Core Impact
Core Impact builds smart compression apparel with embedded EMG sensors and a mobile analytics app, sold primarily to professional and collegiate athletes and sports teams at $699 per suit plus a 1-year subscription.
- Company typePrivate
- Founded2020
- HeadquartersElk Grove, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Core Impact does
Core Impact (Coreimpact, Inc.) is a privately held sports technology company headquartered in Elk Grove, California, founded in 2020 by former professional baseball player Samuel Taylor. The company builds the "Digital Athlete Ecosystem," a smart apparel platform that integrates medical-grade electromyography (EMG) sensors into compression garments alongside snap-in Bluetooth "Smart Core" modules. These capture real-time muscle activation, heart rate, breathing rate, and hydration data, transmitting it via Bluetooth to a companion mobile application where the signals are transformed into performance visualizations (heat maps, trends, metrics) and analytics such as an Impact Score, Injury Index, and hydration targeting. The product is positioned for elite and collegiate athletes seeking an internal view of muscle firing that external cameras and conventional wearables cannot provide.
The company's commercial offering is the CoreImpact Performance suit, a kit containing two Core-Skin garments, two Bluetooth Smart Core devices, chargers, washbag, and a 1-year subscription to the Digital Athlete Ecosystem, priced at $699 per unit with team volume discounts (15% off at 5 suits, 20% off at 10+ suits). Distribution is primarily direct-to-consumer via coreimpactinc.com, supplemented by a "Book a Demo" enterprise pathway for teams and collegiate programs, and an Android mobile app on Google Play. Customer segments are professional athletes, collegiate athletic programs, and sports teams/training facilities. Mookie Betts is a strategic investor and brand ambassador, Tyson William Ross (former MLB pitcher) sits on the Advisory Board, and Sacramento State's Human Performance Lab is a research validation partner. The company has raised $330,000 in seed funding from Elk Grove Growth Factory Ventures (March 2023) and operates with 1-10 employees.
Most product SKUs are either in pre-order status or scheduled to ship in Fall 2026, and Core Impact is best characterized as a pre-revenue hardware-plus-subscription startup in the early commercialization phase of an athlete performance wearable.
Core Impact firmographics
Firmographics- Name
- Core Impact
- Legal name
- Coreimpact, Inc.
- Website
- https://coreimpactinc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Core Impact builds smart compression apparel with embedded EMG sensors and a mobile analytics app, sold primarily to professional and collegiate athletes and sports teams at $699 per suit plus a 1-year subscription.
- Ownership category
- akta.pro rank
Core Impact industry classification
Industry- Product category
- Sports Performance Wearables
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Wearable-Integrated & Smart Performance Apparel (CRAAAEAL)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)
Keywords
Where Core Impact is headquartered
LocationHeadquarters
- HQ city
- Elk Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Core Impact business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Smart Apparel Hardware Sales: Core Impact sells wearable compression garments (tops and bottoms) integrated with EMG sensors and Smart Core devices. Each kit includes two Core-Skin garments, two Bluetooth devices, chargers, USB cord, washbag, and 1-year subscription. Individual suits priced at $699, with team discounts available.
- Annual Subscription (Digital Athlete Ecosystem): Each purchase includes a 1-year subscription to the Digital Athlete Ecosystem for advanced data analysis including muscle activation mapping and performance trends. This creates a recurring revenue stream for continued app access and data analytics.
- Team Onboarding Services: Every team order includes personalized onboarding support from a Core Impact specialist, ensuring athletes are properly set up and ready to train from day one. This may represent a professional services component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Consumer - Coreimpact Performance Suit |
| Unit Pricing | Pay-as-you-go | Team Package - 5 Suits |
| Unit Pricing | Pay-as-you-go | Team Package - 10+ Suits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Core Impact product offering
Product offeringCore offering
Core Impact designs and sells the CoreImpact Performance Suit, a smart compression garment with integrated medical-grade EMG sensors and a snap-in Bluetooth Smart Core device that captures real-time muscle activation, heart rate, breathing rate, and hydration data. The hardware feeds the Digital Athlete Ecosystem (DAE) software platform, a mobile application that uses AI to translate bio-signals into performance insights, injury prevention alerts, and training optimization for elite athletes, sports teams, and collegiate programs.
Differentiator
Problem solved
Functional benefit
Products and services
- CoreImpact Performance Suit Intelligent performance base layer compression garment integrating medical-grade EMG sensors, heart rate monitoring, and breathing rate sensors. Sold in color variants (Bright White, Jet Black, Navy Blue, Crimson Red, Royal Blue) priced at $699 per suit, including two Core-Skin garments (top and bottom), two Bluetooth Smart Core devices, chargers, washbag, and a 1-year DAE subscription. Targets individual athletes, collegiate programs, and professional sports teams, with 15% off for 5+ suits and 20% off for 10+ suits.
- CoreImpact Mobile Application (Digital Athlete Ecosystem) Companion mobile application for the CoreImpact Performance Suit that delivers real-time visualization of muscle activation heat maps, Impact Score, Injury Index, hydration targets, and performance trends. Included with a 1-year DAE subscription bundled with each suit purchase.
Quantifiable outcome
- Real-time Impact Score calculation (example: 72 Impact Score shown on website)
- +3 more outcomes
Companies that use Core Impact
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Core Impact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Core Impact partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sacramento State Human Performance LabcorePartnership allows Sacramento State University to test athletes across different phases of kinetic movements and metrics. These tests provide actionable insights on Core Impact's proprietary EMG technology that can be validated and quantified by the company's portfolio of collegiate programs, professional organizations, and training facilities.
