VOOM Insurance

What VOOM Insurance does

VOOM Insurance is a private InsurTech company founded in 2017 that sells usage-based insurance products to individual consumers across fragmented mobility segments. It operates under the legal entity Skywatch Insurance Services, Inc., with headquarters in Tel Aviv, Israel and a US office in Palo Alto, California. The company's core product is pay-per-mile motorcycle insurance, in which customers pay a low monthly base rate plus a per-mile fee billed at the end of each billing period. Mileage is verified through three odometer photo submissions per year delivered via a mobile text-message link, eliminating the need for telematics hardware. Coverage is offered in three tiers (Rider's Essentials, Popular, Extended) and is underwritten by Markel American Insurance Company and Markel Insurance Company, both rated A (Excellent) by A.M. Best.

VOOM has expanded its usage-based platform beyond motorcycles into e-bike insurance, boat insurance (branded Ahoy), rideshare and delivery auto insurance (branded VOOM & Drive, underwritten by Cimarron Insurance Company), off-road/ATV/UTV insurance, and aviation and drone insurance marketed under a dedicated SkyWatch by VOOM sub-brand. The business is distributed exclusively through direct-to-consumer digital channels — the voominsurance.com website, iOS and Android mobile apps, and state-specific landing pages — with no agents or intermediaries. Marketing is content- and SEO-led, supported by earned media in motorcycle and personal-finance publications and a referral program offering up to $150 per successful referral. The company has raised $22 million in total funding, including a $15 million Series A in October 2021 co-led by JAL Ventures and UP.Partners; no subsequent rounds are disclosed.

Name

VOOM Insurance

Legal name

Skywatch Insurance Services, Inc.

Website

https://voominsurance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

VOOM Insurance is a private InsurTech company selling usage-based, pay-per-mile insurance to low-mileage individual consumers, starting with motorcycles and expanded into e-bikes, boats, drones, light aircraft, rideshare, and ATVs, distributed entirely through direct-to-consumer digital channels.

Ownership category

akta.pro rank

Product category

Usage-Based Specialty Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)

Keywords

• Usage-based insurance
• Pay-per-mile insurance
• Motorcycle insurance
• Insurtech platform
• Telematics alternative

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pay-Per-Mile Motorcycle Insurance Premiums: Low base monthly rate plus a small per-mile fee for each mile actually ridden, billed at the end of each billing period. No hardware or tracking required. Riders save up to 60% compared to traditional flat-rate policies. Coverage includes liability, collision, comprehensive, and optional add-ons.
2. Rideshare Insurance Premiums: Hybrid policy for rideshare and delivery drivers covering both personal use and gig work gaps, with excess liability, physical damage, UM/UIM, and medical payment coverage. Replaces personal auto policy and covers periods when the rideshare app is offline.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VOOM Insurance is a digital InsurTech that sells usage-based, pay-per-mile insurance products for motorcycles and other mobility segments. Customers pay a low monthly base rate plus a per-mile fee based on odometer readings submitted through the mobile app or SMS link, eliminating the need for telematics hardware. The company also offers e-bike, boat, aviation, drone, rideshare, and off-road vehicle insurance under its core platform and the SkyWatch by VOOM sub-brand, with coverage underwritten by Markel and Cimarron.

Product overview

VOOM Insurance is an insurtech company offering a digital, usage-based insurance platform for mobility segments. The core product is Pay-Per-Mile Motorcycle Insurance, where customers pay a low monthly base rate plus a per-mile fee based on actual odometer readings submitted via mobile app—no tracking hardware required. The company operates under the SkyWatch by VOOM brand for aviation and drone insurance products, and offers additional coverage types including E-Bike Insurance, Boat Insurance (Ahoy), Rideshare Insurance (VOOM & Drive), and Off-road/ATV/UTV Insurance. The platform is designed for low-mileage riders who can save up to 60% compared to traditional flat-rate motorcycle insurance policies. Underwriting is backed by Markel American Insurance Company (A-rated).

Differentiator

Problem solved

Functional benefit

Brands

• SkyWatch by VOOM: Aviation insurance platform offering aircraft insurance and drone insurance coverage.

Products and services

• VOOM Pay-Per-Mile Motorcycle Insurance

Quantifiable outcome

• Save up to 60% vs. traditional flat-rate motorcycle insurance
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Markel American Insurance CompanycoreOthersMarkel American Insurance Company (NAIC #28932, domiciled in VA) underwrites VOOM's motorcycle insurance products including VOOM & Ride policies. Rated 'A' Excellent by A.M. Best for financial strength.
• Markel Insurance CompanycoreOthersMarkel Insurance Company (NAIC #38970, domiciled in IL) serves as an additional underwriting partner for VOOM & Ride motorcycle insurance products.
• Cimarron Insurance CompanycoreOthersCimarron Insurance Company (NAIC #20400, domiciled in NC) underwrites VOOM's rideshare and delivery auto insurance (VOOM & Drive) products.
• StripecoreTechnology or IntegrationStripe is used as the third-party payment processor for billing and clearing. Credit card and payment information is forwarded directly to Stripe and is not stored by VOOM.
• SkyWatch Insurance Services, Inc.coreOthersSkyWatch Insurance Services, Inc. is the legal entity doing business as VOOM Insurance. It is a licensed insurance agency that sells property-casualty insurance products and receives compensation from underwriting insurance companies for such sales. Also operates SkyWatch.ai for aviation and drone insurance.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metromile: Pay-per-mile auto insurance InsurTech; the closest direct comparable in business model (low base rate + per-mile fee, digital-first) even though its vehicle class is auto rather than motorcycle.
• Root Insurance: Telematics-based personal auto InsurTech using driving-behavior data to price policies; comparable in using usage data to underwrite risk and target underserved drivers via a mobile-first experience.
• Noblr: Usage-based auto InsurTech that prices based on driving behavior; directly comparable as a behavior/usage-priced personal-lines insurance startup targeting safe and low-mileage drivers.

Broad incumbents

• Progressive: Major US P&C insurer with a large motorcycle book and a mature UBI program (Snapshot); broad incumbent offering overlapping motorcycle coverage and the broader pay-per-mile/UBI category.
• GEICO: Large US auto/motorcycle insurer with a strong direct-to-consumer digital channel; directly competes for the same motorcycle insurance buyer, especially low-mileage riders.
• Dairyland Insurance: Specialty motorcycle, ATV, and off-road vehicle insurer; broad incumbent with deep motorcycle distribution and brand recognition among VOOM's target enthusiast customer base.
• Allstate: National P&C insurer with the Drivewise UBI program and motorcycle coverage through Esurance; broad incumbent with resources to replicate low-mileage/UBI motorcycle pricing.
• State Farm: Largest US P&C insurer with motorcycle coverage and a vast captive agent network; broad incumbent that could pressure VOOM's direct-to-consumer motorcycle pricing if it launches a low-mileage product.

Emerging players

• Lemonade: D2C InsurTech using a mobile-first, AI-driven underwriting model; comparable as a digital-native insurance challenger targeting similar self-serve consumer segments.
• Slice Labs: On-demand insurance technology platform targeting gig economy and emerging mobility use cases; partial overlap with VOOM's rideshare/gig and usage-based offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/voom-insurance
• Xx.com/VoomInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOOM Insurance