Yango
Yango Group operates a multi-service SuperApp ecosystem across 30+ countries, offering ride-hailing, food and package delivery, car rental, digital payments, mapping, AI-powered public transport management, and B2B AI agents, serving urban consumers, SMBs, corporate clients, and government transport authorities primarily in MENA, Africa, LATAM, and Asia.
- Company typePrivate
- Founded2018
- HeadquartersMoscow, Russia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingSoftware
What Yango does
Yango Group (legally RideTechnology Global FZ-LLC, headquartered in Dubai, UAE) is a privately-held technology company operating a SuperApp ecosystem across 30+ countries in MENA, Africa, LATAM, Asia, Central Asia, the South Caucasus, and parts of Europe. Founded in 2018 and originating from Yandex's international ride-hailing operations, the company began as a taxi-ordering platform and has evolved into a multi-service digital ecosystem serving individual consumers, SMBs, corporate clients, and government transport authorities.
The core platform integrates ride-hailing (Yango Ride, Goya by Yango), food and package delivery (Yango Food Delivery, Yango Delivery), car rental and EV leasing (Yango Drive), digital payments (Yango Pay), navigation and a business directory (Yango Maps with 324,000+ organizations in Dubai), e-commerce (Commo), public transport ticketing and route planning (Transport), entertainment (Yango Play), and advertising (Yango Ads). Underlying the SuperApp is a proprietary AI-powered routing engine using machine learning and real-time traffic data, which the company reports saved users more than 5 million hours globally in 2025. The technology stack extends into AI agents for B2B enterprise automation (Yango Tech), a bilingual Arabic-English conversational assistant (Yasmina), and an AI-powered public transport management platform for government operators that the company claims can reduce traffic congestion by up to 28% and lower operational costs by up to 35%.
Yango monetizes through transaction-based commissions on rides and deliveries, advertising via Yango Ads, subscription and rental fees (Yango Drive, corporate accounts under Yango for Business), and emerging B2B revenue from AI agent deployments and public-transport software sales to municipal authorities. Distribution is primarily direct-to-consumer through the Yango SuperApp on iOS and Android (with a 4.8+ App Store rating on 1.19M reviews), complemented by a dedicated Yango Pro driver app, B2B direct sales for corporate accounts, and embedded partnerships with government transport authorities. With 5,001-10,000 employees, 630 million+ cumulative rides, 1 million+ registered drivers, and active operations in markets where Uber and Bolt have weaker presence, Yango occupies a distinctive position as a SuperApp challenger focused on emerging-market urban mobility.
Yango firmographics
Firmographics- Name
- Yango
- Legal name
- RideTechnology Global FZ-LLC
- Website
- https://yango.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Yango Group operates a multi-service SuperApp ecosystem across 30+ countries, offering ride-hailing, food and package delivery, car rental, digital payments, mapping, AI-powered public transport management, and B2B AI agents, serving urban consumers, SMBs, corporate clients, and government transport authorities primarily in MENA, Africa, LATAM, and Asia.
- Ownership category
- akta.pro rank
Yango industry classification
Industry- Product category
- Ride-hailing and Urban Mobility
- NAICS
- Taxi and Ridesharing Services (485310)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery) (THADADAJ)
- akta.pro secondary industries
- App-Based Ride-Hailing Platforms (TNCs) (THAIAGAB), Corporate Mobility & Ground Transport Management (THALANAI)
Keywords
Where Yango is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Yango business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ride-Hailing Commission: Yango connects passengers with local transportation providers through its platform. The company earns commissions on each ride completed, with dynamic pricing including pickup fees, base fares, and distance/time-based rates.
- Food and Delivery Services: Commission-based model for food delivery and last-mile delivery services through the Yango SuperApp, connecting users with restaurants, retailers, and delivery drivers.
- Yango Ads: Advertising platform integrated within the Yango SuperApp ecosystem, monetizing the large user base across 30+ countries.
- Yango for Business and Maps: B2B services including company profiles on Yango Maps, corporate ride-hailing accounts, and business visibility tools for merchants.
- Yango Drive (Car Rental): Car rental and EV leasing services under Yango Drive brand, contributing to revenue through vehicle rental fees. High-end car rental grew 73% YoY in the UAE.
- Yango Play (Entertainment): Entertainment content platform integrated into the ecosystem, monetizing the user base through content monetization and partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Economy rides for basic affordable transport using Kia Rio, Volkswagen Polo, and Hyundai Solaris. |
| Transaction based/ take rate | Pay-as-you-go | Comfort rides with newer cars including Kia Rio, Mitsubishi Mirage, and Suzuki Dzire, featuring more legroom and air conditioning. |
| Transaction based/ take rate | Pay-as-you-go | Budget motorcycle rides ideal for short solo trips through traffic. |
| Transaction based/ take rate | Pay-as-you-go | Rickshaw service for local, low-cost trips using Piaggio Ape and TVS King vehicles. |
| Subscription | Monthly | Corporate ride-hailing accounts for business clients. |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Yango product offering
Product offeringCore offering
Yango operates a unified SuperApp ecosystem connecting consumers with ride-hailing, food delivery, package delivery, car rental, digital payments, navigation, e-commerce, and public transport services across 30+ countries. On the business side, Yango Tech provides autonomous AI agent solutions to enterprises, and the AI Public Transport Management Platform is offered to government transport authorities for urban mobility optimization.
Product overview
Yango Group operates a unified SuperApp platform ecosystem that integrates multiple consumer and business services into a single mobile application. The core platform, Yango SuperApp, serves as the central hub connecting ride-hailing (Yango Ride, Goya by Yango), car rental (Yango Drive), food delivery (Yango Food Delivery), package delivery (Yango Delivery), digital payments (Yango Pay), navigation (Yango Maps), e-commerce (Commo), and public transport access (Transport). Supporting the consumer-facing SuperApp are specialized sub-brands including entertainment platform Yango Play, advertising service Yango Ads, B2B technology division Yango Tech (offering autonomous AI agents for business automation), investment arm Yango Ventures, and voice AI assistant Yasmina. The platform operates across 30+ countries in Middle East, Africa, Latin America, Europe, and Asia, with Yango for Business providing a separate business directory and company profile service. The ecosystem prioritizes hyperlocal adaptation while maintaining integrated service connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- Yango Ride: Ride-hailing service connecting users with local transportation providers through mapping, navigation, and smart order distribution algorithms.
- Yango Drive
- Yango Tech
- Yango Play
- Yango Ads
- Yango Ventures
- Yasmina
- Yango Robotics
- Yango Maps
- Yango Food Delivery
- Yango Delivery
- Goya by Yango
- Yango Pro
Products and services
- Yango SuperApp Unified multi-service mobile application integrating ride-hailing, car rental, food delivery, package delivery, payment services, maps, e-commerce, and public transport access into a single platform for consumers across 30+ countries.
- Yango Ride Ride-hailing service connecting users with local transportation providers using mapping, navigation systems, and smart order distribution algorithms. Operates across 25+ countries with 630 million rides completed since launch and more than 1 million registered drivers.
- Yango Drive Car rental service offering vehicles for drivers and tourists, including high-end car rental and electric-vehicle leasing. Part of Yango Group, headquartered in Dubai.
- Yango Food Delivery Food delivery service enabling customers to order meals from local restaurants. Integrated with Flutterwave payment infrastructure in Zambia for secure digital card payments.
- Yango Delivery Package and last-mile delivery service offered through the SuperApp for couriers and cargo transportation.
- Yango Maps Navigation and map service helping users get around cities and find places. Includes a business directory with 324,000+ organizations in Dubai, supporting categories like restaurants, hotels, ATMs, and various businesses.
- Yango Play Entertainment platform within the Yango ecosystem offering digital content and streaming services.
- Yango Ads Advertising platform enabling businesses to reach Yango's user base across the SuperApp and ecosystem across 30+ countries.
- Yango Tech AI Agents B2B technology solutions division developing and deploying autonomous industrial AI agents for customer service, analytics, compliance, and decision-making across fintech, medtech, e-commerce, logistics, smart cities, and public sector industries.
Quantifiable outcome
- 5 million+ hours saved by AI routing technology in 2025 across 20+ cities
- +9 more outcomes
Companies that use Yango
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Yango technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature5 records
Yango partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GUDE-PMEcoreYango Group signed a partnership agreement with GUDE-PME, Côte d'Ivoire's public agency for SME development, during Innovation Day 2026 in Abidjan. The partnership aims to support local SME development through Yango's technology ecosystem and create economic opportunities within the local community.
- Etihad RailcoreYango Group and Etihad Rail signed an MoU to integrate rail services into Yango's multimodal urban transport ecosystem in the UAE. The collaboration aims to improve connectivity and manage increasing mobility demand through private-public partnerships, creating a more efficient, resilient, and user-centered urban mobility system in line with UAE's network-first model for urban transport.
- Punjab Provincial Transport AuthoritycoreYango Ride became the first ride-hailing platform in Pakistan to obtain a Transport Network Company operating licence from the Punjab Provincial Transport Authority under the Provincial Motor Vehicle (Amendment) Act, 2025. The approval followed months of engagement between the company and the Punjab Transport Ministry as authorities implemented a formal licensing framework for digital mobility platforms. This milestone establishes new safety, verification, and compliance standards and signals improved transparency in Pakistan's ride-hailing sector.
- FlutterwavecoreYango partnered with Flutterwave to enable secure digital card payments for food delivery and ride-hailing services in Zambia. The integration leverages Flutterwave's payment infrastructure to improve transaction security and reliability, supporting Zambia's growing adoption of digital commerce and cashless payments. The partnership positions Yango more competitively against rivals Bolt and Uber while reducing reliance on cash-heavy operations that carry operational risks. Yango plans to continue expanding partnerships and technology solutions to support Zambia's digital commerce landscape and benefit local businesses.
