Foxtons
Foxtons is a publicly listed London-focused residential estate agency operating 60+ offices across London and the Home Counties, offering property sales, lettings, and property management services supported by its proprietary My Foxtons digital platform to individual buyers, sellers, landlords, and tenants.
- Company typePublic
- Founded1981
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Foxtons does
Foxtons is a London-headquartered residential estate agency and lettings business founded in 1981 and publicly listed on the London Stock Exchange under the ticker FOXT. The company operates 60+ interconnected offices across London and the Home Counties, supplemented by recent acquisitions in Milton Keynes and Birmingham, and reports managing over 32,000 active tenancies with approximately 1,001–5,000 employees. Foxtons also operates dedicated sub-brands including Foxtons Private Office (prime property sales), Foxtons Auctions, Alexander Hall Mortgages, and a Build to Rent service, alongside specialist offerings in corporate relocation, short lets, and student accommodation.
The core technology asset is the proprietary My Foxtons platform, an in-house-built digital portal providing real-time property search, viewing management, offer handling, document access, and transaction tracking through separate experiences for buyers, sellers, landlords, and tenants. Properties are advertised through premium placements on Rightmove and Zoopla, and the company has integrated an Avios rewards program across its transaction services. Ancillary technology integrations include Google Maps for location-based search and a yield calculator for landlord investment analysis.
Foxtons generates revenue primarily through transaction-based commissions on residential property sales and recurring fees on lettings and property management, with additional streams from mortgage referrals (Alexander Hall), conveyancing coordination, auctions, rent protection, and corporate relocation. Free property valuations serve as the primary customer acquisition funnel, and the company markets to a large qualified database of 18,750 tenants and ~13,000 weekly new buyer/tenant registrations. The publicly disclosed FY2025 revenue was £172 million, up 5% year-over-year.
Foxtons firmographics
Firmographics- Name
- Foxtons
- Legal name
- Foxtons
- Website
- http://foxtons.co.uk/
- Company type
- Public
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Foxtons is a publicly listed London-focused residential estate agency operating 60+ offices across London and the Home Counties, offering property sales, lettings, and property management services supported by its proprietary My Foxtons digital platform to individual buyers, sellers, landlords, and tenants.
- Ownership category
- akta.pro rank
Foxtons industry classification
Industry- Product category
- Real Estate Agency Services
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
Keywords
Where Foxtons is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Foxtons business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from facilitating residential property sales in London and surrounding areas. The company earns fees when properties are sold through their agency.
- Lettings and Rental Management: Revenue from managing rental properties for landlords, including tenant finding, property management, and compliance services. Manages over 32,000 tenancies.
- Property Valuations: Free valuation service offered to property owners, driving business into sales and lettings pipelines. Valued as a customer acquisition tool.
- Ancillary Services: Additional revenue streams including mortgage referrals (Alexander Hall mortgages), conveyancing services, property surveys, and auction services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free property valuation service for sellers and landlords |
| Transaction based/ take rate | Pay-as-you-go | Sales commission rates |
| Transaction based/ take rate | Pay-as-you-go | Lettings management tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Foxtons product offering
Product offeringCore offering
Foxtons is a London-focused estate agency that facilitates residential property sales and lettings, and provides landlord property management services through a network of 60+ branch offices across London and the Home Counties. The company supplements its core agency services with a proprietary in-house digital platform (My Foxtons), free property valuations, mortgage referrals via Alexander Hall, conveyancing coordination, auctions, new homes sales, corporate relocation, and build-to-rent services.
Product overview
Foxtons is a London-focused estate agency operating a multi-service platform with core residential sales and lettings businesses supplemented by a comprehensive digital portal (My Foxtons) and specialist modules. The product portfolio centres on property transactions (sales and lettings) with supporting services including property management for landlords, valuations, mortgages (via Alexander Hall), conveyancing coordination, auctions, new homes, corporate relocation, and build-to-rent development services. The My Foxtons digital platform provides integrated property search, viewing management, offer handling, and document access across all customer segments. The company also integrates the Avios rewards programme across its transaction services and operates a premium sub-brand (Foxtons Private Office) for high-value prime property sales.
Differentiator
Problem solved
Functional benefit
Brands
- Foxtons Private Office: Bespoke service for prime property sales
- Foxtons Auctions
- Build to Rent
- Foxtons MINIs
Products and services
- Property Sales Services
Companies that use Foxtons
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Foxtons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Foxtons partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- AviosminorRewards partnership allowing customers to collect up to 50,000 Avios points when buying, selling, or letting properties through Foxtons. Points can be redeemed for flights and travel rewards.
- RightmovecorePrimary property listing partner where Foxtons advertises properties for sale and rent. Properties receive premium positioning in search results as part of the service.
