ConexED
ConexED is a Utah-based higher-education SaaS company providing a unified student success platform that consolidates recruiting, CRM, scheduling, advising, early alerts, and reporting for colleges, universities, and state systems serving over 100 institutions and 10 million students.
- Company typePrivate
- Founded2014
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ConexED does
ConexED is a unified student success platform purpose-built for higher education institutions, founded in 2014 and headquartered in Cottonwood Heights, Utah. The company sells an integrated cloud platform (hosted on AWS within the United States) that consolidates the full student lifecycle from recruitment through graduation, replacing 5+ disconnected point tools with modules covering recruiting/CRM, scheduling, virtual service delivery (Virtual One Stop), early alerts and case management, degree planning, queueing/kiosk, cohort management, and business intelligence/reporting. All modules share a single unified student record, enabling institutional administrators, advisors, and tutors to coordinate interventions, automate outreach, and report on outcomes without reconciling data across systems. The platform integrates with major student information systems (Ellucian Banner, PeopleSoft, Colleague), learning management systems (Canvas, Blackboard), and identity providers (SAML 2.0, Azure AD, Google Workspace, Shibboleth, CAS), and maintains compliance with FERPA, TX-RAMP, WCAG 2.1 AA, and Section 508.
ConexED serves colleges, universities, and multi-campus state higher education systems in the United States through direct enterprise sales. The customer base includes community colleges (Long Beach City College, Pima, Broward, Valencia, Union County, College of the Desert, NWACC, Hagerstown, Southwestern, Lamar State, SUNY Erie, City College of San Francisco), state systems (SBCTC, LCTCS, Maricopa, LACCD, Peralta CCD), and universities (BYU). The company reports serving 100+ institutions and state systems supporting 10M+ students across 1,100+ tutoring centers. Revenue is generated through enterprise SaaS subscriptions with annual billing on a quote-based, undisclosed pricing model, and the go-to-market motion relies on discovery-call demos targeting multiple institutional stakeholders including CIOs, Vice Chancellors, and student success administrators. Ownership remains concentrated with founder Tracy Gorham (also referenced simply as "Tracy" in some materials), who serves as Chairwoman; Michael Gorham is identified as CTO. The company operates as ConexED, Inc. (previously known as Cranium Cafe) and has disclosed approximately $1.14M in cumulative funding across three rounds between 2013 and 2019, suggesting a capital-efficient operating profile.
ConexED firmographics
Firmographics- Name
- ConexED
- Legal name
- ConexED, Inc.
- Website
- https://conexed.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ConexED is a Utah-based higher-education SaaS company providing a unified student success platform that consolidates recruiting, CRM, scheduling, advising, early alerts, and reporting for colleges, universities, and state systems serving over 100 institutions and 10 million students.
- Ownership category
- akta.pro rank
ConexED industry classification
Industry- Product category
- Higher Education Student Success Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Student Success, Advising & Case Management (Retention) Platforms (EDAFAMAH)
- akta.pro secondary industries
- Admissions CRM, Outreach & Pipeline Management (EDAFAMAB), Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG), Compliance, State Reporting & Education Data Exchange (Ed-Fi/SIF) (EDAFAEAO)
Keywords
Where ConexED is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ConexED business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS Subscription: ConexED operates as a platform license sold to higher education institutions. The primary revenue model is subscription-based, with institutions paying for access to the full student lifecycle platform. The platform is described as a unified system replacing multiple disconnected tools (scheduling, CRM, communications, alerts), suggesting a land-and-expand model where institutions consolidate multiple point solutions onto the ConexED platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing - quote-based |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ConexED product offering
Product offeringCore offering
ConexED sells a unified, cloud-based student success platform for higher-education institutions that consolidates recruiting, CRM, scheduling, advising, tutoring, early alerts, case management, degree planning, and reporting into a single integrated system. It replaces 5+ disconnected point tools with a shared data model that supports the full student lifecycle (Recruit → Engage → Support → Retain → Report) and integrates natively with institutional SIS, LMS, and SSO systems. The platform is licensed as enterprise SaaS to community colleges, universities, and multi-campus state systems.
Product overview
ConexED is a unified student success platform designed for higher education, offering a platform-plus-modules architecture that consolidates multiple disconnected tools into a single integrated solution. The core platform provides shared data, workflows, and unified experience across the entire student lifecycle from recruit through report. The portfolio includes distinct modules: Recruiting/CRM for enrollment and outreach, Scheduling for appointments and events, Virtual One Stop for virtual service delivery, Early Alerts & Case Management for intervention, Degree Planner for academic tracking, Business Intelligence/Report for analytics, Student Support for advising, Cohort Center for group management, Queueing & Kiosk for drop-in services, and Student Milestones for progress tracking. These modules share a common data layer and work together to provide institutions with a single system of record for student engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- ConexED Platform Unified, cloud-based student success platform that consolidates recruiting, CRM, scheduling, advising, tutoring, early alerts, case management, degree planning, and reporting for higher-education institutions; sold as enterprise SaaS to community colleges, universities, and multi-campus state systems.
- VAR Reason Code Support California Vision Aligned Reporting (VAR) Reason Code capability within the Scheduling module, enabling community colleges to mark and disaggregate reason codes in line with the state's VAR initiative.
- Drip Campaign Feature Automated personalized CRM messaging campaigns within the Recruiting/CRM module, triggered by student actions or cohort membership to drive targeted communication workflows.
- Merge Functions (redeveloped) Redeveloped duplicate-account merging functionality used by administrators to consolidate duplicate student records inside the ConexED platform.
