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Pillar

Full company profile

uuid000225m

Namestring
Pillar
Legal namestring
Pillar Technologies Ltd.
Websiteurl
hellopillar.com
Company typeenum
Private
Founded yearint
2022
Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersPeterborough, United Kingdom
HQ citystring
Peterborough
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
credit scoring services, open banking analytics, immigrant credit access, alternative credit data, mobile credit apps
Industry3 codes
PRIMARYFSAKAKAE
Income, Employment & Cash-Flow Verification (Consumer)
Financial & Insurance/Lending & Consumer Finance/Credit Reporting, Scoring & Underwriting (Consumer)
SECONDARYBPAGALAJ
Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building)
Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations
SECONDARYFSAGAHAA
Loan Origination Platforms (LOS) & Digital Application Journeys
Financial & Insurance/Financial Technology (Fintech)/LendTech (Digital Lending Platforms & Credit Decisioning)
NAICS code2 codes
  • Activities Related to Credit Intermediation5223
  • Credit Bureaus561450
SIC code2 codes
  • Services-Consumer Credit Reporting, Collection Agencies7320
  • Personal Credit Institutions6141
Product category
Alternative Credit Scoring & Financial Inclusion
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Credit Solutions for Immigrants
TypeSubscription Recurring
Description

Pillar provided credit solutions for immigrants, likely generating revenue through lending interest, credit assessment fees, or subscription-based financial services. The specific revenue model was not explicitly disclosed.

techcrunch.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeSoftware
Software
Core offering1 text field

Pillar built and operated an Open Banking-based data analytics engine that assessed the creditworthiness of immigrants relocating to new countries by analyzing their home-country financial data. The company distributed this credit-access capability through consumer-facing mobile apps on iOS and Android, enabling immigrants to build credit history in their new country of residence.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Pillar is a fintech startup focused on providing credit solutions for immigrants. The company's primary offering is an Open Banking-based data analytics engine that helps assess creditworthiness for immigrants moving to new countries. Pillar was acquired by LemFi and is currently in a relaunch phase as indicated on their website.

Product and service1 record
1Open Banking Data Analytics Engine (Pillar Mobile App)
CategoryAlternative Credit Scoring & Financial Inclusion
Description

An Open Banking-based data analytics engine delivered via consumer mobile apps (iOS and Android) that assesses the creditworthiness of immigrants by analyzing financial data from their home countries, enabling them to access credit and begin building a credit history in their new country of residence.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1LemFi
Strategic tierCoreTypeStrategic or Co-development Partner
Description

LemFi acquired UK fintech Pillar as part of its expansion into credit services. LemFi is a cross-border payments fintech serving immigrant users across the US, Canada, and UK markets. Following the acquisition, LemFi is relaunching Pillar as part of its comprehensive financial platform.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Beam
TypeEmerging player
Description

Beam provides financial services targeted at migrants and expats in Europe, with overlap in cross-border banking and remittance, intersecting Pillar's customer segment.

2Wise
TypeBroad incumbent
Description

Wise operates a large cross-border payments and multi-currency account platform for migrants and expats, addressing adjacent financial needs of the same customer persona.

3Stilt
TypeDirect peer
Description

Stilt provides personal loans and credit products specifically to immigrants and international students in the US, directly overlapping Pillar's immigrant credit thesis and target customer.

4LemFi
TypeRegional player
Description

LemFi is Pillar's acquirer and a cross-border payments platform for immigrants across the US, Canada, and UK; it is highly comparable on customer segment and complements Pillar's credit offering with payments.

5Remitly
TypeBroad incumbent
Description

Remitly is a leading cross-border remittance and financial services platform serving immigrant communities globally, with a broader payments focus but overlapping customer base.

6Zolve
TypeDirect peer
Description

Zolve offers banking, credit cards, and remittances to immigrants moving to the US, combining credit and cross-border financial services in a similar integrated proposition.

7Experian
TypeBroad incumbent
Description

Experian is a global credit bureau that has been expanding cross-border and alternative-data credit products; it represents the dominant incumbent whose data advantage Pillar attempts to circumvent via Open Banking.

8Plural
TypeEmerging player
Description

Plural builds financial infrastructure for newcomers and immigrants, including account opening and credit access, addressing the same underserved segment Pillar targets.