- Various Collegiate Athletic ProgramsminorPartner logos shown on website include various collegiate athletic programs and sports organizations (UC Davis, USF Bulls, and others) as part of the 'Powering the Next Generation of Champions' initiative.
- Neal Smith (Individual)coreNeal Smith, Vice President of Software Engineering, brings over 30 years of software industry experience including 23 years at Intel Corporation. He co-authored multiple patents and delivered key components for AI developer kits and healthcare devices. He is responsible for software development strategy and execution for all Core Impact products.
- Tyson William Ross (Individual)coreFormer MLB pitcher Tyson William Ross joined Core Impact's Advisory Board. Ross played for Oakland Athletics, San Diego Padres, Texas Rangers, St. Louis Cardinals, and Detroit Tigers, and was an MLB All-Star in 2014. He brings expertise from both a player and kinesiological perspective, and also serves as special assistant to the Los Angeles Dodgers in player development.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Core Impact competitors and assessment
Company assessmentDirect peers
- STATSports: STATSports provides GPS and athlete tracking wearables plus analytics software to professional soccer, football, and other team sports. Directly comparable B2B motion into teams and comparable live biometric performance data product.
- Hexoskin: Hexoskin makes biometric smart apparel (shirts) with embedded sensors that capture heart rate, breathing, and activity for athletes, healthcare, and research. Closest direct analog as a smart apparel competitor with comparable ECG/breathing sensing and elite-sports validation.
- Whoop: Whoop sells a subscription-based physiological monitoring wearable (HR, HRV, respiratory, recovery) to athletes and fitness enthusiasts. Closely comparable business model — hardware + recurring subscription — and overlapping target buyer in performance-minded athletes, though delivered via a wrist strap rather than smart apparel.
- Catapult Sports: Catapult provides athlete monitoring hardware and analytics platforms used by professional teams, collegiate programs, and elite individual athletes. Comparable end customer (pro and collegiate teams), comparable performance data focus, and comparable go-to-market into sports organizations.
Broad incumbents
- Garmin: Garmin dominates the multisport GPS watch and wearables market with deep penetration across running, cycling, golf, and team sports. Comparable in target athlete customer and biometric tracking, but operates at massive scale across many sports rather than focusing on apparel-integrated EMG.
- Apple (Apple Watch): Apple Watch offers general-purpose fitness and health tracking with growing third-party athletic-app ecosystem and massive consumer reach. Comparable in capturing biometric signals from athletes, but lacks sport-specific EMG-grade muscle activation data and team-level analytics.
- Polar Electro: Polar is an established sports wearables brand with heart rate, running power, and training-load sensors used by elite and amateur athletes. Comparable biometric monitoring functionality and elite-sports customer base, though delivered via watches and chest straps rather than integrated apparel.
Emerging players
- Athos: Athos developed EMG-integrated smart apparel for muscle activation tracking targeted at athletes and fitness consumers. Historically the closest direct smart-apparel competitor to Core Impact, with overlapping EMG-sensor-into-garment architecture.
- Kinexon: Kinexon provides real-time athlete tracking and performance analytics for professional and collegiate teams using wearable sensors and indoor positioning. Comparable B2B sports performance analytics motion, with partial overlap in biometric sensing.
Others
- Zephyr Technology (Medtronic): Zephyr (now part of Medtronic) produces wearable biometric sensors capturing heart rate, breathing, and motion for athletes and defense. Comparable biometric wearable hardware and analytics for elite sports and tactical customers, though primarily a chest-strap form factor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Core Impact social profiles
Digital presenceCore Impact financial estimates
Financial estimateRevenue estimate
Valuation estimate
Core Impact leadership team
Management profileNumber of profiles
Profiles3 records
Core Impact funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Core Impact M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Core Impact
What does Core Impact do?
Core Impact designs and sells the CoreImpact Performance Suit, a smart compression garment with integrated medical-grade EMG sensors and a snap-in Bluetooth Smart Core device that captures real-time muscle activation, heart rate, breathing rate, and hydration data. The hardware feeds the Digital Athlete Ecosystem (DAE) software platform, a mobile application that uses AI to translate bio-signals into performance insights, injury prevention alerts, and training optimization for elite athletes, sports teams, and collegiate programs.
Is Core Impact a public or private company?
Core Impact is a private company. It is classified as venture growth investor backed and is currently operating.
When was Core Impact founded?
Core Impact was founded in 2020. It employs 1 to 10 people.
Where is Core Impact based?
Core Impact is headquartered in Elk Grove, United States, in the North America region.
How does Core Impact make money?
Three revenue lines are on record. Smart Apparel Hardware Sales are the primary driver. The others are annual Subscription (Digital Athlete Ecosystem) and team Onboarding Services.
Who are Core Impact's main competitors?
Direct peers on record are STATSports, Hexoskin, Whoop and Catapult Sports. Broad incumbents are Garmin, Apple (Apple Watch) and Polar Electro. Emerging players are Athos and Kinexon. Zephyr Technology (Medtronic) is listed as an others.
Does Core Impact have an API?
No public API is recorded for Core Impact.
What industry is Core Impact in?
Core Impact's product category is Sports Performance Wearables. Its primary akta.pro industry code is CRAAAEAL, Wearable-Integrated & Smart Performance Apparel, with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 33992 and its SIC code is 3949.