Three Ships Beauty

What Three Ships Beauty does

Three Ships Beauty is a Toronto-based natural skincare company founded in 2017 (formally launched by co-founders Connie and Laura in 2020 with $4,000 of starting capital) that sells plant-derived and mineral-based skincare products directly to consumers. The company's product portfolio spans cleansers, serums, creams, eye care, masks, toners/mists, and lip care, organized around five functional benefit categories: brightening, firming, hydrating, soothing, and balancing. Its core technology platform consists of clinically tested natural formulations featuring proprietary ingredient systems including 2% bakuchiol bio-retinol alternatives, Tremella mushroom hyaluronic acid substitutes, upcycled ingredient sourcing from food and lumber industry waste streams, biodegradable red algae eye masks, and full ingredient traceability via a SourceMap transparency system. The business operates a multi-channel go-to-market model: a primary Shopify-powered direct-to-consumer e-commerce storefront with subscription and bundle mechanics, physical retail distribution through Whole Foods Market in the US, live shopping events on TikTok, YouTube, and Amazon Live, and a Tangent AI-powered 3-minute skin quiz for personalized product recommendations. Products are priced $15-$42 at unit level with bundle discounts of 15-30% and a $75 free shipping threshold. The company has accumulated 12,000+ 5-star reviews, holds B Corp, EWG Verified, and Leaping Bunny certifications, and reports a Yuka app rating of 96.32, the highest among natural skincare competitors.

Name

Three Ships Beauty

Legal name

Three Ships Beauty

Website

https://threeshipsbeauty.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Three Ships Beauty is a Toronto-based natural skincare brand selling clinically tested plant-derived cleansers, serums, creams, and masks direct-to-consumer via Shopify, with US retail distribution through Whole Foods Market and personalized recommendations powered by Tangent AI.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Natural skincare products
• Plant-based facial care
• Vegan skincare brand
• Clinically proven serums
• Clean beauty cosmetics

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through owned Shopify e-commerce storefront selling directly to consumers. Products include cleansers ($22-24), serums ($23-40), creams ($15-42), masks ($26-28), and bundles ($40-140). Offers subscription/auto-replenishment options.
2. Retail Distribution: Revenue from physical retail distribution including Whole Foods Market. Company expanded distribution to Whole Foods as part of growth strategy.
3. Live Shopping Events: Revenue generated through live selling events on social commerce platforms, with case study showing $25,000 generated in one hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Three Ships Beauty manufactures and sells a portfolio of natural, plant-derived skincare products including cleansers, serums, moisturizers, eye creams, masks, toners, and lip treatments. The company formulates products using upcycled ingredients, clinically proven actives such as bakuchiol and tremella mushroom, and provides full ingredient traceability via SourceMaps. Products are sold individually, as curated bundles/routines, and via subscription, primarily through direct-to-consumer e-commerce and select retail distribution.

