Dexters
Dexters is London's largest residential estate agency, operating 90+ branches and serving individual sellers, landlords, tenants, corporate relocation clients, and developers with sales, lettings, property management, and surveying services across the capital.
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Dexters does
Dexters is London's leading residential estate agency, operating through a network of over 90 offices — 50 in Central London and 12 in Prime Central London — under the legal entity Dexters London Limited. Founded in 1993 in South West London, the company provides residential property sales, lettings, property management, block management, short-let management, and chartered surveying services across the capital. Customer segments span individual sellers, landlords (50,000+), buyers and tenants (140,000+ active contacts in the database, 300,000 supported at any one time), corporate relocation clients (10,000 individual corporate searches handled annually), and property developers (Barratt, Berkeley, Crest Nicholson, Croudace, Ballymore, Henley, Metropolitan Housing).
The business model is transaction-based and commission-led. Core revenue streams include sales commissions on residential transactions, recurring lettings commissions deducted monthly from rent, short-let management fees (26% / 31.2% incl. VAT), block/estate management fees, design and refurbishment professional fees, and mortgage referral income via the London Mortgages partnership. The technology layer is modest — a property search and listing portal, a landlord portal for tenancy and financial information, in-house marketing functions (photography, floor planning, brochures), and a 24/7 tenant hotline — with no disclosed proprietary AI or advanced data science capabilities.
The go-to-market is relationship-driven field sales executed through local branches, supported by a database-led proactive outreach motion that generates 17 of every 20 viewings. A specialist Corporate Lettings & International Relocation desk operates from Mayfair and Chiswick for enterprise clients. Dexters is one of the only major London estate agents regulated by the Royal Institution of Chartered Surveyors (RICS), with additional ARLA and Property Ombudsman memberships. Over 70% of new business comes from referrals and repeat customers, and the firm carries multiple industry awards including London Estate Agency of the Year 2021 and UK's Best Lettings Agency 2021.
Dexters firmographics
Firmographics- Name
- Dexters
- Legal name
- Dexters London Limited
- Website
- https://dexters.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dexters is London's largest residential estate agency, operating 90+ branches and serving individual sellers, landlords, tenants, corporate relocation clients, and developers with sales, lettings, property management, and surveying services across the capital.
- Ownership category
- akta.pro rank
Where Dexters is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices24 records
Markets served
Dexters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sales Commission: Commission on residential property sales across London network of over 90 offices. Commission is deducted from proceeds of sale.
- Lettings Commission: Commission deducted from monthly rent, allowing landlords to receive income from day one of tenancy. Commission spread over tenancy duration.
- Short Let Management: Fully managed short-term rental service with 26% commission (31.2% including VAT). Includes full property management, tenant liaison, maintenance, inspections, and compliance.
- Block Management: Property and block management services for freeholders, Right to Manage companies and investment landlords. Includes service charge accounting and leasehold management.
- Design and Refurbishment Services: Interior design and refurbishment services for properties, managed from Mayfair office. Includes project management, contractor coordination, and property styling.
- Mortgage Referrals: Referrals to partner London Mortgages for mortgage services. Company receives referral income for introducing clients to mortgage providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Standard Lettings Commission |
| Transaction based/ take rate | Pay-as-you-go | Short Let Fully Managed Service |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Dexters product offering
Product offeringCore offering
Dexters is a London-focused residential estate agency that sells, lets, and manages residential property through a network of over 90 offices. Core offerings include property sales, lettings, full property management, block management, short-let management, corporate and international relocation services, and RICS-regulated chartered surveying.
Product overview
Dexters is a London estate agency operating as a single unified platform with multiple interconnected service lines. The core offering comprises Property Sales and Property Lettings services, supported by specialist divisions including Corporate Lettings & International Relocation, Property Management, Block Management, and Short Lets. Additional professional services include Chartered Surveyors (RICS-regulated), Land & Development advisory, and Mortgages via partner London Mortgages. The agency also offers Design & Refurbishment services and maintains a Landlord Portal web application. Complementary offerings include Dexters Magazine (quarterly publication), Market News content, and a London Training Academy for staff development. The product portfolio spans the full property transaction lifecycle from sales, lettings, and investment through to management, surveying, and refurbishment.
Differentiator
Problem solved
Functional benefit
Brands
- Waterview Properties: Riverside property specialist working in partnership with Dexters, covering Thames riverside properties across 26 offices.
Products and services
- Property Sales Residential property sales services across London through a network of over 90 offices, handling valuations, marketing, viewings, negotiation, and completion for homeowners selling properties.
- Property Lettings Residential property letting and rental services across London, connecting landlords with tenants, marketing properties, conducting viewings, and managing tenancy setup.
- Corporate Lettings and International Relocation Specialist service for global companies, organisations, embassies, and universities needing employee relocations, corporate housing, short-term accommodation, and international tenant searches across London.
- Property Management Full-service property management for landlords covering maintenance, tenant liaison, rent collection, compliance management, and 24/7 property management hotline access.
- Block Management Managing agent service for apartment blocks and developments, handling service charges, maintenance, leasehold matters, and asset management for freeholders, Right to Manage companies, and investment landlords.
- Short Lets Short-term fully managed rental service for properties let from six weeks to six months, targeting corporate tenants, relocations, insurance clients, TV/film productions, and between-tenancy periods, at a 26% commission (31.2% inc. VAT).
- Chartered Surveyors RICS-regulated surveying services including land and development, commercial property, leasehold extensions, freehold purchases, and chartered surveyor valuations across London.
- Land and Development Specialist services for developers and investors covering land acquisition, disposal, development advisory, planning consultation, and new homes sales and marketing across London.
