MAIF Avenir
MAIF Avenir is a French mission-driven venture capital firm managing €250M as an evergreen vehicle, investing seed to Series B tickets up to €10M in technology startups across Climate Tech, Future of Work, Digital Health, Responsible Consumption, and Ethical Data, sponsored by mutual insurer MAIF.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MAIF Avenir does
MAIF Avenir is a French mission-driven venture capital firm structured as a Société par actions simplifiée (SAS), headquartered in Niort with operational presence in Paris. Founded in 2015 and wholly sponsored by MAIF, the major French mutual insurance company, the firm manages €250 million as an evergreen vehicle dedicated to early-stage technology investments from seed through Series B, with individual ticket sizes up to €10 million as lead or co-lead. In February 2020, it became the first French VC fund to adopt Société à Mission status, legally binding itself to positive social and environmental impact alongside financial performance, with oversight from an independent Mission Committee.
The firm invests across five thematic verticals: Climate Tech, Future of Work, Digital Health, Responsible Consumption, and Ethical Data. Its 30+ portfolio companies include Beeldi (PropTech/Climate Tech), Rise Up (EdTech LMS serving 400+ clients and 1M+ learners in 60+ countries), PickYourSkills (HR Tech staffing SaaS), Club Employés (employee benefits platform with 2,000+ clients and ~500,000 beneficiaries), Naboo (B2B offsite booking), Mayday (knowledge management for customer service), Golem.ai (symbolic AI for document automation), and Expensya (exited, expense management). Notable exits include Ledger, Expensya, NeedHelp (acquired by Kingfisher), Travelcar (acquired by PSA), Snips (acquired by Sonos), Klaxit, and Wheeliz.
Revenue mechanics are not publicly disclosed but follow the standard VC fund model of management fees on the €250M AUM plus carried interest from exits. Deal sourcing combines inbound submissions through a website CTA, ecosystem relationships, and thematic event participation. The investment team of 8 professionals is led by Managing Partner Mohamed Abdesslam and includes personnel with prior experience at Citizen Capital, Turenne Capital, Bpifrance, Creadev, Back Market, and other French investment and operating platforms.
MAIF Avenir firmographics
Firmographics- Name
- MAIF Avenir
- Legal name
- MAIF Avenir – Société par actions simplifiée
- Website
- https://maif-avenir.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAIF Avenir is a French mission-driven venture capital firm managing €250M as an evergreen vehicle, investing seed to Series B tickets up to €10M in technology startups across Climate Tech, Future of Work, Digital Health, Responsible Consumption, and Ethical Data, sponsored by mutual insurer MAIF.
- Ownership category
- akta.pro rank
MAIF Avenir industry classification
Industry- Product category
- Venture Capital
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investors, Nec (6799)
- akta.pro primary industry
- Corporate Fintech / Insurtech CVC (Financial-services-led CVC) (FSANAHAK)
- akta.pro secondary industry
- SDG / Thematic Sustainable Investment Funds (FSANAJAN)
Keywords
Where MAIF Avenir is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MAIF Avenir business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Fund Management / carried interest: MAIF Avenir generates returns through carried interest and management fees as a venture capital fund. As an evergreen vehicle with €250M investment capacity, the fund's revenue model is tied to portfolio company value creation, exits, and fund performance.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MAIF Avenir product offering
Product offeringCore offering
MAIF Avenir is a French mission-driven venture capital fund (Société à Mission) that operates as an evergreen vehicle with €250M in investment capacity. It provides equity capital of up to €10M per company to early-stage (seed to Series B) technology startups founded by French entrepreneurs, with investments led or co-led across Climate Tech, Future of Work, Digital Health, Responsible Consumption, and Ethical Data.
Product overview
MAIF Avenir is a mission-driven venture capital fund (Société à Mission) that manages €250 million as an evergreen vehicle. The company does not offer its own product but invests in portfolio companies across five impact themes: Climate Tech, Future of Work, Digital Health, Responsible Consumption, and Ethical Data. Key portfolio products include: Beeldi (building technical data management), Rise Up (LMS/LXP learning platform), PickYourSkills (staffing SaaS), Club Employés (employee benefits platform), Naboo (B2B offsite booking), Mayday (knowledge management for customer service), Golem.ai (linguistics-based AI for document automation), Expensya (expense management - exited), Certideal (refurbished electronics e-commerce), Carbo (carbon footprint SaaS), Lovys (digital insurance), and Santé Académie (online medical training). The fund invests tickets up to €10 million from seed through Series B stages.
Differentiator
Problem solved
Functional benefit
Products and services
- MAIF Avenir VC Fund Equity investment capital provided to early-stage French technology startups (seed to Series B) with positive social and environmental impact, with investment tickets up to €10M as lead or co-lead investor. The fund operates as an evergreen vehicle with €250M capacity, offering long-term, mission-aligned capital to founders.
Quantifiable outcome
- Rise Up serves 400+ clients and 1M+ learners in 60+ countries
- +4 more outcomes
Companies that use MAIF Avenir
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
MAIF Avenir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
MAIF Avenir partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights4 records
MAIF Avenir competitors and assessment
Company assessmentDirect peers
- Citizen Capital: French impact-focused VC firm investing in seed to Series B startups with measurable social and environmental outcomes. Direct peer given overlapping impact thesis and co-investment relationship with MAIF Avenir (Beeldi).
- CapHorn: Paris-based early-stage VC investing in B2B tech from seed to Series A. Direct peer given similar stage focus and co-investment alongside MAIF Avenir in Naboo's seed round.
- OneRagtime: French early-stage VC backing technology startups across Europe. Direct peer in stage, geography and tech focus, having co-led Golem.ai's Series A with MAIF Avenir.
- AXA Venture Partners: CVC arm of AXA insurance group investing across enterprise software, fintech and insurtech. Direct peer given the structural parallel: insurance-parent CVC backing early-to-growth stage tech companies.
- Heartcore Capital: European consumer and tech-focused early-stage VC. Direct peer in stage and geography, having co-invested with MAIF Avenir in Lovys' Series A.
- Serena Capital: Paris-based early-stage VC focused on SaaS, fintech and deep tech. Direct peer given overlapping stage, geography and tech thesis; an alumnus of Serena is on MAIF Avenir's team.
- Elaia Partners: Paris-based early-stage VC investing in deep tech and digital. Direct peer across stage, geography and digital/economic impact thesis.
- Kerala Ventures: French seed/Series A VC. Direct peer having co-led PickYourSkills' Series A with MAIF Avenir.
- Ring Capital: Paris-based impact VC investing in growth-stage companies with measurable positive impact. Direct peer given impact thesis overlap and similar LP base (insurer-linked capital).
Broad incumbents
- Bpifrance: France's public investment bank, the dominant domestic VC/LP. Broad incumbent with overlapping deal universe (co-invested with MAIF Avenir in Mayday) and materially larger capital base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MAIF Avenir social profiles
Digital presenceMAIF Avenir compliance and trust
Trust signalCompliance1 record
MAIF Avenir financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAIF Avenir leadership team
Management profileNumber of profiles
Profiles8 records
MAIF Avenir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAIF Avenir M&A and investment
M&A and investmentM&A
Investments65 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAIF Avenir
What does MAIF Avenir do?
MAIF Avenir is a French mission-driven venture capital fund (Société à Mission) that operates as an evergreen vehicle with €250M in investment capacity. It provides equity capital of up to €10M per company to early-stage (seed to Series B) technology startups founded by French entrepreneurs, with investments led or co-led across Climate Tech, Future of Work, Digital Health, Responsible Consumption, and Ethical Data.
Is MAIF Avenir a public or private company?
MAIF Avenir is a private company. It is classified as corporate owned and is currently operating.
When was MAIF Avenir founded?
MAIF Avenir was founded in 2015. It employs 11 to 50 people.
Where is MAIF Avenir based?
MAIF Avenir is headquartered in Paris, France, in the Europe region.
How does MAIF Avenir make money?
One revenue line is on record: fund Management / carried interest.
Who are MAIF Avenir's main competitors?
Direct peers on record are Citizen Capital, CapHorn, OneRagtime, AXA Venture Partners, Heartcore Capital, Serena Capital, Elaia Partners, Kerala Ventures and Ring Capital. Bpifrance is listed as a broad incumbent.
Does MAIF Avenir have an API?
No public API is recorded for MAIF Avenir.
What industry is MAIF Avenir in?
MAIF Avenir's product category is Venture Capital. Its primary akta.pro industry code is FSANAHAK, Corporate Fintech / Insurtech CVC (Financial-services-led CVC), with a secondary code of FSANAJAN, SDG / Thematic Sustainable Investment Funds. Its NAICS code is 525 and its SIC code is 6799.