Rappahannock Electric Cooperative

What Rappahannock Electric Cooperative does

Rappahannock Electric Cooperative (REC) is a member-owned, not-for-profit electric distribution cooperative headquartered in Fredericksburg, Virginia, serving more than 184,000 connections across portions of 22 Virginia counties. REC operates more than 18,000 miles of power lines, 86 substations, four district offices (Fredericksburg, Culpeper, Bowling Green, Blue Ridge), and a Fiber Utility Network connecting 64 substations. Wholesale power is purchased from Old Dominion Electric Cooperative (ODEC) and the Southeastern Power Administration (SEPA), and margins are returned to members as Capital Credits ($8.1 million retired in 2025). REC is governed by a nine-region elected Board of Directors under Virginia State Corporation Commission oversight.

The core technology platform is MyREC SmartHub (powered by NISC) for member self-service, sitting on top of a grid modernization stack that includes the Landis+Gyr Revelo grid edge intelligence platform being deployed across 183,000+ service connections (announced October 2025), SCADA and automated meter reading at substations, drone-based overhead asset inspection, and a DERMS platform in procurement. Member-facing product surface spans the Vividly Brighter® suite (Upgrades, Charging, Solar, Marketplace on Amazon), Cooperative Sunshare community solar, Net Energy Metering, PrePay, Time-of-Use, Summer Savings Plan demand response, and outage text alerts via short code 63273. REC also operates four wholly owned affiliates: BrilliT (cybersecurity, data analytics, IT services for co-ops and small utilities), Vividly Brighter®, Hyperscale Energy Services, and Hyperscale Generation Services.

Revenue derives primarily from electricity sales under published rate schedules ranging from Schedule A-1 residential (with a $0.03426/kWh Power Cost Adjustment and a $0.000031/kWh Demand Response Rider) through Schedule LP-DF Large Power Dedicated Facilities for demand exceeding 25 MW. Monthly access fees range from $45 to $397.10 and commercial rates average $0.05-$0.13/kWh. Supplemental revenue includes fiber and joint-use lease revenue ($3.8 million in 2025 from Verizon and ISP partners) and federal grants ($200,000+ from the DOE GRIP program in 2025). REC filed a $293 million USDA loan in December 2024, deployed capital to connect ~4,000 new member-owners in 2025 (including AstraZeneca's $4.5B Albemarle facility and Kalahari Resorts), and is pursuing a Virginia SCC proposal for a separate data center rate class to protect residential ratepayers from large-load cost shifts.

Name

Rappahannock Electric Cooperative

Legal name

Rappahannock Electric Cooperative

Website

https://myrec.coop

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

251–500 employees

Short description

Rappahannock Electric Cooperative is a member-owned electric distribution cooperative serving more than 184,000 connections across 22 Virginia counties via 18,000+ miles of power lines and 86 substations, with affiliated Vividly Brighter®, BrilliT, and Hyperscale Energy/Generation Services entities.

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericksburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Electricity sales to members (residential, commercial, industrial): Primary revenue stream generated through published rate schedules including A-1 Residential, A-2 Farm/Civic, B-1/B-3 Small General/General Service, HD-1 Large Power High Diversity, LP-1/LP-2/LP-3 Large Power, LP-DF Large Power Dedicated Facilities, A-1-P PrePay, 74 County/Municipal, plus a Power Cost Adjustment (PCA) of $0.03426 per kWh and Demand Response Rider of $0.000031 (combined $0.034291/kWh). Monthly Access Fees range from $45 to $397.10.
2. New or Expanding Load Rate Rider (NEL) and LP-DF Large Power Dedicated Facilities: Alternative supply option and dedicated-facility rate class available to specific commercial/industrial members, including a five-year economic development discount for new or expanding loads with a monthly peak of at least 1 MW, and an interim LP-DF rate granted by the SCC on July 1, 2025.
3. Fiber and joint-use lease revenue: Lease revenue from fiber and joint-use agreements with partners such as Verizon and internet service providers generated almost $3.8 million in 2025.
4. Capital Credits retirement (member patronage refunds): As a not-for-profit cooperative, all revenues beyond costs of providing service are allocated to members as Capital Credits and periodically retired as bill credits. REC returned $8.1 million in capital credits to members in 2025.
5. Net Energy Metering, Community Solar, and Renewable Energy Attribute riders: Revenue from Net Energy Metering Rider, Schedule SSR Community Solar (sold in 50kWh block subscriptions), Schedule RE 100% Renewable Energy Attributes, and Schedule SAG Small Agricultural Generation tariffs.
6. Vividly Brighter Upgrades Energy Efficiency Rider (VBU-EE): Voluntary rider under which REC installs energy-efficiency upgrades in members' homes in exchange for a monthly energy savings charge, with terms and conditions applying (Schedule VBU-EE).
7. Fees and service charges (Schedule F): Fees and charges for customer-specific activities as defined in the F schedule, including competitive service provider fees, capital credits-related fees, and similar items.
8. U.S. Department of Energy GRIP grant reimbursement: REC received more than $200,000 in grant reimbursement from the U.S. Department of Energy's Grid Resilience and Innovation Partnerships (GRIP) program in 2025.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels9 records

