Beam
Beam is a digital-first employee benefits platform offering dental, vision, life, disability, and supplemental health coverage to small and mid-sized employers via AI-powered underwriting and a network of over 1,000 brokerages across 44 U.S. states.
- Company typePrivate
- Founded2012
- HeadquartersColumbus, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Beam firmographics
Firmographics- Name
- Beam
- Legal name
- Beam Technologies Inc.
- Website
- https://beambenefits.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beam is a digital-first employee benefits platform offering dental, vision, life, disability, and supplemental health coverage to small and mid-sized employers via AI-powered underwriting and a network of over 1,000 brokerages across 44 U.S. states.
- Ownership category
- akta.pro rank
Beam industry classification
Industry- Product category
- Group Ancillary Employee Benefits Insurance
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)
- akta.pro secondary industry
- Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)
Keywords
Where Beam is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Premiums: Beam generates revenue through insurance premiums collected from employer groups for dental, vision, life, disability, and supplemental health coverage. The company acts as an administrator and marketer of these insurance products, earning revenue through premium payments.
- Broker Commissions: Insurance brokers who sell Beam products earn commissions, with Beam offering competitive commission structures as part of its channel partner model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom group insurance plans with pricing based on specific employer parameters |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Beam product offering
Product offeringCore offering
Beam is a digital-first group benefits platform that sells dental, vision, life, disability, and supplemental health insurance policies to small and medium-sized employers, marketed and administered by Beam under policies underwritten by partners such as National Guardian Life, Nationwide, VSP, and The Hartford. Its products are quoted and managed through an AI-powered underwriting engine, a broker-facing Lighthouse portal, and employer/member self-service tools that enable 30-second quotes, 5-day implementation, and 24/7 online access to coverage, claims, and billing.
Product overview
Beam is a digitally-native employee benefits platform that offers a comprehensive portfolio of ancillary health coverage products. Originally launched as Beam Dental (focused on AI-powered dental insurance with connected toothbrush rewards), the company rebranded to Beam Benefits in 2022 to expand beyond dental into a full suite of supplemental health products. The current offering includes dental, vision, life, disability (powered by The Hartford), and supplemental health products (accident, hospital indemnity, critical illness). All products are delivered through an integrated digital platform featuring AI-powered underwriting for instant quotes, self-service tools for brokers/employers/members, and a provider portal for dental networks. The platform supports rapid 5-day implementation and serves employers across 44 states.
Differentiator
Problem solved
Functional benefit
Brands
- Beam Perks: Member rewards program that includes free Beam Brush for members age 4+, points earning system for wellness behaviors, and exclusive partner offers
Products and services
- Beam Dental Group dental insurance product using AI-powered smart pricing and digital underwriting, with a network of 400,000+ access points across all 50 states. Sold to small and medium-sized employers and includes Beam Perks rewards and no waiting periods on most plans.
- Beam Vision Group vision insurance covering eye exams, glasses, and contacts, administered in partnership with VSP Vision Care (with VSP underwriting in Washington state). Sold to SMB employers alongside dental and other benefits.
- Beam Life Group term life and accidental death and dismemberment (AD&D) insurance providing a financial safety net for beneficiaries, underwritten by Nationwide Life Insurance Company and administered by Beam Insurance Administrators LLC.
- Beam Disability Short-term and long-term disability insurance providing income protection for employees unable to work due to illness or injury, underwritten and powered by The Hartford through a partnership announced in 2023.
- Beam Supplemental Health Bundled supplemental health insurance covering accident, hospital indemnity, and critical illness, filling gaps in primary medical insurance. Includes the Beam Critical Illness product launched in March 2023.
Quantifiable outcome
- 219% revenue growth from 2020-2023
- +5 more outcomes
Companies that use Beam
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Beam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature4 records
Beam partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and major.
- NationwidecoreNationwide and Beam expanded their partnership to offer dental and vision coverage in additional states. The collaboration combines Beam's technology platform with Nationwide's insurance infrastructure to deliver enhanced coverage options to employers and brokers.
- The HartfordcoreThe Hartford partnered with Beam to provide disability insurance products. The partnership enabled Beam to launch Beam Disability powered by The Hartford, expanding its product portfolio with short-term and long-term disability coverage.
