GoBear
GoBear is a Singapore-headquartered financial product comparison platform founded in 2014 that helps consumers compare insurance, credit cards, loans, banking, and investing products across Asia and English-speaking Western markets via a proprietary Finder Score methodology and affiliate revenue model.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What GoBear does
GoBear is a financial product comparison platform founded in 2014 and headquartered in Singapore, enabling consumers to compare insurance, credit cards, and loans. Its US subsidiary Finder.com LLC (135 Madison Ave, New York) operates as a licensed affiliate of Australian parent Hive Empire Pty Ltd and extends the platform across the US, Australia, Canada, and the UK. The platform is built around a proprietary Finder Score methodology and one of the largest independent comparison databases in the market, covering banking, investing, lending, insurance, credit cards, mortgages, cryptocurrency, youth banking, and a full small-business vertical.
GoBear firmographics
Firmographics- Name
- GoBear
- Legal name
- Finder.com LLC
- Website
- https://gobear.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GoBear is a Singapore-headquartered financial product comparison platform founded in 2014 that helps consumers compare insurance, credit cards, loans, banking, and investing products across Asia and English-speaking Western markets via a proprietary Finder Score methodology and affiliate revenue model.
- Ownership category
- akta.pro rank
GoBear industry classification
Industry- Product category
- Financial Product Comparison Platform
- akta.pro primary industry
- Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)
- akta.pro secondary industries
- Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where GoBear is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
GoBear business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Affiliate/Commission Revenue: Finder receives compensation from providers when users click on links or purchase products featured on the platform. This is a performance-based revenue model where the company earns commissions for driving customer referrals to financial product providers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
GoBear product offering
Product offeringCore offering
GoBear operates an online financial product comparison platform that enables consumers to compare insurance, credit cards, loans, banking, investment, mortgage, and business finance products from multiple providers. The platform applies a proprietary scoring methodology to rank products and earn affiliate commissions from providers when users click through or purchase promoted offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Finder Rewards: A rewards program where members can earn rewards for referring friends and claiming offers.
Products and services
- GoBear Financial Product Comparison Platform Online platform allowing consumers to compare insurance, credit cards, loans, banking accounts, investment products, mortgages, and business finance offerings from multiple providers, using a proprietary scoring methodology to rank products.
- Finder Rewards
Companies that use GoBear
Customer profileSegments2 records
Ideal customer profiles2 records
GoBear technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GoBear partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WebullminorFinder promotes Webull investing platform with promotional rewards ($160 reward for signing up through Finder). This is a promotional partnership where Finder drives user acquisition for Webull in exchange for compensation.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GoBear competitors and assessment
Company assessmentDirect peers
- MoneyHero: MoneyHero (formerly CompareAsia) is a leading Asian personal finance product comparison platform operating across Hong Kong, Singapore, the Philippines, Taiwan, and Malaysia. It is the most direct peer to GoBear given the overlapping Asian footprint, similar financial product categories covered, and similar affiliate-driven comparison business model.
- MoneySupermarket: MoneySupermarket is a UK-listed price comparison platform covering insurance, banking, energy, and travel. It is a direct peer to GoBear's UK operations (under the Finder brand) given its identical comparison business model, similar product categories, and affiliate-driven revenue approach.
- GoCompare: GoCompare is a UK-based financial comparison website focused primarily on insurance, energy, and other financial products, now owned by Future plc. It is a direct peer to GoBear's UK operations given similar product categories, comparison business model, and affiliate-driven revenue stream.
- Compare the Market: Compare the Market is a UK-based price comparison website covering insurance, energy, and financial products, owned by the BGL Group. It is a direct peer to GoBear's UK operations given its similar comparison-driven business model, product categories, and consumer brand position.
Broad incumbents
- NerdWallet: NerdWallet is a large US-based personal finance comparison and advice platform that went public in 2021. It is a broad incumbent comparable to GoBear/Finder given overlapping product coverage (credit cards, banking, loans, investing, insurance) and a similar content-and-comparison-driven business model, though at significantly larger scale.
- LendingTree: LendingTree is a US-based public online lending marketplace connecting consumers with multiple lenders for loans, credit cards, banking, and insurance. It is comparable to GoBear/Finder as a broader financial product aggregator with similar affiliate/referral economics, though with a stronger emphasis on lending.
- Bankrate: Bankrate is a US-based personal finance comparison and information platform covering banking, credit cards, mortgages, investing, and insurance, now owned by Red Ventures. It is comparable to GoBear/Finder in product coverage, audience, and affiliate revenue model, though with larger scale and SEO authority.
- Credit Karma: Credit Karma is a large US-based personal finance platform owned by Intuit, offering free credit scores and financial product recommendations. It is comparable to GoBear/Finder in the comparison-and-recommendation business model, though Credit Karma has expanded into direct lending, tax, and broader financial services.
Emerging players
- The Zebra: The Zebra is a US-based insurance comparison platform allowing consumers to compare auto, home, and other insurance quotes. It is comparable to GoBear's insurance comparison functionality but with a narrower product focus and smaller scale.
- ValuePenguin: ValuePenguin is a US-based personal finance comparison and information platform owned by LendingTree. It is comparable to GoBear/Finder in the comparison-and-recommendation business model, though smaller in scale and operating only in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoBear social profiles
Digital presenceGoBear financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoBear leadership team
Management profileNumber of profiles
Profiles5 records
GoBear funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoBear M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoBear
What does GoBear do?
GoBear operates an online financial product comparison platform that enables consumers to compare insurance, credit cards, loans, banking, investment, mortgage, and business finance products from multiple providers. The platform applies a proprietary scoring methodology to rank products and earn affiliate commissions from providers when users click through or purchase promoted offerings.
Is GoBear a public or private company?
GoBear is a private company. It is classified as venture growth investor backed and is currently operating.
When was GoBear founded?
GoBear was founded in 2014. It employs 51 to 100 people.
Where is GoBear based?
GoBear is headquartered in Singapore, Singapore, in the Asia region.
How does GoBear make money?
One revenue line is on record: affiliate/Commission Revenue.
Who are GoBear's main competitors?
Direct peers on record are MoneyHero, MoneySupermarket, GoCompare and Compare the Market. Broad incumbents are NerdWallet, LendingTree, Bankrate and Credit Karma. Emerging players are The Zebra and ValuePenguin.
Does GoBear have an API?
No public API is recorded for GoBear.
What industry is GoBear in?
GoBear's product category is Financial Product Comparison Platform. Its primary akta.pro industry code is FSAEAMAM, Lead Generation, Comparison & Marketplace Platforms (Financial Products), with a secondary code of FSAGAGAA, Digital Distribution & Comparison Platforms (Aggregators/Marketplaces).