Product overview

Three Ships Beauty is a results-driven natural skincare brand offering a unified portfolio of cleansers, serums, moisturizers, eye care, masks, and toners/mists organized across five skin-benefit categories: Brightening, Firming, Hydrating, Soothing, and Balancing. The core product architecture consists of foundational daily-use products (Purify, Jelly Drops, Radiance) supplemented by targeted treatments (SkinHero bio-retinol serum, eye creams, eye masks) and specialty launches (Take Five hypochlorous acid spray, Fresh Start PHA treatment). Products are sold individually, as curated Bundles & Kits (Skin Barrier Reset Routine, Give Me More Best Sellers), as Duos, and through a Build Your Own Bundle option. The brand also offers free Virtual Skin Consultations with Certified Skin Therapists and a Tangent AI-powered Skin Quiz for personalized routine recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Purify Aloe + Amino Acid Gel Cleanser An alcohol-free gel cleanser that gently removes makeup and impurities while amino acids replenish the natural moisture barrier, leaving skin soft and supple. Designed for daily facial cleansing.
• Refresh Papaya + Salicylic Acid Cleanser A cleanser for oily and acne-prone skin containing papaya extract and naturally-derived salicylic acid from aspen bark to combat breakouts and balance skin tone.
• Harmony Cucumber + Kombucha Microbiome Balancing Cleanser A balancing cleanser designed to support the skin barrier, formulated with cucumber and kombucha for sensitive skin types.
• Jelly Drops™ Kakadu Plum + Mushroom Hyaluronic Acid Serum A water-based serum powered by Tremella mushroom hyaluronic acid alternative and Kakadu plum vitamin C that delivers clinically supported hydration, visible brightening, and antioxidant protection. 92% experienced immediate hydration boost and 84% showed improved skin elasticity in a 28-day trial.
• SkinHero™ Calendula + 2% Bakuchiol Bio-Retinol Serum A gentle bio-retinol serum using 2% bakuchiol paired with calendula extract to visibly smooth fine lines, boost skin elasticity, and support brighter, more even-looking skin. 20% reduction in wrinkles and 18% improvement in skin elasticity after 28 days.
• Replenish Ceramides + Blueberry Barrier Repair Serum A barrier repair serum formulated with ceramides and upcycled blueberry seed oil to nourish and strengthen the skin's moisture barrier, designed for sensitive skin.
• Boost 49% Rosehip Oil Serum A rosehip oil-based serum with 49% concentration that plumps and evens skin tone, targeting fine lines and mature skin concerns.
• Glow 49% Jojoba Oil Serum A jojoba oil-based serum with 49% concentration that balances oil and minimizes pores, designed for combination and oily skin types.
• Restore Ceramides + Gotu Kola Barrier Repair Cream A dermatologist-designed barrier repair cream formulated with ceramides and gotu kola to calm redness and restore the skin barrier, targeted at sensitive and reactive skin.
• Radiance Grape Stem Cell + Squalane Ultra-Hydrating Cream A fast-absorbing, non-greasy day cream combining antioxidant-rich grape stem cell extract with barrier-supporting squalane to deeply replenish moisture. EWG Verified; 100% of consumers said skin felt hydrated after one use.
• Firm Believer™ Pomegranate + Goji Stem Cell Exosome Neck + Face Cream A firming neck and face cream powered by pomegranate and goji stem cell exosomes that support collagen-related processes to help skin look firmer and smoother over time.
• Dream Bio-Retinol + Shorea Butter Rejuvenating Cream A richer night cream formulated with bio-retinol and shorea butter to nourish skin overnight, smooth and brighten while sleeping.
• EyeHero™ Bio-Retinol Smoothing Eye Cream A bio-retinol eye cream designed to firm and smooth fine lines in the delicate under-eye area using plant-derived retinol alternatives.
• First Light™ Vitamin C + Caffeine Eye Cream A brightening eye cream formulated with vitamin C and caffeine to brighten and depuff tired eyes, targeting dull skin and dark circles.
• Brighter Days™ Red Algae + Avocado Biodegradable Eye Masks Hydrating, biodegradable under-eye masks powered by red algae, avocado extract, and glycerin that visibly soften, depuff, and refresh tired eyes while reducing the look of dark circles. 90% said under-eye felt softer.
• OffDuty™ Sea Algae + Bio-Peptide Smoothing Biodegradable Eye Masks Firming and hydrating biodegradable eye masks formulated with sea algae and bio-peptides to smooth and firm the under-eye area.
• Superfruit™ Lactic + Multifruit 8% AHA Exfoliating Mask An exfoliating face mask with 8% AHA (lactic and multifruit acids) that gently exfoliates and boosts radiance, targeting dullness and uneven skin tone.
• Take Five™ Hypochlorous Acid Balancing Body + Face Spray A pH-balanced hypochlorous acid face + body spray that soothes blemish-prone skin, calms visible redness, rebalances the skin microbiome, and reinforces a healthy barrier. 98% said gentle enough for daily use; 87% noticed reduction in active facial breakouts.
• Fresh Start™ Lime Pearl + Prickly Pear 5% PHA Resurfacing Treatment A resurfacing treatment featuring 5% PHA (lime pearl AHA and prickly pear PHA) that refines pores and brightens the complexion, formulated to be vegan, synthetic-free, cruelty-free, and dermatologist-tested.
• SoftServe™ Pomegranate + Shea Butter Barrier-Building Lip Treatment A barrier-building lip treatment with pomegranate and shea butter that deeply hydrates and softens lips, suitable for everyday hydration and barrier repair.
• Skin Barrier Reset Routine A clinically-tested bundled routine (developed with a board-certified dermatologist) combining cleanser, serum, and moisturizer to soothe irritated skin and support a healthy skin barrier. Offered at $80 (20% off vs. $100 retail).
• Give Me More: Best Sellers Bundle

