Greenbids

What Greenbids does

Greenbids is a Paris-based adtech company founded in July 2022 that builds an AI-driven programmatic advertising platform aimed at reducing the carbon emissions generated by digital ad campaigns. The platform applies artificial intelligence to bidding and inventory selection decisions, optimizing them for environmental efficiency in addition to performance outcomes, and integrates with Scope3 to obtain industry-standard carbon emission measurement data for each ad impression. The company targets advertisers seeking to lower the carbon footprint of their digital media buying, with an operating footprint spanning France, the United States, the United Kingdom, and Asia.

The product is delivered as a single core platform rather than a suite of modules, positioning AI-driven sustainability optimization as the central value proposition rather than a peripheral add-on. Greenbids raised a €1.6 million seed round in June 2023 led by Elaia and Famille C Participations, following an earlier pre-seed backed by AGORANOV, and was acquired by publicly listed Perion Network Ltd. in 2025 for $65 million as part of Perion's strategic expansion into sustainable adtech.

Greenbids operates with a small team of 1-10 employees and does not publicly disclose pricing, customer logos, or revenue. Its go-to-market is implicitly enterprise/B2B advertiser-facing within programmatic media buying, with sustainability-conscious brands and agencies as the primary buyer cohort. The business model mechanics — whether based on media margin, SaaS licensing, or carbon-credit-linked pricing — are not disclosed, limiting direct inference on revenue economics.

Name

Greenbids

Legal name

Greenbids

Website

https://greenbids.ai

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

1–10 employees

Short description

Greenbids is a Paris-based AI-powered programmatic advertising platform that optimizes digital ad buying to reduce carbon emissions, serving sustainability-focused advertisers across Europe, the US, and Asia. Acquired by Perion Network in 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Greenbids provides an AI-driven programmatic advertising platform that analyzes ad inventory and bidding patterns to optimize digital ad buying decisions for reduced carbon emissions. The platform integrates with Scope3 to quantify and report carbon emissions from digital advertising campaigns, allowing advertisers and brands to lower the environmental footprint of their programmatic media purchases without sacrificing campaign effectiveness.

Product overview

Greenbids offers a single AI-driven advertising platform designed to make digital advertising more environmentally friendly. The platform integrates with Scope3 for emission measurement and uses proprietary AI algorithms to optimize ad buying decisions to reduce carbon emissions from digital advertising operations.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-Driven Advertising Platform A programmatic advertising platform that uses artificial intelligence to optimize digital advertising campaigns for reduced carbon emissions. It analyzes ad inventory and bidding patterns to minimize environmental impact while maintaining advertising effectiveness, and integrates with Scope3 for accurate emission measurement. It is targeted at environmentally conscious advertisers and brands running programmatic media buying.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• Scope3coreTechnology or IntegrationGreenbids partnered with Scope3 to improve its emission measurement accuracy. Scope3 is a leading provider of environmental impact measurement for the advertising industry, enabling Greenbids to accurately quantify and report carbon emissions from digital advertising campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AdGreen: AdGreen is a sustainability-focused platform for the advertising production industry, calculating carbon emissions of campaigns. While it focuses more on creative/production emissions, it competes with Greenbids in the sustainable advertising technology category.
• Good-Loop: Good-Loop offers an ethical ad platform that measures and offsets the carbon impact of digital advertising campaigns. It directly overlaps with Greenbids' value proposition of combining advertising performance with environmental impact reduction.
• Smart AdServer: Smart AdServer is an independent ad serving and programmatic platform headquartered in Paris. Like Greenbids, it serves European and global advertisers with programmatic ad buying technology and operates in the same adtech category.
• MediaMath: MediaMath is a programmatic ad buying platform providing AI-driven campaign optimization tools to enterprise advertisers. It is directly comparable to Greenbids in offering AI-powered media buying capabilities, though without a sustainability focus.

Others

• Scope3: Scope3 provides industry-standard carbon emissions measurement for advertising and is currently Greenbids' core data partner. While not a direct competitor in media buying, it is the dominant infrastructure layer for ad emissions data and a potential competitive entrant into optimization.

Broad incumbents

• The Trade Desk: The Trade Desk is a leading independent programmatic advertising platform operating globally. It is broadly comparable as a DSP/buying platform and could integrate sustainability optimization similar to Greenbids' approach at much greater scale.
• Google Display & Video 360: Google's DV360 is a dominant programmatic ad buying platform serving enterprise advertisers globally. As a broad incumbent, it competes in the same media buying category and has the resources to add carbon-aware optimization features.
• Criteo: Criteo is a publicly traded adtech company operating a large-scale programmatic platform across retail media and the open web. Comparable as a broad incumbent in programmatic media buying with overlapping advertiser and publisher relationships.

Emerging players

• Hivestack: Hivestack is a programmatic digital out-of-home (DOOH) advertising platform with AI-driven optimization. It represents an emerging player in AI-powered media buying for a specific channel, partially overlapping with Greenbids' optimization approach.
• Permutive: Permutive is a data and audience platform for publishers enabling privacy-first programmatic advertising. While more publisher-focused, it overlaps with Greenbids in applying AI to improve programmatic media efficiency for advertising workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/greenbids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenbids