EIN Presswire

What EIN Presswire does

EIN Presswire is a self-service press release distribution platform operated by privately held parent Newsmatics Inc., founded in 1995 and headquartered in Washington, DC (1025 Connecticut Avenue NW, Suite 1000). The platform distributes customer-submitted releases to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, and the company's proprietary Affinity Group Publications (AGP) network of 3,900+ niche vertical publications. Trailing-twelve-month throughput is approximately 476,680 releases, averaging roughly 2,279 per day. EIN Presswire is a sub-brand within a broader Newsmatics product suite that includes the EIN News media monitoring service, AGP, the Perspectify news-bias labeling app, NewsPlugin embeddable widgets, and the Newsmatics News Index.

The technology stack combines an AI-assisted distribution pipeline with proprietary AI tooling: an AI Press Release Generator that drafts release copy, the Perspectify model for political/ideological bias labeling, and the Newsmatics News Index that powers an upcoming queryable Data Studio product. Distribution is supported by a global media directory of journalists and outlets, RSS/live-feed syndication, mobile apps, and embeddable news widgets through NewsPlugin. The company operates an EU foothold through Ireland-based Newsmatics Limited (handling invoicing and GDPR compliance for EU users) and a Brno, Czech Republic R&D site hosting AI hackathons and university collaborations with Masaryk University's Faculty of Informatics.

The business model is pure transaction-based with no subscriptions, contracts, or field sales motion. Customers purchase tiered packages directly through the EIN Presswire website: Basic ($149 for 1 release), Pro+ ($499 for 5 + 2 free), and Corporate ($999 for 15 + 5 free). A free submission tier functions as a top-of-funnel entry point intended to convert into paid packages, and periodic promotional discounts (e.g., June 2025 20% off, 2025 Year End Special December 1-31) are used to stimulate volume. Primary customer segments are small businesses and startups, PR and communications agencies, nonprofit and advocacy organizations, public affairs issuers, and vertical-specific brands; no enterprise-anchor contracts or named large customers are visible, indicating a long-tail SMB customer base acquired through product-led growth and channel/affiliate programs.

Name

EIN Presswire

Legal name

Newsmatics Inc. dba EIN Presswire

Website

https://einpresswire.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

EIN Presswire, operated by Newsmatics Inc., is a self-service press release distribution platform sending releases to 3,900+ niche vertical publications plus major media outlets. It serves SMBs, PR agencies, and nonprofits through tiered packages from $149 to $999.

Ownership category

akta.pro rank

Product category

Press Release Distribution

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

akta.pro secondary industries

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH)

Keywords

• Press release distribution
• Media database directory
• News distribution platform
• Wire service agency
• Niche publication syndication

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Press Release Distribution Packages: Primary revenue stream. Customers purchase tiered, transaction-based packages (Basic $149 for 1 release; Pro+ $499 for 5 releases + 2 free; Corporate $999 for 15 releases + 5 free). Pure transaction-based with no subscription lock-in. Promotional specials (June 2025 20% off, 2025 Year End Special Dec 1-31) used to stimulate volume.
2. Free Press Release Distribution (Freemium Funnel): Free submission option available with menu entries for 'Free Press Release Distribution' and 'Submit Free Press Release', acting as a top-of-funnel entry point intended to convert users into paid tiers.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels9 records

Core offering

EIN Presswire is a self-service online press release distribution service that distributes approved releases to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, journalist newsrooms, and a proprietary network of 3,900+ niche Affinity Group Publications. Customers purchase tiered packages (Basic $149 for 1 release, Pro+ $499 for 5+2, Corporate $999 for 15+5) directly via the website with no subscription or contract, with a free submission option serving as a freemium funnel into paid tiers.

Product overview

EIN Presswire operates as a single self-service press-release-distribution platform, sold in tiered pay-as-you-go packages (Basic $149, Pro+ $499, Corporate $999), wrapped around a core distribution engine and several auxiliary modules. The core product publishes approved releases to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, and journalist newsrooms, and is tightly bound to the parent Newsmatics-owned Affinity Group Publications network of 3,900+ niche portals used for targeted industry/geography placement. Supporting modules extend the platform: the World Media Directory for journalist/outlet targeting, U.S. TV & Radio distribution for broadcast, mobile apps for on-the-go access, an AI Press Release Generator for draft creation, Live Feed/RSS for syndication, and Email Newsletters/News Alert Maker for alerts. The platform also exposes Newsmatics sister products that share the same infrastructure: NewsPlugin for embeddable news-feed widgets on third-party sites, Perspectify for news-bias labeling, and the Newsmatics News Index for media intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• EIN Presswire: Press release distribution service ('Everyone's Internet News Presswire') and world media directory, offering Basic ($149), Pro+ ($499 for 5) and Corporate ($999 for 15) packages with distribution to Google News, AP News, the USA TODAY Network, Bloomberg Terminals, NBC/Fox/ABC/CBS affiliates and 3,900+ Affinity Group Publications.
• EIN News
• Affinity Group Publishing
• Perspectify
• NewsPlugin
• Newsmatics News Index
• U.S. Politics Today

Products and services

• EIN Presswire Press Release Distribution Self-service pay-as-you-go press release distribution product that publishes approved releases to Google News, AP News, USA TODAY Network, Bloomberg Terminals, 100+ NBC/FOX/ABC/CBS affiliates, journalist newsrooms, and the Affinity Group Publications network; sold in Basic ($149 for 1 release), Pro+ ($499 for 5 + 2 free), and Corporate ($999 for 15 + 5 free) packages.
• Affinity Group Publications (AGP) Network

Quantifiable outcome

• 476,680 press releases distributed over the past 365 days
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Masaryk University Faculty of InformaticscoreStrategic or Co-development PartnerCollaboration with Masaryk University Faculty of Informatics data science team on research feeding the Newsmatics News Index and upcoming Newsmatics Data Studio. Hackathons and workshops hosted at the Brno office provide hands-on engagement between Newsmatics staff and university talent.
• Georgetown University (Hoyalytics internship program)coreStrategic or Co-development PartnerEIN Presswire hosts Georgetown University students through the Hoyalytics data analytics internship program, working on projects tied to the company's news analytics platform. Functions as both a talent pipeline and applied-research channel.
• Public Relations Student Society of America (PRSSA)coreGTM or Marketing PartnerEIN Presswire launched the PRSSA Student-Firm Influencer Campaign to reach student PR practitioners and emerging communications professionals. Functions as a marketing and pipeline-building partnership targeting future agency and in-house PR buyers.
• Affinity Group Publications (AGP) Network (3,900+ niche publishers)coreChannel Partner/ Reseller/ DistributorA network of 3,900+ niche vertical publications that receive and publish EIN Presswire-distributed releases, providing audience targeting that generic wires cannot match.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• PR Newswire (Cision): Largest direct competitor in press release distribution, owned by Cision. Offers global wire distribution to media, journalists, and online outlets with enterprise-tier pricing and sales motions; competes head-to-head with EIN Presswire for the same SMB, agency, and corporate PR budgets.
• Business Wire (Berkshire Hathaway): Press release distribution service owned by Berkshire Hathaway, focused on corporate and IR-grade disclosures. Competes directly with EIN Presswire in the same transaction-based wire-distribution category, typically at higher price points and with deeper enterprise relationships.
• GlobeNewswire (Notified): Global press release wire owned by Notified (a West corporation). Directly comparable self-serve and enterprise wire distribution product with comparable media-outlet reach and tiered pricing.
• PR Web (Cision): Lower-cost Cision-owned press release wire aimed at SMBs and SEO-driven distribution. Closest direct comparator to EIN Presswire's $149/$499/$999 tiers in target customer, price band, and self-serve funnel.
• Newswire.com: Self-serve press release distribution service offering tiered packages with similar transparent, transaction-based pricing and SEO-focused distribution. Directly competes with EIN Presswire in the SMB and agency segments.
• 24-7 Press Release: Online press release distribution service targeting SMBs with tiered, pay-as-you-go packages. Direct competitor to EIN Presswire in the budget SMB wire-distribution segment.
• Send2Press Newswire: Press release wire service distributing to AP News and media partners with per-release pricing. Comparable product offering and target customer base to EIN Presswire.
• eReleases: Press release distribution service that historically partnered with PR Newswire to offer lower-priced wire distribution to SMBs. Directly comparable pricing model and customer segment to EIN Presswire.
• PR Underground: Self-serve press release distribution service offering tiered packages and SEO-focused distribution. Direct SMB-focused competitor to EIN Presswire in online press release syndication.
• Marketwired (now part of Cision): Press release distribution service now operated as part of Cision, focused on corporate and IR-grade announcements. Comparable wire-distribution product, target customer, and global reach to EIN Presswire.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Newsmatics
• Facebookfacebook.com/Newsmatics
• LinkedInlinkedin.com/company/newsmatics
• Xx.com/EINPresswire

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EIN Presswire