Quantifiable outcome
- 32% higher enrollment engagement across partner institutions using ConexED recruitment tools
- +2 more outcomes
Companies that use ConexED
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
ConexED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature9 records
ConexED partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core infrastructure, core, secondary and compliance/regulatory.
- Amazon Web Services (AWS)core infrastructureConexED is hosted on Amazon Web Services (AWS) within the United States. All customer data resides within U.S. borders and is never transferred to international data centers. AWS provides the cloud infrastructure foundation including VPC isolation, managed database services, and encryption key management through AWS KMS. This is a foundational infrastructure dependency rather than a go-to-market partnership.
- Ellucian BannercoreSIS integration partner. ConexED integrates with Ellucian Banner, one of the most widely deployed student information systems in higher education, enabling data synchronization and workflow automation between the SIS and ConexED platform.
- PeopleSoftcoreSIS integration partner. ConexED integrates with PeopleSoft, another major student information system used by universities and college systems, enabling data synchronization and workflow automation.
- ColleaguecoreSIS integration partner. ConexED integrates with Colleague (Ellucian Colleague), a student information system common in smaller colleges and some university systems.
- Canvas LMScoreLMS integration partner. ConexED integrates with Canvas (by Instructure), one of the leading learning management systems in higher education, enabling academic data synchronization and workflow integration.
- Blackboard LMScoreLMS integration partner. ConexED integrates with Blackboard, a widely deployed learning management system in higher education, enabling academic data synchronization.
- Power BIsecondaryBusiness intelligence integration. ConexED supports exporting data to Power BI for advanced analytics and institutional reporting beyond the built-in dashboards.
- Texas Department of Information Resourcescompliance/regulatoryConexED achieved TX-RAMP (Texas Risk and Authorization Management Program) certification through the Texas Department of Information Resources. This certification validates that ConexED's cloud security controls meet standards required for use by Texas state agencies and public institutions of higher education.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
ConexED competitors and assessment
Company assessmentDirect peers
- EAB (Navigate): EAB's Navigate platform is the leading student-success and retention platform in US higher education, directly competing with ConexED across advising, early alerts, case management, and degree planning for community colleges and universities.
- Starfish by Hobsons (EAB): Starfish is one of the most widely deployed student-success/early-alert platforms in higher education, overlapping directly with ConexED's Early Alerts, Case Management, and advising modules.
- Civitas Learning: Civitas Learning provides predictive analytics and student-success software to universities and colleges, directly overlapping with ConexED's retention, advising, and reporting capabilities.
- Watermark: Watermark offers a higher-ed portfolio that includes student-success, assessment, and accreditation tools, placing it in direct competition with ConexED's advising, degree planning, and reporting modules.
Broad incumbents
- Anthology: Anthology offers a broad higher-ed suite (including the former Campus Management SIS plus student-success and retention modules), competing with ConexED across the full student lifecycle from a much larger installed base.
- Salesforce Education Cloud: Salesforce's Education Cloud extends its CRM and engagement platform into higher education, competing with ConexED's Recruiting/CRM, advising, and case-management functionality with substantially greater scale and resources.
- Microsoft Education (Dynamics 365): Microsoft's education offerings (Dynamics, Azure, Teams) provide SIS-adjacent, CRM, and student-engagement capabilities that compete with ConexED's recruiting, communications, and integration story at large institutions.
Emerging players
- Signal Vine: Signal Vine provides two-way text messaging and student-communication automation for higher education, overlapping with ConexED's drip-campaign and student-outreach features as a focused communication peer.
- Upswing: Upswing offers online tutoring, coaching, and student-support technology to community colleges and universities, overlapping with ConexED's tutoring-center, advising, and student-success modules.
Others
- Instructure (Canvas): Instructure's Canvas LMS is integrated by ConexED but also competes as a platform that increasingly embeds student-engagement and analytics features, making it both a partner and a potential adjacent competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ConexED social profiles
Digital presenceConexED compliance and trust
Trust signalCompliance4 records
ConexED financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConexED leadership team
Management profileNumber of profiles
Profiles2 records
ConexED funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConexED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConexED
What does ConexED do?
ConexED sells a unified, cloud-based student success platform for higher-education institutions that consolidates recruiting, CRM, scheduling, advising, tutoring, early alerts, case management, degree planning, and reporting into a single integrated system. It replaces 5+ disconnected point tools with a shared data model that supports the full student lifecycle (Recruit → Engage → Support → Retain → Report) and integrates natively with institutional SIS, LMS, and SSO systems. The platform is licensed as enterprise SaaS to community colleges, universities, and multi-campus state systems.
Is ConexED a public or private company?
ConexED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConexED founded?
ConexED was founded in 2014. It employs 11 to 50 people.
Where is ConexED based?
ConexED is headquartered in Salt Lake City, United States, in the North America region.
How does ConexED make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are ConexED's main competitors?
Direct peers on record are EAB (Navigate), Starfish by Hobsons (EAB), Civitas Learning and Watermark. Broad incumbents are Anthology, Salesforce Education Cloud and Microsoft Education (Dynamics 365). Emerging players are Signal Vine and Upswing. Instructure (Canvas) is listed as an others.
Does ConexED have an API?
No public API is recorded for ConexED.
What industry is ConexED in?
ConexED's product category is Higher Education Student Success Software. Its primary akta.pro industry code is EDAFAMAH, Student Success, Advising & Case Management (Retention) Platforms, with a secondary code of EDAFAMAB, Admissions CRM, Outreach & Pipeline Management. Its NAICS code is 5182 and its SIC code is 7372.