VOOM Insurance
VOOM Insurance is a private InsurTech company selling usage-based, pay-per-mile insurance to low-mileage individual consumers, starting with motorcycles and expanded into e-bikes, boats, drones, light aircraft, rideshare, and ATVs, distributed entirely through direct-to-consumer digital channels.
- Company typePrivate
- Founded2017
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VOOM Insurance does
VOOM Insurance is a private InsurTech company founded in 2017 that sells usage-based insurance products to individual consumers across fragmented mobility segments. It operates under the legal entity Skywatch Insurance Services, Inc., with headquarters in Tel Aviv, Israel and a US office in Palo Alto, California. The company's core product is pay-per-mile motorcycle insurance, in which customers pay a low monthly base rate plus a per-mile fee billed at the end of each billing period. Mileage is verified through three odometer photo submissions per year delivered via a mobile text-message link, eliminating the need for telematics hardware. Coverage is offered in three tiers (Rider's Essentials, Popular, Extended) and is underwritten by Markel American Insurance Company and Markel Insurance Company, both rated A (Excellent) by A.M. Best.
VOOM has expanded its usage-based platform beyond motorcycles into e-bike insurance, boat insurance (branded Ahoy), rideshare and delivery auto insurance (branded VOOM & Drive, underwritten by Cimarron Insurance Company), off-road/ATV/UTV insurance, and aviation and drone insurance marketed under a dedicated SkyWatch by VOOM sub-brand. The business is distributed exclusively through direct-to-consumer digital channels — the voominsurance.com website, iOS and Android mobile apps, and state-specific landing pages — with no agents or intermediaries. Marketing is content- and SEO-led, supported by earned media in motorcycle and personal-finance publications and a referral program offering up to $150 per successful referral. The company has raised $22 million in total funding, including a $15 million Series A in October 2021 co-led by JAL Ventures and UP.Partners; no subsequent rounds are disclosed.
VOOM Insurance firmographics
Firmographics- Name
- VOOM Insurance
- Legal name
- Skywatch Insurance Services, Inc.
- Website
- https://voominsurance.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VOOM Insurance is a private InsurTech company selling usage-based, pay-per-mile insurance to low-mileage individual consumers, starting with motorcycles and expanded into e-bikes, boats, drones, light aircraft, rideshare, and ATVs, distributed entirely through direct-to-consumer digital channels.
- Ownership category
- akta.pro rank
VOOM Insurance industry classification
Industry- Product category
- Usage-Based Specialty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)
Keywords
Where VOOM Insurance is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VOOM Insurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pay-Per-Mile Motorcycle Insurance Premiums: Low base monthly rate plus a small per-mile fee for each mile actually ridden, billed at the end of each billing period. No hardware or tracking required. Riders save up to 60% compared to traditional flat-rate policies. Coverage includes liability, collision, comprehensive, and optional add-ons.
- Rideshare Insurance Premiums: Hybrid policy for rideshare and delivery drivers covering both personal use and gig work gaps, with excess liability, physical damage, UM/UIM, and medical payment coverage. Replaces personal auto policy and covers periods when the rideshare app is offline.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Rider's Essentials - Standard coverage for everyday ride |
| Usage-based | Monthly | Popular - Essential protection with higher liability coverages |
| Usage-based | Monthly | Extended - Premium package with highest coverage limits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VOOM Insurance product offering
Product offeringCore offering
VOOM Insurance is a digital InsurTech that sells usage-based, pay-per-mile insurance products for motorcycles and other mobility segments. Customers pay a low monthly base rate plus a per-mile fee based on odometer readings submitted through the mobile app or SMS link, eliminating the need for telematics hardware. The company also offers e-bike, boat, aviation, drone, rideshare, and off-road vehicle insurance under its core platform and the SkyWatch by VOOM sub-brand, with coverage underwritten by Markel and Cimarron.
Product overview
VOOM Insurance is an insurtech company offering a digital, usage-based insurance platform for mobility segments. The core product is Pay-Per-Mile Motorcycle Insurance, where customers pay a low monthly base rate plus a per-mile fee based on actual odometer readings submitted via mobile app—no tracking hardware required. The company operates under the SkyWatch by VOOM brand for aviation and drone insurance products, and offers additional coverage types including E-Bike Insurance, Boat Insurance (Ahoy), Rideshare Insurance (VOOM & Drive), and Off-road/ATV/UTV Insurance. The platform is designed for low-mileage riders who can save up to 60% compared to traditional flat-rate motorcycle insurance policies. Underwriting is backed by Markel American Insurance Company (A-rated).
Differentiator
Problem solved
Functional benefit
Brands
- SkyWatch by VOOM: Aviation insurance platform offering aircraft insurance and drone insurance coverage.
Products and services
- VOOM Pay-Per-Mile Motorcycle Insurance
Quantifiable outcome
- Save up to 60% vs. traditional flat-rate motorcycle insurance
- +4 more outcomes
Companies that use VOOM Insurance
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
VOOM Insurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
VOOM Insurance partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Markel American Insurance CompanycoreMarkel American Insurance Company (NAIC #28932, domiciled in VA) underwrites VOOM's motorcycle insurance products including VOOM & Ride policies. Rated 'A' Excellent by A.M. Best for financial strength.
- Markel Insurance CompanycoreMarkel Insurance Company (NAIC #38970, domiciled in IL) serves as an additional underwriting partner for VOOM & Ride motorcycle insurance products.
- Cimarron Insurance CompanycoreCimarron Insurance Company (NAIC #20400, domiciled in NC) underwrites VOOM's rideshare and delivery auto insurance (VOOM & Drive) products.
- StripecoreStripe is used as the third-party payment processor for billing and clearing. Credit card and payment information is forwarded directly to Stripe and is not stored by VOOM.
- SkyWatch Insurance Services, Inc.coreSkyWatch Insurance Services, Inc. is the legal entity doing business as VOOM Insurance. It is a licensed insurance agency that sells property-casualty insurance products and receives compensation from underwriting insurance companies for such sales. Also operates SkyWatch.ai for aviation and drone insurance.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
VOOM Insurance competitors and assessment
Company assessmentDirect peers
- Metromile: Pay-per-mile auto insurance InsurTech; the closest direct comparable in business model (low base rate + per-mile fee, digital-first) even though its vehicle class is auto rather than motorcycle.
- Root Insurance: Telematics-based personal auto InsurTech using driving-behavior data to price policies; comparable in using usage data to underwrite risk and target underserved drivers via a mobile-first experience.
- Noblr: Usage-based auto InsurTech that prices based on driving behavior; directly comparable as a behavior/usage-priced personal-lines insurance startup targeting safe and low-mileage drivers.
Broad incumbents
- Progressive: Major US P&C insurer with a large motorcycle book and a mature UBI program (Snapshot); broad incumbent offering overlapping motorcycle coverage and the broader pay-per-mile/UBI category.
- GEICO: Large US auto/motorcycle insurer with a strong direct-to-consumer digital channel; directly competes for the same motorcycle insurance buyer, especially low-mileage riders.
- Dairyland Insurance: Specialty motorcycle, ATV, and off-road vehicle insurer; broad incumbent with deep motorcycle distribution and brand recognition among VOOM's target enthusiast customer base.
- Allstate: National P&C insurer with the Drivewise UBI program and motorcycle coverage through Esurance; broad incumbent with resources to replicate low-mileage/UBI motorcycle pricing.
- State Farm: Largest US P&C insurer with motorcycle coverage and a vast captive agent network; broad incumbent that could pressure VOOM's direct-to-consumer motorcycle pricing if it launches a low-mileage product.
Emerging players
- Lemonade: D2C InsurTech using a mobile-first, AI-driven underwriting model; comparable as a digital-native insurance challenger targeting similar self-serve consumer segments.
- Slice Labs: On-demand insurance technology platform targeting gig economy and emerging mobility use cases; partial overlap with VOOM's rideshare/gig and usage-based offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VOOM Insurance social profiles
Digital presenceVOOM Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
VOOM Insurance leadership team
Management profileNumber of profiles
Profiles5 records
VOOM Insurance subsidiaries and ownership
Company hierarchySubsidiaries1 record
VOOM Insurance funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VOOM Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VOOM Insurance
What does VOOM Insurance do?
VOOM Insurance is a digital InsurTech that sells usage-based, pay-per-mile insurance products for motorcycles and other mobility segments. Customers pay a low monthly base rate plus a per-mile fee based on odometer readings submitted through the mobile app or SMS link, eliminating the need for telematics hardware. The company also offers e-bike, boat, aviation, drone, rideshare, and off-road vehicle insurance under its core platform and the SkyWatch by VOOM sub-brand, with coverage underwritten by Markel and Cimarron.
Is VOOM Insurance a public or private company?
VOOM Insurance is a private company. It is classified as venture growth investor backed and is currently operating.
When was VOOM Insurance founded?
VOOM Insurance was founded in 2017. It employs 11 to 50 people.
Where is VOOM Insurance based?
VOOM Insurance is headquartered in Palo Alto, United States, in the North America region.
How does VOOM Insurance make money?
Two revenue lines are on record. Pay-Per-Mile Motorcycle Insurance Premiums are the primary driver. The others are rideshare Insurance Premiums.
Who are VOOM Insurance's main competitors?
Direct peers on record are Metromile, Root Insurance and Noblr. Broad incumbents are Progressive, GEICO, Dairyland Insurance, Allstate and State Farm. Emerging players are Lemonade and Slice Labs.
Does VOOM Insurance have an API?
No public API is recorded for VOOM Insurance.
What industry is VOOM Insurance in?
VOOM Insurance's product category is Usage-Based Specialty Insurance. Its primary akta.pro industry code is FSAGAGAF, Telematics & Usage-Based Insurance (UBI) Platforms. Its NAICS code is 524126 and its SIC code is 6331.