Standard Process
Standard Process is a third-generation, family-owned manufacturer of whole food-based nutritional supplements, operating a vertically integrated 868-acre certified organic farm in Wisconsin and selling exclusively through licensed health care practitioners, veterinarians, and its Patient Direct platform across multiple sub-brands in the U.S. market.
- Company typePrivate
- Founded1929
- HeadquartersPalmyra, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Standard Process does
Standard Process is a third-generation, family-owned nutritional supplement manufacturer headquartered in Palmyra, Wisconsin. Founded in 1929 by Dr. Royal Lee, the company operates a vertically integrated production model anchored by a company-owned 868-acre certified organic farm in Wisconsin that grows 12-24 crops annually — including alfalfa, kale, oats, broccoli, and Spanish black radish — which feed into in-house manufacturing. The company formulates and produces whole food-based nutritional supplements across seven sub-brands: the core Standard Process line, MediHerb (herbal supplements), SP Children's (pediatric supplements), Standard Process Veterinary Formulas (professional pet supplements), Spirited Paw (consumer pet supplements), POSSIBLE (active-lifestyle plant-based nutrition), and Royal Lee Organics (organic whole grains), with Lee Engineering as a non-core engineering subsidiary. Products span human dietary supplements, structured programs such as the 21-day Purification Program, and pet formulations including Canine Cognition Support and Spirited Paw Healthy Mind for aging dogs, featuring proprietary ingredients like Royal Ancient Oats Flour and clinical frameworks such as the DISHAA cognitive symptom model.
Revenue is generated primarily through a practitioner-directed sales model in which licensed health care professionals (naturopaths, chiropractors, integrative medicine practitioners) and veterinarians apply for accounts, purchase at wholesale, and recommend products to patients. The Patient Direct e-commerce platform extends this model by letting practitioners issue access codes that enable patients to order products directly for home delivery, with Standard Process handling fulfillment. Pricing is not publicly disclosed; free shipping kicks in at $150 and a $12 flat rate applies below that threshold. Select products are also sold through Amazon via authorized reseller Pattern/iServe. Distribution is strictly domestic — products are not licensed for sale outside the U.S. — and the company holds USDA Organic, FDA, Non-GMO, Gluten-Free (<20ppm tested per batch), Vegan, and Vegetarian certifications, plus Friend of the Sea sustainable seafood sourcing for its calamari oil line. The company employs 251-500 staff and remains under Lee-family ownership with no disclosed external funding rounds or public listing.
Standard Process firmographics
Firmographics- Name
- Standard Process
- Legal name
- Standard Process Inc.
- Website
- https://standardprocess.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Standard Process is a third-generation, family-owned manufacturer of whole food-based nutritional supplements, operating a vertically integrated 868-acre certified organic farm in Wisconsin and selling exclusively through licensed health care practitioners, veterinarians, and its Patient Direct platform across multiple sub-brands in the U.S. market.
- Ownership category
- akta.pro rank
Standard Process industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Animal Food Manufacturing (31111), Animal Food Manufacturing (3111)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)
- akta.pro primary industry
- Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)
- akta.pro secondary industry
- Organic Micro-Ingredients & Supplements (Kelp, Herbs, Oils) (AFADAJAK)
Keywords
Where Standard Process is headquartered
LocationHeadquarters
- HQ city
- Palmyra
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Standard Process business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Nutritional Supplements Sales: Standard Process generates revenue through the sale of whole food-based nutritional supplements primarily to health care practitioners who then recommend products to patients. Products include Standard Process brand supplements, MediHerb herbal supplements, SP Children's supplements, and specialty products. Practitioners purchase products through accounts and resell to patients.
- Veterinary Products: Revenue from Standard Process Veterinary Formulas and Spirited Paw pet supplements sold through veterinary practices and directly to pet owners. Products include Canine Cognition Support, canine and feline supplements, and equine products.
- POSSIBLE Active Lifestyle Nutrition: Revenue from the POSSIBLE brand targeting active consumers seeking plant-based protein and nutrition products. Available through company website and Amazon marketplace.
- Patient Direct Platform: Online ordering platform (Patient Direct) that enables practitioners to provide patients with access codes for direct ordering. Standard Process processes and ships orders on behalf of practitioners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Practitioner Direct Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Standard Process product offering
Product offeringCore offering
Standard Process manufactures and sells whole food-based nutritional supplements across multiple brands including the core Standard Process supplement line for humans, MediHerb herbal supplements, SP Children's supplements, Standard Process Veterinary Formulas and Spirited Paw pet supplements, POSSIBLE plant-based protein products, and Royal Lee Organics whole grains. Ingredients are grown on the company's 868-acre certified organic farm in Wisconsin and finished products are sold primarily through licensed health care practitioners, with additional access via the Patient Direct online platform, veterinary practices, and Amazon (via authorized reseller Pattern/iServe).
