Ruedata
- Company typePrivate
- Founded2017
- HeadquartersBogotá, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Ruedata does
Ruedata (also branded RueData AI) is a Colombian-headquartered SaaS company that provides AI-powered predictive tire management software for fleet operators managing heavy-duty vehicles such as buses, trucks, and mixed fleets. The platform combines an AI prediction engine for tire wear forecasting and blowout prevention with proprietary hardware (TLGX Precision Tire Measurement) and a digital inspection tool, all feeding into a centralized web dashboard and Business Intelligence layer with CPM metrics and retreading optimization. The company monetizes through annual subscription contracts priced on a quote basis for enterprise and mid-market fleet customers, selling via a direct enterprise field sales motion with website-driven demo and analysis requests, and has grown to manage over 50,000 vehicles across Latin America, the USA, Mexico, and Brazil. Its customer base includes CEMEX (2,000+ vehicles, 25% tire cost savings), Traxión (7,000 vehicles), Heineken, Coca-Cola, JBS, and Lala, and the company is building a marketplace to connect fleet managers with tire shops and repair vendors as an adjacent revenue layer.
Ruedata firmographics
Firmographics- Name
- Ruedata
- Legal name
- RueData AI
- Website
- https://ruedata.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Ruedata industry classification
Industry- Product category
- Fleet Management Software
- NAICS
- Automotive Repair and Maintenance (8111)
- SIC
- Measuring & Controlling Devices, Nec (3829), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH)
- akta.pro secondary industries
- Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK), Tire & Wheel-End Preventive Inspections (Rotation/Pressure/Alignment Checks) (TLAKAGAE)
Keywords
Where Ruedata is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Ruedata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS platform for fleet tire management with AI-powered predictive analytics. Provides tire wear prediction, maintenance scheduling, and cost optimization services to fleet operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise fleet pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ruedata product offering
Product offeringCore offering
Ruedata sells an AI-powered predictive tire management SaaS platform for commercial fleet operators. It combines digital field inspections, precision tire measurement hardware, and machine-learning-based wear prediction to prevent blowouts, extend tire life, and reduce fleet operating costs. The platform centralizes tire lifecycle management, KPIs, and retreading optimization, and integrates with major telematics and ERP systems.
Product overview
RueData offers a unified AI-powered tire management platform consisting of RueData AI as the core predictive tire management software, complemented by Smart Inspection for field digitizing, TLGX Precision Tire Measurement hardware for accurate tread/pressure readings, the Tire Management Web Platform for centralized fleet monitoring, and Business Intelligence for advanced analytics. The platform supports over 50,000 vehicles and integrates with major fleet telematics providers (Netfleet, Samsara, Geotab, Fleet Complete, Trafficlog, Translogik). Recent expansion includes a marketplace connecting fleet managers to tire shops and repair services.
Differentiator
Problem solved
Functional benefit
Products and services
- RueData AI Predictive Tire Management Platform Core AI-powered SaaS platform that uses machine learning to predict tire wear, anticipate retreading opportunities, prevent blowouts, and reduce fleet operating costs for commercial fleet operators.
- Smart Inspection
Quantifiable outcome
- 30% reduction in tire costs
- +5 more outcomes
Companies that use Ruedata
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Ruedata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature5 records
Ruedata partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- SamsaracoreIntegration partnership - RueData integrates with Samsara fleet telematics platform for data synchronization and combined fleet management capabilities.
- GeotabcoreIntegration partnership - RueData integrates with Geotab fleet management solutions for data synchronization and tire management visibility.
- NetfleetsupportingIntegration partnership - RueData integrates with Netfleet telematics for fleet data synchronization.
- Fleet CompletesupportingIntegration partnership - RueData integrates with Fleet Complete fleet management solutions.
- TrafficlogsupportingIntegration partnership - RueData integrates with Trafficlog fleet telematics solutions.
