus broader home and personal care portfolio — overlaps with Isagenix in nutrition and direct selling, but at much larger scale.
• Herbalife (alternative) — replaced with Atkins: Established weight management and nutrition brand (bars, shakes, frozen meals) sold through mass retail — overlaps with Isagenix's meal replacement category but distributes via traditional retail rather than MLM.

Others

• GNC Holdings: Specialty retailer of vitamins, supplements, and sports nutrition products — competing in many of the same end-product categories as Isagenix but distributed through owned retail rather than direct selling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/isagenix
• Facebookfacebook.com/isagenix
• LinkedInlinkedin.com/company/isagenix

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isagenix International