- NowPDPminorYango Pakistan partnered with NowPDP, a non-profit organization, to launch 'Baikhtiyar Pakistan' — an inclusive mobility and livelihood program providing earning opportunities for persons with disabilities through the Yango ride-hailing platform. Five retrofitted rickshaws were distributed in the first phase, with plans to scale the initiative and expand the fleet. The program was inaugurated by Provincial Minister Saeed Ghani at the NowPDP Centre of Excellence for Disability Inclusion in Karachi.
Scale indicators17 records
Recent moves10 records
Expansion highlights6 records
Yango competitors and assessment
Company assessmentDirect peers
- Uber Technologies: Uber operates the global benchmark ride-hailing SuperApp with UberX, Uber Eats, Uber Freight and Uber for Business. It is Yango's most direct global competitor across multiple emerging markets in Africa, LATAM and MENA.
- Bolt (Taxify): Bolt is a European-headquartered ride-hailing and food-delivery SuperApp with strong presence in Africa and Eastern Europe. Bolt is explicitly named as a Yango competitor in the company's own Zambia partnership announcement.
- inDrive: inDrive is a ride-hailing platform with reverse-bidding pricing model that has scaled aggressively across LATAM, Africa, the CIS and South Asia — overlapping with most of Yango's priority geographies and a similar emerging-market focus.
- Careem: Careem (acquired by Uber in 2019) operates a SuperApp across MENA covering ride-hailing, food delivery, payments and delivery — a near-direct comparable to Yango's footprint in the Gulf, Egypt, Jordan and Pakistan.
- Rappi: Rappi is a Latin American SuperApp offering delivery, ride-hailing and financial services, directly overlapping with Yango's LATAM presence in Colombia, Brazil, Peru, Bolivia and Guatemala.
- Maxim: Maxim is a Russian-origin ride-hailing and delivery operator with a footprint across the CIS, Europe, Africa and LATAM — a direct comparable to Yango in markets like Azerbaijan, Georgia, Moldova and several African countries.
Broad incumbents
- Grab Holdings: Grab is the dominant Southeast Asian SuperApp integrating ride-hailing, food delivery, payments and financial services. It is a direct functional comparable to Yango's multi-vertical SuperApp model, although it operates in a different region.
- Gojek (GoTo): Gojek (part of GoTo) pioneered the Southeast Asian ride-hailing SuperApp with motorbike taxis, food delivery and payments. Highly comparable to Yango's rickshaw + ride + delivery + payments SuperApp model.
- DiDi Global: DiDi is a global ride-hailing and mobility platform with significant Latin American operations and emerging-market footprint. Comparable to Yango in ride-hailing core, though Yango's SuperApp breadth is narrower than DiDi's mobility focus.
Emerging players
- Heetch: Heetch is a ride-hailing platform focused on French-speaking Africa and MENA, serving markets such as Côte d'Ivoire, Senegal, Morocco and Egypt where Yango also has a notable presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yango social profiles
Digital presenceYango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yango leadership team
Management profileNumber of profiles
Profiles3 records
Yango subsidiaries and ownership
Company hierarchySubsidiaries13 records
Yango funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yango M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yango
What does Yango do?
Yango operates a unified SuperApp ecosystem connecting consumers with ride-hailing, food delivery, package delivery, car rental, digital payments, navigation, e-commerce, and public transport services across 30+ countries. On the business side, Yango Tech provides autonomous AI agent solutions to enterprises, and the AI Public Transport Management Platform is offered to government transport authorities for urban mobility optimization.
Is Yango a public or private company?
Yango is a private company. It is classified as unknown and is currently operating.
When was Yango founded?
Yango was founded in 2018. It employs 5,001 to 10,000 people.
Where is Yango based?
Yango is headquartered in Moscow, Russia, in the Europe region.
How does Yango make money?
Six revenue lines are on record. Ride-Hailing Commission is the primary driver. The others are food and Delivery Services, yango Ads, yango for Business and Maps, yango Drive (Car Rental) and yango Play (Entertainment).
Who are Yango's main competitors?
Direct peers on record are Uber Technologies, Bolt (Taxify), inDrive, Careem, Rappi and Maxim. Broad incumbents are Grab Holdings, Gojek (GoTo) and DiDi Global. Heetch is listed as an emerging player.
Does Yango have an API?
No public API is recorded for Yango.
What industry is Yango in?
Yango's product category is Ride-hailing and Urban Mobility. Its primary akta.pro industry code is THADADAJ, Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery), with a secondary code of THAIAGAB, App-Based Ride-Hailing Platforms (TNCs). Its NAICS code is 485310 and its SIC code is 4731.