Core offering

Rappahannock Electric Cooperative is a member-owned, not-for-profit electric distribution cooperative that distributes electricity to more than 184,000 member-owners across 22 Virginia counties. REC sells electricity through SCC-approved residential, commercial, industrial, hyperscale, and municipal rate schedules, supported by member programs including Vividly Brighter Upgrades, Charging, and Solar, the MyREC SmartHub portal, Outage Center alerts, Summer Savings Plan demand response, Capital Credits, and Cooperative Sunshare community solar. REC also operates affiliate brands BrilliT (technology solutions), Hyperscale Energy Services, and Hyperscale Generation Services.

Product overview

Rappahannock Electric Cooperative (REC) operates a cooperative-utility platform-plus-modules architecture. The core platform is MyREC SmartHub (powered by NISC), the unified member account portal and mobile app used for billing, payments, usage, and service requests. Built on this core, REC offers the Vividly Brighter® suite of distributed-energy and energy-efficiency modules — Vividly Brighter® Upgrades (home efficiency), Vividly Brighter® Charging (EV programs, including the May 2022 EV Pilot that ended May 2025), Vividly Brighter® Solar (Cooperative Sunshare community solar, Net Metering, Small Generator Interconnection, and the forthcoming Small Portable Solar Generation Device support effective January 1, 2027), and Vividly Brighter® Marketplace (Amazon storefront for smart-home energy products). Operational services include the Outage Center / Outage Map / Outage Text Alerts (via iFactor), the Summer Savings Plan (Demand Response / A/C Switch / Peak Time Rebate), Capital Credits, Gift of Electricity, REC Electrician Services, and VA811 / Miss Utility coordination. REC's grid modernization stack is anchored by a Landis+Gyr Revelo grid-edge intelligence deployment (October 2025) alongside an AMI installation-services RFP. REC also operates the REC Fiber Utility Network broadband initiative (5,000 members connected as of August 2024) and runs affiliated entities BrilliT (technology and cybersecurity) and Hyperscale Energy Services / Hyperscale Generation Services.

Differentiator

Problem solved

Functional benefit

Brands

• Vividly Brighter: Member-focused program brand offering upgrades, EV charging, solar, and marketplace services to REC members.
• BrilliT
• Hyperscale Energy Services
• Hyperscale Generation Services

Products and services

• Residential Electric Service Standard residential electric distribution service to member-owners on Schedule A-1, with Power Cost Adjustment and Demand Response Rider on each bill. Available to single residences across the 22-county Virginia service territory.
• Farm, Civic and Ancillary Residential Service (Schedule A-2) Electric service for non-residential farms, volunteer fire departments and rescue squads, civic clubs, and similar non-profit community service organizations, billed monthly.
• Small General Service (B-1) and General Service (B-3) Electric service for small and medium commercial accounts; B-1 covers single-phase non-residential up to 25 kW of demand and B-3 covers single-phase non-residential accounts with demand greater than 25 kW and all three-phase customers with less than 200 kW of demand. Monthly Access Fees from $45.
• Large Power High Diversity (HD-1) and Large Power Service (LP-1, LP-2, LP-3, LP-DF) Electric service for large commercial and industrial members; HD-1 covers three-phase non-residential demand greater than 500 kW, LP-1 covers demand greater than 100 kW, LP-3 covers 5,000 kW within 5 miles of a substation, LP-2 is closed industrial load of 10,000 kW or more, and LP-DF covers dedicated substation facilities at 34.5 kV or greater with contracted demand exceeding 25 MW and 75% average load factor.
• County/Municipal Service (Schedule 74) Electric service to public schools, municipal buildings, water plants, sewer plants, and other non-State Corporation Commission Jurisdictional Entities on Schedule 74.
• Time-of-Use Residential Service (A-1-TOU) Voluntary residential time-of-use rate option allowing members to benefit from lower Electricity Supply Service rates during off-peak periods at the risk of paying higher rates during peak periods.
• PrePay Electric Service (A-1-P) Voluntary and limited pay-as-you-go residential electric service option subject to availability of automated metering infrastructure at the customer's location.
• New or Expanding Load Rate Rider (NEL) Alternative supply option and dedicated-facility rate class available to specific commercial and industrial members, including a five-year economic development discount for new or expanding loads with a monthly peak of at least 1 MW.
• Net Energy Metering Rider Schedule for member-owned behind-the-meter generation (rooftop and ground-mount solar, small power production up to 100 kW under GV, agricultural generation up to 1.5 MW AC under SAG) that allows members to offset consumption with on-site generation.
• Community Solar Subscription (Schedule SSR / Cooperative Sunshare) Schedule SSR allows residential accounts to purchase community solar energy subscriptions in 50 kWh block increments; REC also participates in the REMC-sponsored Cooperative Sunshare community solar program so members can subscribe to a share of a community solar project without installing on-site equipment.
• 100% Renewable Energy Attributes Rider (RE) Voluntary purchase and retirement of renewable energy attributes for all of the member's monthly consumption.
• Vividly Brighter Upgrades Energy Efficiency Rider (VBU-EE) Voluntary rider under Schedule A-1 in which REC installs energy-efficiency upgrades in the member's home in exchange for a monthly energy savings charge. REC master electricians perform installations including wiring, generator interconnections, and EV charger installations.
• Vividly Brighter Charging (EV Program) EV program offering Level 2 charger rebates, time-of-use charging rates, an EV Savings Calculator, dealer locator, public EV charger finder, EV Tax Incentives information, home charging support, fleet electrification guidance, and electric school bus program support; an earlier EV Pilot ran May 2022 through May 2025 with a $7 bill credit for off-peak charging.
• Summer Savings Plan (Demand Response) Free, voluntary demand response program (June through September) paying participating members a $1.75 per kWh bill credit for reducing energy use during called peak events typically between 4 PM and 7 PM weekdays. The program also includes a Peak Time Rebate option for A-1 and B-1 customers.
• Capital Credits (Patronage Refunds) Cooperative patronage program in which all revenues beyond the cost of providing service are allocated to members as Capital Credits and periodically retired as bill credits; $8.1 million was returned to members in 2025. Includes general retirement and estate options.
• Gift of Electricity Program allowing members to gift a bill credit to another member's account, often used for hardship support.
• MyREC SmartHub (Web and Mobile App) Member-facing web portal (myrec.smarthub.coop) and iOS/Android mobile app powered by NISC SmartHub that enables bill payment, electricity usage monitoring, outage reporting, outage text alerts, home energy profiling, customized dashboards, and budget/high-usage alerts.
• Outage Text Alerts (Two-Way SMS) SMS-based two-way outage communication system on short code 63273 that proactively notifies members of outages and lets them text OUT to report or STATUS to receive an update; powered by iFactor (rec.ifactornotifi.com).
• REC Fiber Utility Network Fiber-to-the-premises broadband initiative delivered in partnership with ISPs and Verizon through fiber and joint-use lease agreements; connects REC substations and members to broadband, with 5,000 members connected as of August 2024 and almost $3.8 million in 2025 lease revenue.
• Hyperscale Energy Services REC affiliate that manages power supply and energy solutions for high-demand, large-power users including data centers, ensuring large-scale growth is handled responsibly and sustainably and that large users pay their fair share to protect residential members.
• Hyperscale Generation Services REC affiliate that facilitates evaluation of new generation resources to support growing energy demand and works alongside industry and energy partners to support reliable, responsible, scalable long-term energy planning.
• BrilliT (Cybersecurity and Data Analytics Services) REC affiliate offering advanced technology solutions including world-class cybersecurity, data analytics, and IT innovation services that strengthen REC, co-ops, and utilities across the country.
• Vividly Brighter Marketplace Amazon-powered storefront operated by REC where members can purchase smart thermostats, energy monitors, smart plugs, and other smart-home energy products recommended by the cooperative.
• REC Electrical Services (In-House Master Electricians) Member service line providing in-house electrical services for member projects through REC's master electricians, including installation, moving, or replacement of EV chargers and other electrical work for members (via Vividly Brighter Upgrades).

Quantifiable outcome

• 48 major grid improvement projects completed in 2025
• +9 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature10 records

Partnerships

22 partnerships are on record, tiered flagship / core technology partnership for grid modernization, flagship grid modernization partnership, core wholesale power supplier, strategic mutual aid network, major fiber/joint-use partner, major fiber/joint-use partner cohort, major economic development partner, resource partners for small business members, recommended backup power partner, major line clearance contractor, major integrated vegetation management contractor, core affiliated technology business, core affiliated member programs brand, core affiliate for large-load growth, core affiliate for generation planning, program partner for electric school bus adoption, core billing/account platform partner and internal service line.

