Top Seedz
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Top Seedz does
Top Seedz is a Buffalo, New York-based organic snack company founded in 2017 by Rebecca Brady that manufactures and sells seed-based crackers and roasted seeds across three primary product lines: six cracker varieties (6-Seed, Sea Salt, Black Pepper & Turmeric, Salt-Free, Rosemary, Cumin), four roasted seed flavors (Sweet Heat, Maple Magic, Sea Salt, Pumpkin Spice), and a bake-at-home line that includes Cracker Mixes, raw seeds, and organic baking ingredients. All products are USDA Organic, gluten-free, vegan, Kosher, and nut-free, and are produced in Buffalo through a refugee workforce partnership with Journey's End. The company's core technology is its seed-blend formulation and baking process, combined with a multi-format packaging strategy spanning single-serve 1.5oz Grab & Go pouches, 6-packs, family packs, counter displays, and 12oz club-format pouches.
Top Seedz operates a multi-channel go-to-market combining direct-to-consumer e-commerce (topseedz.com on Shopify, with a Subscribe & Save subscription offering 15% off and delivery cadences from 2 to 12 weeks), wholesale into premium and mid-market grocery (Whole Foods, Wegmans, Tops Markets, Harris Teeter, The Fresh Market, Costco), natural/specialty retail via a national store locator, and an emerging foodservice channel (United Airlines and a 2026 protein-snack-kit partnership with Greenfield Natural Meat Co.). Pricing ranges from $7.99 for a single roasted-seed pouch to $24-$30 for multi-pack and family-pack formats, with a $75 curated gift box and seasonal holiday gifting as supplementary revenue lines. Marketing is distributed across blog/recipe content, email, organic social (Facebook, Pinterest, Twitter), trade shows, and earned media.
Revenue is undisclosed. Capital sources have been primarily non-dilutive: a $1 million 43North startup-competition win in October 2021, a $366,605 New York Power Authority grant in August 2023 to support manufacturing expansion, and a $750,000 exempt offering registered via the in-formation Top Seedz Foods Corp. in February 2024. The company has not raised institutional venture or private equity capital; ownership is concentrated with founder and CEO Rebecca Brady. As of 2026, Top Seedz has doubled daily production capacity to 32,000 packages per day and continues to add retail and foodservice accounts.
Top Seedz firmographics
Firmographics- Name
- Top Seedz
- Legal name
- Top Seedz LLC
- Website
- https://topseedz.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Top Seedz industry classification
Industry- Product category
- Healthy & Organic Snacks
- NAICS
- Cookie and Cracker Manufacturing (311821)
- SIC
- Cookies & Crackers (2052)
- akta.pro primary industry
- Crackers & Savory Biscuits Manufacturing (AFAKAIAJ)
- akta.pro secondary industry
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)
Keywords
Where Top Seedz is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Top Seedz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Sales: Direct-to-consumer online sales through topseedz.com with subscription (Subscribe & Save) option offering 15% discount
- Wholesale/Retail Distribution: Products sold through grocery chains, natural food stores, and specialty shops nationwide including Whole Foods, Tops Markets, Wegmans, Harris Teeter, and The Fresh Market
- Foodservice: Products sold through foodservice channels including partnerships with airlines (United Airlines) and restaurant/retail foodservice partners like Greenfield Natural Meat Co.
- Subscription/Recurring Revenue: Subscribe and Save program offering automatic delivery with 15% discount across a wide range of products including crackers, seeds, and baking mixes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Grab & Go Crackers 6-Pack |
| Unit Pricing | Pay-as-you-go | Roasted Seeds - Single Pouch |
| Subscription | Monthly | Subscribe & Save Program |
| Unit Pricing | Pay-as-you-go | Counter Display Packs |
| Unit Pricing | Pay-as-you-go | Family Pack |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Top Seedz product offering
Product offeringCore offering
Top Seedz manufactures and sells USDA Organic, gluten-free, vegan seed-based crackers (in flavors such as 6-Seed, Sea Salt, Rosemary, Cumin, Black Pepper & Turmeric, and Salt-Free) and roasted seed snacks (Sweet Heat, Maple Magic, Sea Salt, Pumpkin Spice). The products are handcrafted in Buffalo, NY through the Journey's End refugee workforce program and are sold via the company's DTC e-commerce site, subscription program, natural and conventional grocery retail, and foodservice channels.
