OROS

What OROS does

OROS is a direct-to-consumer performance apparel company that develops and sells premium outdoor jackets and vests powered by its proprietary SOLARCORE® aerogel-based insulation technology. The company licenses thermal insulation IP from NASA, originally developed for space applications, and has miniaturized aerogel into an ultra-thin 1/16-inch insulation layer that delivers more warmth than bulky down or synthetic fills while remaining hydrophobic, wind-blocking, and insulative when wet. Its product portfolio spans flagship parkas (Apex Orion at $625 and Orion Parka 2.0 at $529), the mid-tier Itinerant Jacket ($299), and the entry Itinerant Vest ($199), alongside digital gift cards, with waterproof or DWR-treated constructions varying by SKU.

OROS sells exclusively through its owned Shopify-hosted e-commerce storefront at orosapparel.com and ships globally via FedEx and USPS, reaching cold-weather outdoor enthusiasts, athletes, and performance apparel consumers through organic social (Instagram, YouTube), email, SEO, and earned media coverage in Forbes, Runner's World, Popular Mechanics, Digital Trends, and Men's Health. The company operates as a privately held venture-backed corporation (legal entity: OROS Consumer Inc., dba OROS) with offices in Portland (HQ), Chicago (corporate), and Boston (manufacturing), and has raised approximately $53 million across eight disclosed funding rounds between 2016 and 2023, including a $14.5 million Series A in June 2021 led by Elizabeth Street Ventures and Enlightenment Capital, and a ~$30 million round in March 2023 led by Evolution Ventures and Spring St. Group.

Name

OROS

Legal name

OROS Consumer Inc.

Website

http://www.orosapparel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

OROS is a direct-to-consumer premium outerwear brand that sells aerogel-insulated jackets and vests powered by its NASA-licensed SOLARCORE® technology, targeting cold-weather outdoor enthusiasts through its own e-commerce storefront at price points from $159 to $625.

Ownership category

akta.pro rank

Product category

Performance Outdoor Apparel

NAICS

Textile and Fabric Finishing and Fabric Coating Mills (3133)

SIC

Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Aerogel & Vacuum Insulation Panels (VIPs) (IMADAGAG), Aerospace Thermal Management, Insulation & Fire Protection Materials (IMABANAE)

Keywords

• Aerogel insulation outerwear
• Thermal winter jackets
• Performance cold weather apparel
• Lightweight insulated parkas
• Direct-to-consumer outerwear

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Apparel Sales: One-time purchase of premium outerwear products including parkas, jackets, and vests. Direct-to-consumer model with no subscription component. Products range from $159 to $625.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

OROS designs, manufactures, and sells premium thermal outerwear — including parkas, jackets, and vests — built around its proprietary SOLARCORE® insulation technology. SOLARCORE® is an ultra-thin (1/16 inch) aerogel-based insulation originally derived from NASA IP that delivers more warmth than bulky traditional down or synthetic fill while remaining hydrophobic and wind-blocking. The company sells direct-to-consumer via its own e-commerce storefront, with products priced from $159 to $625.

Product overview

OROS is a direct-to-consumer performance apparel brand that develops and sells thermal outerwear powered by its proprietary SOLARCORE® insulation technology. The product line centers on the SOLARCORE® platform — an ultra-thin (1/16 of an inch, thinner than a pinky nail) insulation material derived from NASA IP — which replaces bulky traditional down or synthetic fill. The core portfolio consists of the premium Orion Apex Parka line (men's and women's), the mid-range Orion Parka 2.0 (women's), and the more affordable Itinerant Jacket and Itinerant Vest lines (men's and women's). All products feature SOLARCORE® insulation, which is hydrophobic, wind-blocking, and insulates when wet, with waterproof or water-resistant DWR-treated outer shells depending on the product tier. The Orion Parka and Immix gloves are fully waterproof, while the rest of the line is water-resistant. The company also offers gift cards as an ancillary product.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Orion Apex Parka

Quantifiable outcome

• 1/16 inch thickness (thinner than a pinky nail) delivers more warmth than typical bulky down or synthetic fill
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

One partnership is on record.

• NASAcoreOEM/ Whitelabel/ Licensing Partner · 24 June 2021NASA licensed its space-age thermal insulation technology to OROS for adaptation into consumer outerwear. The technology was originally developed for space applications and provides exceptional warmth-to-thickness ratio that OROS commercialized for consumer products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canada Goose: Premium Canadian outerwear brand specializing in high-end down parkas and winter jackets at comparable price points ($500–$1,500+). Canada Goose is the most directly comparable DTC-leaning premium winter parka competitor to OROS.
• Arc'teryx: Technical outdoor apparel brand with a strong premium outerwear line (Beta, Atom, Cerium series) competing directly with SOLARCORE® parkas and jackets on warmth-to-weight performance among outdoor enthusiasts.
• Hestra: Premium glove and accessories brand with a direct overlap on OROS's Immix gloves line and broader cold-weather accessories. Hestra represents the adjacent category-extension direction SOLARCORE® could pursue.

Broad incumbents

• The North Face: Mass-market outdoor apparel giant with a deep outerwear lineup (Thermoball, ThermoBall, Summit Series). Competes with OROS for cold-weather consumer dollars but at broader price points and significantly larger distribution.
• Patagonia: Established premium outdoor apparel brand with a wide outerwear catalog (Down Sweater, Nano Puff, DAS parka lines). Comparable positioning in performance-driven, sustainability-conscious premium consumer segments.
• Mammut: Swiss technical outdoor brand with a strong mountain and winter outerwear offering. Overlaps with OROS on premium, performance-driven winter apparel for skiing, hiking, and alpine use.

Emerging players

• PrimaLoft: Insulation technology supplier (PrimaLoft Gold, Aerogel-infused products) whose synthetic insulation competes head-to-head with SOLARCORE® at the material level. Comparable as a technology-driven insulation peer rather than a consumer brand.
• Voormi: Small premium technical apparel brand developing proprietary wool-based and weather-resistant fabrics. Comparable as a technology-driven, premium-DTC outerwear challenger at a similar scale to OROS.

Others

• Aspen Aerogels: Industrial aerogel manufacturer (Pyrogel, Cryogel) with strong aerospace and industrial insulation presence. Not a consumer apparel peer, but represents the B2B aerogel licensing and industrial application opportunity for SOLARCORE®.

Regional players

• Norrøna: Norwegian premium technical outerwear brand with comparable performance-driven winter jackets and a similar DTC-and-premium-retail distribution model. Comparable on technology positioning and price point, with stronger European foothold.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzrZ1xg8onhcXqta8bwTExQ
• Instagraminstagram.com/orosapparel
• Xx.com/orosapparel
• LinkedInlinkedin.com/company/oros-apparel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OROS