The Healing Company

What The Healing Company does

The Healing Company is a U.S.-based wellness holding company that operates a platform-plus-acquired-brands model in the conventional and alternative healthcare products market. Founded in 2022 and headquartered in New York, the company pursues an acquisition-led roll-up strategy targeting consumer wellness brands, with its portfolio currently consisting of Your Super (a plant-based superfoods brand offering organic superfood mixes, proteins, and wellness supplements) and Chopra Global's wellbeing experiences business (holistic and integrative wellness offerings in the complementary and alternative medicine sector). The company does not disclose proprietary technology; its competitive position rests on the consumer brand equity and category positioning of the acquired businesses rather than a unified technology platform.

The company was founded by Simon Belsham (CEO) with Amit Kapur as CFO, and operates with a small 1–10 person team. Its go-to-market is primarily direct-to-consumer (D2C), leveraging the Your Super brand's established subscription and e-commerce channels in plant-based nutrition, alongside Chopra's experiential wellness offerings. Revenue mechanics are not publicly disclosed, but the operating model is consistent with a brand-acquisition platform that aggregates D2C wellness e-commerce and experiential wellness revenue under a single corporate parent. No public pricing models, distribution partnerships, or customer segmentation details are available.

The capital structure is anchored by a $150 million credit facility from i80 Group (October 2022) and strategic equity from PepsiCo and PowerPlant Partners (the Beyond Meat-linked investment vehicle), with additional Regulation D exempt offerings filed in March 2023 ($150,000 remaining) and October 2023 (targeting $1 million). The company's legal entity is Healing Co Inc., incorporated in Nevada, and it operates exclusively in the United States market with no disclosed international footprint.

Name

The Healing Company

Legal name

Healing Co Inc.

Website

https://healingcompany.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Healing Company is a U.S.-based wellness holding company that acquires and integrates consumer wellness brands in the complementary and alternative medicine sector, including Your Super (plant-based superfoods) and Chopra Global's wellbeing experiences business.

Ownership category

akta.pro rank

Product category

Consumer Wellness Products

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Consumer wellness products
• Plant-based superfoods
• Alternative medicine brands
• Digital wellbeing experiences
• Complementary healthcare

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Core offering

The Healing Company acquires and operates consumer brands in the health, wellness, and alternative medicine space. Its portfolio includes Your Super, which sells organic plant-based superfood mixes, proteins, and dietary supplements, and Chopra Global's wellbeing experiences, which delivers digital meditation and self-development content. The company uses brand acquisitions and strategic investor capital to grow its portfolio of holistic wellness offerings.

Product overview

The Healing Company operates as a holding company in the health and wellness sector, implementing a platform-plus-acquired-brands architecture. The company has acquired and integrates multiple wellness brands including Your Super (a plant-based superfoods brand) and Chopra Global's wellbeing experiences business, positioning itself as a consolidated player in the complementary and alternative medicine market. The company has secured a $150 million credit facility from i80 Group to support growth and further acquisitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Your Super

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chopra GlobalcoreStrategic or Co-development Partner · 1 March 2023The Healing Company acquired Chopra Global's wellbeing experiences business for $0.008 billion (approximately $8 million) in March 2023. This acquisition strengthened The Healing Company's position in the complementary and alternative medicine (CAM) sector by incorporating Chopra's established wellness brand and experiences portfolio.

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Honest Company: Multi-category consumer wellness CPG (personal care, beauty, supplements, household). Comparable to The Healing Company as a brand-led wellness platform with retail distribution and a focus on clean/natural positioning.
• Goop: Wellness lifestyle brand spanning supplements, beauty, and editorial content with an experiences/properties business. Highly comparable to The Healing Company's combination of CPG products (Your Super) and CAM-aligned experiences (Chopra).
• AG1 (Athletic Greens): Premium daily nutritional supplement brand with direct-to-consumer distribution and a heavy brand-marketing model. Direct competitor to Your Super in the plant-based superfood/supplement category.
• Thorne: Premium supplement and wellness brand with practitioner channel and DTC sales. Comparable to Your Super's positioning in botanical and nutritional supplements targeting health-conscious consumers.
• Ritual: DTC multivitamin and supplement brand with a clinically-positioned, traceable-ingredient proposition. Directly comparable to Your Super in the plant-based and traceable-supplement category.
• Care/of: Personalized vitamin and supplement subscription brand with DTC distribution. Comparable in business model and target consumer to Your Super's subscription-style supplement offering.
• Standard Process: Whole-food and botanical supplement manufacturer with practitioner and DTC channels. Directly comparable to Your Super in the plant-based, nutritional-supplement category with similar ingredient philosophy.

Broad incumbents

• GNC Holdings: Established mass-market dietary supplements retailer with both retail and online channels. A broad incumbent competing across the same supplement categories where Your Super operates, but at a much larger scale and traditional positioning.
• Hims & Hers Health: Multi-brand consumer health and wellness platform spanning supplements, telehealth, and personal care. Comparable as a brand-led wellness platform, though at much larger scale and a different clinical-telehealth orientation.
• Whole Foods Market: Premier natural and organic grocery retailer that controls shelf space for plant-based supplements and superfoods. Comparable as a key distribution channel for Your Super-style products and a benchmark for the broader natural wellness category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theheal_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Healing Company