Figr
Figr is an AI-native design platform that generates UX designs, prototypes, PRDs, and user flows for B2B product teams by building persistent visual context graphs of existing products. Founded in 2023 in Bengaluru, India.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Figr does
Figr is an AI-native design platform founded in 2023 and headquartered in Bengaluru, India, that targets product teams at B2B software companies. The company operates through two legal entities: Figrfast Systems Private Limited (India) and Figr Design Inc. (Delaware, USA), enabling formal contracting across geographies. The platform is distributed via a web application, a Figma plugin, and a Chrome extension that captures live product interfaces for context building. The stated team size is 1-10 employees — an exceptionally lean footprint for the scale of customer activity claimed.
The platform's core technical architecture is built around a Visual Context Graph that maps a product's structure, screens, flows, and component patterns before generating any design output, paired with a Context Pod memory system that retains product context across sessions. Supporting capabilities include Design System Intelligence (respecting imported tokens and components), UX Reasoning (asking clarifying questions and surfacing edge cases before generation), Live Product Capture (Chrome-extension-based product scraping), Screen Recording Analysis (computer vision over recorded sessions), Storybook and code-context ingestion, and an MCP layer for agentic composition. Multimodal inputs span images, text (PRDs, documentation), structured data (analytics CSVs, design tokens), and code; outputs include UI designs, prototypes, PRDs, user flows, edge cases, UX audits, and refined design iterations.
Figr operates a credit-based subscription model where 1 credit approximates one hour of a designer's time, with task complexity determining credit consumption (brainstorming 0.1-0.5, PRDs/flows 0.5-1, screen generation 1-1.5). The GTM is hybrid: product-led growth through a free tier, Chrome extension, and Figma plugin for mid-market acquisition, combined with direct enterprise sales for custom contracts that include SAML SSO, audit trails, data residency, and private deployment. The company claims 500+ product teams as customers, with named logos spanning enterprise SaaS (Freshworks, Zoho, Profit.co, Adaptive, ByteXL, Toptal, SaaS Labs), fintech (Razorpay, Cashfree, BetterUp, Mapbox), consumer (Tripadvisor), and design services (Lollypop Design). The company is SOC 2 Type II certified and GDPR/CCPA compliant, and has raised approximately $2.5 million in disclosed funding across a Sept 2023 pre-seed from Antler India and an Oct 2024 seed led by Kalaari Capital.
Figr firmographics
Firmographics- Name
- Figr
- Legal name
- Figrfast Systems Private Limited
- Website
- https://figr.design
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Figr is an AI-native design platform that generates UX designs, prototypes, PRDs, and user flows for B2B product teams by building persistent visual context graphs of existing products. Founded in 2023 in Bengaluru, India.
- Ownership category
- akta.pro rank
Where Figr is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Figr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Credit-Based): Monthly or annual subscription plans with credit allocations. Credits are consumed based on task complexity (1 credit approximates 1 hour of designer time). Unused credits roll over to the following month up to the monthly allocation amount.
- Enterprise Plans: Custom enterprise plans with dedicated support, custom terms, and tailored credit allocations. Includes SAML 2.0 integration with Okta, Azure AD, and Google Workspace, along with private deployment options.
- Free Tier: Limited access to services with restricted features and usage limits, serving as a acquisition/try-before-you-buy channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Limited access with restricted features |
| Subscription | Monthly | Paid Plans - Enhanced access with higher credit allocations |
| Subscription | Multi-year contract | Enterprise Plans - Custom plans with dedicated support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Figr product offering
Product offeringCore offering
Figr is an AI Design Agent platform for product teams that generates UX flows, prototypes, PRDs, edge cases, and high-fidelity UI designs by first building a living visual context graph of the existing product. The platform is delivered as a web application, Chrome extension, and Figma plugin, and uses credit-based subscriptions across free, paid, and enterprise tiers.