9HSBC Expat
TypeBroad incumbent
Description

HSBC's expat banking proposition serves internationally mobile customers with multi-currency accounts and credit, representing the incumbent scale alternative Pillar competes against.

10Nova Credit
TypeDirect peer
Description

Nova Credit directly competes with Pillar by translating international credit histories into scores usable in the US for immigrants and students; it is the closest comparable in cross-border consumer credit scoring.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pillar

Alternative Credit Scoring & Financial Inclusionhellopillar.com

Pillar firmographics

Firmographics
Name
Pillar
Legal name
Pillar Technologies Ltd.
Website
https://hellopillar.com
Company type
Private
Founded year
2022
Operating status
Acquired
Headcount range
1–10 employees
Ownership category
akta.pro rank

Pillar industry classification

Industry
Product category
Alternative Credit Scoring & Financial Inclusion
NAICS
Activities Related to Credit Intermediation (5223), Credit Bureaus (561450)
SIC
Services-Consumer Credit Reporting, Collection Agencies (7320), Personal Credit Institutions (6141)
akta.pro industry
PRIMARYFSAKAKAE
Income, Employment & Cash-Flow Verification (Consumer)
Financial & Insurance/Lending & Consumer Finance/Credit Reporting, Scoring & Underwriting (Consumer)
SECONDARYBPAGALAJ
Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building)
Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations
SECONDARYFSAGAHAA
Loan Origination Platforms (LOS) & Digital Application Journeys
Financial & Insurance/Financial Technology (Fintech)/LendTech (Digital Lending Platforms & Credit Decisioning)

Keywords

  • Credit scoring services
  • Open banking analytics
  • Immigrant credit access
  • Alternative credit data
  • Mobile credit apps

Where Pillar is headquartered

Location

Headquarters

HQ city
Peterborough
HQ country
United Kingdom
HQ region
Europe

Markets served

Pillar business model

Business model
GTM type
B2C
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Credit Solutions for Immigrants: Pillar provided credit solutions for immigrants, likely generating revenue through lending interest, credit assessment fees, or subscription-based financial services. The specific revenue model was not explicitly disclosed.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Pillar product offering

Product offering

Core offering

Pillar built and operated an Open Banking-based data analytics engine that assessed the creditworthiness of immigrants relocating to new countries by analyzing their home-country financial data. The company distributed this credit-access capability through consumer-facing mobile apps on iOS and Android, enabling immigrants to build credit history in their new country of residence.

Product overview

Pillar is a fintech startup focused on providing credit solutions for immigrants. The company's primary offering is an Open Banking-based data analytics engine that helps assess creditworthiness for immigrants moving to new countries. Pillar was acquired by LemFi and is currently in a relaunch phase as indicated on their website.

Differentiator

Problem solved

Functional benefit

Products and services

  • Open Banking Data Analytics Engine (Pillar Mobile App) An Open Banking-based data analytics engine delivered via consumer mobile apps (iOS and Android) that assesses the creditworthiness of immigrants by analyzing financial data from their home countries, enabling them to access credit and begin building a credit history in their new country of residence.

Companies that use Pillar

Customer profile

Segments1 record

Ideal customer profiles1 record

Pillar technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Pillar partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • LemFicoreStrategic or Co-development PartnerLemFi acquired UK fintech Pillar as part of its expansion into credit services. LemFi is a cross-border payments fintech serving immigrant users across the US, Canada, and UK markets. Following the acquisition, LemFi is relaunching Pillar as part of its comprehensive financial platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Pillar competitors and assessment

Company assessment

Emerging players

  • Beam: Beam provides financial services targeted at migrants and expats in Europe, with overlap in cross-border banking and remittance, intersecting Pillar's customer segment.
  • Plural: Plural builds financial infrastructure for newcomers and immigrants, including account opening and credit access, addressing the same underserved segment Pillar targets.

