Vitruvian Form

Name

Vitruvian Form

Legal name

Vitruvian Investments Pty Ltd

Website

https://vitruvianform.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitruvian Form is an Australia-based connected fitness company that sells the Trainer+ and V-Form Trainer connected strength-training machines direct-to-consumer, paired with an AI-personalized Vitruvian App subscription serving home fitness users across 20+ countries.

Ownership category

akta.pro rank

Product category

Connected Fitness Equipment

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Connected fitness hardware
• Home strength training
• Resistance training equipment
• Fitness subscription apps
• Digital home gym

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (Trainer+): Sale of the Trainer+ smart home gym equipment, launched in 2020. One-time hardware purchase with accompanying subscription membership required for full app functionality.
2. Membership Subscription: Recurring membership service providing access to the Vitruvian App with instructional videos and full functionality. Billed monthly through recurring payments via nominated credit/debit card.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vitruvian Form designs, manufactures, and sells connected digital home gyms (Trainer+ and V-Form Trainer) equipped with AI-driven adaptive resistance, paired with a subscription-based companion app (Vitruvian App) that delivers AI-personalized workout programming, real-time form analytics, and progress tracking to individual home users and commercial buyers.

Product overview

Vitruvian Form offers a unified at-home fitness platform centered on two connected strength training machines — the Trainer+ and the V-Form Trainer — paired with the Vitruvian App subscription service. The Trainer+ (launched in 2020) is the company's flagship all-in-one digital home gym, featuring motorized resistance controlled via the app. The V-Form Trainer is a complementary hardware product. The Vitruvian App delivers AI-personalized workout programs, instructional videos, and real-time training guidance to subscribers. Together, the hardware products and app-based membership form a hardware-plus-subscription model, with the AI-driven personalization of workouts being the primary differentiator of the service.

Differentiator

Problem solved

Functional benefit

Brands

• Trainer+: All-in-one digital home gym with AI-powered personalized workouts and subscription membership service.
• V-Form Trainer

Products and services

• Trainer+ Vitruvian Form's flagship connected digital home gym; an AI-driven strength training machine that automatically adjusts resistance to each user's program and performance and pairs with the Vitruvian App for personalized workouts, form analytics, and progress tracking, sold to individual consumers and via wholesale channels.
• V-Form Trainer Connected fitness machine launched in Vitruvian Form's product line as a digital strength-training device for individual and commercial users, operating with the Vitruvian App subscription platform.
• Vitruvian App Subscription-based companion mobile application for Vitruvian Form's connected fitness hardware, delivering AI-personalized workout programming, real-time form guidance, progress tracking, and cloud-synced training content to Trainer+ and V-Form Trainer users.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Peloton: Peloton is the established leader in connected fitness hardware (Bike, Tread, Row) with a streaming subscription. Overlap with Vitruvian is in the connected-hardware-plus-subscription model and target buyer, although Peloton focuses on cardio categories rather than strength training.
• iFit / NordicTrack: iFit powers connected hardware from NordicTrack and ProForm (treadmills, bikes, rowers, strength) with a content subscription. Operates at much greater scale than Vitruvian in adjacent connected fitness categories but shares the hardware + content subscription business model.

Emerging players

• Aviron: Aviron makes connected rowers with gamified content and a subscription tier. It overlaps with Vitruvian in the connected-fitness hardware + subscription category and targets a similar at-home consumer, though it is rowing-only.
• Fiture: Fiture produces AI-powered smart fitness mirrors with a subscription. It targets a similar premium at-home fitness consumer with connected hardware, though its form factor (mirror) differs from Vitruvian's strength-machine form factor.
• Hydrow: Hydrow sells a connected rowing machine paired with an immersive content subscription. While focused on cardio (rowing), it shares the premium-DTC, hardware-plus-recurring-subscription model and target buyer profile with Vitruvian.

Direct peers

• Tonal: Tonal sells a wall-mounted, AI-powered connected strength training system with a required subscription — the closest direct competitor to the Vitruvian Trainer+. Both pair motorized/electromagnetic resistance hardware with a personalized workout app and target premium home fitness buyers.
• Echelon Fitness: Echelon sells connected fitness equipment (bikes, rowers, treadmills, and strength mirrors) paired with a FIT membership subscription. Comparable hardware-plus-subscription go-to-market and DTC channel strategy targeting home fitness consumers.
• Tempo (Tempo Move): Tempo offers a connected home strength training system with 3D sensors and AI coaching plus a monthly subscription. It directly competes with Vitruvian for the premium home strength-training buyer seeking personalized, app-driven workouts.

Others

• StrengthLog (app): StrengthLog is a popular strength-training tracking and programming app. It competes with the Vitruvian App for users who value AI-personalized programming but does so without proprietary hardware.

Regional players

• Future (Flywheel, Peleton-strength competitor): Future is a digital personal training app providing one-on-one coaching subscriptions. While not hardware-based, it competes for the same at-home strength-training consumer wallet share and overlaps with the Vitruvian App's personalized programming value proposition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vitruvianform
• Facebookfacebook.com/vitruvianform
• YouTubeyoutube.com/@vitruvian

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitruvian Form