- Investment Services Specialist property investment department focusing on acquisition and disposal of investment assets including rental portfolios, blocks of flats, mixed-use freeholds, and HMOs.
- Mortgages and Financial Services Mortgage referral service provided through partnership with London Mortgages, offering independent mortgage advice and mortgage health checks for buyers and landlords.
- Design and Refurbishment Property refurbishment and interior design services including project management, contractor coordination, and property styling for prospective tenants, delivered by the Mayfair-based Design and Interiors team.
- Dexters Magazine Quarterly lifestyle and property magazine featuring exclusive interviews, property showcases, interior design trends, and London market insights, distributed to customers and available online.
- New Homes New build property listings across London including apartments, houses, and developments, often marketed through partnerships with major housebuilders such as Barratt Homes, Berkeley Group, Crest Nicholson, and Ballymore.
- Period Properties Specialist service for historic and listed properties including Victorian, Edwardian, and Georgian homes across London, supported by RICS-regulated surveying expertise.
Quantifiable outcome
- 70%+ of new business from referrals and repeat customers
- +5 more outcomes
Companies that use Dexters
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles5 records
Dexters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dexters partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Waterview PropertiescorePartnership with Waterview Properties for river view properties. With 80 offices across the capital including 26 covering the Thames, Dexters works in partnership with riverside specialists Waterview to serve buyers and tenants seeking riverside properties.
- London MortgagesminorPartnership with London Mortgages for mortgage and financial services referrals. London Mortgages provides independent mortgage advice and has been serving customers for over 20 years.
- Croudace HomesminorLand and development partner for new homes sales and marketing across London. One of several developer partnerships for new development transactions.
- Barratt HomesminorLand and development partner for new homes sales and marketing across London. One of several developer partnerships for new development transactions.
- Berkeley GroupminorLand and development partner for new homes sales and marketing across London. One of several developer partnerships for new development transactions.
- Crest NicholsonminorLand and development partner for new homes sales and marketing across London. One of several developer partnerships for new development transactions.
- Metropolitan HousingminorLand and development partner for new homes sales and marketing across London. Housing association partnership for affordable housing solutions.
- Henley HomesminorLand and development partner for new homes sales and marketing across London. One of several developer partnerships for new development transactions.
- Ballymore GroupminorLand and development partner for new homes sales and marketing across London. One of several developer partnerships for new development transactions.
- Third Party Planning and Design TeamminorThird-party planning and design consultants used for land and development projects to help clients visualise concepts, assess build costs and value end assets.
- Third Party Commercial AdvisorsminorThird-party commercial advisors for valuation and full marketing advice on disposal and rental of commercial buildings.
- ThamesreachminorCharitable partnership with Thamesreach who undertake work helping those struggling to afford or find accommodation. Dexters provides support through fundraising activities.
Scale indicators12 records
Recent moves10 records
Expansion highlights5 records
Dexters competitors and assessment
Company assessmentDirect peers
- Stirling Ackroyd: London-focused estate agency with branch network across the capital. Comparable in branch-based distribution and London-centric sales/lettings proposition.
- Foxtons: London-focused estate agency with branch network and sales/lettings services. Closest direct comparable given similar London-centric strategy, branch-based distribution model, and exposure to the same buyer/seller and landlord/tenant segments.
- Chestertons: London-headquartered estate agency offering residential sales, lettings, and property management. Comparable in targeting London prime/central markets with similar full-service offerings including international reach.
- Hamptons: UK estate agency with strong London presence providing sales, lettings, and surveying services. Comparable multi-service London-focused model with similar customer segments.
- Winkworth: London-headquartered estate agency and franchisor with significant London footprint. Comparable in franchise/branch distribution model and London property market focus.
- Marsh & Parsons: London-focused estate agency concentrated in prime and central London. Comparable in serving similar high-end London residential segments with sales and lettings services.
- John D Wood & Co. Long-established London estate agency providing sales, lettings, and surveying services. Comparable in London prime/central focus and traditional chartered surveyor heritage.
Regional players
- Ludlow Thompson: London-focused independent estate agency concentrated in West and Central London. Comparable London-only focus and mid-market positioning, though smaller scale than Dexters.
Broad incumbents
- Knight Frank: Global real estate consultancy with substantial London residential operations. Comparable in London prime market coverage and surveying expertise, but broader international portfolio and additional commercial services.
- Savills: International real estate services firm with major London residential division. Comparable in prime London sales/lettings and chartered surveying, but operates at significantly larger global scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dexters social profiles
Digital presenceDexters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dexters leadership team
Management profileNumber of profiles
Profiles3 records
Dexters funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dexters M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dexters
What does Dexters do?
Dexters is a London-focused residential estate agency that sells, lets, and manages residential property through a network of over 90 offices. Core offerings include property sales, lettings, full property management, block management, short-let management, corporate and international relocation services, and RICS-regulated chartered surveying.
Is Dexters a public or private company?
Dexters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dexters founded?
Dexters was founded in 1993. It employs 1,001 to 5,000 people.
Where is Dexters based?
Dexters is headquartered in London, United Kingdom, in the Europe region.
How does Dexters make money?
Six revenue lines are on record. Sales Commission is the primary driver. The others are lettings Commission, short Let Management, block Management, design and Refurbishment Services and mortgage Referrals.
Who are Dexters's main competitors?
Direct peers on record are Stirling Ackroyd, Foxtons, Chestertons, Hamptons, Winkworth, Marsh & Parsons and John D Wood & Co.. Ludlow Thompson is listed as a regional player. Broad incumbents are Knight Frank and Savills.
Does Dexters have an API?
No public API is recorded for Dexters.