Easelink
- Company typePrivate
- Founded2016
- HeadquartersGraz, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Easelink firmographics
Firmographics- Name
- Easelink
- Legal name
- Easelink GmbH
- Website
- https://easelink.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Easelink industry classification
Industry- Product category
- Automated Electric Vehicle Charging Hardware
- NAICS
- Electronic Connector Manufacturing (334417), Wiring Device Manufacturing (33593)
- SIC
- Electronic Components & Accessories (3670), Electronic Connectors (3678), Switchgear & Switchboard Apparatus (3613)
- akta.pro primary industry
- Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)
- akta.pro secondary industries
- Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC) (IMACAJAK), Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC)
Keywords
Where Easelink is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
Easelink business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Technology Licensing: Easelink licenses Matrix Charging technology to automotive OEMs and Tier 1 suppliers on non-exclusive terms. Licensees can independently market the system, enabling cross-manufacturer scaling of technology and business model.
- Hardware Sales: Sale of Matrix Charging Connector (vehicle unit) and Matrix Charging Pad (infrastructure unit) components for both factory-installed and retrofit applications.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Easelink product offering
Product offeringCore offering
Easelink develops and commercializes Matrix Charging®, a fully automated conductive charging system for electric vehicles. The system consists of a Matrix Charging Connector mounted on the vehicle's underbody and a Matrix Charging Pad installed on or in the parking surface; when the vehicle parks over the pad, the connector descends automatically to establish a physical conductive link with over 99% transmission efficiency, supporting 22 kW AC and up to 100 kW DC (at 800V). Easelink licenses the technology to automotive OEMs and Tier 1 suppliers for factory and retrofit integration, and sells hardware directly for fleet and infrastructure applications.
Product overview
Easelink offers Matrix Charging®, an automated conductive charging technology for electric vehicles consisting of two main components: the Matrix Charging Connector (vehicle-mounted unit) and Matrix Charging Pad (infrastructure unit). The system enables fully automatic charging when vehicles park over the pad, with the connector descending to establish a physical conductive connection. The technology achieves >99% transmission efficiency and supports charging from 11 kW AC up to 100 kW DC (at 800V). Available in retrofit and factory-installed options, the system is designed for use cases including private homes, public parking, autonomous shuttles, taxi fleets, and commercial vehicle fleets. The MXI Project (EIC-funded) is advancing the technology toward full industrialization (TRL 9), while the MCIG consortium drives standardization for global cross-brand interoperability.
Differentiator
Problem solved
Functional benefit
Brands
- Matrix Charging Interest Group (MCIG): Industry consortium established by Easelink and founding members Audi, Nissan, and Voyah to standardize automated conductive charging technology globally through FRAND licensing.
Products and services
- Matrix Charging® Connector Vehicle-mounted unit installed on a vehicle's underbody (front axle area) that automatically descends to establish a physical conductive connection with the Matrix Charging Pad. Features adjustable geometry, a single-direction motion mechanism, lightweight design (<4 kg), integrated cleaning system, ~3L packaging, 12V power supply with CAN communication, and compatibility across vehicle ground clearances. Sold/licensed to automotive OEMs and Tier 1 suppliers for factory integration and to retrofit workshops for after-market installation.
- Matrix Charging® Pad Infrastructure unit installed on or in the parking surface that pairs with the Matrix Charging Connector when a vehicle parks over it. Available in surface-mounted and flush-mounted variants; rated IP66 for indoor/outdoor use, supports a 225x390 mm parking tolerance, <40 mm installation height in flush-mount configuration, and withstands up to 6 tons of wheel load. Sold to charging-infrastructure operators, energy utilities, fleet operators, and through authorized service partners.
- Matrix Charging® System Complete automated conductive charging solution combining the Matrix Charging Connector (vehicle unit) and Matrix Charging Pad (infrastructure unit). Provides fully automated charging when vehicles park over a pad, with >99% transmission efficiency, supporting 22 kW AC and up to 100 kW DC at 800V and bidirectional (V2G) capability via ISO 15118. Compatible with most major EV platforms and available in retrofit and factory-installed options for OEMs, fleet operators and infrastructure operators.
Quantifiable outcome
- Over 99% transmission efficiency - significantly higher than inductive wireless charging
- +4 more outcomes
Companies that use Easelink
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Easelink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Easelink partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and strategic.
- AudicoreFounding member of Matrix Charging Interest Group (MCIG) established to standardize automated conductive charging interface. Vehicle manufacturer incorporating Matrix Charging into series development plans.
- NissancoreFounding member of Matrix Charging Interest Group (MCIG). Contributing to cross-brand interoperability standardization for automated charging.
- VoyahcoreChinese EV manufacturer and founding member of Matrix Charging Interest Group (MCIG) for global standardization efforts.
- Menno Treffers (MCIG Chairman)coreFormer Chairman of Wireless Power Consortium and Secretary General of Zhaga Consortium, chairs MCIG following successful model of Bluetooth and NFC Special Interest Groups.
- NXP SemiconductorscoreJoint development of UWB (Ultra-Wideband) positioning system for automated charging. NXP provides secure communication technology for precise parking assistance and positioning during Matrix Charging automated charging process.
- PolytecstrategicSolution partner developing Matrix Charging Pad plastic components. Polytec contributes materials expertise and manufacturing capability for charging pad production used in eTaxi Austria project with over 50 pads deployed.
- Wien EnergiecoreAustria's largest energy supplier, installing and operating Matrix Charging infrastructure in Vienna for eTaxi Austria project. Supplying 100% green electricity with intelligent load management.
