Bob's Red Mill
Bob's Red Mill Natural Foods is an employee-owned, Oregon-based producer of stone-milled whole grain flours, oats, baking mixes, cereals, and gluten-free products, selling through U.S. and Canadian grocery retailers and its own e-commerce site to health-conscious and special-diet consumers.
- Company typePrivate
- Founded1978
- HeadquartersMilwaukie, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bob's Red Mill does
Bob's Red Mill Natural Foods, Inc. is a Milwaukie, Oregon-based, employee-owned producer of whole grain foods operating since 1978. The company manufactures and distributes a broad portfolio of stone-milled flours, oats, baking mixes, cereals, granolas, seeds, legumes, protein powders, and grab-and-go oatmeal products across conventional, organic, gluten-free, Non-GMO Project Verified, Kosher, vegan, and paleo variants, with 115+ items in its gluten-free line alone. Its products reach consumers through two primary channels: national retail grocery distribution (supported by a store locator on its website) and direct e-commerce via bobsredmill.com. Its go-to-motion is anchored on a content-and-community strategy built around a 2,873-recipe database, the Moregetherness movement, email and social media engagement, and presence at industry trade shows such as Natural Products Expo West.
The company serves four core personas: gluten-free consumers, health-conscious home bakers seeking whole and ancient grains, vegan/special-diet consumers, and on-the-go breakfast shoppers. Revenue is generated through one-time retail and DTC product sales with no subscription, licensing, or service revenue disclosed; pricing is not publicly disclosed but distribution spans the United States and Canada. The firm employs 501–1,000 people, is independently owned with no parent company or institutional investors disclosed, and has no public stock listing. Recent activity is concentrated in product expansion (specialty baking flours in late 2025, new oat-based products in early 2026) and brand/community partnerships (e.g., Antoni Porowski for the Moregetherness contest).
Bob's Red Mill firmographics
Firmographics- Name
- Bob's Red Mill
- Legal name
- Bob's Red Mill Natural Foods, Inc.
- Website
- https://bobsredmill.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bob's Red Mill Natural Foods is an employee-owned, Oregon-based producer of stone-milled whole grain flours, oats, baking mixes, cereals, and gluten-free products, selling through U.S. and Canadian grocery retailers and its own e-commerce site to health-conscious and special-diet consumers.
- Ownership category
- akta.pro rank
Bob's Red Mill industry classification
Industry- Product category
- Whole Grain and Natural Foods
- NAICS
- Grain and Oilseed Milling (3112), Breakfast Cereal Manufacturing (31123), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)
- akta.pro secondary industries
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)
Keywords
Where Bob's Red Mill is headquartered
LocationHeadquarters
- HQ city
- Milwaukie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bob's Red Mill business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Consumer Products: Bob's Red Mill generates revenue through the sale of whole grain products including flours, oats, baking mixes, cereals, and snacks through retail grocery stores and direct e-commerce sales to consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Bob's Red Mill product offering
Product offeringCore offering
Bob's Red Mill Natural Foods, Inc. manufactures and sells whole grain foods including flours, oats, baking mixes, breakfast cereals, baking essentials, and grab-and-go products. The company operates a vertically integrated production model using stone milling and traditional grain processing, with a particularly extensive gluten-free product line (115+ products) and Non-GMO Project Verified offerings. Products are sold through U.S. grocery retailers and the company's own e-commerce site.
Product overview
Bob's Red Mill Natural Foods is a natural foods company offering a diverse portfolio of whole grain products. The company's product line is organized across multiple categories including Flours & Meals (conventional, gluten-free, and whole grain flours), Oats (steel cut, rolled, instant, and overnight protein oats), Baking Mixes (pancake, muffin, pizza, pie crust, and cornbread mixes), Breakfast Cereals (hot cereals, cold cereals, muesli), Gluten Free Products (115+ products), Simple Ingredients (whole grains and seeds), Bob's Signature Blends (specialty baking mixes), Baking Essentials (leavening agents, starches, gums), Cereals & Granolas, On the Go (ready-to-eat oatmeal cups and oat bars), Grains and Beans, Seeds, and Protein Powders. The company recently launched new specialty baking flours (Super-Fine Cake Flour, Self-Rising Flour, High Fiber Flour) in November 2025 and expanded its oat lineup with Chocolate Chip Instant Oatmeal Packets and Chocolate Hazelnut Overnight Protein Oats at Natural Products Expo West 2026. Bob's Red Mill emphasizes simple, quality ingredients with a focus on whole grains, gluten-free options, and functional nutrition.
Differentiator
Problem solved
Functional benefit
Brands
- Bob's Signature Blends: Expert flour blends marketed as shortcuts to fluffy pancakes and baked goods.