Product overview
Top Seedz is a Buffalo-based organic snack company founded in 2017, offering seed-based crackers and roasted seeds. The product portfolio centers on three core categories: (1) Seed Crackers available in six varieties (6-Seed, Sea Salt, Black Pepper & Turmeric, Salt-Free, Cumin, Rosemary) sold in standard, Grab & Go single-serve, 6-Pack, Family Pack, and Counter Display formats; (2) Roasted Seeds offered in four flavors (Sweet Heat, Maple Magic, Sea Salt, Pumpkin Spice) in 6oz resealable pouches; and (3) Bake-At-Home Cracker Mixes in three varieties plus Raw Seeds and Organic Baking Ingredients for home preparation. The company also offers gift products including The "Top Seed" Gift Box, Holiday Gift Boxes, and Cheese Boards. All products are USDA Organic, gluten-free, vegan, and Kosher certified. Production occurs in Buffalo, NY through a refugee workforce program called Journey's End, with nationwide distribution across grocery chains, specialty shops, and e-commerce.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Doubled production capacity from 16,000 to 32,000 packages per day
- +1 more outcomes
Companies that use Top Seedz
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Top Seedz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Top Seedz partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Greenfield Natural Meat Co.minorFirst foodservice channel entry through partnership with Greenfield Natural Meat Co., launching a protein-forward snack kit featuring 20g of protein and 7g of fiber.
- Journey's EndcoreProducts are made by hand in Buffalo, NY through a refugee workforce program called Journey's End. This partnership supports the company's social mission and community impact.
Scale indicators6 records
Recent moves8 records
Expansion highlights7 records
Top Seedz competitors and assessment
Company assessmentDirect peers
- Mary's Gone Crackers: Organic, gluten-free, seed-based cracker brand that competes head-to-head with Top Seedz in the better-for-you cracker category, including retail distribution and gluten-free certifications.
- Simple Mills: Better-for-you cracker and snack brand focused on clean ingredients, gluten-free formulations, and broad natural/grocery channel distribution; competes directly with Top Seedz in the premium cracker set.
- Crunchmaster: Gluten-free seed-based cracker brand owned by KeHE, sold across mainstream grocery — directly comparable to Top Seedz on product format and target dietary segment.
- Dr. Kracker: Artisan seeded cracker brand serving natural and grocery channels with seed-based varieties — closely comparable to Top Seedz on product format, price point, and retail positioning.
Emerging players
- Siete Foods: Grain-free, better-for-you snack and cracker brand competing for the same health-conscious, allergen-aware consumer; partial product overlap and similar grocery expansion trajectory.
- Lesser Evil: Better-for-you snack brand (puffs, popcorn, crackers) targeting health-conscious and allergen-aware consumers; emerging player expanding into similar natural/grocery channels as Top Seedz.
- Purely Elizabeth: Better-for-you granola and snack brand with clean-ingredient positioning; targeting overlapping consumers through natural food and grocery retail, with adjacent product categories.
Broad incumbents
- Back to Nature Foods: Established natural cracker and snack brand with broad grocery distribution, owned by Mondelēz; competes with Top Seedz on retail shelf space in the better-for-you cracker category.
- Annie's Homegrown (General Mills): Organic and natural snack brand owned by General Mills with broad mass-market cracker and snack distribution; competes for the organic/natural consumer alongside Top Seedz.
- Bob's Red Mill: Well-established natural foods brand offering baking ingredients and gluten-free products; competes with Top Seedz's bake-at-home and baking ingredient lines for the same DIY natural consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Top Seedz social profiles
Digital presenceTop Seedz compliance and trust
Trust signalCompliance5 records
Top Seedz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Top Seedz leadership team
Management profileNumber of profiles
Profiles1 record
Top Seedz funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Top Seedz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Top Seedz
What does Top Seedz do?
Top Seedz manufactures and sells USDA Organic, gluten-free, vegan seed-based crackers (in flavors such as 6-Seed, Sea Salt, Rosemary, Cumin, Black Pepper & Turmeric, and Salt-Free) and roasted seed snacks (Sweet Heat, Maple Magic, Sea Salt, Pumpkin Spice). The products are handcrafted in Buffalo, NY through the Journey's End refugee workforce program and are sold via the company's DTC e-commerce site, subscription program, natural and conventional grocery retail, and foodservice channels.
Is Top Seedz a public or private company?
Top Seedz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Top Seedz founded?
Top Seedz was founded in 2017. It employs 11 to 50 people.
Where is Top Seedz based?
Top Seedz is headquartered in New York, United States, in the North America region.
How does Top Seedz make money?
Four revenue lines are on record. E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution, foodservice and subscription/Recurring Revenue.
Who are Top Seedz's main competitors?
Direct peers on record are Mary's Gone Crackers, Simple Mills, Crunchmaster and Dr. Kracker. Emerging players are Siete Foods, Lesser Evil and Purely Elizabeth. Broad incumbents are Back to Nature Foods, Annie's Homegrown (General Mills) and Bob's Red Mill.
Does Top Seedz have an API?
No public API is recorded for Top Seedz.
What industry is Top Seedz in?
Top Seedz's product category is Healthy & Organic Snacks. Its primary akta.pro industry code is AFAKAIAJ, Crackers & Savory Biscuits Manufacturing, with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 311821 and its SIC code is 2052.