- Energie GrazcoreEnergy company installing and operating Matrix Charging infrastructure in Graz. Partner in eTaxi Austria and move2zero airport shuttle projects.
- SchaefflerstrategicAutomotive and industrial supplier integrated Matrix Charging into Rolling Chassis demonstration platform at IAA Mobility 2021. Showcased automated charging for autonomous passenger and cargo transport vehicles.
- ÖAMTCstrategicAustria's leading mobility club partnered with Easelink for advanced charging infrastructure development. Testing Matrix Charging in own EV fleet including first VW ID.3 with the technology.
- Holding Graz / TIM CarSharingstrategicMunicipal holding company operating TIM carsharing service in Graz. Installed Europe's first public automated charging system for e-carsharing vehicles using Matrix Charging technology.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Easelink competitors and assessment
Company assessmentDirect peers
- WiTricity: WiTricity is the leading developer of wireless (inductive) EV charging technology, licensing to OEMs such as BMW and Hyundai. Easelink and WiTricity compete head-to-head in the "automated EV charging" category — both target OEM factory integration and both require vehicle-side and infrastructure-side hardware, differing mainly on conductive versus inductive power transfer.
- InductEV (formerly Momentum Dynamics): InductEV provides high-power wireless EV charging systems focused on commercial fleets (transit buses, delivery vans, ports). Like Easelink's fleet and taxi use cases, InductEV targets heavy-duty operators seeking hands-free, in-route charging — making it the closest comparable in fleet-automated charging economics and GTM.
- Electreon Wireless: Electreon develops inductive wireless charging for stationary and en-route EV applications, with public pilots across Europe, Israel, and the US. It directly competes with Easelink in the automated-charging-for-shared-mobility space, including partnerships with bus and shuttle operators.
Emerging players
- HEVO Power: HEVO is a US-based startup building wireless EV charging pads and interoperability software, with pilots in commercial fleets and consumer applications. It overlaps with Easelink on the "no-cable charging" thesis and OEM/fleet commercial model, though it remains at earlier commercial scale.
- Plugless Power (Evatran): Plugless Power offers aftermarket wireless EV charging systems for consumer vehicles. While smaller and more consumer-focused, it competes for the "automated charging" mindshare and validates consumer willingness to pay a premium for hands-free charging.
- Char.gy: Char.gy provides on-street residential EV charging infrastructure in the UK with a focus on urban curbside deployment. While focused on plug-based rather than automated charging, it shares Easelink's interest in space-constrained urban charging and fleet/operator business models.
Broad incumbents
- Mahle: Mahle, the large automotive supplier, has developed inductive EV charging systems and demonstrated factory-integrated solutions with OEMs. As a Tier-1 incumbent with deep auto industry relationships, Mahle represents a competitive threat and potential partner/acquirer for Easelink's conductive approach.
- Continental Automotive: Continental has developed inductive charging technology (acquired from systems integrator) and offers vehicle-side and infrastructure-side solutions. Its global Tier-1 footprint and OEM integration capability position it as both a competitor and potential OEM-facing partner alongside Easelink.
- Siemens: Siemens offers a broad portfolio of EV charging infrastructure including VersiCharge AC/DC systems and grid integration software. As a major infrastructure player, Siemens overlaps with Easelink on the grid-side charging deployment and smart-charging integration opportunity.
- ABB E-mobility: ABB E-mobility is one of the largest providers of DC fast charging infrastructure globally, serving fleet and public charging operators. It competes with Easelink on the public/fleet infrastructure side and could become a partner or competitor depending on which automated-charging interface wins OEM adoption.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Easelink social profiles
Digital presenceEaselink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easelink leadership team
Management profileNumber of profiles
Profiles13 records
Easelink funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easelink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easelink
What does Easelink do?
Easelink develops and commercializes Matrix Charging®, a fully automated conductive charging system for electric vehicles. The system consists of a Matrix Charging Connector mounted on the vehicle's underbody and a Matrix Charging Pad installed on or in the parking surface; when the vehicle parks over the pad, the connector descends automatically to establish a physical conductive link with over 99% transmission efficiency, supporting 22 kW AC and up to 100 kW DC (at 800V). Easelink licenses the technology to automotive OEMs and Tier 1 suppliers for factory and retrofit integration, and sells hardware directly for fleet and infrastructure applications.
Is Easelink a public or private company?
Easelink is a private company. It is classified as venture growth investor backed and is currently operating.
When was Easelink founded?
Easelink was founded in 2016. It employs 11 to 50 people.
Where is Easelink based?
Easelink is headquartered in Graz, Austria, in the Europe region.
How does Easelink make money?
Two revenue lines are on record. Technology Licensing is the primary driver. The others are hardware Sales.
Who are Easelink's main competitors?
Direct peers on record are WiTricity, InductEV (formerly Momentum Dynamics) and Electreon Wireless. Emerging players are HEVO Power, Plugless Power (Evatran) and Char.gy. Broad incumbents are Mahle, Continental Automotive, Siemens and ABB E-mobility.
Does Easelink have an API?
No public API is recorded for Easelink.
What industry is Easelink in?
Easelink's product category is Automated Electric Vehicle Charging Hardware. Its primary akta.pro industry code is IMAGAHAH, Charging Infrastructure Components (connectors, cables, dispensers, payment/controls), with a secondary code of IMACAJAK, Automotive Charging Hardware Manufacturing (On-board Chargers, Charge Inlets, DC-DC). Its NAICS code is 334417 and its SIC code is 3670.