Broad incumbents

  • Wise: Wise operates a large cross-border payments and multi-currency account platform for migrants and expats, addressing adjacent financial needs of the same customer persona.
  • Remitly: Remitly is a leading cross-border remittance and financial services platform serving immigrant communities globally, with a broader payments focus but overlapping customer base.
  • Experian: Experian is a global credit bureau that has been expanding cross-border and alternative-data credit products; it represents the dominant incumbent whose data advantage Pillar attempts to circumvent via Open Banking.
  • HSBC Expat: HSBC's expat banking proposition serves internationally mobile customers with multi-currency accounts and credit, representing the incumbent scale alternative Pillar competes against.

Direct peers

  • Stilt: Stilt provides personal loans and credit products specifically to immigrants and international students in the US, directly overlapping Pillar's immigrant credit thesis and target customer.
  • Zolve: Zolve offers banking, credit cards, and remittances to immigrants moving to the US, combining credit and cross-border financial services in a similar integrated proposition.
  • Nova Credit: Nova Credit directly competes with Pillar by translating international credit histories into scores usable in the US for immigrants and students; it is the closest comparable in cross-border consumer credit scoring.

Regional players

  • LemFi: LemFi is Pillar's acquirer and a cross-border payments platform for immigrants across the US, Canada, and UK; it is highly comparable on customer segment and complements Pillar's credit offering with payments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Pillar social profiles

Digital presence

Pillar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pillar leadership team

Management profile

Number of profiles

Profiles2 records

Pillar funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pillar M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pillar

What does Pillar do?

Pillar built and operated an Open Banking-based data analytics engine that assessed the creditworthiness of immigrants relocating to new countries by analyzing their home-country financial data. The company distributed this credit-access capability through consumer-facing mobile apps on iOS and Android, enabling immigrants to build credit history in their new country of residence.

Is Pillar a public or private company?

Pillar is a private company. It is classified as corporate owned and is currently acquired.

When was Pillar founded?

Pillar was founded in 2022. It employs 1 to 10 people.

Where is Pillar based?

Pillar is headquartered in Peterborough, United Kingdom, in the Europe region.

How does Pillar make money?

One revenue line is on record: credit Solutions for Immigrants.

Who are Pillar's main competitors?

Emerging players on record are Beam and Plural. Broad incumbents are Wise, Remitly, Experian and HSBC Expat. Direct peers are Stilt, Zolve and Nova Credit. LemFi is listed as a regional player.

Does Pillar have an API?

No public API is recorded for Pillar.

What industry is Pillar in?

Pillar's product category is Alternative Credit Scoring & Financial Inclusion. Its primary akta.pro industry code is FSAKAKAE, Income, Employment & Cash-Flow Verification (Consumer), with a secondary code of BPAGALAJ, Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building). Its NAICS code is 5223 and its SIC code is 7320.

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Live signals
LemfiWe Have Acquired Credit Fintech, PillarLemFi has acquired UK-based credit fintech Pillar to expand financial services for immigrants, marking its entry into credit cards specifically designed for immigrant communities in the UK. Pillar, which previously raised £13 million in 2022, brings technology that recognises international credit histories and provides alternative credit assessment. LemFi Credit, launched six weeks ago, already has 8,000 users in private beta growing at 18% weekly, with the acquisition expected to expand its reach tenfold.FinSMEsLemFi Acquires PillarLemFi, a London-based payments provider, acquired UK credit fintech Pillar, with the deal amount undisclosed. Pillar offers an alternative credit scoring model using global and non-traditional data. The acquisition expands LemFi's offerings as it builds financial services for immigrants.Business InsiderLemFi acquires fintech pillar, to launch credit cards for immigrantsLemFi acquired Pillar, a UK fintech for immigrant credit access, to launch credit cards for immigrants. Pillar raised £13M in 2022, and LemFi will inherit its tech, becoming the first major remittance platform to offer credit. The deal is FCA-approved, with cards launching in the UK.TechCrunchImmigrant credit fintech Pillar raises $16.9M pre-seed led by Global Founders Capital and Backed VCFintech startup Pillar has raised a £13 million ($16.9 million) pre-seed funding round led by Global Founders Capital and Backed VC to address credit access challenges for immigrants. The company, founded by Revolut alumni Ashutosh Bhatt and Adam Lewis, plans to launch its Open Banking-led data and analytics engine in Q3 2022. This investment includes participation from angel investors such as the founders of WageStream and former Airbnb executive Oliver Jung.