Quantifiable outcome

• 20% reduction in wrinkles after 28 days with SkinHero Bio-Retinol Serum
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered supporting.

• Planet (Shopify)supportingStrategic or Co-development PartnerCarbon-neutral shipping partnership through Shopify Planet app, purchasing verified carbon removal credits to offset e-commerce delivery emissions across Soil and Forestry projects.
• Upcycled Ingredient SupplierssupportingStrategic or Co-development PartnerPartnerships with suppliers providing upcycled ingredients: avocado from food industry damaged fruits, coffee seed oil from spent grounds, Quebec lumber bark extract, blueberry seed oil from juice industry pulp, and pomegranate pericarp from fruit waste.
• TikToksupportingChannel Partner/ Reseller/ DistributorLive shopping platform partnership enabling shoppable livestream events as part of social commerce strategy.
• Whole FoodssupportingChannel Partner/ Reseller/ DistributorRetail distribution partnership with Whole Foods Market for US market expansion, offering natural skincare products in physical retail locations.
• Board-certified DermatologistssupportingStrategic or Co-development PartnerCollaboration with board-certified dermatologists for product development, clinical testing, and the Skin Barrier Reset Routine formulation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Ordinary (DECIEM): DECIEM's The Ordinary is the closest natural/clinical-positioned DTC skincare brand, offering affordable, ingredient-transparent formulations. It directly competes for the same ingredient-conscious, price-sensitive natural-skincare consumer that Three Ships targets.
• 100% Pure: 100% Pure produces natural, fruit-pigmented skincare and cosmetics with strong DTC and Whole Foods presence. Competes directly with Three Ships in natural skincare, including at the same retail partner.
• Cocokind: Cocokind is a natural skincare brand emphasizing transparency, sustainability, and clinically backed formulations at accessible price points — closely matching Three Ships' value proposition and ingredient-led marketing.
• Indie Lee: Indie Lee is a clean-beauty skincare brand offering naturally derived, clinically tested formulations. Overlaps directly with Three Ships on ingredient transparency, natural positioning, and target demographic.
• Tata Harper: Tata Harper is a luxury natural skincare brand with non-toxic, plant-based formulations. Competes in the same natural/clean premium skincare category, though at a higher price tier than Three Ships.
• Drunk Elephant: Drunk Elephant is a clean, biocompatible skincare brand with strong retail and DTC presence (LVMH-owned). It competes for the same ingredient-conscious premium skincare consumer and overlaps in product architecture (serums, creams, oils).
• Youth to the People: Youth to the People is a US-based natural skincare DTC brand emphasizing plant-derived superfood ingredients with clinical efficacy. Comparable positioning, price band, and DTC-first go-to-market make it a direct peer.
• Biossance: Biossance is a clean-beauty skincare brand built around sustainable, plant-derived ingredients (squalane, etc.) with retail and DTC distribution. Comparable sustainability-led brand story and product mix to Three Ships.
• Herbivore Botanicals: Herbivore Botanicals sells natural, plant-based skincare with strong branding and DTC focus. Overlaps directly with Three Ships on clean-beauty positioning, product categories (serums, creams, masks), and target consumer.

Broad incumbents

• Glossier: Glossier is a major DTC beauty brand with broader category coverage (makeup, skincare, body). Not strictly natural-positioned, but a benchmark peer for DTC beauty scale, community-driven GTM, and omnichannel expansion relevant to Three Ships' trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/shopthreeships

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three Ships Beauty