What BIOSSANCE does

Biossance is a clean-beauty skincare brand that formulates and sells vegan, cruelty-free, sugarcane-derived squalane-based products including moisturizers, serums, eye treatments, cleansers, sunscreens, and pure squalane oil, with individual SKUs priced from $30 to $120. The company's core proprietary technology is sugarcane-derived squalane — a biotech-produced molecular moisture-match ingredient licensed from Amyris that the brand claims boosts active-ingredient absorption by 40x — used as the foundational input across the entire product line.

Biossance operates a hybrid go-to-market: a direct-to-consumer e-commerce channel at biossance.com (with subscription plans, a loyalty program, and a mobile app presence) paired with prestige retail distribution through Sephora's Clean + Planet Positive Beauty Collection. Customer segments center on health-conscious clean-beauty consumers and targeted skincare-treatment seekers (anti-aging, hydration, brightening, sensitive/eczema-prone, pregnancy-safe). Revenue mechanics are split between one-time e-commerce and retail sales and recurring subscription billing at monthly to 4-month cadences, with BNPL options (Klarna, Sezzle) layered on.

The brand was founded in 2017 and is headquartered in Atlanta; in December 2023 it was acquired by UK-listed THG (The Hut Group) for $20 million and now operates under THG Beauty Limited (UK) and THG Beauty USA LLC (New York), leveraging THG's global fulfillment, marketing, and technology infrastructure. Biossance maintains a sustainability-led brand narrative anchored by its Oceana shark-conservation partnership, National Eczema Association acceptance for select products, and published clinical efficacy claims (e.g., 100% hydration improvement within 5 minutes for Omega Repair Cream).

Name

BIOSSANCE

Legal name

THG Beauty Limited (trading as www.biossance.com)

Website

https://biossance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Biossance is a clean-beauty skincare brand selling vegan, sugarcane-derived squalane-based moisturizers, serums, eye care, cleansers, and sunscreens to health-conscious consumers via DTC e-commerce and Sephora, operating as a subsidiary of UK-listed THG.

Ownership category

akta.pro rank

Product category

Clean Beauty Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Clean skincare
• Squalane moisturizer
• Vegan beauty
• Anti-aging serum
• Direct-to-consumer cosmetics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through biossance.com and mobile app. Products include moisturizers, serums, cleansers, eye care, and body care with price points ranging from $30 to $120. The company offers subscription plans with recurring charges, free shipping on orders $50+, and promotional discounts.
2. Retail Distribution: Distribution through major beauty retailers including Sephora. The brand operates within the clean beauty market segment which is projected to reach USD 29.05 billion by 2033.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BIOSSANCE formulates and sells clean, vegan, cruelty-free skincare products formulated around a proprietary sugarcane-derived squalane ingredient. Its core product lines include moisturizers, serums, eye treatments, cleansers, mineral sunscreen, pure squalane oil, and curated skincare bundles sold direct-to-consumer via biossance.com and through Sephora retail.

Product overview

Biossance is a biotech-born, vegan beauty brand specializing in clean skincare products built around sugarcane-derived squalane. The core product line centers on squalane-based formulations across multiple categories: moisturizers (Omega Repair Cream, Probiotic Gel Moisturizer, Vitamin C Rose Moisturizer, Growth Factor Firming Moisturizer), serums (Firm and Lift Dual Serum, Copper Peptide Rapid Plumping Serum), eye treatments (Marine Algae Eye Cream, 5% Niacinamide Brightening Eye Serum), cleansers (Amino Aloe Gentle Cleanser), sunscreens (Daily Mineral SPF 50), and pure oils (100% Squalane Oil). The brand also offers curated bundles including Travel Routines, Uplifting Glow Set, and Plump + Hydrate Set. All products feature sugarcane-derived squalane as the foundational ingredient, with claims of being cruelty-free, vegan, and suitable for sensitive skin, with select products receiving National Eczema Association acceptance.