- Moregetherness
Products and services
- Flours & Meals A line of conventional, whole grain, and gluten-free baking flours and meals including Unbleached White All Purpose Flour, 00 Flour, Spelt Flour, Chickpea Flour, Potato Flour, Millet Flour, Almond Flour, Tapioca Flour, and flaxseed meals, sold to home bakers and specialty-diet consumers.
- Oats Whole grain oats including Steel Cut, Old Fashioned Rolled, Quick Cooking Rolled, Extra Thick Rolled, Scottish Oatmeal, Gluten Free Oats, Organic Oats, instant oatmeal packets, and overnight protein oats, sold to home breakfast and on-the-go consumers.
- Baking Mixes Shortcut baking mixes including Gluten Free Pancake Mix, Whole Grain Buttermilk Pancake Mix, Paleo Pancake Mix, Protein Pancake Mix, Gluten Free Muffin Mix, Gluten Free Pizza Crust Mix, Gluten Free Pie Crust Mix, and Gluten Free Cornbread Mix for home bakers.
- Breakfast Cereals Hot and cold breakfast cereals, muesli, and oatmeal products including Old Country Style Muesli, Mighty Tasty Hot Cereal, Organic Creamy Buckwheat Hot Cereal, and 10 Grain Hot Cereal for everyday breakfast consumers.
- Gluten Free Products A cross-category line of 115 gluten-free flours, mixes, grains, and ready-to-eat products including the flagship Gluten Free 1-to-1 Baking Flour, marketed to consumers with celiac disease or gluten sensitivity.
- Simple Ingredients Versatile whole grains and seeds including Yellow Popcorn, Organic Chia Seeds, Almond Protein Powder, Whole Wheat Flour, White Popcorn, Organic Whole Wheat Flour, Organic Steel Cut Oats, Organic White Quinoa, Organic Farro, and Organic Brown Flaxseeds for health-conscious home cooks.
- Bob's Signature Blends A sub-brand of 12 expert baking mixes marketed as shortcuts to scratch-quality baked goods, including Brown Sugar Blondie Baking Mix, Cinnamon Swirl Coffee Cake Mix, Chocolate Chip & Banana Pancake & Waffle Mix, Homestyle Buttermilk Pancake & Waffle Mix, White Chocolate Chip Strawberry Pancake & Waffle Mix, Golden Cornbread Mix, Classic Yellow Cake Mix, Fudgy Brownie Mix, and Decadent Chocolate Cake Mix.
- Baking Essentials Pantry essentials including Vital Wheat Gluten, Arrowroot Starch, Cornstarch, Xanthan Gum, Small Pearl Tapioca, Shredded Coconut, Potato Starch, Organic Coconut Sugar, Nutritional Yeast, Nonfat Dry Milk Powder, Guar Gum, Gluten Free Egg Replacer, Coconut Flakes, Baking Soda, Baking Powder, and Active Dry Yeast for home bakers.
- Pancake Mixes Specialized pancake mixes including Buckwheat Pancake Mix and 10 Grain Pancake Mix for breakfast consumers.
- On the Go Grab-and-go snacks and breakfast items including Peanut Butter Jelly and Oats Bar, Peanut Butter Honey and Oats Bar, Peanut Butter Chocolate and Oats Bar, Peanut Butter Coconut and Oats Bar, Gluten Free Organic Fruit & Seed Oatmeal Cup, Gluten Free Organic Orange Cranberry Oatmeal Cup, Gluten Free Organic Classic Oatmeal Cup, Classic Oatmeal Cup, Maple Brown Sugar Oatmeal Cup, Blueberry Hazelnut Oatmeal Cup, and Apple Cinnamon Oatmeal Cup for busy breakfast consumers.
- Grains and Beans Wholesome grains, seeds, and beans including Brown Lentils, Green Lentils, Yellow Corn Polenta, Organic Tri-Color Quinoa, Whole Grain Teff, Vegi Soup Mix, Sorghum, Red Lentils, Pearl Barley, and Organic Kamut Berries for whole-food home cooking.
- Protein Powders Protein supplements including Whey Protein Concentrate, Wheat Germ, Wheat Bran, Hemp Protein Powder, and Almond Protein Powder for nutrition-focused consumers.
- High Fiber Flour Specialty baking flour with high fiber content, launched in November 2025 as part of a trio of new specialty baking flours.
- Super-Fine Cake Flour Specialty baking flour milled for fine texture, designed for light and tender cakes; launched in November 2025 alongside Self-Rising Flour and High Fiber Flour.
- Self-Rising Flour Pre-mixed flour with leavening agents for quick breads and biscuits; launched in November 2025 alongside Super-Fine Cake Flour and High Fiber Flour.
- Chocolate Chip Instant Oatmeal Packets Ready-to-eat instant oatmeal packets made with the company's signature four-oat blend and a good source of fiber, launched at Natural Products Expo West 2026.
- Chocolate Hazelnut Overnight Protein Oats Overnight protein oats delivering 10g of protein without added protein powders, launched at Natural Products Expo West 2026.