Product overview
Standard Process is a third-generation, family-owned company specializing in whole food-based nutritional supplements. The product portfolio centers on the core Standard Process supplement line (sold exclusively through health care practitioners) supplemented by distinct sub-brands: POSSIBLE (active lifestyle plant-based nutrition including protein powders), MediHerb (herbal supplements with human and pet formulations), SP Children's (age-specific children's supplements), Standard Process Veterinary Formulas (professional pet supplements for dogs, cats, and horses), Spirited Paw (consumer pet products including Canine Cognition Support), and Royal Lee Organics (organic whole grains). Additional offerings include structured programs (Detoxification Program, Purification Program) and the Patient Direct e-commerce platform connecting practitioners with patients. Products are manufactured using ingredients from the company's 868-acre certified organic farm in Wisconsin.
Differentiator
Problem solved
Functional benefit
Brands
- Standard Process: Whole food-based nutritional supplements for humans
- SP Children's
- MediHerb
- Veterinary Formulas
- Spirited Paw
- POSSIBLE
- Royal Lee Organics
Products and services
- Standard Process Nutritional Supplements Whole food-based nutritional supplements designed to fill dietary gaps and support the body's interrelated systems (immune, digestive, cardiovascular, cognitive, bone/joint/muscle, healthy aging). Many products include ingredients cultivated on the company's certified organic farm. Sold exclusively through licensed health care practitioners.
- POSSIBLE by Standard Process Active lifestyle nutrition brand offering plant-based protein powders and intentional nutrition products made entirely from whole foods for active lifestyles.
- POSSIBLE Peanut Butter Protein Plant-based protein powder delivering 20 grams of USDA Certified Organic protein and 3.5 grams of branched-chain amino acids per serving, combining brown rice, pea, and pumpkin seed proteins with Royal Ancient Oats Flour.
- MediHerb Herbal Supplements Herbal supplement brand drawing on the latest scientific research and centuries of traditional knowledge to provide high-quality herbal supplements for humans and pets (MediHerb For Pets).
- SP Children's Supplements High-quality children's supplements made with whole food-based ingredients, providing safe, age-specific nutrition in kid-friendly formats through scientifically driven formulations for targeted nutrition.
- Standard Process Veterinary Formulas Veterinary pet supplements providing targeted supplementation for dogs, cats, and horses, including Gold Standard-certified professional products. Sold through veterinary practices with technical support and professional development resources.
- Spirited Paw Pet Supplements Consumer pet supplement brand offering healthy supplements for dogs and cats made with organic ingredients and nutrients to support pets living spirited lives, including brain health supplements for aging dogs.
- Royal Lee Organics Whole Grains Unprocessed, certified organic whole grain foods continuing the legacy of founder Dr. Royal Lee.
- Canine Cognition Support Cognitive supplement for aging dogs featuring clinically researched ingredients including Ginkgo Biloba, B vitamins, Lion's Mane Mushroom extract, and CoQ10. Supports brain health and addresses DISHAA symptoms (Disorientation, altered social Interactions, altered Sleep-wake cycles, House soiling, Altered activity, Anxiety).
- Whole Food Folate Whole food-based folate supplement positioned as the first folate of its kind.
- Ashwagandha Complex Gold Standard spotlight product containing adaptogenic herbs and compounds used for stress support, including Ashwagandha, Licorice, Skullcap, and Korean Ginseng.
- SP Red Food Featured nutritional supplement product from Standard Process.
- Detoxification Program Detox and cleanse supplement program supporting the body's natural detoxification processes.
- Purification Program 21-day body purification program designed for sustained, long-term weight management and healthy lifestyle changes, including shakes, supplements, and a specific vegetable list.
- Patient Direct Platform Proprietary e-commerce platform that connects health care practitioners with patients for personalized nutritional supplement recommendations and direct ordering. Practitioners approve patient registrations and select products for individual patient needs; Standard Process ships orders directly to patients and supports auto-delivery.
Quantifiable outcome
- Products containing <20ppm gluten are certified gluten-free and tested every manufacturing run
- +2 more outcomes
Companies that use Standard Process
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
Standard Process technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Standard Process partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Friend of the Sea®minorFriend of the Sea is a nonprofit, nongovernmental organization that certifies sustainable seafood and marine ingredients. Standard Process sources calamari oil certified as sustainable by Friend of the Sea for use in Calamari Omega-3 Liquid products.