- TranslogiksupportingIntegration partnership - RueData integrates with Translogik tire measurement and inspection solutions for enhanced data capture.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Ruedata competitors and assessment
Company assessmentDirect peers
- Fleetio: Fleet maintenance management SaaS used by fleets to track vehicles, inspections, parts, and service. Comparable to RueData as a software-first fleet maintenance and asset management platform serving enterprise fleet operators.
- TireStamp: Tire management software focused on commercial fleets, providing tire inspection, asset tracking, and cost analytics. Closest direct competitor to RueData in dedicated tire-management SaaS for fleets.
- TreadReader: Automated tread depth measurement hardware and analytics for fleets and tire dealers. Comparable to RueData's TLGX-based precision measurement and predictive tire wear offerings.
Broad incumbents
- Samsara: Broad fleet telematics and operations platform with vehicle tracking, sensors, and dashboards. Comparable as an incumbent whose ecosystem RueData integrates with and whose expansion into tire-specific analytics poses a competitive threat.
- Geotab: Global fleet telematics platform with extensive vehicle data and add-on ecosystem. Comparable as the dominant telematics incumbent RueData integrates with and competes against for fleet analytics mindshare.
- Continental (ContiConnect): Tire manufacturer's connected-tire platform providing TPMS-based monitoring and tire management for commercial fleets. Comparable as a vertically integrated tire telematics offering that bundles analytics with tire supply.
- Bridgestone (Webfleet / Azuga): Bridgestone-owned fleet telematics platforms (Webfleet, Azuga) offering vehicle tracking, fleet management, and emerging tire-focused features. Comparable as an OEM-backed incumbent with global scale in fleet software.
- Michelin (Tire Care Solutions / DDi): Michelin's fleet tire management and inspection programs including MICHELIN Connected Fleet. Comparable as an incumbent tire manufacturer offering tire lifecycle management to commercial fleets.
- Uptake: Industrial AI analytics platform with fleet and transportation use cases. Comparable as an AI-driven predictive analytics player targeting asset-heavy operators, though at a broader scope than RueData's tire focus.
Regional players
- Voltrack: Latin American fleet telematics and management provider. Comparable as a regional competitor in the same Latin American fleet market where RueData generates much of its current traction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ruedata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ruedata leadership team
Management profileNumber of profiles
Profiles2 records
Ruedata funding detail
Funding detailFunding overview
Funding rounds8 records
Investors20 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ruedata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ruedata
What does Ruedata do?
Ruedata sells an AI-powered predictive tire management SaaS platform for commercial fleet operators. It combines digital field inspections, precision tire measurement hardware, and machine-learning-based wear prediction to prevent blowouts, extend tire life, and reduce fleet operating costs. The platform centralizes tire lifecycle management, KPIs, and retreading optimization, and integrates with major telematics and ERP systems.
Is Ruedata a public or private company?
Ruedata is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ruedata founded?
Ruedata was founded in 2017. It employs 51 to 100 people.
Where is Ruedata based?
Ruedata is headquartered in Bogotá, Colombia, in the Latin America region.
How does Ruedata make money?
One revenue line is on record: saaS Platform Subscription.
Who are Ruedata's main competitors?
Direct peers on record are Fleetio, TireStamp and TreadReader. Broad incumbents are Samsara, Geotab, Continental (ContiConnect), Bridgestone (Webfleet / Azuga), Michelin (Tire Care Solutions / DDi) and Uptake. Voltrack is listed as a regional player.
Does Ruedata have an API?
Yes. Open API for custom integrations enabling connection with existing ERP and TMS systems, with automatic data synchronization capabilities.
What industry is Ruedata in?
Ruedata's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAIAH, Tire Management Programs (Procurement, Monitoring, Retreads), with a secondary code of TLAEAFAK, Tire Pressure Monitoring (TPMS) & Tire Telematics. Its NAICS code is 8111 and its SIC code is 3829.