- Gluten Free 1-to-1 Baking Flour Flagship gluten-free flour blend that substitutes directly for wheat flour in a 1:1 ratio for baked goods.
Companies that use Bob's Red Mill
Customer profileSegments4 records
Ideal customer profiles4 records
Bob's Red Mill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bob's Red Mill partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Multiple food brands (Expo West partnerships)minorBob's Red Mill Moregetherness community movement featured partnerships with multiple food brands at Natural Products Expo West 2026. The immersive neighborhood-inspired booth experience included interactive activations and cross-promotional partnerships.
- Antoni PorowskicoreBob's Red Mill partnered with TV personality Antoni Porowski for the Random Acts of Moregetherness Contest. Five winners received handcrafted Little Free Bakeries and quarterly product shipments, with Porowski helping to promote community connection through sharing homemade baked goods as part of the Moregetherness movement.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Bob's Red Mill competitors and assessment
Company assessmentDirect peers
- Krusteaz: Established US baking mix brand (pancakes, muffins, cookies) sold primarily through grocery; overlaps with Bob's Red Mill's pancake and Signature Blends mix portfolio.
- Nature's Path: Organic cereals, granolas, and breakfast foods sold through natural and mainstream grocery channels; competes directly in Bob's Red Mill's cereal, granola, and oat categories.
- Arrowhead Mills: Natural and organic grain-based flours, cereals, and baking products widely distributed in US natural food channels; overlaps substantially with Bob's Red Mill's natural foods positioning.
- King Arthur Baking Company: Long-established US flour and baking brand with overlapping flours, mixes, and whole-grain portfolio sold through grocery and DTC; arguably the closest head-to-head competitor for Bob's Red Mill's flour category.
- Hodgson Mill: Whole grain milling company offering flours, mixes, cereals, and pastas through grocery and online channels; directly comparable product mix and customer base to Bob's Red Mill.
Emerging players
- OneDegree Organics: Organic and sprouted grain flours, oats, and baking products distributed in natural food channels; overlaps with Bob's Red Mill's sprouted/ancient grain and certified-organic positioning.
- Kodiak Cakes: Protein-forward pancake/waffle mixes and baking products targeting health-conscious consumers; an emerging brand operating in the same protein-baking adjacency Bob's Red Mill is now entering with overnight protein oats.
- Purely Elizabeth: Premium natural granola and oat-based products targeting health-conscious consumers; competes in cereal, granola, and overnight oats segments where Bob's Red Mill is also expanding.
Broad incumbents
- Quaker Oats (PepsiCo): Mass-market oats and breakfast cereals brand owned by PepsiCo; competes with Bob's Red Mill's oat and hot cereal categories at scale across mainstream grocery.
- General Mills: Large CPG with major breakfast cereal, baking mix, and natural brands (e.g., Cascadian Farm, Annie's) competing across nearly every Bob's Red Mill category from a much larger resource base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bob's Red Mill social profiles
Digital presenceBob's Red Mill compliance and trust
Trust signalCompliance5 records
Bob's Red Mill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob's Red Mill leadership team
Management profileNumber of profiles
Profiles4 records
Bob's Red Mill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob's Red Mill M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob's Red Mill
What does Bob's Red Mill do?
Bob's Red Mill Natural Foods, Inc. manufactures and sells whole grain foods including flours, oats, baking mixes, breakfast cereals, baking essentials, and grab-and-go products. The company operates a vertically integrated production model using stone milling and traditional grain processing, with a particularly extensive gluten-free product line (115+ products) and Non-GMO Project Verified offerings. Products are sold through U.S. grocery retailers and the company's own e-commerce site.
Is Bob's Red Mill a public or private company?
Bob's Red Mill is a private company. It is classified as management employee owned and is currently operating.
When was Bob's Red Mill founded?
Bob's Red Mill was founded in 1978. It employs 501 to 1,000 people.
Where is Bob's Red Mill based?
Bob's Red Mill is headquartered in Milwaukie, United States, in the North America region.
How does Bob's Red Mill make money?
One revenue line is on record: retail Consumer Products.
Who are Bob's Red Mill's main competitors?
Direct peers on record are Krusteaz, Nature's Path, Arrowhead Mills, King Arthur Baking Company and Hodgson Mill. Emerging players are OneDegree Organics, Kodiak Cakes and Purely Elizabeth. Broad incumbents are Quaker Oats (PepsiCo) and General Mills.
Does Bob's Red Mill have an API?
No public API is recorded for Bob's Red Mill.
What industry is Bob's Red Mill in?
Bob's Red Mill's product category is Whole Grain and Natural Foods. Its primary akta.pro industry code is AFAKABAD, Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours), with a secondary code of AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases). Its NAICS code is 3112 and its SIC code is 2040.