- UnitedHealthcare/UMR/HealthSCOPE BenefitsminorThird-party administrator that creates and publishes Machine-Readable Files for Transparency in Coverage as required by the No Surprises Act. Standard Process uses their platform to comply with federal healthcare transparency requirements.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Standard Process competitors and assessment
Company assessmentBroad incumbents
- NOW Foods: Large-scale, family-owned natural products manufacturer offering broad-spectrum nutritional supplements including pet lines; competes with Standard Process on ingredient quality and certifications but operates at much greater scale across mass-market retail channels.
- Nature's Sunshine Products: Long-established herbal and nutritional supplement company with practitioner-adjacent and direct-selling channels; comparable to Standard Process on heritage and herbal product depth though broader in distribution approach.
- Gaia Herbs: Vertically integrated herbal supplement brand with company-owned organic farm and strong botanical credentials; overlaps with Standard Process's MediHerb line and whole-food farming philosophy while pursuing a more consumer-facing D2C model.
Direct peers
- Designs for Health: Practitioner-channel supplement company selling professional-grade formulations through health care providers, with overlapping product categories (herbal, vitamins, condition-specific formulas) and educational content strategy mirroring Standard Process's Clinical Knowledge Hub.
- Thorne: Premium practitioner-grade supplement brand with NSF-certified manufacturing and a hybrid practitioner/D2C distribution model — directly comparable to Standard Process on formulation quality, clinical positioning, and channel mix.
- Pure Encapsulations: Hypoallergenic, practitioner-exclusive nutritional supplements brand owned by Nestlé Health Science; competes head-to-head with Standard Process in the integrative/functional medicine channel with similar practitioner-directed GTM.
- Metagenics: Practitioner-channel nutritional supplement manufacturer offering whole-food and herbal formulations to licensed health care professionals, with a similar vertically integrated product philosophy and clinical education focus as Standard Process.
- Integrative Therapeutics: Integrative medicine-focused supplement manufacturer sold exclusively through licensed practitioners, with comparable botanical and condition-specific product lines targeting the same naturopathic and functional medicine customer base as Standard Process.
- VetriScience (FoodScience): Veterinary supplement manufacturer (part of FoodScience LLC) producing canine, feline, and equine nutraceuticals sold through veterinary practices — directly comparable to Standard Process's Veterinary Formulas and Spirited Paw pet supplement lines.
Emerging players
- Pet Honesty: Fast-growing D2C pet supplement brand selling directly to consumers via Amazon and owned e-commerce; competes with Standard Process's Spirited Paw line in the consumer pet supplement category with a digital-first marketing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Standard Process social profiles
Digital presenceStandard Process compliance and trust
Trust signalCompliance7 records
Standard Process financial estimates
Financial estimateRevenue estimate
Valuation estimate
Standard Process leadership team
Management profileNumber of profiles
Profiles1 record
Standard Process subsidiaries and ownership
Company hierarchySubsidiaries7 records
Standard Process funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Standard Process M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Standard Process
What does Standard Process do?
Standard Process manufactures and sells whole food-based nutritional supplements across multiple brands including the core Standard Process supplement line for humans, MediHerb herbal supplements, SP Children's supplements, Standard Process Veterinary Formulas and Spirited Paw pet supplements, POSSIBLE plant-based protein products, and Royal Lee Organics whole grains. Ingredients are grown on the company's 868-acre certified organic farm in Wisconsin and finished products are sold primarily through licensed health care practitioners, with additional access via the Patient Direct online platform, veterinary practices, and Amazon (via authorized reseller Pattern/iServe).
Is Standard Process a public or private company?
Standard Process is a private company. It is classified as family owned and is currently operating.
When was Standard Process founded?
Standard Process was founded in 1929. It employs 251 to 500 people.
Where is Standard Process based?
Standard Process is headquartered in Palmyra, United States, in the North America region.
How does Standard Process make money?
Four revenue lines are on record. Nutritional Supplements Sales are the primary driver. The others are veterinary Products, POSSIBLE Active Lifestyle Nutrition and patient Direct Platform.
Who are Standard Process's main competitors?
Broad incumbents on record are NOW Foods, Nature's Sunshine Products and Gaia Herbs. Direct peers are Designs for Health, Thorne, Pure Encapsulations, Metagenics, Integrative Therapeutics and VetriScience (FoodScience). Pet Honesty is listed as an emerging player.
Does Standard Process have an API?
No public API is recorded for Standard Process.
What industry is Standard Process in?
Standard Process's product category is Nutritional Supplements. Its primary akta.pro industry code is HLAMALAN, Species-Specific Supplements (Dog/Cat/Other Companion Species), with a secondary code of AFADAJAK, Organic Micro-Ingredients & Supplements (Kelp, Herbs, Oils). Its NAICS code is 31111 and its SIC code is 2833.