- ZooplacoreSecondary property listing partner for advertising Foxtons properties alongside Rightmove to maximize property exposure.
- Alexander Hall MortgagesminorMortgage referral partner providing mortgage broking services to Foxtons customers buying and selling properties.
- The Property Ombudsman (TPO)minorRegulatory membership ensuring Foxtons adheres to industry codes of practice and providing dispute resolution for customers.
- SafeagentminorClient money protection scheme membership ensuring landlord and tenant funds are protected.
- PropertymarkminorIndustry trade body membership demonstrating adherence to professional standards in property agency.
- mydepositsminorTenancy deposit protection scheme ensuring tenant deposits are properly safeguarded.
- Cyber EssentialsminorCybersecurity certification demonstrating commitment to data protection and security standards.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Foxtons competitors and assessment
Company assessmentDirect peers
- Savills: Global UK-headquartered estate agency and property services group with a sizeable London residential sales and lettings operation, plus commercial, rural and investment services. Directly comparable to Foxtons on the UK residential sales and lettings front, though significantly more diversified geographically and across property segments.
- Chestertons: London-focused estate agency with international reach, providing residential sales, lettings and property management. A direct competitor to Foxtons in the central London residential market, with similar service mix and customer segments.
- Dexters: London's largest independent estate agency group, focused exclusively on the London market with a large branch network. Direct competitor to Foxtons in central, west and south-west London, particularly in sales and lettings of flats and houses.
- Marsh & Parsons: Premium London-focused estate agency with a strong central London presence in sales and lettings. Closely comparable to Foxtons' positioning in prime and mid-prime London residential, with similar target vendors and landlords.
- Knight Frank: Global UK-headquartered estate agency with a strong London residential sales, lettings and Prime Central London focus. Closely comparable to Foxtons' core London agency model, with similar target customer segments (prime London vendors, landlords, tenants) and a comparable London-branch network.
- Winkworth: UK franchised estate agency network with London representation, covering residential sales and lettings. Comparable to Foxtons on UK residential sales and lettings, with a model (franchise) that differs but a customer proposition that overlaps.
- Strutt & Parker: UK premium estate agency (part of BNP Paribas Real Estate) with a strong London and country-house focus in residential sales and lettings. Direct comparable to Foxtons' Foxtons Private Office offering and prime residential segment, with similar high-net-worth vendor focus.
- Hamptons: UK estate agency with a strong presence in London and the South East, covering sales, lettings and property management. Direct competitor to Foxtons in London and the Home Counties, with overlapping customer segments and service offerings.
Broad incumbents
- Connells Group: One of the UK's largest estate agency and property services groups, covering residential sales, lettings, mortgage, surveying and conveyancing services. Comparable to Foxtons across the full residential services stack, but with national rather than London-focused coverage and a much larger scale.
- Countrywide (now part of Connells): Formerly the UK's largest listed estate agency group, providing residential sales, lettings and mortgage services. Comparable to Foxtons as a UK-wide estate agency competitor with significant London presence, although now operating under Connells Group ownership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Foxtons social profiles
Digital presenceFoxtons compliance and trust
Trust signalCompliance7 records
Foxtons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foxtons leadership team
Management profileNumber of profiles
Profiles4 records
Foxtons subsidiaries and ownership
Company hierarchySubsidiaries3 records
Foxtons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foxtons M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foxtons
What does Foxtons do?
Foxtons is a London-focused estate agency that facilitates residential property sales and lettings, and provides landlord property management services through a network of 60+ branch offices across London and the Home Counties. The company supplements its core agency services with a proprietary in-house digital platform (My Foxtons), free property valuations, mortgage referrals via Alexander Hall, conveyancing coordination, auctions, new homes sales, corporate relocation, and build-to-rent services.
Is Foxtons a public or private company?
Foxtons is a public company. It is classified as public and is currently operating.
When was Foxtons founded?
Foxtons was founded in 1981. It employs 1,001 to 5,000 people.
Where is Foxtons based?
Foxtons is headquartered in London, United Kingdom, in the Europe region.
How does Foxtons make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are lettings and Rental Management, property Valuations and ancillary Services.
Who are Foxtons's main competitors?
Direct peers on record are Savills, Chestertons, Dexters, Marsh & Parsons, Knight Frank, Winkworth, Strutt & Parker and Hamptons. Broad incumbents are Connells Group and Countrywide (now part of Connells).
Does Foxtons have an API?
No public API is recorded for Foxtons.
What industry is Foxtons in?
Foxtons's product category is Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJAIAA, Full-Service Vacation Rental Property Management. Its NAICS code is 531311 and its SIC code is 6531.