• Landis+Gyrflagship / core technology partnership for grid modernizationTechnology or Integration · 29 October 2025Landis+Gyr will implement its Revelo® grid edge intelligence platform for REC as part of REC's grid modernization in Virginia. The project aims to improve data access, load management, and integration of renewable resources for over 183,000 REC service connections. Announced October 29, 2025.
• Landis+Gyr (Revelo® deployment)flagship grid modernization partnershipStrategic or Co-development Partner · 29 October 2025REC and Landis+Gyr announced an agreement to deploy the Revelo® grid edge intelligence platform to support REC's grid modernization, impacting over 183,000 service connections, with goals of enhancing grid reliability, member engagement, and incorporating advanced energy management technologies. Announced October 29, 2025.
• Old Dominion Electric Cooperative (ODEC)core wholesale power supplierStrategic or Co-development PartnerODEC is REC's wholesale power supplier providing the electricity that REC distributes to its members, along with the Southeastern Power Administration (SEPA).
• Southeastern Power Administration (SEPA)core wholesale power supplierStrategic or Co-development PartnerSEPA is one of REC's wholesale power suppliers, alongside Old Dominion Electric Cooperative (ODEC).
• Virginia, Maryland & Delaware Association of Electric Cooperatives (VMDAEC) and Minnesota cooperative mutual aid network (Crow Wing Power and 18 other Minnesota electric cooperatives)strategic mutual aid networkOthersCrow Wing Power joined 18 other Minnesota electric cooperatives to send lineworkers to Virginia in support of REC ahead of a major winter storm in February 2026. 60 lineworkers from across Minnesota prepared to assist with potential power outages and infrastructure damage, demonstrating the strength of the cooperative network. VMDAEC also partners with REC on student scholarships (Eight REC-area students earned $14,000 in cooperative association scholarships in 2026).
• Verizonmajor fiber/joint-use partnerChannel Partner/ Reseller/ DistributorVerizon is referenced as a partner for fiber and joint-use lease agreements that generated almost $3.8 million in 2025 lease revenue.
• Internet Service Providers (broadband partners)major fiber/joint-use partner cohortChannel Partner/ Reseller/ DistributorREC works with internet service providers on fiber and joint-use agreements that generated almost $3.8 million in 2025 lease revenue. The cooperative's Fiber Utility Network and Broadband Partnerships have connected 5,000 members to broadband internet (as of 2024).
• Virginia Economic Development Partnership (VEDP)major economic development partnerGTM or Marketing PartnerREC partners with the Virginia Economic Development Partnership to support site selection, business retention/expansion, and large-load recruitment; REC's Economic Development page links to VEDP's Available Sites database.
• Virginia SBDC, Virginia Department of Small Business & Supplier Diversity (SBSD), and SCOREresource partners for small business membersImplementation/ SI/ Consulting PartnerREC directs small business members and entrepreneurs to Virginia Business One Stop, Virginia SBDC (27 offices offering customized counseling), Virginia SBSD (free workshops, SWaM certification, financing), and SCORE (free mentoring) for starting and growing businesses.
• Generacrecommended backup power partnerTechnology or IntegrationREC refers members to Generac for whole-house generator alternatives when natural gas or propane are not available.
• Lewis Tree Service, Inc.major line clearance contractorImplementation/ SI/ Consulting PartnerLewis Tree Service, Inc. is one of REC's vegetation management contractors completing tree pruning, tree removal, and brush clearing operations on REC's distribution and transmission systems.
• Xylem Tree Expertsmajor line clearance contractorImplementation/ SI/ Consulting PartnerXylem Tree Experts is one of REC's vegetation management contractors completing tree pruning, tree removal, and brush clearing operations on REC's distribution and transmission systems.
• Wright Tree Servicesmajor line clearance contractorImplementation/ SI/ Consulting PartnerWright Tree Services is one of REC's vegetation management contractors completing tree pruning, tree removal, and brush clearing operations on REC's distribution and transmission systems.
• EDKOmajor integrated vegetation management contractorImplementation/ SI/ Consulting PartnerEDKO is one of REC's contractors used for Integrated Vegetation Management (IVM) activities on REC's distribution and transmission systems.
• Superior Forestry Services, Inc.major integrated vegetation management contractorImplementation/ SI/ Consulting PartnerSuperior Forestry Services, Inc. is one of REC's contractors used for Integrated Vegetation Management (IVM) activities on REC's distribution and transmission systems.
• BrilliT (REC affiliate)core affiliated technology businessStrategic or Co-development PartnerBrilliT is an REC affiliate offering advanced technology solutions (world-class cybersecurity, data analytics, and IT innovation services) that strengthen REC, co-ops, and utilities across the country.
• Vividly Brighter (REC affiliate suite)core affiliated member programs brandStrategic or Co-development PartnerVividly Brighter is REC's member-focused suite of programs and services (Upgrades, Charging, Solar, Marketplace) designed to enhance everyday energy use for member-owners.
• Hyperscale Energy Services (REC affiliate)core affiliate for large-load growthStrategic or Co-development PartnerHyperscale Energy Services is REC's specialized affiliate focused on serving large energy users, including data centers. It manages power supply and energy solutions for high-demand, large-power users, ensuring large-scale growth is handled responsibly and sustainably.
• Hyperscale Generation Services (REC affiliate)core affiliate for generation planningStrategic or Co-development PartnerHyperscale Generation Services is REC's affiliate that facilitates evaluation of new generation resources to support growing energy demand, working alongside industry and energy partners to support reliable, responsible, scalable long-term energy planning.
• U.S. Environmental Protection Agency (EPA) Clean School Bus Programprogram partner for electric school bus adoptionGTM or Marketing PartnerREC partners with the EPA's Clean School Bus program (created by the federal infrastructure bill with $5 billion in funding), providing up to $375,000 per bus for priority schools and $20,000 for charging infrastructure to support electric school bus fleet adoption in REC's service territory.
• NISC (National Information Solutions Cooperative) - SmartHub platformcore billing/account platform partnerTechnology or IntegrationREC uses NISC's SmartHub as its member account management and billing platform, available on web and as iOS/Android apps, with features for bill payment, usage monitoring, outage reporting, and personalized energy-saving recommendations.
• REC Electrical Services (in-house master electricians via Vividly Brighter Upgrades)internal service lineImplementation/ SI/ Consulting PartnerREC's master electricians provide Vividly Brighter Upgrades services including installation, moving, or replacement of EV chargers and other electrical work for members.