Differentiator

Problem solved

Functional benefit

Products and services

• Squalane + Omega Repair Cream Ultra-moisturizing face cream with biomimetic ceramides and lipids that instantly hydrates and improves skin barrier moisture retention within 1 week; eczema-friendly and suitable for sensitive skin. Available in 50mL and 100mL sizes.
• Squalane + Marine Algae Eye Cream Peptide-powered eye cream that visibly lifts and improves the look of fine lines and wrinkles. Accepted by the National Eczema Association and winner of the 2024 Best of the BUMP Awards.
• Squalane + Firm and Lift Dual Serum Dual-phase skin firming serum with Hydralift Complex, Hyaluronic Acid, and Squalane that visibly firms and lifts skin while targeting fine lines and wrinkles.
• Squalane + 5% Niacinamide Brightening Eye Serum Roll-on eye serum with 5% niacinamide, vitamin C, and caffeine that targets dark circles and puffiness using a 360-degree lymphatic roller applicator.
• Squalane + Copper Peptide Rapid Plumping Serum Copper peptide serum with GHK-Cu that visibly plumps skin and reduces the appearance of fine lines and wrinkles through instant hydration with Hyaluronic Acid and Paracress.
• Squalane + Daily Mineral SPF 50 Sunscreen Lightweight mineral-based SPF 50 sunscreen that soothes and shields skin with a seamless finish, functioning as a skincare-sunscreen hybrid.
• Squalane + Probiotic Gel Moisturizer Lightweight moisturizer with encapsulated probiotics that actively clarifies skin, calms redness, reduces excess oil, and visibly shrinks pores. Accepted by the National Eczema Association.
• Squalane + Vitamin C Rose Moisturizer Cushion cream moisturizer that brightens complexion and fights free radicals, formulated for normal to dry skin types.
• Squalane + Amino Aloe Gentle Cleanser Gentle facial cleanser with amino acid complex and aloe that breaks down dirt, makeup, and debris without overdrying, while calming and soothing skin.
• 100% Squalane Oil Pure sugarcane-derived squalane oil providing weightless hydration; available in 100mL and 250mL sizes.
• Squalane + Ectoin Overnight Rescue Overnight rescue product with ectoin that defends against environmental aggressors and supports skin protection.
• Pro-Peptide Lip Perfector Award-winning lip treatment that visibly plumps, smooths lines, and provides 24-hour moisture, available in Rose Quartz shade.
• Squalane + Growth Factor Firming Moisturizer Firming moisturizer that firms, smooths, and strengthens the skin barrier for a long-lasting glow.
• Jumbo 100% Squalane Oil Supersized version of the 100% Squalane Oil for extended hydration use.
• Travel Routines Collection Curated TSA-approved travel-sized skincare bundles combining cleansers, serums, moisturizers, and SPF minis designed for skin goals such as firming, hydration, and glow.
• Uplifting Glow Set Limited-edition value set bundling Omega Repair Cream (50mL), Firm and Lift Dual Serum (15mL), and Marine Algae Eye Cream (5mL) for visibly firmer and hydrated skin at $45 (60% off the $112 retail value).
• Plump + Hydrate Set Bestsellers routine bundle pairing Amino Aloe Gentle Cleanser (50mL), Marine Algae Eye Cream (5mL), Copper Peptide Rapid Plumping Serum (30mL), and Omega Repair Cream (15mL) at $41.50 (50% off the $83 retail value).

Quantifiable outcome

• 100% showed improvement in skin hydration after 5 minutes (Omega Repair Cream)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• SephoracoreChannel Partner/ Reseller/ Distributor · 3 April 2026Biossance products are distributed through Sephora retail and e-commerce channels. Sephora's Clean + Planet Positive Beauty Collection and broader clean beauty positioning align with Biossance's sustainability-focused brand identity. The retailer serves as a key third-party distribution channel for the brand.
• Discovery Channel / Warner Bros. DiscoveryminorGTM or Marketing Partner · 1 July 2025Biossance was an official partner for Shark Week 2025, a Discovery Channel programming event. The partnership leveraged Biossance's Oceana shark conservation partnership and sustainable sourcing story for brand visibility during the high-viewership programming event.
• OceanacoreStrategic or Co-development PartnerBiossance maintains an ongoing partnership with Oceana, the international ocean conservation organization. The partnership focuses on shark conservation, aligning with the brand's commitment to sustainable sourcing (sugarcane-derived squalane as an alternative to shark-derived squalane). The brand's website features 'Our Partnership' page highlighting this environmental mission.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Herbivore Botanicals: Clean, plant-based skincare brand with hero ingredients (e.g., bakuchiol, squalane) and Sephora + DTC distribution. Directly comparable on clean-beauty positioning, natural-ingredient narrative, and Sephora shelf presence.
• Tatcha: Premium skincare brand with a Japanese-inspired botanical/fermented ingredient narrative, sold through Sephora and DTC. Comparable on prestige pricing, hero-ingredient storytelling, and Sephora-led distribution.
• The Ordinary (DECIEM): Single-ingredient-driven skincare brand (now under Estée Lauder) sold primarily through DTC and Sephora. Comparable to Biossance on ingredient-led transparency and consumer education, although positioned at a lower price point.
• Drunk Elephant: Prestige clean-beauty skincare brand built around biocompatible, non-toxic formulations with a strong Sephora presence. Directly comparable to Biossance on positioning (clean, clinically-backed), ingredient-led storytelling, and channel mix.
• Glossier: DTC-native beauty brand with community-led marketing, subscription/loyalty mechanics, and limited prestige retail expansion. Comparable to Biossance on DTC-first GTM, mobile app, loyalty program, and Gen Z/Millennial targeting.
• Tata Harper: Luxury clean-beauty brand built around natural, non-toxic, farm-grown ingredients with high AOV and DTC-led sales. Directly comparable to Biossance on clean-beauty positioning, hero-ingredient story (squalane vs. Harper's botanicals), and premium pricing.
• Beautycounter: Clean-beauty brand with mission-driven positioning (ingredient bans, sustainability) sold through DTC and select retail. Directly comparable to Biossance on clean-beauty values, Oceana-style advocacy, and ingredient transparency.
• Youth To The People: Clean, vegan, superfood-ingredient skincare brand sold through Sephora and DTC. Comparable to Biossance on target demographic (Millennial/Gen Z clean-beauty buyer), Sephora distribution, and ingredient-forward marketing.
• Paula's Choice: Clinical, ingredient-led skincare brand sold through DTC, Sephora, and Amazon. Comparable to Biossance on clinically-proven positioning, ingredient transparency, treatment-oriented product mix (serums, acids), and prestige pricing.

Broad incumbents

• Estée Lauder (Clean at Estée Lauder portfolio): Global prestige beauty conglomerate that has expanded aggressively into clean and biotech-positioned skincare (Drunk Elephant, The Ordinary, Clinique). A broad incumbent competing for the same Sephora clean-beauty shopper at greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/biossance
• LinkedInlinkedin.com/company/biossance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIOSSANCE