OROS
OROS is a direct-to-consumer premium outerwear brand that sells aerogel-insulated jackets and vests powered by its NASA-licensed SOLARCORE® technology, targeting cold-weather outdoor enthusiasts through its own e-commerce storefront at price points from $159 to $625.
- Company typePrivate
- Founded2014
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What OROS does
OROS is a direct-to-consumer performance apparel company that develops and sells premium outdoor jackets and vests powered by its proprietary SOLARCORE® aerogel-based insulation technology. The company licenses thermal insulation IP from NASA, originally developed for space applications, and has miniaturized aerogel into an ultra-thin 1/16-inch insulation layer that delivers more warmth than bulky down or synthetic fills while remaining hydrophobic, wind-blocking, and insulative when wet. Its product portfolio spans flagship parkas (Apex Orion at $625 and Orion Parka 2.0 at $529), the mid-tier Itinerant Jacket ($299), and the entry Itinerant Vest ($199), alongside digital gift cards, with waterproof or DWR-treated constructions varying by SKU.
OROS sells exclusively through its owned Shopify-hosted e-commerce storefront at orosapparel.com and ships globally via FedEx and USPS, reaching cold-weather outdoor enthusiasts, athletes, and performance apparel consumers through organic social (Instagram, YouTube), email, SEO, and earned media coverage in Forbes, Runner's World, Popular Mechanics, Digital Trends, and Men's Health. The company operates as a privately held venture-backed corporation (legal entity: OROS Consumer Inc., dba OROS) with offices in Portland (HQ), Chicago (corporate), and Boston (manufacturing), and has raised approximately $53 million across eight disclosed funding rounds between 2016 and 2023, including a $14.5 million Series A in June 2021 led by Elizabeth Street Ventures and Enlightenment Capital, and a ~$30 million round in March 2023 led by Evolution Ventures and Spring St. Group.
OROS firmographics
Firmographics- Name
- OROS
- Legal name
- OROS Consumer Inc.
- Website
- http://www.orosapparel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OROS is a direct-to-consumer premium outerwear brand that sells aerogel-insulated jackets and vests powered by its NASA-licensed SOLARCORE® technology, targeting cold-weather outdoor enthusiasts through its own e-commerce storefront at price points from $159 to $625.
- Ownership category
- akta.pro rank
OROS industry classification
Industry- Product category
- Performance Outdoor Apparel
- NAICS
- Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
- akta.pro secondary industries
- Aerogel & Vacuum Insulation Panels (VIPs) (IMADAGAG), Aerospace Thermal Management, Insulation & Fire Protection Materials (IMABANAE)
Keywords
Where OROS is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OROS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Apparel Sales: One-time purchase of premium outerwear products including parkas, jackets, and vests. Direct-to-consumer model with no subscription component. Products range from $159 to $625.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium performance outerwear priced from $159 to $625 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
OROS product offering
Product offeringCore offering
OROS designs, manufactures, and sells premium thermal outerwear — including parkas, jackets, and vests — built around its proprietary SOLARCORE® insulation technology. SOLARCORE® is an ultra-thin (1/16 inch) aerogel-based insulation originally derived from NASA IP that delivers more warmth than bulky traditional down or synthetic fill while remaining hydrophobic and wind-blocking. The company sells direct-to-consumer via its own e-commerce storefront, with products priced from $159 to $625.
Product overview
OROS is a direct-to-consumer performance apparel brand that develops and sells thermal outerwear powered by its proprietary SOLARCORE® insulation technology. The product line centers on the SOLARCORE® platform — an ultra-thin (1/16 of an inch, thinner than a pinky nail) insulation material derived from NASA IP — which replaces bulky traditional down or synthetic fill. The core portfolio consists of the premium Orion Apex Parka line (men's and women's), the mid-range Orion Parka 2.0 (women's), and the more affordable Itinerant Jacket and Itinerant Vest lines (men's and women's). All products feature SOLARCORE® insulation, which is hydrophobic, wind-blocking, and insulates when wet, with waterproof or water-resistant DWR-treated outer shells depending on the product tier. The Orion Parka and Immix gloves are fully waterproof, while the rest of the line is water-resistant. The company also offers gift cards as an ancillary product.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Orion Apex Parka
Quantifiable outcome
- 1/16 inch thickness (thinner than a pinky nail) delivers more warmth than typical bulky down or synthetic fill
- +1 more outcomes
Companies that use OROS
Customer profileSegments1 record
Ideal customer profiles1 record
OROS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
OROS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NASAcoreNASA licensed its space-age thermal insulation technology to OROS for adaptation into consumer outerwear. The technology was originally developed for space applications and provides exceptional warmth-to-thickness ratio that OROS commercialized for consumer products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
OROS competitors and assessment
Company assessmentDirect peers
- Canada Goose: Premium Canadian outerwear brand specializing in high-end down parkas and winter jackets at comparable price points ($500–$1,500+). Canada Goose is the most directly comparable DTC-leaning premium winter parka competitor to OROS.
- Arc'teryx: Technical outdoor apparel brand with a strong premium outerwear line (Beta, Atom, Cerium series) competing directly with SOLARCORE® parkas and jackets on warmth-to-weight performance among outdoor enthusiasts.
- Hestra: Premium glove and accessories brand with a direct overlap on OROS's Immix gloves line and broader cold-weather accessories. Hestra represents the adjacent category-extension direction SOLARCORE® could pursue.
Broad incumbents
- The North Face: Mass-market outdoor apparel giant with a deep outerwear lineup (Thermoball, ThermoBall, Summit Series). Competes with OROS for cold-weather consumer dollars but at broader price points and significantly larger distribution.
- Patagonia: Established premium outdoor apparel brand with a wide outerwear catalog (Down Sweater, Nano Puff, DAS parka lines). Comparable positioning in performance-driven, sustainability-conscious premium consumer segments.
- Mammut: Swiss technical outdoor brand with a strong mountain and winter outerwear offering. Overlaps with OROS on premium, performance-driven winter apparel for skiing, hiking, and alpine use.
Emerging players
- PrimaLoft: Insulation technology supplier (PrimaLoft Gold, Aerogel-infused products) whose synthetic insulation competes head-to-head with SOLARCORE® at the material level. Comparable as a technology-driven insulation peer rather than a consumer brand.
- Voormi: Small premium technical apparel brand developing proprietary wool-based and weather-resistant fabrics. Comparable as a technology-driven, premium-DTC outerwear challenger at a similar scale to OROS.
Others
- Aspen Aerogels: Industrial aerogel manufacturer (Pyrogel, Cryogel) with strong aerospace and industrial insulation presence. Not a consumer apparel peer, but represents the B2B aerogel licensing and industrial application opportunity for SOLARCORE®.
Regional players
- Norrøna: Norwegian premium technical outerwear brand with comparable performance-driven winter jackets and a similar DTC-and-premium-retail distribution model. Comparable on technology positioning and price point, with stronger European foothold.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OROS social profiles
Digital presenceOROS compliance and trust
Trust signalCompliance3 records
OROS financial estimates
Financial estimateRevenue estimate
Valuation estimate
OROS leadership team
Management profileNumber of profiles
Profiles4 records
OROS funding detail
Funding detailFunding overview
Funding rounds8 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OROS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OROS
What does OROS do?
OROS designs, manufactures, and sells premium thermal outerwear — including parkas, jackets, and vests — built around its proprietary SOLARCORE® insulation technology. SOLARCORE® is an ultra-thin (1/16 inch) aerogel-based insulation originally derived from NASA IP that delivers more warmth than bulky traditional down or synthetic fill while remaining hydrophobic and wind-blocking. The company sells direct-to-consumer via its own e-commerce storefront, with products priced from $159 to $625.
Is OROS a public or private company?
OROS is a private company. It is classified as venture growth investor backed and is currently operating.
When was OROS founded?
OROS was founded in 2014. It employs 11 to 50 people.
Where is OROS based?
OROS is headquartered in Cincinnati, United States, in the North America region.
How does OROS make money?
One revenue line is on record: apparel Sales.
Who are OROS's main competitors?
Direct peers on record are Canada Goose, Arc'teryx and Hestra. Broad incumbents are The North Face, Patagonia and Mammut. Emerging players are PrimaLoft and Voormi. Aspen Aerogels is listed as an others. Norrøna is listed as a regional player.
Does OROS have an API?
No public API is recorded for OROS.
What industry is OROS in?
OROS's product category is Performance Outdoor Apparel. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers, with a secondary code of IMADAGAG, Aerogel & Vacuum Insulation Panels (VIPs). Its NAICS code is 3133 and its SIC code is 2330.