Scale indicators14 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Old Dominion Electric Cooperative (ODEC): Generation-and-transmission cooperative that is REC's wholesale power supplier and serves as a peer to REC's Hyperscale Generation Services affiliate; comparable as a Virginia cooperative-utility operating at scale with member-owner co-ops as customers.
• CoServ Electric: Large Texas member-owned electric distribution cooperative with a comparable mix of residential, commercial, and high-growth (data center-adjacent) load, similarly operating affiliates in fiber, broadband, and energy services - a directly comparable large-co-op peer model.
• Mecklenburg Electric Cooperative: Virginia electric distribution cooperative serving southside counties with overlapping member types and rural service profile, making it a directly comparable cooperative peer to REC.
• Shenandoah Valley Electric Cooperative: Member-owned electric distribution cooperative serving portions of Virginia's Shenandoah Valley, with overlapping service geography (some counties adjacent or coincident with REC) and a similar residential/commercial/industrial member base, making it the closest direct peer in the Virginia cooperative landscape.
• Central Virginia Electric Cooperative: Virginia-based member-owned electric distribution cooperative serving rural and exurban members with comparable rate classes, member programs, and grid-modernization investments, making it a directly comparable distribution co-op peer.
• Brazos Electric Power Cooperative: Large Texas generation-and-transmission cooperative with member-owner distribution co-ops, structurally analogous to ODEC and a useful peer for understanding how REC's wholesale supply and large-load dynamics may evolve.
• Prince George Electric Cooperative: Member-owned electric cooperative serving south-central Virginia with a similar mix of residential, small commercial, and large-power members, providing a directly comparable cooperative distribution peer.

Broad incumbents

• Dominion Energy Virginia: Investor-owned utility that is the dominant electric provider in Virginia and REC's primary counterpart in SCC dockets on data center rate classes, providing a broad incumbent peer reference for scale, rates, and regulatory dynamics.
• Appalachian Power (AEP): Investor-owned utility operating in western Virginia that overlaps REC's service region and is a co-filer in SCC large-load rate-class proceedings, serving as a broad incumbent peer for benchmarking rates and large-load treatment.

Regional players

• BARC Electric Cooperative: Member-owned electric distribution cooperative in the mid-Atlantic region with comparable member-program structure and grid modernization focus, providing a regional peer benchmark outside Virginia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RappElecCoop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rappahannock Electric Cooperative