Product overview
Figr is a unified AI Design Agent platform for product teams, combining a web application with Chrome extension and Figma Plugin. The platform centers on the core Figr AI engine which provides Visual Context Graph and Context Pod for product understanding, Design System Intelligence and UX Reasoning for context-aware design generation. Supporting capabilities include Brainstorm & Thinking for ideation, User Flow Mapping for journey documentation, Design Review & UX Audit for quality assurance, Refine Design for iterative improvements, and Research features (Design Inspiration, Web Search, Understand URL) for contextual grounding. The platform outputs prototypes, PRDs, user flows, edge cases, and test cases through its generative AI engine. Integrations with Figma, Okta, Azure AD, Google Workspace, Notion, Jira, and Slack enable workflow connectivity. Subscription operates on a credit-based model with free, paid, and enterprise tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Figr AI Design Agent Platform Unified AI Design Agent platform for product teams that generates UX flows, prototypes, user flows, PRDs, edge cases, and high-fidelity UI designs by first building a persistent Visual Context Graph of the existing product. Delivered as a web application (app.figr.design), Chrome extension for live product capture, and Figma plugin for design system import/export. Offered via free, paid subscription, and enterprise tiers on a credit-based consumption model.
Quantifiable outcome
- 30% faster product development cycles
- +5 more outcomes
Companies that use Figr
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Figr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability9 records
Feature8 records
Figr partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights6 records
Figr competitors and assessment
Company assessmentDirect peers
- Galileo AI: Direct competitor in AI-powered UI/UX design generation from text prompts. Targets the same product designer and PM persona with generative design output, making it Figr's closest head-to-head rival in the AI design agent category.
- Uizard: AI-powered UI design platform that turns screenshots and text into mockups and prototypes. Targets similar product manager and designer use cases and offers comparable Figma-compatible workflows.
- Magic Patterns: AI design tool focused on generating and iterating UI components and prototypes for product teams. Overlaps with Figr on context-aware UI generation and Figma-native delivery.
- Visily: AI design tool that converts screenshots, sketches, and prompts into editable mockups. Competes for the same product team budget by promising rapid UI generation, with overlap in Figma export and design system support.
Emerging players
- Relume: AI design and Webflow-focused tool that generates sitemaps, wireframes, and design systems. Partial overlap with Figr's design system intelligence and UX reasoning capabilities, particularly for marketing/landing page use cases.
- Lovable: AI app builder that generates full-stack applications from prompts. Different end-deliverable (code vs. design artifacts) but competes for the same product team AI-tool budget and shifts the boundary between design and engineering automation.
Broad incumbents
- Adobe Firefly / Adobe Express: Adobe's generative AI design products offering text-to-image and design generation. Competes in the broader AI design category and benefits from Adobe's enterprise distribution and Creative Cloud bundling.
- Canva (Magic Studio): Canva's AI design suite targeting non-designers and SMBs. Adjacent rather than direct competition, but Canva's enterprise push increasingly overlaps with Figr's product team use cases, especially for marketing-adjacent product surfaces.
- Figma: The dominant design platform whose Figma AI / Make features increasingly compete with Figr's generative capabilities. Figr is a Figma plugin partner, so Figma is simultaneously a critical distribution channel and the most important competitive threat.
- Microsoft Designer: Microsoft's AI-driven design product bundled with the Microsoft 365 ecosystem. Broad incumbent in AI-assisted visual design with potential to expand into product UI generation, representing platform-level competition for enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Figr social profiles
Digital presenceFigr compliance and trust
Trust signalCompliance3 records
Figr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figr leadership team
Management profileNumber of profiles
Profiles1 record
Figr funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figr
What does Figr do?
Figr is an AI Design Agent platform for product teams that generates UX flows, prototypes, PRDs, edge cases, and high-fidelity UI designs by first building a living visual context graph of the existing product. The platform is delivered as a web application, Chrome extension, and Figma plugin, and uses credit-based subscriptions across free, paid, and enterprise tiers.
Is Figr a public or private company?
Figr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Figr founded?
Figr was founded in 2023. It employs 11 to 50 people.
Where is Figr based?
Figr is headquartered in San Francisco, United States, in the North America region.
How does Figr make money?
Three revenue lines are on record. Subscription Plans (Credit-Based) is the primary driver. The others are enterprise Plans and free Tier.
Who are Figr's main competitors?
Direct peers on record are Galileo AI, Uizard, Magic Patterns and Visily. Emerging players are Relume and Lovable. Broad incumbents are Adobe Firefly / Adobe Express, Canva (Magic Studio), Figma and Microsoft Designer.
Does Figr have an API?
No public API is recorded for Figr.