- GLO ScienceminorBeam partnered with GLO Science to provide exclusive access to sample free teeth whitening kits for qualified dental insurance members. The partnership aligned with Beam's commitment to preventive dental care and member wellness.
- National Guardian Life Insurance Company (NGL)coreNGL underwrites Beam's dental and vision insurance products in most states. Products include group dental policy form NDNGRP 2020 and group vision policy form NVIGRP 2020.
- Vision Service Plan (VSP)majorVSP provides vision insurance underwriting for Beam in Washington state and administers vision insurance products. Beam partners with VSP for its Find a VSP Provider tool and vision network access.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Beam competitors and assessment
Company assessmentBroad incumbents
- Unum Group: Unum is a large incumbent in group disability, life, and supplemental health benefits with deep broker distribution. It is a direct competitor on Beam's disability and supplemental health products.
- MetLife: MetLife is a top-tier incumbent in U.S. group dental, vision, life, and disability benefits with deep broker relationships and a national footprint. Beam competes with MetLife on every product line but at far smaller scale.
- Lincoln Financial Group: Lincoln Financial offers group dental, vision, life, disability, and voluntary benefits to U.S. employers through brokers. It overlaps with Beam across most ancillary lines and competes for the same broker relationships.
- Humana Dental: Humana Dental is one of the largest U.S. dental insurers with significant SMB and broker presence. It is an incumbent competitor to Beam in dental and increasingly in vision.
- Voya Financial: Voya is a major U.S. provider of group life, disability, and voluntary/worksite benefits, distributed through brokers. It overlaps with Beam on life, disability, and supplemental health products sold to SMB employer groups.
Direct peers
- Sun Life U.S. Sun Life U.S. is a major group benefits carrier offering dental, vision, life, and disability products to U.S. employers with a strong broker distribution model. It is the most direct head-to-head peer to Beam in the SMB ancillary benefits segment.
- Guardian Life Insurance Company of America: Guardian is a leading provider of group dental, vision, life, and disability insurance primarily to SMB and mid-market employers through independent brokers. Its product portfolio, target customer, and broker-led GTM closely mirror Beam's.
- Ameritas: Ameritas is a mutual insurer with a strong group dental and vision business sold through brokers to SMB employers. It competes head-to-head with Beam on dental and vision in the same broker channel.
- Renaissance Life and Health Insurance Company: Renaissance is a specialist in dental and vision insurance for employer groups, focused heavily on SMB and broker distribution. It is a focused competitor to Beam's dental and vision core.
Emerging players
- SimplyInsured: SimplyInsured is a digitally-native SMB health and ancillary benefits platform that emphasizes fast online quoting and broker-friendly workflows. It targets a similar SMB employer customer with a similar digital-first playbook to Beam.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Beam social profiles
Digital presenceBeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beam leadership team
Management profileNumber of profiles
Profiles7 records
Beam funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beam
What does Beam do?
Beam is a digital-first group benefits platform that sells dental, vision, life, disability, and supplemental health insurance policies to small and medium-sized employers, marketed and administered by Beam under policies underwritten by partners such as National Guardian Life, Nationwide, VSP, and The Hartford. Its products are quoted and managed through an AI-powered underwriting engine, a broker-facing Lighthouse portal, and employer/member self-service tools that enable 30-second quotes, 5-day implementation, and 24/7 online access to coverage, claims, and billing.
Is Beam a public or private company?
Beam is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beam founded?
Beam was founded in 2012. It employs 1 to 10 people.
Where is Beam based?
Beam is headquartered in Columbus, United States, in the North America region.
How does Beam make money?
Two revenue lines are on record. Insurance Premiums are the primary driver. The others are broker Commissions.
Who are Beam's main competitors?
Broad incumbents on record are Unum Group, MetLife, Lincoln Financial Group, Humana Dental and Voya Financial. Direct peers are Sun Life U.S., Guardian Life Insurance Company of America, Ameritas and Renaissance Life and Health Insurance Company. SimplyInsured is listed as an emerging player.
Does Beam have an API?
No public API is recorded for Beam.
What industry is Beam in?
Beam's product category is Group Ancillary Employee Benefits Insurance. Its primary akta.pro industry code is FSAIAHAH, Employer-Sponsored Dental & Vision (Group), with a secondary code of FSAIAMAN, Worksite Financial Wellness & Employee Assistance Programs (EAP). Its NAICS code is 524292 and its SIC code is 6411.